Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Waini franchise chiitiko chinovimbisa chemabhizimusi, mukumisikidza icho chinogara chiri chakakosha kutevedzera zvakatemwa zvirevo. Izvo zviyero zvinotsanangurwa kunze muchibvumirano neiyo franchisor; saka, iwe unongoda kuvatevera uye ipapo, iwe uchave unobudirira. Kushanda nefranchise kunoitwa chaizvo kuitira kuti vatore ruzivo rwemakambani ekunze kuti vaunze matekinoroji epamusoro-soro asina kumiririrwa zvachose pamusika wemuno. Kana iwe ukabatana newaini franchise, iwe unozobvisa imwe chikamu chemari, icho chinongoitwa chete pakutanga. Iyi ndiyo bundu-remari mupiro uyo unogona kuverengerwa seperesenti yemari yemari yakaiswa mari. Kupfuurirazve, uchishanda neiyo franchise yewaini, iwe uchafanirwa kubvisa zvikamu zviviri zvakasiyana pamwedzi.

Yekutanga inonzi royalty uye saizi yayo inosiyana kubva pa1 kusvika pa3%, inova tsika yakajairika. Kupfuurirazve, iwe unofanirwa kufunga nezvekuti kune zvakare mari yekushambadzira, iyo vhoriyamu yacho inogona kusvika ku3% yemari yemwedzi inotambirwa. Ita zviitiko nemazvo uye nenzira kwayo, kudzivirira zvikanganiso zvakakura. Ipapo danho rekuvimba kwevatengi richava rakakwira sezvinobvira. Vanhu vazhinji vakanyorera vanouya zvakare uye vanozotokurudzira kambani yako kune vamwe vavo, hama, uye shamwari.

Kunyanya kutariswa kunofanirwa kubhadharwa kune waini uye mhando yayo pakutengesa zvigadzirwa zvakadaro. Mushure mezvose, chinangwa chevatengi vako hachisi chekungopindirana neye inozivikanwa brand, ivo vanovavarirawo kuwana yemhando yepamusoro sevhisi uye kutenga mhando zvigadzirwa. Ndicho chikonzero nei zvichikosha kuti uchengete chiratidzo uye ugare uchizadzisa zvinotarisirwa nevatengi. Uyezve, kana uchishanda newaini franchise, unogona kuva nechokwadi chekuti munguva pfupi inotevera unozovhenekwa. Izvi hazvingazoiti komisheni, inozoonekwa nechibvumirano chekutanga. Izvi zvinogona kuve zvakavanzika kutenga, sema franchise mazhinji anoshandisa maitiro aya.

Munhu uyu anouya kwauri achihwanda nemutengi uye anotsvaga kuwana chimwe chinhu. Kana iwe ukamushandira zvakanaka, iye achasiya wongororo yakanaka. Kana iwe ukapa yakaderera-mhando sevhisi, ipapo iwe ungangorasikirwa nekodzero yekungosarudzika kugovera kwenhumbi. Waini inoda kubatwa zvine hunyanzvi, uye franchise inoshanda kukupa iwe inoshanda seti yemabhizimusi mamodheru, uchishandisa iyo iwe yaunogona kuwana inoyevedza mhedzisiro mukukwikwidzana kukonana. Shanda nemazvo uye nemazvo, uye ipapo unozogona kunakirwa nenhamba huru yemari inowanwa. Mushure mezvose, vanhu vanozoedza kukwidza iwe chaiko, saka mukurumbira uchave wakanaka.

Iyo franchise yechitoro chedoro rudzi rwakavimbiswa rwebhizinesi chirongwa. Nekudaro, kana iwe ukashanda nayo, akasiyana akasiyana matambudziko anogona kuve anogona kusimuka. Mushure mezvose, iwe unenge uchitengesa zvinwiwa zvinwiwa, uye kushambadzira kwezvinhu zvakadaro kunorambidzwa padunhu renhamba huru yenyika nenyika. Paunenge uchiita franchise, zvakakosha kuyeuka kuti mhando iyi yebhizinesi inoda mari. Iyo franchisor inotarisira mhando dzakasiyana dzemari kubva kwauri pamwedzi. Uye zvakare, iyo yekutanga bundu-mari yekubhadhara inoenderanawo nekuitwa kwechirongwa chakadai.

Mhanya waini franchise zvinehunyanzvi, pasina kuregeredza nhungamiro kubva kune franchisor. Anozokupa ruzivo rwese rwakakodzera, uye iwe unogona kurushandisa kuti uwane huwandu hwakawanda hwemari. Basa rako rinozove rinobudirira uye remhando yepamusoro kana, mukati meiyo franchise yechitoro chedoro, iwe uchigara uchidzidza izvozvi zviverengero. Kugamuchira uye kuongorora ruzivo rwakakodzera kunokupa iwe mukana wekutonga pamusika neinotungamira kupfuura chero vapikisi. Kana iwe ukamhanyisa chitoro chezvinwiwa pasi pefranchise, saka kambani yako ine mukana wese wekukunda uye nekuvimbika kukunda mukukwikwidza kukonana. Ehezve, izvi zvichaitika kana iwe ukanyorera iwo mabhenefiti, iwe unowana uye usakanganwa zvakakosha zvakakosha.

Ipa iro doro redoro uye dhizaini yaro kunyatsoteerera. Sechikamu cheiyo franchise, iwe unogona kutarisira kugamuchira ese aripo madhodhi macode uye magadzirirwo macode. Iko kushandiswa kweruzivo zvakare chimwe chezvinhu zvebudiriro. Iwe unofanirwa kunyatsoziva nezve njodzi dzako nemikana. Zvakare, kusimba uye kushaya simba kwekambani kunofanirwa kuzivikanwa chaizvo kuitira kudzivirira njodzi. Shanduko ine njodzi yezviitiko zvinogoneka.

Kumhanyisa chitoro chezvinwiwa pasi pefranchise hakuiti kuti uve nechokwadi chekubudirira. Izvo zvese zvinoenderana nekuti iwe uchaita sei rako bhizinesi chirongwa. Iye franchisor anogona kugovana ruzivo, asi hapana chimwe chinhu chichaitwa pasina iwe. Semunhu anotengesa mari, shandisa mari yako. Izvo zvinodikanwa kwete chete kukurudzira iyo franchise yechitoro chedoro muguta rako. Iwe unozofanirwa kugamuchira zvinopfuura vako vakwikwidzi kuti ubhadhare zviri nyore franchisor uye zvimwe zvisungo. Izvo zvinofanirwawo kuyeukwa kuti nyika inotarisirawo imwe chikamu chemari kubva kwauri.

Shandisa franchise yezvinodhaka seinobudirira sezvinobvira kuitira kuti kubhadhara zvaunosungirwa kusakupe chero matambudziko.