Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo poindi-ye-kuburitsa franchise ibhizimusi rinokwezva kwazvo, mukuitwa kwaro iwe unofanirwa kunyatsoteedzera zvese zviyero zvakatsanangurwa muchibvumirano, pamwe nemirau. Inokupa iwe nemukana wekunyatso kushandisa yako franchise, nokudaro uchiva anobudirira kwazvo uye epamberi muzvinabhizimusi. Kana uchifambidzana nefranchise, zvakakoshawo kuyeuka seti yezvipo zvakasiyana siyana zvinopihwa kuitira kuti iyo franchisor ione zvine musoro mukudyidzana nega wega muparidzi. Ndiwe wega mushambadzi wakasarudzika, uyo anodaidzwa kuti franchisee mukati mehurongwa hwefranchise yemapoinzi enyaya. Kana iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchishanda kuita nekutora-kumusoro poindi, saka iyo franchise inofanira kuve inozivikanwa mune rako guta. Iyi ndiyo imwe yekiyi dzebudiriro sezvo chiratidzo chisingazivikanwe chingangoita kuti chibatanidzwe pamwe chete nechiratidzo chakakurumbira.

Kana iwe uri mubhizinesi rekupa uye uchida kuvhura poindi padunhu reguta rako, unogona kudzidza ese mafranchise pamusika. Iyi tsika yakajairika iyo inowanzoitika kune ese marudzi emabasa.

Iyo yekugamuchira poindi franchise inokupa iwe nemukana wekukwikwidza zvine hungwaru nechero vapikisi kana iwe ukashongedza zvemukati nekunze dhizaini nenzira yekuti unyatso kuenderana neyekutanga. Ehe, kodhi yekupfeka inofanirwawo kutevedzwa zvakanyanya kana iwe urikushandisa yekutora-nzvimbo pozhaji. Uyu ndiwo mutemo unenge unoteedzera ma franchisees anotevera. Iyo franchisor inogona kutarisa yako poindi yenyaya nekutumira chakavanzika mutengi ipapo, kana komisheni. Aya maitiro akajairika muma franchise sekuti vagoveri vanofanirwa kuongororwa. Ruzivo rwese kubva kune chakavanzika shopper rwunotumirwa zvakananga kune vamiririri vemaki.

Kana iwe ukatadza kuita zvakanaka iyo yawakapihwa iwe yeiyo chiratidzo chiratidzo, matambudziko anogona kumuka, kusvika kune kupatsanurwa kwekodzero yekushandisa chiratidzo chevatengesi. Nekudaro, iwe unofanirwa kuteedzera rairo, uchidzichengeta zvakanaka uye pasina chero mhosho. Mucherechedzo wekutakura zvinhu unoburitsa franchise ine zvimwe zvisungo zvekutora zviwanikwa zvemari uchifarira franchisor. Asi izvi hazvingogumira pane runyorwa rwezvisungo zvaunotora iwe pachako mukudzosera mabhenefiti iwe aunogashira kubva kuchiratidzo. Semuenzaniso, iyo poindi yekuburitsa prerogative inotenga mamwe masheya kana masevhisi mune inodikanwa vhoriyamu kubva kune franchisor. Izvi zvinopa muridzi wechiratidzo nemukana wekuwanawo purofiti kubva mukudyidzana nesangano rako. Chiremera chirongwa chinokwanisa kutaridzwa serudzi rwekugara.

Iyo poindi yekuburitsa masheya anobvisirwa hapana anosara uye zvakare inopa mipiro pamwedzi, yakafanana nemari yekubhadhara. Chekutanga, iyo poindi yekuburitswa inogona kupa bundu-remari fizi, iyo inobhadharwa kamwe. Zviri kusvika pa11% yemari yemari yaunopa yekudyara padanho rekutanga. Mune ramangwana, kodzero yeiyi poindi yenyaya inopawo mimwe mipiro muhuwandu hunosvika 9% yehuwandu hwemari yawakagamuchira pane imwe nguva yenguva. Aya maitiro akajairwa, zvisinei, kune akasiyana magadziriso uye kugadzirisa. Semuenzaniso, nekusvika muchibvumirano, kana uchiita franchise, unogona kudzikisa huwandu hwakatamisirwa pamwedzi kune maakaunzi emari yemari.

Maitiro ekushanda nefranchise haina kunyanya kuomarara nekuda kwekuti iwe une ruzivo rwese rwakakosha rwechizvino odha yauinayo. Kudyidzana nerudzi urwu rwe bhizinesi chirongwa hakutakure nenjodzi dzakawanda sekunge iwe uri kusimudzira chirongwa ichi kubva pakutanga. Tenga franchise yekushandisa yakagadzirira-uye inoshanda poindi-ye-nyaya mirau yakazviratidza pachavo mushe mukuitwa kwebhizinesi chirongwa.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise yekutora-up ndeye inoenderana bhizinesi chirongwa. Kana iwe uchida kuivandudza neiyo yakanyanya padanho yehunyanzvi, iwe unofanirwa kunyatsoteedzera zviyero uye kutevedzera nemirau yakatarwa muchibvumirano. Ipapo iyo franchisor haizove nechero zvirevo pamusoro pako, uye iwe unenge uine kodzero yekuve wega mugove weichi chiratidzo. Paunofambidzana nefranchise, iwe une akasiyana mabasa. Chekutanga chavo chakasimba kuchengetedza chikamu chechibvumirano. Chechipiri chisungo chekubhadhara mipiro.

