‘Big franchise’ - Chii ichocho? uye Ungasarudza sei? Kune anozivikanwa epasirese epasi ane purofiti yakakura uye nekukurumidza kusimudzira, nekuda kwezita uye kwenguva refu mumusika weimwe nyika. Kana iwe uchida uye nekudyara zviwanikwa zvemari, nguva, uye kushanda nesimba, zvinokwanisika kusimudzira bhizinesi rako zvakazvimiririra, pasina franchise uye kubatana kukuru, zvakakwana kuti uzive misimboti yekutungamira uye kukwezva vatengi, saka mari hombe haina kufungidzirwa. Kana iwe uri wekutanga uye uchida kutanga rako bhizinesi, asi usingazive kuti wotangira kupi, saka zvirinani kuenda kuchitoro chikuru chefranchise, uzive nezvakapihwa zvinopihwa, mutemo wemitengo uye sarudza moyo wako unonzwika. Izvo zviri nyore kwazvo kune avo vanotoziva mune ino ndima yebasa yavanoda kuvhura bhizimusi hombe pane zviri nyore kuwana franchise nekuda kweinjini yekutsvaga inowanikwa muchitoro. Chekutanga pane zvese, iwe unofanirwa kuzviziva nemitemo yekupihwa, chirongwa chekuita, diki, yepakati, kana hombe yekutanga-up, uye mabhenefiti. Chitoro chefranchise chakagadzirirwa vese ma franchisees uye ma franchisors.

Kunhonga kunogona kuve chero rudzi rudiki, rwepakati, bhizimusi hombe, kubva kune zvekutengeserana, masevhisi, zvekudya, nezvimwewo Pane zvikamu nezvikamu, unogona kusarudza guta rako, nyika, kujairana nezvakanakisa zvikuru zvipo, mutengo wemitengo, bvunza, verenga kuongororwa kwevatengi pane iyo portal. Izvo zvakare zviripo kuona kuti rakareba sei bhizinesi reimwe sangano ranga richishanda, mari uye kubhadhara, chimiro chefranchise, uye kusarudzwa kubva kune yakachipa kusvika kune yakakura kwazvo franchise. Kana uchitenga hombe franchise, hapana chikonzero chekuisa kushambadzira, zvigadzirwa zvine mukurumbira wepasirese zvinozivikanwa kune wese munhu uye kunyange vane yavo vatengi base. Chero zvazvingaitika, nekutenga hombe franchise, unoita bhizinesi pamwe chete neiye franchisor, uyo anokuudza nezve machipisi uye nekuwedzera kusimudzira kwemasevhisi mazano kana rubatsiro. Zvakare, kune huwandu hukuru hwemafranchise muchitoro nemitengo inodhura. Nekutenga iyo franchise, iwe unowana mukana wekumiririra zvido zveyakapihwa brand mudunhu rako, kuwedzera kushanda uye purofiti, uye kudzoreredza yako mitengo kanenge pakarepo. Big franchise mutengo, muhomwe muhombe.

Zvakare, kana uchitenga franchise, inowanikwa kuti uwane rubatsiro mukusarudzwa kwevashandi, manejimendi, uye kutonga, kusimudzira bhizinesi. Iko kune zvakare kwakatenderedza-iyo-wachi kubvunza kwevanyanzvi vanokurumidza kupa yavo chigadzirwa kusimudzira mazano. Panzvimbo iyi, zvinokwanisika kuona kwete chete zvikamu zviri kudiwa asiwo kuona nhamba dzezuva, vhiki, mwedzi, gore. Kune kuvhura, kugadzirisa, uye kuvandudza madhipatimendi efranchise, kusimudzira bhizinesi muRussia, Kazakhstan, nedzimwe nyika. Kurumidza kubhadhara nekuda kwekudyidzana nechitoro chefranchise hombe. Kukwezva kwemhando yepamusoro kwevanhu, nesarudzo chaiyo, kuzivikanwa, uye traffic yeSEO. Iva shamwari uye usaisa panjodzi bhizinesi rako kana zviwanikwa zvemari.

