Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise yekirabhu yevana rudzi rwemabhizimusi chiitiko icho chinogona kusangana nehumwe njodzi. Kutanga, nekutengesa franchise, iwe unotova nebhenefiti, zvisinei, iwe unofanirwa kubhadhara iyo. Iyi ndiyo bundu-remari mupiro, iyo iwe yaunotamisa padanho rekutanga seperesenti yehuwandu hwehuwandu hwemari dzakagadzirwa. Sezvo iwe uchitsvaga yevana kirabhu franchise, iwe unofanirwa kugara uchifunga kuti uri kudyidzana nechinhu chakakosha chinhu vanhu vanacho. Ivo vanovimba newe nevana vavo, nekudaro, iwe une basa newe. Kana iwe uchida kuita kirabhu yemwana, saka iyo franchise inobatsira kusimudzira chiitiko chako padanho rekutanga, uchishandisa chakakosha mukana.

Kutanga, iwe unoita zviitiko uchimiririra inozivikanwa zita, uye chechipiri, iwe unoita zvinoenderana nemirau nemirau yakatemwa nebudiriro bhizinesi bhizinesi. Uye zvakare, iwe unowana unokosha ruzivo rwekuitwa kwekirabhu yemwana, iri nyore kwazvo. Mushure mezvose, haufanire kuita zvikanganiso, nekuti iwe unoshandira franchise uye, nekudaro, uri muzvinabhizimusi anobudirira.

Nekudaro, munhu anofanirwa kufunga nezve chokwadi chekuti chiratidzo chimwe hachina kukwana kuti musimudzire zvakanaka mukana wekirabhu yemwana. Iwe unofanirwa kuisa kuedza kwako. Ehezve, iwe une musoro wekutanga muchimiro chechiratidzo chakakurumbira, zvisinei, iwe zvakare unofanirwa kuzivisa kuti iwe wakapinda mumusika. Uye zvakare, iwe unofanirwa kuchengetedza yakakwira sevhisi yebasa nenzira yaunogamuchira kubva kune franchisor. Paunenge uchiita iyo franchise yekirabhu yemwana, iwe zvakare unofanirwa kugara uchifunga mupfungwa yekuti iwe unofanirwa kuwana chikamu chakakwirira kupfuura zvakajairika vanamuzvinabhizimusi. Mushure mezvose, iwe unobvuma kubhadhara imwe chikamu chemari inotambirwa mwedzi wega wega.

Naizvozvo, mari yako yaunotambira inofanira kuve yakakwira zvakanyanya kupfuura kana iwe uchishanda wega. Iyo inoshanda inoshanda franchise yekirabhu yemwana inokupa iwe yakawanda huwandu hwekudyara, sezvo iwe uchizokwanisa kuvakwezva ivo kune rinobatsira bhizinesi chirongwa. Iwe unogona zvakare kutarisira pane chokwadi chekuti chakavanzika shopper inogona kuuya kwauri. Uyu munhu anotarisa yako nhanho yebasa pasi pechirevo chemutengi.

Iyo yemucheche kirabhu franchise ndeye inovimbisa uye inogona kuve inobatsira kwazvo mhando bhizinesi chirongwa. Mukati mekusimudzira kwayo, ungangoda kukunda matambudziko akasiyana siyana kuti uve anotungamira muzvinabhizimusi mune ino niche musika. Vakwikwidzi vako havangadi kugovana purofiti newe, uyezve, vangangoda kuramba vaine chinzvimbo chavo chekutanga pamusika. Vazhinji vevadzivisi vari kuita zvese zvavanogona kuti vadzivise iwe kubudirira. Naizvozvo, kana uchigadzira kirabhu yemucheche kirabhu, iwe unofanirwa kunyatsoteedzera chirongwa chebhizinesi chinofanirwa kugadzirwa pamberi. Anofanira kusanganisira ese mapoinzi echiitiko aunofanira kufunga nezvazvo pamberi.

Ehezve, kushanda pasi pefranchise, iwe une mukana wakanyanya kukosha pamusoro peavo vanokwikwidza vasina mukana wakadai. Kutanga, iri yepamusoro-kirasi uye yepasirese inozivikanwa mhando, uye chechipiri, mwana kirabhu franchise inoshandisa dzakasiyana tekinoroji mhinduro, zvakasarudzika zviitiko, uye epamusoro-kirasi matekinoroji. Uchishandisa zvese izvi, unogona kuwana zvakakosha mhedzisiro yemari mune ipfupi nguva. Iwe unogona kutungamira musika wemakwikwi nekushandisa zvese zvishandiso zvaunazvo. Chengetedza mwana wako kirabhu franchise nenzira yekuti vakwikwidzi vako vasave nemukana wekukupikisa. Kunyanya kushanda kwaunoita iwe, zvakanyanya mhedzisiro yacho ichave. Nekudaro, iwe uchiri kufanira kungwarira kuti urege kuzviwedzeredza.

Naizvozvo, ita mabasa ese nehupamhi hwehunyanzvi hwekuita uye ipapo, uchave wakabudirira. Iyo yakagadzirirwa-bhizinesi chirongwa cheako mucheche kirabhu franchise ichabatsira bhizinesi rako mukufambira mberi kwayo.

Semutengesi, ndiko kuti, oga muparidzi wefranchise, iwe uchafanirwa kubhadhara mari yemwedzi nemwedzi. Yekutanga inonzi mvumo. Vhoriyamu yayo iri pakati pe1 kusvika 3%. Mari iyi inoverengwa sechikamu chemubatsiro chawakakwanisa kuwana mukati memwedzi. Kupfuurirazve, iwe paunotengesa mwana kirabhu franchise, iwe uchabhadhara chikamu chechipiri. Inotumidzwa seyepasi rose kushambadzira.

Iye franchisor anozozvimiririra kuita izvi zviito. Nekudaro, iwe uchagashira inogara ichiwana purofiti padunhu reguta rako, iyo nhanho yekuziva chiziviso ichawedzerawo. Paunenge uchibata neyecheche kirabhu franchise, iwe unofanirwa kubvuma kuti vakwikwidzi vanogona kuve vakaomarara. Iwewo unofanirwa kutora matanho akakodzera. Semuenzaniso, kudzidza kuverenga kunobatsira mukukunda mamiriro akaomarara. Kana iwe uchinge waona maitiro ekuvhiringidza yako mutengi base munguva, saka kutora matanho akakodzera anozoona kuti zvakashata kukanganisa kwadzikira. Paunenge uchiita franchise yekirabhu yemucheche, iwe unofanirwa zvakare kuyeuka kuti nyika inotarisira kubvisirwa mutero kubva kwauri.

Izvo zvinodikanwa kuti usvike iyi nyaya zvakanyanyisa sezvazvinogona.