Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

A franchise yehusiku kirabhu iri inoshanda bhizinesi chirongwa, mukumisikidza uko kuita zvikanganiso hakugamuchirwe. Mushure mezvose, rudzi urwu rwechiitiko chine njodzi, kunyanya tichifunga mamiriro evashanyi vanogona kuuya kwauri. Vamwe vavo vanogona kunge vari pasi pesimba redoro uye simba zvinhu, nekudaro, zviite zvisina kukodzera. Ichi ndicho chikonzero nei zvichinyanya kukosha kuseta danho rekuchengetedza kusvika pakukwirisa kana uchiita franchise yehusiku yevaraidzo. Kana iwe uchimhanya kirabhu yeusiku, uchitengesa pane iyo franchise, saka njodzi inogona kuderedzwa, zvinoreva kuti iwe unogona kuwana mibairo inoshamisa yekukwikwidzana kukonana. Shanda nemachati uye machati ayo achakubatsira iwe kuti uone chaizvo izvo zvazvino mamiriro emusika ari.

Paunenge uchishanda nefranchise, iwe uri munhu anozvidavirira ane mamwe mabasa. Semuenzaniso, iwe unobhadhara bundu-remari mubhadharo pakutanga kwehusiku kirabhu franchise. Inosanganisira 11% yehuwandu hwemari yekudyara iwe yaunofungidzira padanho rekutanga. Iyo franchised husiku kirabhu inodawo kushanda padanho repamusoro rekuita kupfuura vamwe vapikisi. Maitiro ehana uye kuita zvine mutsindo mukana wakanakisa usingatorerwe kwauri. Kanda mitengo kutanga kwekutanga kwekirabhu yehusiku franchise. Izvi zvinokupa iwe mukana wekusvika kune vakawanda vatengi.

Uyezve, kana iwe ukaumba musana wevatengi venguva dzose, mitengo inogona kuwedzerwa zvishoma.

Iyo inoshanda-yehusiku kirabhu franchise haisi chete chiratidzo chekutengeserana. Ichowo zvakare chikamu chepamusoro chemhando yemasevhisi uye nhumbi dzakapihwa. Iwe unozokosheswa nevatengi nekuda kwekuti iwe uri padiki zvirinani kupfuura iwo makwikwi. Ita zvishoma kune mutengi, uye ivo vanozokoshesa mhando yepamusoro yebasa. Iyo inoshanda-yakanaka husiku kirabhu franchise inokupa iwe nekugara uchiyerera kwemari mubhajeti rekambani. Izvi zvinoita kuti zvikwanisike kurasa zviwanikwa zvemari nekufunga uye kuve neanoshanda manejimendi nemari.

Analytics haifanire zvakare kuisirwa kumashure kana iwe uchimhanya iyo husiku kirabhu ye franchise. Mushure mezvose, mutengi churn tyisidziro chaiyo, uye hapana munhu anodzivirirwa nayo. Naizvozvo, ita sarudzo yekutonga chaiyo uye uteedzere maitiro mukati mebasa rebhizinesi.