Franchise catalogalog inzira inoshanda yekukura biz yako mumafomati mahombe, uchigara uchiita kutengeserana. Mamaneja anobatanidzwa mukusimudzira kubva pakutanga kusvika pakupedzisira, kuuya nemashambadziro matsva, mafomati ekuisa, kukwezva uye kunakidza vema franchisor nema franchisees ane zviitiko zvekubatana. Iwo akawedzera mapoinzi, akawedzera kusvika, nemari yakawanda uye kusvika kune vamwe vashandisi. Isu tinopa basa rekubatana kwemakore mazhinji, nerubatsiro runotevera. Franchisors vanofanirwa kufunga nezvekuti pamusoro pevatengi, unogashira kushambadzira. Iko kuvandudzwa kwekukurumidza nzira yekutanga, zvirinyore, nyore, uye nekukurumidza, inobvumira kuwana zvaunoda mhedzisiro, kuunza makambani padanho remubatanidzwa Basa guru rebasa redu kuwedzera musika, kugadzira madiki, epakati, kana makuru mabhizimusi kutenderera pasirese. Isu tinopa mukana wekutumira masevhisi edu kana zvinhu kune vepedyo kana kure kunze kwenyika, nekuda kwekuvapo kwechitoro chemagetsi, katarogu yemafranchise.

Kubatana kwevafranchisor uye vemafranchise vanovimbisa kukura kwakanyanya nekusimudzira, kunoitwa munzvimbo dzese dzechiitiko. Iko kushandiswa kwenzira yakasarudzika uye kupinda kukuru kweiyo franchise catalog kunoita kuti zvive nyore uye nyore kuunza iyo kambani kune yepasi rose nhanho. Mazhinji emakambani akatopinda mumusika aine franchise catalog, uye iwe haazeze. Tine timu yekusangana nevatengi. Izvo zviri nyore uye zviri nyore kune vefranchisors kuisa yavo franchise mukatalog. Iwe unogona kuita muripo mune chero iri nyore fomu, mumari uye isiri-mari.

Kuti uwane rumwe ruzivo rwakadzama, zviripo kuti ubate nyanzvi dzedu, pamwe nekusiya chikumbiro neemail. Kuti uzive nezvenzira uye nekuisa franchise mamiriro, akakurumbira zvinopihwa, ingo enda kuchitoro. Iwe unogona kuzvimiririra kana nekurongedza ese ma nuances nemahunyanzvi edu.

Franchise uye mutengesi zvakabatana pfungwa. Kuti unzwisise chaizvo kuti iyo franchise chii, iwe unofanirwa kudzidza iyo ruzivo kuti uite iyo chaiyo uye manejimendi sarudzo. Mushure mezvose, ruzivo rwakakodzera ndiyo kiyi yekubudirira. Zvakare, kushandisa franchise uye mutengesi yakaoma, iyo yakagadzirwa nehana inonetseka, iwe unokwanisa kuita nyore nyore chero nhanho yezviitiko zvakasiyana uye kubata nebasa riripo. Haufanire kugara uchirasikirwa nekuda kwekuti vashandi mukambani yako vari kuita zvisirizvo mabasa avo akanangana nebasa. Mumwe neumwe wevashandi anokwanisa kupa yavo nguva kuti vakwanise kubata nemhando yese yehofisi basa.

Iwe hauna chero matambudziko nekuda kwekuti chirongwa chedu chinoita kunge chinoshanda chirongwa chinodiwa rubatsiro. Kana iwe uchifarira franchise, saka manejimendi anofanirwa kuitwa zvakanyanya. Ehezve, software yacho inokupa iwe neruzivo rwakakodzera, zvisinei, maitiro ehutungamiriri pachawo anofanira kuitiswa uchishandisa software.

Nerubatsiro rwechikwata chevagadziri vane ruzivo, iwe unokwanisa kupedzisa hofisi basa mune rekodhi nguva. Kana uchitaurirana nefranchise, mutengesi haafanire kuita nemaoko akawanda ehofisi basa. Iwe une yepamusoro-soro uye yakanaka-inoratidzika interface. Mushure mezvose, iwe unokwanisa kusarudza yakanakisa dhizaini dhizaini.

