Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

‘Big franchise’ - Chii ichocho? uye Ungasarudza sei? Kune anozivikanwa epasirese epasi ane purofiti yakakura uye nekukurumidza kusimudzira, nekuda kwezita uye kwenguva refu mumusika weimwe nyika. Kana iwe uchida uye nekudyara zviwanikwa zvemari, nguva, uye kushanda nesimba, zvinokwanisika kusimudzira bhizinesi rako zvakazvimiririra, pasina franchise uye kubatana kukuru, zvakakwana kuti uzive misimboti yekutungamira uye kukwezva vatengi, saka mari hombe haina kufungidzirwa. Kana iwe uri wekutanga uye uchida kutanga rako bhizinesi, asi usingazive kuti wotangira kupi, saka zvirinani kuenda kuchitoro chikuru chefranchise, uzive nezvakapihwa zvinopihwa, mutemo wemitengo uye sarudza moyo wako unonzwika. Izvo zviri nyore kwazvo kune avo vanotoziva mune ino ndima yebasa yavanoda kuvhura bhizimusi hombe pane zviri nyore kuwana franchise nekuda kweinjini yekutsvaga inowanikwa muchitoro. Chekutanga pane zvese, iwe unofanirwa kuzviziva nemitemo yekupihwa, chirongwa chekuita, diki, yepakati, kana hombe yekutanga-up, uye mabhenefiti. Chitoro chefranchise chakagadzirirwa vese ma franchisees uye ma franchisors.

Kunhonga kunogona kuve chero rudzi rudiki, rwepakati, bhizimusi hombe, kubva kune zvekutengeserana, masevhisi, zvekudya, nezvimwewo Pane zvikamu nezvikamu, unogona kusarudza guta rako, nyika, kujairana nezvakanakisa zvikuru zvipo, mutengo wemitengo, bvunza, verenga kuongororwa kwevatengi pane iyo portal. Izvo zvakare zviripo kuona kuti rakareba sei bhizinesi reimwe sangano ranga richishanda, mari uye kubhadhara, chimiro chefranchise, uye kusarudzwa kubva kune yakachipa kusvika kune yakakura kwazvo franchise. Kana uchitenga hombe franchise, hapana chikonzero chekuisa kushambadzira, zvigadzirwa zvine mukurumbira wepasirese zvinozivikanwa kune wese munhu uye kunyange vane yavo vatengi base. Chero zvazvingaitika, nekutenga hombe franchise, unoita bhizinesi pamwe chete neiye franchisor, uyo anokuudza nezve machipisi uye nekuwedzera kusimudzira kwemasevhisi mazano kana rubatsiro. Zvakare, kune huwandu hukuru hwemafranchise muchitoro nemitengo inodhura. Nekutenga iyo franchise, iwe unowana mukana wekumiririra zvido zveyakapihwa brand mudunhu rako, kuwedzera kushanda uye purofiti, uye kudzoreredza yako mitengo kanenge pakarepo. Big franchise mutengo, muhomwe muhombe.

Zvakare, kana uchitenga franchise, inowanikwa kuti uwane rubatsiro mukusarudzwa kwevashandi, manejimendi, uye kutonga, kusimudzira bhizinesi. Iko kune zvakare kwakatenderedza-iyo-wachi kubvunza kwevanyanzvi vanokurumidza kupa yavo chigadzirwa kusimudzira mazano. Panzvimbo iyi, zvinokwanisika kuona kwete chete zvikamu zviri kudiwa asiwo kuona nhamba dzezuva, vhiki, mwedzi, gore. Kune kuvhura, kugadzirisa, uye kuvandudza madhipatimendi efranchise, kusimudzira bhizinesi muRussia, Kazakhstan, nedzimwe nyika. Kurumidza kubhadhara nekuda kwekudyidzana nechitoro chefranchise hombe. Kukwezva kwemhando yepamusoro kwevanhu, nesarudzo chaiyo, kuzivikanwa, uye traffic yeSEO. Iva shamwari uye usaisa panjodzi bhizinesi rako kana zviwanikwa zvemari.

