Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Imba yekugadziridza franchise chirongwa chinogona kunge chiri kubatsira asi chine njodzi chinoda kutariswa kwakadzama kana chikaitwa. Kana iwe uri kuita franchise, saka unofanirwa kurangarira, pamusoro pemutengo weyakajairwa, iwe zvakare unofanirwa kutora izvo zvinopihwa sekurebesa kwenguva refu kwemabhizimusi echiratidzo uye seti yemabhenefiti iwe aunotarisira kugamuchira mukati kuwedzera. Shandisa franchise zvakanaka uye zvinobudirira, kudzivirira zvikanganiso mukuitwa kweichi basa revafundisi. Kuwanika kwemhando yepamusoro software kunokubatsira kunyatsobata nechero huwandu hwemabasa, zvinoreva kuti haufanire kuregeredza. Kana iwe uri kuronga kuve uchiita mukugadzirisa, saka iyo franchise inofanirwa kuenderana nerudzi rwekuenda kuita chiitiko ichi. Uyu mutemo wakajairika uye hachisi chinhu chitsva.

Kunyanya kutarisirwa kunobhadharwa kugadziridzwa kweimba pane chikamu chevamwe vateereri vateereri. Saizvozvo, kana uchiita franchise, iwe unofanirwa kunyatso kuona hunhu hweavo vanhu vanozofarira kutenga masevhisi ako.

Imba uye kugadziridzwa kwayo kunofanirwa kupihwa kutarisisa kwakaringana, uye kana uchiita franchise, unofanirwa kuongorora kwekutanga kweswot. Rudzi urwu rwekufungidzira fungidziro runobatsira iwe kuona kusimba uye kushaya simba kwebhizinesi chirongwa chaunenge wave kuda kuita. Iko kukwikwidzana kuongorora zvakare kunobatsira iwe kuti unzwisise kuti vangani vanhu vari kuita mufurati muguta rako uye ndeapi mabhenefiti avanopa kana uchiita kugadzirisa. Ehezve, kana iwe ukafambidzana nefranchise, saka pakutanga iwe unowana mukana mumakwikwi muchimiro chechiratidzo chinozivikanwa pasi rese. Asi izvi hazvina kukwana kukwikwidza zvine mutsindo nevakwikwidzi. Izvo zvinodawo kuzadzisa purojekiti bhizinesi repamhepo padanho repamusoro rekuita kwemhando yepamusoro, pasina kubvumidza zvikanganiso zvakakura.

Inobatsira iyo franchise yekugadziriswa kweimba. Iwe haugamuchire kwete chete chirongwa chinoshanda chinoshanda chebhizinesi asiwo iwe unokwanisa kudzivirira seti yezvakasiyana ingadai yakakanganisa kana iyo franchisor anga asina kukuudza iwe. Mumwe muzvinabhizimusi ane ruzivo uyo pakutanga akasimudzira imba yekudyara franchise anogona kugovana newe chiitiko chake chakakosha cheimwe mari. Huwandu hwemari uhwu hunonzi bundu remari, uye rinoitwa padanho rekutanga rekudyidzana.