Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo siringi franchise ibhizinesi rinonakidza, nekuriita, unogona kutevedzera mirau nemirau. Izvi zvichave nechokwadi chekubudirira kwenguva refu uye kuyerera kwakadzikama kwemari kuyerera kune iye cashier. Paunenge uchishandisa franchise, iwe unofanirwa kunzwisisa kuti chiitiko ichi chine hukama nenjodzi. Kutanga, bhizinesi chirongwa chinoshanda kwazvo kunze kwenyika chingatarisana nematambudziko asingakundike padunhu renyika yako. Mushure mezvose, kana uchitengesa franchise yematenga, unogona kusangana nekusawirirana mumitemo yemutemo. Uye zvakare, izvo zvinodiwa nevatengi zvemuno nemamiriro avo emari zvinogona kusiyana zvakanyanya kubva pane zvinoitika munyika makatanga chirongwa ichi.

Asi izvo hazvipedze iyo rondedzero yenjodzi dzinotarisana neiyo siringi franchise. Unogona kumhanyisa vakwikwidzi vasina kana shungu dzekukupa mari yavo yemusika. Ivo vanogona kutendeukira kune kusatendeseka nzira dzemakwikwi, idzo dzinofanirwawo kutarisirwa sechiitiko. Zvakanakisa kuita yekutanga analytics uye unzwisise zvinonetsa uye zvingangoita njodzi iyo franchise yedenga inosangana nayo. Iyi tsika yakajairika inoitwa kana uchitaurirana nemhando ipi neipi yechirango.

Kana iwe uchitengesa masiringi uye uatengese iwo pamusika wefranchise, saka iwe unofanirwa kunyatsonzwisisa kuti yako nhanho yemari inofanira kunge iri yepamusoro zvakanyanya kupfuura iyo yevanoshanda vanokwikwidza. Mushure mezvose, ivo havaite chisungo chekumisikidza iro bhizinesi mukuyananisa pamwe nemutengesi. Naizvozvo, ivo havafanirwe kutora imwe huwandu hwemari yakawanikwa kune franchisor. Kana iwe ukashanda nesiringi yeiyo franchise, saka iri bhizinesi chirongwa rinogona kunge rizere nedzimwe njodzi uye zvisingafadzi mamiriro. Kuti uzvidzivirire, gadzirira pamberi. Iwe unogona kuita zvishoma kupfuura vako vadzivisi kune vatengi.

Izvi zvinopa chakakosha kukwikwidza mukana. Iyo inoshanda siringi franchise chirongwa chebhizinesi chinoda kuti kushambadzira kwepasi rose kuyeukwe. Uchaendesa mari iyi kumaakaunzi emufranchisor, uye iye achaita ega zvinodiwa zvekushambadzira. Iyo inobvisirwa siringi inofanirwa kuve inoshanda uye yehupamhi hwepamusoro kukupa iwe inogara inoshanda inoshanda kudiwa. Chiratidzo chinozivikanwa chinozoita kuti zvikwanise kukwezva vatengi vakawanda. Izvi zvinofanirwa zvakare kunzwisiswa kana uchiita siringi inobviswa. Zvisinei, iwe unofanirwa kujekesa kune vatengi kuti urikupinda mumusika.

Kune izvi, mukana wekushambadzira unopihwa.