Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Iyo franchise yecafe yevana chirongwa chinonakidza chebhizinesi, chichiitwa icho, iwe une mukana wega wekuwana mhedzisiro inoshamisa. Zvakare mumakwikwi emakwikwi, iyo franchise ichakubatsira iwe kurarama nevapikisi nekushandisa iyo yakazara seti yezvakasiyana mikana. Zvakare, ivo havana kuganhurirwa kune yakapusa mashandiro eanozivikanwa uye akasimudzirwa trademark. Paunenge uchiita franchise yevana, unofanirwa kuyeuka kuti zvinoda mari, uye unobvuma kubhadhara imwe fizi, zvese pakutanga uye pamwedzi. Kana iwe ukafunga kutanga cafe yevana, saka unofanirwa kusarudza iyo yakakodzera kwazvo franchise. Izvi zvinoreva kuti iwe unogona kutsvaga yakasarudzika sarudzo mune inonzi franchise chitoro, iyo inogona kuwanikwa paInternet.

Cafe yevana inozivikanwa nekuvapo kweiyo yakasarudzika assortment, iyo yakanyatsogadzirirwa vashanyi vashoma. Shanda nemazvo uye nemazvo, uchiita basa rese rinodiwa muhofisi.

Maitiro ekushanda nefranchise yecafe yevana inogona kuperekedzwa nemamwe matambudziko. Semuenzaniso, vatengi vanogona kunge vasingagutsikane, uye zvinopesana kana zvirevo zvakagamuchirwa zvinofanirwa kugadziriswa. Kuti uite izvi, vashandi vako vanofanirwa kuve vanokwanisa uye vakagadzirira chero chinhu. Ita kwavo kudzidziswa kwehunyanzvi, ita kusarudzwa kwevashandi zvinoenderana nezvinotarisirwa kubva kune franchisor. Rudzi urwu rwefranchise runoratidzwa kwete chete nekuvapo kweakakosha menyu inoitirwa vechidiki. Paunenge uchiita franchise yevana, iwe unofanirwa zvakare kuyeuka kuti vashanyi vanogona kuve vakuru zvakare.

Vanodawo kupihwa chimwe chinhu kuti vakwanise kuzadza matumbu avo. Ehe, iwe unofanirwa kutevedzera kune dhizaini kodhi yezvivakwa, pamwe nekupfekedza vashandi zvinoenderana nezvinodiwa izvo uyo franchisor anokupa iwe. Iye zvakare anokupa iwe mukana wekushandisa akakodzera mapatani ekusona kana nekukurumidza kupa yakagadzirwa-yakagadzirwa yunifomu.

Iyo inoshanda-zvakanaka yeana franchise chirongwa chebhizinesi chinogona kukufumisa iwe munguva pfupi kwazvo yenguva. Ehezve, iwe unopa mari kumumiriri wefranchise yekushanda kwechiratidzo chake, tekinoroji, uye kuziva-sei. Asi huwandu uhu hauna kunyanya kukura. Iwe unozopa yakakwira ye9% pamwedzi kubva pakubuda kana mari muzvikamu zviviri. Chekutanga chavo imari yemubhadharo, chikamu chechipiri chezviitiko zvekushambadzira, izvo zvinoitwa kwete chete mukumisikidzwa kwefranchise yecafe yevana. Chero chero franchise inoda kudyara pachikamu chako uye kubvisirwa kuitira kuti ubatsirwe franchisor.

Aya maitiro akajairika anoshandiswa pasi rese uye nemakambani ese anofarira kushambadzira zvigadzirwa zvavo nemasevhisi kune vanogovera vematunhu. Kushanda pane franchise yecafe yemwana ichave nechokwadi chako chenguva refu kubudirira kana iwe wakagadzirira pamberi penguva.

Mukugadzirira kuita franchising menyu yevana, unogona kushandisa chishandiso chinonzi swot kuongorora. Nekubatsira kwayo, kwete chete zvingangoitika njodzi uye mikana yako yekubudirira yakatarwa. Zvakare, nyatsoongorora zvako zvakwakanakira nekuipira kuitira kuti uwedzere danho remakwikwi. Kushanda nefranchise yevana inzvimbo yekudyira uye iwe unofanirwa kutevedzerawo mirau yedunhu. Kana paine chiteshi chehutsanana uye cheepidemiological iwe haufanire kutya, nekuti iwe unofanirwa kugara uchiita zvataurwa pamusoro apa. Ehezve, kana iwe ukaita zvese zvine hunyanzvi uye pasina kunetseka, saka iwe uchagara uine vatengi vakaringana.