Franchise catalogalog inzira inoshanda yekukura biz yako mumafomati mahombe, uchigara uchiita kutengeserana. Mamaneja anobatanidzwa mukusimudzira kubva pakutanga kusvika pakupedzisira, kuuya nemashambadziro matsva, mafomati ekuisa, kukwezva uye kunakidza vema franchisor nema franchisees ane zviitiko zvekubatana. Iwo akawedzera mapoinzi, akawedzera kusvika, nemari yakawanda uye kusvika kune vamwe vashandisi. Isu tinopa basa rekubatana kwemakore mazhinji, nerubatsiro runotevera. Franchisors vanofanirwa kufunga nezvekuti pamusoro pevatengi, unogashira kushambadzira. Iko kuvandudzwa kwekukurumidza nzira yekutanga, zvirinyore, nyore, uye nekukurumidza, inobvumira kuwana zvaunoda mhedzisiro, kuunza makambani padanho remubatanidzwa Basa guru rebasa redu kuwedzera musika, kugadzira madiki, epakati, kana makuru mabhizimusi kutenderera pasirese. Isu tinopa mukana wekutumira masevhisi edu kana zvinhu kune vepedyo kana kure kunze kwenyika, nekuda kwekuvapo kwechitoro chemagetsi, katarogu yemafranchise.

Kubatana kwevafranchisor uye vemafranchise vanovimbisa kukura kwakanyanya nekusimudzira, kunoitwa munzvimbo dzese dzechiitiko. Iko kushandiswa kwenzira yakasarudzika uye kupinda kukuru kweiyo franchise catalog kunoita kuti zvive nyore uye nyore kuunza iyo kambani kune yepasi rose nhanho. Mazhinji emakambani akatopinda mumusika aine franchise catalog, uye iwe haazeze. Tine timu yekusangana nevatengi. Izvo zviri nyore uye zviri nyore kune vefranchisors kuisa yavo franchise mukatalog. Iwe unogona kuita muripo mune chero iri nyore fomu, mumari uye isiri-mari.

Kuti uwane rumwe ruzivo rwakadzama, zviripo kuti ubate nyanzvi dzedu, pamwe nekusiya chikumbiro neemail. Kuti uzive nezvenzira uye nekuisa franchise mamiriro, akakurumbira zvinopihwa, ingo enda kuchitoro. Iwe unogona kuzvimiririra kana nekurongedza ese ma nuances nemahunyanzvi edu.

Iyo franchise yekuburitsa mirairo inogona kuve inobatsira, asi mune dzimwe nzira kunyangwe chirongwa chine njodzi, mukumisikidza kwaunofanira kutevedzera zvakatemwa mirau yaunogamuchira mushure mekukurukura zvese zvine mutsindo nefranchisor. Iyo franchise inofanirwa kutarisirwa nenzira yekuti uwane yakawanda kupfuura bhizinesi rakafanana, iro riri kukurudzirwa pacharo pacharo. Izvi zvinoitika nekuda kwekuti iwe unobhadhara imwe mari yemari kune iyo franchise uchifarira vamiririri veyakakurumbira mhando. Iyi tsika yakajairika uye hapana chinhu chitsva kana chakakosha nezvayo. Iyo franchise yekuburitswa kwezvinhu zvakasvika haina kusiyana kubva kune mamwe marudzi ese ezviitiko zvine chekuita nerudzi rwe trademark lease. Buditsa zvakaringana uye zvakanaka nekupfekedza vashandi vako zvizere maererano nekodhi yekupfeka.

Ichi chinhu chinodiwa chega chega mukutengesa, sezvo franchisor inoda kuti iwe uenzanise zvizere neyakatanga.

