Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo sevhisi franchise inoshanda zvinobudirira zvakapihwa kuti zvakanyatsorongwa padanho rekutanga kwechigadzirwa. Iwe unogona kushanda nefranchise ine yakakwira nhanho yekunyaradza kana iwe ukasarudza chaiyo niche niche uye mhando yaunoda kudyidzana nayo. Simudzira yako franchise uchitevedzera zvinoitwa nemutemo wedunhu, zvakare cherekedza idzo tsika uye zviyero zvinogamuchirwa munharaunda yauri kuzotanga iyi bhizinesi. Kana iwe uri mubhizinesi rezve dijitari sevhisi uye mota sevhisi, mhedzisiro yeiyo franchise inokubatsira iwe kupinda mumusika nehupamhi hwepamusoro hwenyaradzo, nekuti iwe une chiratidzo chinoshanda-chaunacho, icho chakatoratidza kushanda kwayo mune imwe misika. Ehezve, misiyano yedunhu inogona kukanganisa zvakanyanya kuitiswa kwe auto service franchise, saka iwe unofanirwa kutora matanho ekuongorora pamberi pekuona njodzi dzinokutyisidzira.

Iyo yakanaka inoratidza njodzi uye mikana nzira iyo iwe yauinayo ndeye swot ongororo. Iyo yakakodzera kwete chete kune sevhisi inoshanda pasi pefranchise asi zvakare chishandiso chepasirese. Kunze kwezvo, iwe haufanire kuregera ongororo yakadaro, iyo inobvumidza kuona kuti ndeapi mabhenefiti aunokwikwidza nawo uye izvo zvisipo zvinokubatsira iwe kuenda pamberi pavo. Izvi zviri nyore kwazvo sezvo uchigona kugara uri nhanho imwe kumberi mumakwikwi. Pamusoro pekushandisa franchise yebasa pasi pechinozivikanwa zita, iwe zvakare une seti yakazara yezvakasiyana zvakasiyana zvefomati yazvino. Semuenzaniso, chirongwa chakagadzirirwa chebhizinesi, uchifunga nezvezvikanganiso zvese zvakaitwa kare, zvinokubatsira iwe kukunda chero chinetso.

Iwe zvakare unowana akasiyana mabhuku, iwo anonzi mabhizimusi mabhuku, mune yakatarwa ine iyo brand. Iwo ane zvese zvakafanira ruzivo rwekuti ungaite sei nemazvo hofisi mashandiro. Kana iwe uchimhanyisa sevhisi franchise, iwe unofanirwa kutarisira iyo yevashandi yekupfeka kodhi. Mumwe neumwe wevashandi anofanira kunge akapfeka yunifomu, senge munyika yekwatangira chiratidzo. Iwe unogona kuongororwa nevamiriri veiyo franchisor nekutumira komisheni kana iyo inonzi yakavanzika shopper. Ndokusaka mota sevhisi franchise inofanirwa kushanda zvisina mhosho uye kunyatso kuteedzera zvese zvekunze hunhu hwepakutanga. Izvi zvakakosha kwazvo kuti ugare uri wekutanga wekuparadzira uye kuchengetedza kodzero yekutengesa ichi chigadzirwa.

Iyo kodzero yebasa inobvumidza kushanda zvine zvibereko, ichipfuura vese vapikisi vakuru nekuda kwekuvapo kwechiratidzo chinozivikanwa kwazvo uye chakakurumbira.

Kushanda nefranchise yebasa chiitiko chinoshanda nenzira imwechete kumabhizinesi akajairwa. Asi musiyano wakakosha haungori chete kuvapo kwechiratidzo chakakurumbira uye chakasimudzwa pasirese. Iwe zvakare une akasiyana mabhenefiti aunogona. Semuenzaniso, unogona kuteedzera bhizinesi modhi, tekinoroji, asi pane izvi, imi mese mune mutoro. Iwe unogona zvakare kuwana mamwe mabhenefiti kubva kune franchisor kana iwe uchikwanisa kutaurirana. Iwe haufanire kuteedzera franchise yebasa usina kufunga, sezvo uchizviisa panjodzi yekuwira pasi pebasa remutemo pakudzivirirwa kwepfuma yega.

Kushanda nefranchise kunopa kudiwa kwekubvisa zvinhu zvakasakara, kazhinji, sezvinoitwa mukuitwa kwemamwe mapurojekiti. Gadziridza matura ako kuti uchengetedze huwandu hwakawanda hwezviwanikwa uye panguva imwechete ubhadhare hushoma huwandu hwemari zviwanikwa.

Rudzi rwakadai rwefranchise runogona kusanganisira kugona kuona kudzora kwevatengi kuitira kuti vatengi vako varege kubiridzira. Maitiro ekudzvanya mutengi anogona kutariswa nyore nyore nezviverengero zvinoratidza, izvo zvinogara zvichida kuongororwa zvakadzama. Iyo franchise, senge chero imwe bhizinesi chirongwa, inoda kutarisisa kune zvakadzama uye kugara uchidzidza nezvehuwandu hwemishumo. Kuti uite izvi, iwe unofanirwa kutora rese rakakodzera data uye kugara uchiongorora. Imwe yeakavimbika kwazvo kudzora sevhisi franchise chishandiso kuongorora kwesotot. Pamwe pamwe nekukwikwidzana kuongorora, inova musana wekubudirira kwako.

Anenge ese mapurojekiti ebhizinesi akabudirira anoenderana neano ongororo yechipiri, kunyanya iya ine chekuita nefranchise. Iwe unogara wakagadzirira pamberi penzvimbo dzinogona kuve nenjodzi uye uchikwanisa kuita munguva nekutora matanho anodiwa.