Ita mwana wako cafe franchise zvakanaka uye zvinobudirira, uchipa vatengi nebasa remhando yepamusoro. Ipapo vazhinji vavo vanozouya zvakare, vazhinji vanozove vanogona kuve vatengi kwenguva yakareba. Nguva dzose vatengi vanozodawo kukurudzirwa uye kupihwa mamwe makadhi ebhonasi. Nekutenga kwese mu cafe inoshanda pasi peiyo franchise yevana, mutengi wenguva dzose anowana chero mabhonasi kana mari yekudzosera mari. Izvi zvinokurudzira zvakanyanya vatengi kutenga zvimwe zvinhu.

Kafefi yevana ine yekutamba imba yekutengesa chirongwa chinokwezva chebhizinesi. Nekudaro, mukuita kwayo kuitiswa, unogona kusangana nemhando dzakasiyana dzematambudziko. Vanogona kukundwa zviri nyore kana iwe ukaita chaiyo uye inoshanda yekutanga gadziriro. Pakati pese, kushanda pane franchise, iwe unofanirwa kunyatsoziva nezve icho chawakazvipira kutevedzera zvizere zviyero nemirau yakatemwa nemufrigi. Ndosaka iwe uchitenga kodzero yemwana kuteedzera rakabudirira bhizinesi chirongwa. Ziva zvaunowanzo funga zviitiko nekugara uchiverenga izvo zvazvino manhamba.

Kugamuchira ruzivo rwechizvino-zvino mukati megadziriro yecafe yevana vane kodzero, iwe unofanirwa kushandisa maturusi ekuona. Nekubatsira kwavo, akaoma manhamba akaratidzirwa zvakajeka kwazvo. Kana iwe uchifarira cafe yevana ine imba yekutamba, wobva wasarudza yakabudirira kwazvo franchise. Chiratidzo chakakurumbira icho chakakwanisa kuwana mazinga epamusoro ekuzivikanwa chichava sarudzo chaiyo. Chokwadi, iwe unofanirwa kuita nekukurumidza sezvazvinogona, nekuti vakwikwidzi vako vanogona zvakare kufunga nezve iyi sarudzo yekutora. Iwe unofanirwa kuenda kumberi kwavo uye uwane iyo inobatsira kwazvo sarudzo yaunogona. Gonesa yako yakavharidzirwa yevana bistro yekutamba imba saka iwe unofanirwa kushandisa yakaderera huwandu hwemari pakuchengetedzwa kwayo uye panguva imwechete kuchengetedza mamiriro anogamuchirwa.

Mushure mezvose, kudhura kwemitengo zvakare chimwe chezvinhu zvebudiriro.

Imba yekutamba yevana mukati meiyo cafe franchise mukana wekuti vabereki vashandise yavo yemahara nguva murunyararo. Vana vavo vachabatikana, zvichiteerana, ivo vanokwanisa kupa nguva yavo pachavo pamwe nekuzorora kwavo. Zadzisa rako bhizinesi chirongwa munzira yekugara uchingogamuchira up-to-date ruzivo kubva kumusoro vakuru. Vashandi vako vanofanirwa kudzorwa neiyo software. Inoisa zviito zvavo kuti iwe ugone kudzidza zvavari kuita. Mukati meiyo cafe yemwana ine yekutamba, iwe kazhinji unofanirwa kukunda mamwe matambudziko.

Ivo vanogona kunge vaine hukama nenyaya yekuti vakwikwidzi havade kukupa iwe unonakidza misika niches. Ivo vanogashira mari kubva kwavari, nekudaro, vanogona kutendeukira kune kusatendeseka nzira dzekurwa. Imwe njodzi yeiyo franchise yevana ihurumende, kana zvadai vakuru vayo vasina hunyanzvi. Huori hwazara mune dzimwe nyika, saka, iwe unodzidza madunhu akasarudzika. Chete mushure mekufunda ruzivo rwakakodzera ndipo paunokwanisa kutanga kushandisa iyo franchise. Iwe unofanirwa kuisa mune iyo rondedzero yemitengo iyo mari iwe yaunotumira kune franchisor semupiro wemari-yemari. Ita chirongwa chevana vako cafe biz zvine hunyanzvi uye zvine hunyanzvi, saka t gare gare mamiriro asingakundiki maererano nekuzara haamuke.

Pakupedzisira, franchise ibhizinesi rinosanganisira njodzi.