Chengetedza kuburitswa kwemahara ese anouya kunzvimbo, nekudaro kuve nechokwadi chepamusoro chebasa. Iyo franchise inopa mukana wekuti ubhadhare bundu-remari mupiro watove pakutanga kwechiitiko. Iyi mari ichaendeswa zvisingachinjiki kumaakaundi ekambani yawakapinda nayo muchibvumirano. Kana iwe uchiita zvekuraira uye uchifarira kuburitswa kwavo, haugone kuita pasina sarudzo inokwanisa yesoftware. Iwe unogona kuwana software yakadaro kubva kune vamiririri vefranchise, kana iwe pachezvako unofanirwa kutarisira kutora rudzi urwu rwe software iwe unayo. Mirairo inozopihwa kune vatengi nenguva, uye hapazovi nematambudziko mukupa kana iwe ukashanda nefranchise inoshanda.

Mushure mezvose, zvinokupa iwe mukana wekuita basa rehofisi padanho rakakodzera remhando. Kuti uite izvi, iwe unotendeukira kune inozivikanwa brand kuti ikubatsire iwe kuvaka inoshanda uye inoshanda bhizinesi maitiro.

Kurongeka-kuburitsa franchise chirongwa chaunofanirwa kuve nechokwadi chekuzviyeuchidza iwe kuti iwe unofanirwa kugovana zviwanikwa. Chikamu chemari inowanikwa chichaendeswa kumaakaundi eanomubhadharisa semitero. Mupiro uyu unobva pa2 kusvika pa6% uye unoverengwa kubva pahuwandu hwemari yawakakwanisa kuwana mukati memwedzi. Iyo inobvisirwa kuburitsa mirairo inogona zvakare kusanganisira mubhadharo unonzi kushambadzira kubviswa. Aya zviwanikwa zvemari anozoshandiswa neiyo franchisor kuitira kusimudzira ruzivo rwechiratidzo uye kuwedzera mukurumbira wayo. Izvi zvinobatsira iwe, nekuti iwe unoshandisa yakagadzirira-yakagadzirirwa bhizinesi modhi, kuchengetedza mari zviwanikwa zvekuvandudza zvirongwa zvitsva.

Iwe unongoshandisa izvo zvatounganidzwa uye zvakaunganidzwa ruzivo, ruzivo uye nekuzvishandisa kubatsira bhizinesi rako.

Anoshanda zvakanaka ekuraira franchise inokutendera iwe kuti uwedzere zvakanyanya vhoriyamu yemabhajeti mareti, nokudaro uchizvipa iwe pachako mukana mukukwikwidzana kukonana. Kushanda nefranchise kuburitsa mirairo kunoda kutevedza mirau nemitemo, saka, haufanire kuita zvikanganiso. Unogona kuongororwa chero nguva. Izvi zvinogona kuve komisheni kubva kukambani inotengesa mari pane yako yekudonha-poindi. Uye zvakare, kune zvekare nzira yekushanyira inotora-nzvimbo neyakavanzika shopper. Iye franchisee anogona saka kukutarisa iwe usingatombozive nezve cheki.

Iyi tsika yakajairika pakutengesa mafranchise nekuti iyo kambani iri pasi pechiratidzo chaunoshanda inofarira zvakananga kuchengetedza huwandu hwezita padanho repamusoro.

Iyo franchise yeiyo poindi yekuburitswa kwemirairo ndeyeye bhizinesi chirongwa, panguva yekumisikidzwa kwazvinofanirwa kuti pakarepo uise pasi imwe huwandu hwemari senge rudzi rwechibvumirano chekubhadhara. Ehe, izvi hazvibhadharwe, asi izvo zvipo zvinoitwa pamwedzi sekubhadhara mukana wekushanda pasi pechiratidzo chinozivikanwa. Uye zvakare, iyo yekutanga bundu-yemari kubhadhara inofanirwa zvakare kutariswa pakuvandudza chirongwa chebhizinesi. Mushure mezvose, kana iwe ukafungisisa zvese paunenge uchigadzira chirongwa chefranchise yekupa mirairo, saka mune ramangwana hapazove nemimwe mari isingatarisirwe. Izvo zvingave zvakare zvinobatsira kwazvo kuita swot kuongorora uye kuongorora kwemakwikwi zviitiko. Izvi zvinokubatsira iwe kufamba nemamiriro azvino mumusika.

