Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo yakatambanudzwa franchise iri irinani chaiyo bhizinesi chiitiko. Paunenge uchichiita, iwe unofanirwa kunyatso kufunga nezvese zvinodhura zvinofanirwa kuitwa. Kutanga, kana iwe uchifambidzana nefranchise, iwe unowana akasiyana mvumo. Iyi imari yemari, inoitwa nekukasika pakutanga kwebasa rehofisi, uye mvumo, iyo inobhadharwa pamwedzi. Paunofambidzana neyekutambanudza franchise, iwe zvakare unofanirwa kubhadhara kusvika ku3% serudzi rwemutero pane zvekushambadzira zviitiko. Iyo franchisor inoshambadzira ichishandisa yako zviwanikwa zvemari.

Shandisa yako yakatambanudza franchise zvine hunyanzvi nehuwandu uye ongororo yekuchinja. Ichi chishandiso chinobvumidza kuona zvakaringana simba rako uye kusasimba uye kushandisa iri ruzivo mumakwikwi. Ehezve, iyo mikana uye njodzi zvakafanira zvakare kufunga kuti usazove neakakosha matambudziko mune ramangwana. Kana iwe ukashanda nekutambanudza, saka iyo franchise inofanira kukupa iwe yakawanda nhamba yekushandisa. Iwe unofanirwa kuongorora pamberi pehupo hwechinodikanwa chinodiwa mumusika kwawakasarudza kuita zviitiko zvako zvevashandi. Paunenge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchingaita basa, unofanirwa kuyeuka kuti mari yako yaunofanirwa kunge iri pamusoro kupfuura kana waiita bhizimusi rako wega. Ehezve, kushanda nechinozivikanwa zita, iro rezvemabhizimusi danho rekurwisa njodzi rinowedzera uye kukwikwidza kunokura.

Izvi zvinokonzerwa nekuti iwe unogona kushandisa akasiyana siyana emhando yepamusoro maturusi. Kutanga, franchise inotambanudza chirongwa chebhizinesi inogona kutorwa ichiteedzera yakapihwa mirau. Chechipiri, iwe unofanirwa kutarisisa kune icho chinhu chekuti iwe unoshandisa iyo yakapfuma chiitiko iyo iyo franchisor yakaisa mumaoko ake. Paunenge uchitambanudza, unofanirwa kutora matanho. Chokwadi iyo franchisor inokupa iwe neruzivo rwakakodzera pamusoro pekusaitira kukuvadza bhizinesi rako. Kutambanudza kunofanirwa kuitwa nehanya uye pasina kumhanyisa, nekudaro, iwe unofanirwa kugadzira mamiriro anonakidza pasi pekodhi dhizaini. Iyo franchise inopa kuwanikwa kwete kwega dhizaini yezvivakwa matemplate.

Kunyangwe kodhi yekupfeka inoda kuteverwa maererano nemirau. Usapotsa uyu mukana unoshamisa wekutora rako raunofarira bhizinesi kune nyowani nyowani inobatsira, kugadzira mari, kubatsira, uye kuvhenekera nhanho.