Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

A brewery franchise chirongwa chinogona kubatsira, umo zvakafanira kutevedzera zvirevo zvakatemwa muchibvumirano nemutengesi. Zvinobatsira kuita franchise, kana chete nekuti rudzi urwu rwechiitiko runokupa iwe mukana wekushandisa yakagadzirirwa-uye kuyedzwa mhando mamodheru. Izvi zvinoreva kuti iwe unozoponeswa mazhinji eanonzi mhosho dzehucheche dzinoitwa nevatengesi vebhizimusi nekuti ivo havazive maitiro ekuita bhizinesi chirongwa Shandisa iyo franchise zvakanaka uye zvine zvibereko, uku uchidzivirira zvikanganiso zvechirongwa chakakosha. Iwe unozogona kushanda nevatengi uye ugamuchire muripo kubva kwavari nenzira dzakasiyana kana iwe ukatarisira iyi nyaya pamberi. Iwe unogona zvakare kugadzira makadhi evatengi ayo avanogamuchira mabhonasi kuvakurudzira ivo kuti vatenge mamwe masevhisi kana zvinhu.

Gadziridza yako yekubika doro kuti ugone kuburitsa zvigadzirwa zvakawanda sezvinobvira iwe uchishandisa shoma shoma zviwanikwa. Iyo franchise inokubatsira iwe kumisikidza rako hofisi basa nenzira yakanaka, iri nyore kwazvo. Kana iwe uri mubhizimusi rekubika doro, iyo franchise chiitiko chaicho kwauri. Nekubatsira kwayo, zvinokwanisika kugadzira mabhodhoro mune yemakambani maitiro uye kubika chinwiwa sezvazvinofanira kuve maererano nemirau kubva kune imwe nyika. Izvo zvakare zvinoita kuti ugamuchire zvakasiyana siyana zvezvinhu pamutengo wakadzikiswa kana iwe ukataurirana mazwi uye ukasvika pachibvumirano neiye franchisor. Kushanda neye brewery franchise kunokupa iwe neiyo yepamusoro nhanho yevatengi kudiwa.

Mushure mezvose, vanhu vanozoshandisa vachida masevhisi aya, vachitenga zvinhu zvinozivikanwa pasi rese. Kazhinji vanhu vanopa sarudzo kune anozivikanwa mabhenji padanho repasirese nekuda kwekuti vanovimba navo kupfuura chiratidzo chemuno.

Iyo doro rinoshanda zvisina mushe kana iwe ukamisa bhizinesi maitiro zvine hungwaru. Izvi zvinobatsira iyo franchise, iyo inokupa iwe mukana wekuona maitiro ekugadzirisa nemazvo mabasa. A brewery franchise chirongwa chebhizinesi chinogona kuwana zvinonakidza zvemakwikwi mhedzisiro. Iwe unokwanisa kunyatso kuronga vatengi vako uchishandisa mamwe maitiro. Iwe unogona kushandisa dzakasiyana siyana systematization maitiro, ayo ari zvakare nyore. Kushanda nefranchise kunosanganisira kudiwa kwekubhadhara akasiyana siyana mipiro.

Kutanga, iwe unogadzira yemari-yemupiro, iyo huwandu hwayo hungasiyana zvichienderana nekutenderana kwaunoita. Kupfuurirazve, kana uchishanda nekambani yekubika doro, iwe unofanirwa zvakare kuyeuka kuti pane kudiwa kwekukurumidza kwekutora mvumo, mupiro waunotamisa pamwedzi kune maakaunzi emumiriri wechiratidzo. Uye zvakare, kune zvakare kudikanwa kwekuramba uchiita mari yekusimudzira. Huwandu hwayo hunogona kubva kubva pa1 kusvika pa3% yemari yaunowana. A brewery franchise inobvumira kugadzirisa matura edzimba kana iyo franchisor yapa software yakakodzera kana tekinoroji. Kushanda nezvinhu zvisina michero zvinofanirwa kuitwawo nehunhu hwepamusoro kuti uzvione munguva uye nekusiya kugadzirwa. A brewery franchise inobvumidza kushanda neyako mutengi base munzira inoshanda kwazvo, iyo inovimbisa kuti mutengi churn anoonekwa munguva.

Kuburitsa nzvimbo yevatengi chiratidzo chakakosha kwazvo chinokuudza kuti zvinhu hazvisi kufamba zvakanaka mukati mekambani.

A brewery franchise inokupa iwe mukana wekushanda nemazvo uye nemazvo sezvo uine rese seti yezvinodiwa maturusi aunogona. Nekutenga franchise, iwe unowana mukana wekumisikidza mapurojekiti ebhizinesi pasi peanokwanisa maitiro. Kukanganisa kwese kwatoitwa, nekudaro, haufanire kugumburwa nemisungo iyo yatove kuwanikwa neiyo franchisor. Paunenge uchishanda neiyo brewery franchise, zvakakodzera kuti uite wekutanga mukwikwidzi kuongorora. Iwe unokwanisa kunzwisisa waunogona kukwikwidza naye uye ndiani akasimba kwazvo kupfuura sangano rako. Iyo brewery franchise inofanirwa zvakare kuongororwa ichishandiswa zvimwe zvishandiso painovhurwa.

Semuenzaniso, kuongororwa kweswot inobvumira kunzwisisa kusimba uye kushaya simba kweprojekiti yawakagadzira. Izvi zvakakosha zvakanyanya sezvo zvichipa pfungwa yezvinoda kuitwa zvinotevera.