Chero ani anoyambirwa akapakata zvombo, sirogani iyi inofanirwa kutorwa kana pachishandiswa mukana wekupa mirairo.

Iyo franchise yekuburitsa pamhepo odhiyo ndeye yakakosha bhizinesi chirongwa munyika yanhasi. Izvi zvinokonzerwa kwete chete nedenda asiwo nekuti vanhu vari kuwedzera kutenga zvinhu kuburikidza nepasi rese network. Shandisa yako franchise zvakanaka, nekudaro uchizvipa iwe nemakwikwi emusika mukana. Kugadzira yakadaro franchise nehupamhi hwehunyanzvi hunokupa iwe kugona kubata nyore mashandiro ekugadzirwa kwechero fomati. Kuburitswa kwezvinhu zvakatengwa kuburikidza neInternet zvinofanirwa kuitwa pasina zvikanganiso. Mushure mezvose, iwe une basa rekuchengetedza zvinhu.

Saizvozvo, mumiriri wema franchise anogona kutarisirwa kuti akupe maturusi akakodzera. Semuenzaniso, inogona kuve software, nerubatsiro rwekuti kuitiswa kwekuburitswa kweInternet odha hakufanirwe kunge kwakaomarara. Gadzira iyo franchise uye shandisa ruzivo rwese rwauchazowana kana wapedza chibvumirano. Ichakupa iwe mukana wekuti unyatsobata zvese zviitiko zvako zvefranchise. Kana iwe uchiziva kushandisa iyo Internet uye kugamuchira maodha, saka kuburitswa franchise kunokubatsira iwe kunyatsoita chero mapepa.

Bhizimusi rakakwenenzverwa bhizinesi ndiyo kiyi yekubudirira kwemari. Saizvozvowo, kana uchishanda nefranchise yekupa online maodha, iwe unofanirwa kutevedzera zvakadzama mirau uye kudzivirira zvese zvakakomba zvikanganiso zvinogona kumuka panguva iyoyo. Mushure mezvose, iwe nekudaro uchave nechokwadi chepamusoro danho remukurumbira. Izvo zvakare zvakakosha kubata zvisungo zvinoitwa nemazvo. Mushure mezvose, kana iwe ukaita chero zvikanganiso kana kuregeredza paunenge uchiita franchise yekupa online maodha, zvichave zvakaoma kutsiva kune mukurumbira kukuvara. Kazhinji, kukuvadzwa kwemukurumbira kwakanyanya kukura kwekubudirira kwekambani seyakazara pane imwe mari yemubhadharo.

Saka, enderera nokungwarira. Kana iwe uri kuita mukupa epamhepo maodha uye uagamuchire kuburikidza neInternet, saka iwe unofanirwa kutarisira iyo chaiyo kuburitswa. Izvo zvinodiwa kuti usasanganise masheya kuitira kuti mutengi agutsikane. Ichi ndicho chikonzero iwe unobata mumiriri wema franchise. Mushure mezvose, zvinokupa iwe mukana wekuti unyatsogadzirisa mabasa e chero kuomarara, kupa mirau, kuziva-sei, matekinoroji, uye zviyero. Ivo vanofanirwa kushandiswa kune iyo yepamusoro uye vasingamboregeredzwa. Mushure mezvose, iwe unobhadhara mari yekodzero yekushandisa kuburitswa kweinternet maodha efranchise.

Uyu mubhadharo wega-wega wemari, pamwe nemitero uye zvinonzi zvinoderedzwa zvekushambadzira pasirese.