Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

MaFranchise muKazakhstan maitiro akakurumbira ari kungowedzera, asi atova nevateveri vakakosha mudunhu medu. Mhando dzakakurumbira dzakadai saMcDonald's, Burger King, nevamwe vakati wandei vakauya nesu chaizvo nekuti mumwe munhu akambofunga kutenga mari yechiratidzo chakasimudzirwa. Makambani mazhinji achiri kukwanisa kunakidzwa nezvabuda musarudzo dzavo sezvo mari dzavanowana dzakakura chete, mukurumbira wavo uri kungokura, uye kunyangwe denda risingakwanise kuvanyudza kana kutungamira mukurasikirwa kwakakomba kwemari. Nekudaro, isu tinoona kushanda kwazvinogona kuva kuwana yepamusoro-soro franchise kune vagari veKazakhstan.

Nei vagari veKazakhstan vachifanira kutarisisa kumusika wekutengesa? Icho chokwadi ndechekuti Kazakhstan iri kuramba ichisimukira, huwandu hwevanhu huri kukura nekukurumidza, uye many niches haasati achigara! Kupinza zvinhu kunovaita zvinodhura, nepo kudyidzana kwenyika kuchibvumira vanhu kuti vazive nezve uye kurota kwevakawanda mabhureki Izvi ndizvo zvinhu zvinoita kuti nguva iripo muKazakhstan inyatsoita bhizinesi kusimudzira zvichienderana nefranchise modhi yeimwe rakakurumbira uye rakagadzirwa mhando. Uye zvakare, hongu, zvakakodzera kuti utarise kune avo vanhu vaneta nekushanda muhofisi, avo vakanzwa kusagadzikana kwenzvimbo yavo yebasa panguva yeCoronavirus uye vachida kutanga yavo, pamwe iri kure bhizimusi.

Kune vazhinji vashandiwo zvavo, franchise mukana wakanaka wekuenda padanho rinotevera rekubudirira. Icho chokwadi ndechekuti mafranchise akakwana kune avo vanhu vasingade kuzvimiririra kugona kwavo kwese nuances yekuvaka yavo bhizinesi, vanzwisise akawanda maficha ezvingaite sarudzo, iwo maratidziro ekushambadzira, kugadzira chiratidzo, achifamba kuburikidza nezvikanganiso zvakawanda zvisati zvaitika. mimwe mibairo inoonekwa. Zvese izvi zvinogona kuodza moyo zviri nyore nyanzvi kubva mukuita bhizinesi uye zvinogona kuita anotanga kubhuroka. Kuti udzivise mhedzisiro yakaipa, unogona kubhadhara kune maFranchise.

Ndeapi akakosha anogona kupihwa mari muKazakhstan? Sezvambotaurwa pamusoro, ndiwo mavambo akakwana. Kutanga, paunenge wagadzira mapepa ese anodiwa, wakagadzirira dhizaini, ukagadzira nzira dzekugadzira, uye ukavaka mukurumbira - sosi yakakosha kwazvo mumusika wemazuva ano. Zvese izvi zvakakosha zvakanyanya, handizvo here? Iwe unowanzo chengetedza yakawanda pakushambadzira kwekutanga uye kuyedza sarudzo dzakaipa kupfuura iwe chaunotenga kutenga franchise - tisingataure nguva yako! Mushure mezvose, unogona kuwana iyo yekutanga purofiti kubva kufranchise nekukurumidza. Kana iwe ukatanga kugadzira bhizinesi kubva pakutanga, saka kugadzira purofiti kunogona kunonoka kwazvo kwauri.

Kazakhstan ikozvino munda usina kurimwa wemikana mitsva. Zvese iwe zvunofanirwa kuita kusarudza iyo franchise iyo inokodzera zvakanyanya bhizinesi rako maitiro. Zvinogona kuve zvakasiyana, zvinosiyana pamutengo, huwandu hwekutengesa, dunhu rekuparadzira, chiyero chekambani yemubereki, mukurumbira wayo, huwandu hwemari uye mubhadharo wemari, pamwe nezvimwe zvakawanda hunhu hunowanzo sarudza mukusarudza kodzero. Uye zvakare, chero mugari weKazakhstan anogona kunge aine zvimwe zvikumbiro zveicho chaicho chebhizinesi, chezvinhu kana masevhisi akatengeswa, izvo zvinokanganisawo sarudzo yako pakati pemafranchise.

Anoshingaira uye anokwezva munhu anogona kusimudzira bhizinesi rake muKazakhstan kana akasarudza yepamusoro-soro franchise kubva pakutanga. Zvisinei, kunewo misungo pano. Semuenzaniso, zviri nyore kumhanyisa mune scammers. Kana kungoita yekutanga isingabatsiri purojekiti. Izvi zvinogumbura kunyangwe zvikasaunza zvakakomba kurasikirwa. Kana paine kuchiri kurasikirwa, mhedzisiro yesarudzo isina kubudirira pakunenge uchisarudza franchise inogona kufananidzwa nenjodzi chaiyo.