Izvo zvakakosha kuti iyo franchise uye mutengesi ave neiyo yakazara huwandu hwakazara hwekuvaka mabhizinesi matekinoroji. Franchise inodarika variko vebhizinesi varipo pamusika muzvizhinji zvezviratidzo zvinogona kuverengerwa seakakosha. Kana uchitaurirana nemutengesi, kambani haina kusangana nematambudziko, nekudaro, iyo franchise inova inoshanda uye zvinokwanisika kuwana mari yepamusoro.

Franchise. Mapati evana inzvimbo huru yekuratidzira kwekusika kwemumwe muzvinabhizimusi - mutengesi. Franchise mapato evana mikana isingagumi yekuchengeta chero chiitiko chine mavara chevana, kuputika kwetsime remifungo uye fungidziro yezvakanaka, zvemafirework mafirework. Franchise yemapati evana inzvimbo isina kurimwa yekubata zviitiko zvinofadza, zvinofadza zvevana, nechikwata chayo chemaficha, uye zvirokwazvo bhizinesi rinobatsira rekudyara mari muchiratidzo chine mukurumbira wakanaka. Pamusika wefrancise network, yekuronga zviitiko zvevana zvekupemberera, pane huwandu hwakakwana hweavo vanoshuva kupedzisa chibvumirano chefranchise nevamabhizimusi. Nekudaro, havazi vese vefranchisor vanobvumirwa vanobatana mubhizinesi vadyidzani.

Vazhinji vavo vanoziva chete kuunganidza mari yemari, uyezve “vogeza maoko” uye vanorambidzwa kupa rubatsiro rwechokwadi. Nharo huru yesarudzo yakakodzera yemudiwa - kutengesa mari, ndiko kukudzwa kwehunyanzvi kwekutengesa mari, kushandira tsika dzayo dzakatenderwa uye kudanwa kwekuita zviitiko zvevana, zviitiko zvakakosha, zvekunakidzwa kwevana uye mufaro, uye zvisina kurohwa, zviitiko zvese zvinofinha boka rinomhanya mudenderedzwa. Sekureva kwenzvimbo dzakavhurika dzeruzivo, hupfumi mukuronga kugadzirwa kwemafaro evana vanobhadhara mumwedzi mitatu. Asi kuti bhizinesi iri ribudirire uye risamira, zvinofanirwa kugara zvichinatsiridza zviitiko zvezviitiko nemirau yekuchengeta mazororo. Maitiro ehurongwa hwekutengesa uye kutaurirana nevatengi-vana uye vabereki vavo vanofanirwa kugadziridzwa zvakarongeka. Franchisee vanamuzvinabhizimusi vanofanirwa kuenderera mberi nekuitisa kutsvagisa kwemusika webasa munzvimbo mavo, guta, uye nekure pamberi pevakwikwidzi, mukuratidzira kuratidzwa kune mavara kune vana, vachifara uye kuseka kunofadza.

Iyo agency yemapati evana franchise inoshanda zvisina tsarukano, asi chete pamamiriro eanokwanisa uye anowirirana kuita. Muchikamu chekugadzirira, zvakafanira kuita zviito zvakasiyana zvakasiyana izvo zvinobatsira kudzikisira kurasikirwa. Kuve nehurongwa, mukuziva kwekuti iyo franchise iri mukana wakakosha kwazvo. Iwe unofanirwa kuishandisa kusvika pakukwirira. Ronga zviito zvako zvichienderana nemamiriro chaiwo emusika. Kana iwe ukafunga kushandisa franchise, saka wako agency anoda kupihwa akafanira kutarisirwa.