Zvakare, kutanga, iwe unobhadhara mari-yemari, ipapo, mwedzi wega wega unobvisa kusvika ku9%. Zvakare, aya marudzi maviri akasiyana emipiro. Chikamu chekutanga chefranchise yechinongedzo chekuburitswa kwemirairo chinonzi mvumo. Iyo yakakosha uye inotangira kubva pa2 kusvika pa6%, uyezve, iyo huwandu hunowanikwa seperesenti yemari inotambirwa mukati memwedzi. yechipiri, isinganyanyi kukosha pamwedzi kubvisirwa kushambadzira kwepasirese. Inoitwa muhuwandu hwe1 kusvika ku3%. Zvinoitika kuti mukupedzisira, iwe unobhadhara ingangoita gumi muzana pamwedzi yekodzero yekushanda pasi pechiratidzo chinozivikanwa.

Ehezve, iyo franchise yechinongedzo chekuburitswa kwemirairo inowanwa kuitira kuti ive nayo yavo yepamusoro-kirasi tekinoroji, inozivikanwa zita, uye zvimwe zvakanaka.

Paunenge uchitengesa franchise, iwe unotakura zvinoenderana nemitengo. Iwe unozofanirwa kusimudzira chirongwa chebhizimusi rako rako mari uye ubhadhare mari-yemari padanho rekutanga. Iyi ingangoita 11% yemari yako, iyo zvakare yakawanda. Iyo franchise yechitokisi chekutora poindi inoshanda neunyanzvi hwekuita chete kana iwe uine inokwanisa uye zvine mutoro nzira. Kuti uite izvi, iwe uchafanirwa kuita ese ekugadzirira zviitiko zvezvino fomati. Kutanga, pane analytics.

Inoitwa uchishandisa akasiyana maturu. Imwe yeanoshanda maturusi ekuongorora usati wavhura franchise nepo nyaya ndeye kuongorora kwesotot. Nerubatsiro rweichi chishandiso chemhando yepamusoro, iwe unozogona kuona chaiko njodzi dzauchazosangana nadzo uye chii chinofanirwa kuitwa kuti uzikunde. Mikana yese yechokwadi mukati megadziriro yeiyo franchise kuvandudza kweiyo poindi yekuburitswa kwemirairo ichatemwa zvakare kushandisa ichi chemhando yepamusoro chishandiso. Asi izvi hazviganhurise runyorwa rwezvakanaka zveyambotaurwa nzira yekuongorora. Uine rubatsiro rwe swot ongororo, iwe unogona kuongorora zvayakanakira nezvayakaipira zvebasa nefranchise yeodha yekutora poindi. Kuwanika kweruzivo rwe-rwe-rwe-kumusoro kuchasimbisa kukwidziridzwa kwepamusoro kweprojekti.

Uchakwanisa kurwa zvakaenzana mazwi nevavengi nevakwikwidzi, uye iwe uchave unokwanisa kukunda nyore vazhinji vavo.

Mhanya yako saiti neepamusoro matanho ehunyanzvi, uchiendesa mhedzisiro mune rekodhi nguva. Chengetedza zvakanyanya kune mirairo, nekuti urikushanda pane franchise. Nekudaro, ako emabharani mashandiro anofanirwa kupfuura nemazvo uye pasina kuzeza, pasina chinorova. Mushure mezvose, iwe une basa rekuona kuti iyo mhando haizotambura chero mukurumbira kurasikirwa. Mirairo inofanira kupihwa kune avo vakaiita. Kuburitswa kwavo kunofanirwa kutarisirwa nenyanzvi dzinokwanisa.

Yako franchise chinhu inoda kuzivikanwa kwemubatanidzwa. Izvi zviri nyore kwazvo kuita kana iwe ukaita chiitiko ichi uchiteerera zvizere nemirau uye algorithms. Iwe unozogamuchira kodhi yekupfeka yevashandi uye kodhi yekugadzira yezvivakwa mushure mekusaina kondirakiti. Zvinosungirirwa kumazita ezvinyorwa zvinopa ruzivo rwese rwunodiwa mune yakazara fomati. Kutanga iyo-ye-odha franchise chiitiko chebhizinesi chinoda kuti iwe uzive zvingangotyisidzira kwauri kubva kune vanokwikwidza. Ivo vanowanzo shandisa nzira dzisiri dzechokwadi dzekurwa. Izvi hazvigone kunzvengwa; zvisinei, munhu anogona kugadzirira zvinobudirira.

Kuvandudzwa kwemabasa ekugadzirira kunofanirwa kupedzwa nenguva. Zvakare, kana iwe uri kutengesa iyo franchise yekutora-kumusoro poindi, iwe unofanirwa kugara uchidzidza izvozvi zviverengero. Izvi zvinopa zano rekuti uri kurarama zvakadii nebasa razvino rehofisi. Pedzisa ese mabasa uye ipapo unogona kubudirira, kuwana kodzero yekutungamira musika. Iyo franchising maitiro ekutora-kumusoro nzvimbo haifanire kunge iri kutyisa. Mushure mezvose, iwe unenge uine chako chakakosha chiitiko cheiyo franchisor, hunyanzvi hwayo, uye kuziva-sei.