Mari idzi dzakaiswa mari, nguva yakashandiswa, asi hapana kupera. Mamiriro asingafadzi, ayo, chokwadika, hapana munhu anoda kubvumira.

Iko kudzivirira mamiriro akadaro asingafadzi kuti kune vamiririri kana kunyange vechitatu mapato anobatsira vanobatsirana kuti vawane uye vanopedzisa chibvumirano chinobatsira. Vakwegura vanhu vagara vachinzwisisa kuti munhu asina ruzivo anogona nyore nyore kukanganisa kwakakomba, kana zvisiri zvinouraya, izvo zvinoodza moyo kuzvivimba uye kuda kuvhura yavo bhizinesi kwenguva yakareba. Izvo ndezvekuti vadzivise mhedzisiro yakaipa iyo ivo vanofarira kutaura nevashandi mumunda mavo, avo vanoziva musika mushe uye vakavimbika vavakaroorana navo mupfungwa.

Iyo yepamusoro-soro uye yakazara rutsigiro rwevanyanzvi vedu ichapa sarudzo inoshanda yeiyo inodikanwa franchise. Isu tichakubatsira iwe nzira yese, kubva kutsanangudza zvaunoda mune chaiwo mazwi: zvikamu, mavhoriyamu, mitengo, zvakasarudzika, mukurumbira, zvichingodaro, tichipedzisa neiyo chaiyo kuverenga kuverenga kwemutengo. Mutengo ndechimwe chezvinhu zvinonetsa zvakanyanya nema franchise. Sezvo sarudzo yekutanga inoenderana nemutengo uye bhajeti yekutanga. Bhajeti rakaverengerwa zvakakwana richakubatsira iwe kusarudza sarudzo yakanakisa yemamiriro ako emari.

Franchises muKazakhstan mhinduro yakanakisa kune anotanga uyo anongoda kuzviedza iye pamabhizimusi. Nerutsigiro rwevanyanzvi vedu, iwe unozowana mhedzisiro inodiwa kwazvo kare, sarudza mhedzisiro yakanakira nyaya yako, uye munguva pfupi iri kutevera unotanga kuita purofiti yako yekutanga!

Franchise. Mapati evana inzvimbo huru yekuratidzira kwekusika kwemumwe muzvinabhizimusi - mutengesi. Franchise mapato evana mikana isingagumi yekuchengeta chero chiitiko chine mavara chevana, kuputika kwetsime remifungo uye fungidziro yezvakanaka, zvemafirework mafirework. Franchise yemapati evana inzvimbo isina kurimwa yekubata zviitiko zvinofadza, zvinofadza zvevana, nechikwata chayo chemaficha, uye zvirokwazvo bhizinesi rinobatsira rekudyara mari muchiratidzo chine mukurumbira wakanaka. Pamusika wefrancise network, yekuronga zviitiko zvevana zvekupemberera, pane huwandu hwakakwana hweavo vanoshuva kupedzisa chibvumirano chefranchise nevamabhizimusi. Nekudaro, havazi vese vefranchisor vanobvumirwa vanobatana mubhizinesi vadyidzani.

Vazhinji vavo vanoziva chete kuunganidza mari yemari, uyezve “vogeza maoko” uye vanorambidzwa kupa rubatsiro rwechokwadi. Nharo huru yesarudzo yakakodzera yemudiwa - kutengesa mari, ndiko kukudzwa kwehunyanzvi kwekutengesa mari, kushandira tsika dzayo dzakatenderwa uye kudanwa kwekuita zviitiko zvevana, zviitiko zvakakosha, zvekunakidzwa kwevana uye mufaro, uye zvisina kurohwa, zviitiko zvese zvinofinha boka rinomhanya mudenderedzwa. Sekureva kwenzvimbo dzakavhurika dzeruzivo, hupfumi mukuronga kugadzirwa kwemafaro evana vanobhadhara mumwedzi mitatu. Asi kuti bhizinesi iri ribudirire uye risamira, zvinofanirwa kugara zvichinatsiridza zviitiko zvezviitiko nemirau yekuchengeta mazororo. Maitiro ehurongwa hwekutengesa uye kutaurirana nevatengi-vana uye vabereki vavo vanofanirwa kugadziridzwa zvakarongeka. Franchisee vanamuzvinabhizimusi vanofanirwa kuenderera mberi nekuitisa kutsvagisa kwemusika webasa munzvimbo mavo, guta, uye nekure pamberi pevakwikwidzi, mukuratidzira kuratidzwa kune mavara kune vana, vachifara uye kuseka kunofadza.