Izvo zvinonyanya kuitika kune yekunze dhizaini. Kodhi yevashandi yekupfeka, kodhi dhizaini kodhi inofanirwa kucherechedzwa mukuteerera zvizere nemirau yakatemwa. Kana iwe uchimhanyisa franchise agency uye nekuronga mapato evana, saka unofanirwa kufunga nezve kuchengetedzeka kwevana. Mushure mezvose, iwe une basa kune avo vawakapihwa. Nekudaro, mhemberero dzemapato idzi hadzifanirwe kuve nechekuita nezviito zvisinga gamuchirwe kune vateereri vakadaro. Bhadhara zvakakodzera kumazororo emwana esangano ravo, kutora iyo franchise agency kune imwe nhanho yehunyanzvi. Izvo zvinodikanwa kuti ushande nesimba uye nemazvo uchidzivirira zvikanganiso muchirongwa chakakosha.

Tevedza zvirevo zvemufranchisor uye haazove nechero zvirevo. Kana iwe uri kuita manheru evana sechikamu cheiyo franchise agency, saka ruzivo rwunogamuchirwa kubva kumumiriri wechiratidzo rinokubatsira iwe kuti usvike padanho nyowani rehunyanzvi. Iishandise zvinobudirira sezvazvinogona.

Kushanda nemapato evari kuyaruka agency chirongwa, chichiita icho, iwe unofanirwa kunyatsoona kuti unofanirwa kuwana chikamu chakapfuura chero chipi zvacho chisingashandise makwikwi ekushambadzira. Izvi ndezvekuti iwe unofanirwa kubhadhara kodzero yekuita zviitwa pachinzvimbo chefranchise. Kubhadhara kunogona kusvika kusvika 9% pamwedzi. Zvirokwazvo, iyo muzana yemhindu inobhadharwa semipiro inogona kunge iri pasi pe9%. Kazhinji, zvikamu zviviri mwedzi wega wega zvinowedzera kusvika pa3 kusvika ku9%, inoverengerwa seperesenti yemari yemwedzi. Iyo tsika yakajairwa, inoitika kwete chete yemapati evana franchise.

Zvinenge zvese zviitiko zvefranchise zvinoitwa nenzira iyi. Nekudaro, iwe chengetedza ichi chokwadi mupfungwa. Deredza mari yemitero nekutaurirana nevana vevaraidzo ejensi franchise varidzi.

Sangano rezororo franchise ibhizimusi risingakoshi. Mukushanda nayo, sekune vamwe vazhinji, zvakafanira kuti uzive njodzi nenjodzi. Kushanda munzvimbo ino yefranchise, gadzirira kurwisa kubva kune vanokwikwidza, dzivisa mamiriro asingafadzi, gadzirira pamberi. Zvakare pamwe nedzimwe njodzi, simba, uye kusasimba kweiyo franchise zvinogona kuonekwa kuburikidza nechishandiso chinonzi SWOT kuongorora. Manage agency yako nekunyanyisa kushanda, uchipa iyo yakaenzana chiyero chekutarisa uye kuunza yako yezororo sangano kune chinzvimbo chemusika mutungamiriri, zvichitungamira kwakakosha kutungamira kubva kune vanopikisa. Nyaya yezororo pachayo inopa yakanakira seti yekushandisa maturusi.

Yavo uye zvakare akakosha mirawo inopihwa neiye franchisor, uyo ane hanya pachezvake mukuwandisa kwemari kugadzirwa kwechinhu chefranchise.

Izvo zviitiko zvefranchise zvinosanganisira akati wandei mubhadharo. Yokutanga mubhadharo wemari-yemari. Nechekare padanho rekutanga, yako yezororo agency inoibhadhara kune franchisor. Mushure mekuzadzikiswa kwesangano, mabasa ako anosanganisira maviri ekubhadhara: mvumo, kusvika pa6% yemari, uye mari yekushambadzira. Zvese izvi zvinodiwa sezvo maneja anopa huwandu hwakawanda hweakasiyana siyana eruzivo zvinhu, matekinoroji, matekinoroji, maitiro, bhizinesi kuronga, uye zvimwe zvinhu. Nekuita zvakanyanyisa pane zvese izvi, iwe unowana yakanyanya kubha kune yako bhuru, saka yezororo uye chiitiko agency franchise inoona yakakwira mwero wemari.