Iyo agency yemapati evana franchise inoshanda zvisina tsarukano, asi chete pamamiriro eanokwanisa uye anowirirana kuita. Muchikamu chekugadzirira, zvakafanira kuita zviito zvakasiyana zvakasiyana izvo zvinobatsira kudzikisira kurasikirwa. Kuve nehurongwa, mukuziva kwekuti iyo franchise iri mukana wakakosha kwazvo. Iwe unofanirwa kuishandisa kusvika pakukwirira. Ronga zviito zvako zvichienderana nemamiriro chaiwo emusika. Kana iwe ukafunga kushandisa franchise, saka wako agency anoda kupihwa akafanira kutarisirwa.

Izvo zvinonyanya kuitika kune yekunze dhizaini. Kodhi yevashandi yekupfeka, kodhi dhizaini kodhi inofanirwa kucherechedzwa mukuteerera zvizere nemirau yakatemwa. Kana iwe uchimhanyisa franchise agency uye nekuronga mapato evana, saka unofanirwa kufunga nezve kuchengetedzeka kwevana. Mushure mezvose, iwe une basa kune avo vawakapihwa. Nekudaro, mhemberero dzemapato idzi hadzifanirwe kuve nechekuita nezviito zvisinga gamuchirwe kune vateereri vakadaro. Bhadhara zvakakodzera kumazororo emwana esangano ravo, kutora iyo franchise agency kune imwe nhanho yehunyanzvi. Izvo zvinodikanwa kuti ushande nesimba uye nemazvo uchidzivirira zvikanganiso muchirongwa chakakosha.

Tevedza zvirevo zvemufranchisor uye haazove nechero zvirevo. Kana iwe uri kuita manheru evana sechikamu cheiyo franchise agency, saka ruzivo rwunogamuchirwa kubva kumumiriri wechiratidzo rinokubatsira iwe kuti usvike padanho nyowani rehunyanzvi. Iishandise zvinobudirira sezvazvinogona.

Kushanda nemapato evari kuyaruka agency chirongwa, chichiita icho, iwe unofanirwa kunyatsoona kuti unofanirwa kuwana chikamu chakapfuura chero chipi zvacho chisingashandise makwikwi ekushambadzira. Izvi ndezvekuti iwe unofanirwa kubhadhara kodzero yekuita zviitwa pachinzvimbo chefranchise. Kubhadhara kunogona kusvika kusvika 9% pamwedzi. Zvirokwazvo, iyo muzana yemhindu inobhadharwa semipiro inogona kunge iri pasi pe9%. Kazhinji, zvikamu zviviri mwedzi wega wega zvinowedzera kusvika pa3 kusvika ku9%, inoverengerwa seperesenti yemari yemwedzi. Iyo tsika yakajairwa, inoitika kwete chete yemapati evana franchise.

Zvinenge zvese zviitiko zvefranchise zvinoitwa nenzira iyi. Nekudaro, iwe chengetedza ichi chokwadi mupfungwa. Deredza mari yemitero nekutaurirana nevana vevaraidzo ejensi franchise varidzi.

Sangano rezororo franchise ibhizimusi risingakoshi. Mukushanda nayo, sekune vamwe vazhinji, zvakafanira kuti uzive njodzi nenjodzi. Kushanda munzvimbo ino yefranchise, gadzirira kurwisa kubva kune vanokwikwidza, dzivisa mamiriro asingafadzi, gadzirira pamberi. Zvakare pamwe nedzimwe njodzi, simba, uye kusasimba kweiyo franchise zvinogona kuonekwa kuburikidza nechishandiso chinonzi SWOT kuongorora. Manage agency yako nekunyanyisa kushanda, uchipa iyo yakaenzana chiyero chekutarisa uye kuunza yako yezororo sangano kune chinzvimbo chemusika mutungamiriri, zvichitungamira kwakakosha kutungamira kubva kune vanopikisa. Nyaya yezororo pachayo inopa yakanakira seti yekushandisa maturusi.

Yavo uye zvakare akakosha mirawo inopihwa neiye franchisor, uyo ane hanya pachezvake mukuwandisa kwemari kugadzirwa kwechinhu chefranchise.

Izvo zviitiko zvefranchise zvinosanganisira akati wandei mubhadharo. Yokutanga mubhadharo wemari-yemari. Nechekare padanho rekutanga, yako yezororo agency inoibhadhara kune franchisor. Mushure mekuzadzikiswa kwesangano, mabasa ako anosanganisira maviri ekubhadhara: mvumo, kusvika pa6% yemari, uye mari yekushambadzira. Zvese izvi zvinodiwa sezvo maneja anopa huwandu hwakawanda hweakasiyana siyana eruzivo zvinhu, matekinoroji, matekinoroji, maitiro, bhizinesi kuronga, uye zvimwe zvinhu. Nekuita zvakanyanyisa pane zvese izvi, iwe unowana yakanyanya kubha kune yako bhuru, saka yezororo uye chiitiko agency franchise inoona yakakwira mwero wemari.