A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Kudzoka kwekudyara kweiyo franchise kune chakakosha kuita mukuvandudzika kwesangano rinoitisa bhizimusi rekudyidzana neUSU Software. Kuti uwane mubhadharo pane franchise, unofanirwa kubata nyanzvi dzedu dzinogona kuratidza vangangove vemari mune chaiyo fomati bhizinesi rekuvandudza modhi. Iwe zvishoma nezvishoma unokwanisa kumisa biz nekudzoka pane zviwanikwa zvemari, zvine chekuita neiyo iyo franchise, sechigadzirwa cheakakosha basa rakaitwa, inounza mhindu inodiwa. Zviri nyore kwazvo kukudziridza franchise kudzoka pane kuronga bhizimusi rako riri kuuya iwe pachako. Izvo zvinofanirwa kucherechedzwa kuti njodzi dzekushandisa iyo yekudyara kudzoka kweiyo franchise inoderera zvakanyanya kana iwe ukanyatso kutevedzera rairo inopiwa nenyanzvi dzedu. Kutanga rako bhizinesi, iyo kambani USU Software inogona kupa akasiyana zvirongwa uye zvakabatana kubatana mazano nezve kugadzira yako wega biz.

Tinogona kutaura kuti chikamu chinoshanda cheakasarudzwa USU Software timu yakanangana nekuvandudzwa kwemapurojekiti nenzira yakanakisa, ine mupiro wakakosha mukusimudzirwa kwekambani yekudzoka kwakasarudzika kwemazano ebiz. Iwe unogona kuvhura hofisi ine yakasarudzika bhizinesi zvirevo kubva kukambani yedu USU Software, iyo ine zvirongwa zvekudyara, pamwe neakasiyana mapurojekiti ekudyara akagadzirwa nehurongwa hwakakwana hwakadzama. Izvo zvinofanirwa kucherechedzwa kuti kuvhura franchise nekudzoka pane zviwanikwa zvekudyara kwakakosha mabhenefiti emari aunoda kuisa. Kwenguva yekudzoka kweprojekiti, zvakakodzera kuti uverenge zvakanaka njodzi dzese dziripo, idzo, mune yekuwana zano, dzinenge dzakaderedzwa kusvika zero. Kupa kodzero yekushandisa chiratidzo, pamwe nekuumbwa kwekushambadzira, zviri pamutemo uye zvekutengeserana zvinhu zvekugadzirisa zano nekudzoka nenguva, zvinobatsira kudzikisa njodzi yekudonha mukugadzirwa kwefranchise biz. Iva bhizinesi rinobatsira, riine franchise yekudyara payback uye, mushure mechinguva, chirongwa chinoshanda chakazara icho vese vanoregedza rekumanikidza vanoonekwa nekufamba kwenguva. Bhizinesi rine dhiri rekudyara kudzoka parizvino rakakurumbira, nenzira dzakasiyana siyana, kubva kune mutengi mumwe nemumwe angasarudza chirongwa chinoenderana nehomwe yake.

Zvirinani kutenga zano rinodzoka nekukurukura yega nuance yenjodzi nenyanzvi dzekambani USU Software, iyo, kusimudzira mazano ako, kuitisa hurukuro yakazara newe nekunyatsonzwisisa kudzidza kwepurojekiti yakakosha yemafomati akasarudzwa. Kana iwe uchifarira kudzidza zvakawanda nezve USU Software kambani, tinogona kukurudzira kuti iwe ushanyire yedu saiti yemagetsi, kwaunogashira runyorwa rwakakwana mune yakadzama fomu yeruzivo inobatsira zvine chekuita nekupihwa kwedu kubhadhara mari yekudyara mapurojekiti. Iyo saiti zvakare inopawo runyorwa rweanhamba manhamba uye maemail kero, pamwe neruzivo rwepamutemo kubatsira vatengi uye mapato anofarira kubata vashandi vedu. Mune mamwe mazwi, kambani yedu USU Software, ichipa bhizimusi rekuhaya, inoratidzwa nemhando yepamusoro uye nekugona, nekuti zviri nyore kwazvo kugadzira zano rekuda pane kuita biz wega. Iwe unogona kuwana yekubhadharira franchise ine yakazara runyorwa rwekushandisa mirairo, ine tsananguro yenzira dzekutengesa, kukurumidza kukudziridza uye kuwedzera chiyero chezviitiko, kudzidzisa vashandi. Mutengo wekuvhura yekutengesa payback franchise inosiyana zvichienderana nekuziva chiziviso uye kufarirwa kwesangano revamwe. Tinogona kutaura kuti iwe unobhadhara mari yeiyo yakatofungidzirwa nzira yekubudirira, iko kune yakagadzirirwa chirongwa chebudiriro, pekutangira, uye maitiro ekuita mune ramangwana kuti utsungirire nemamiriro ezvinhu.

Mune ramangwana, iwe uchazviwana iwe pachako uri munzira yekubhadharira pfungwa, pamwe nematanho makuru ekuvandudza kuburikidza nemapurojekiti akasarudzika ekambani yedu yekudyara USU Software. Basa rakakosha revatengi isarudzo chaiyo yeiyo franchise, kuunza chirongwa ichi kuti chidzoke pane kudyara. Vashandi vedu vanokuperekedza kusvikira iwe wabudirira, uchibatsira uye nekururamisa zviito chaizvo sezvazvinodiwa. Izvo zvinofanirwa kucherechedzwa kuti mari inobatsira franchise inzira yakanaka yekushandisa yemumwe munhu biz modhi kutanga muzvinabhizimusi. mumunda usina mari hombe, uchishandisa zita resangano. Nekudaro, yega yega yekutengesa fekitori inowana kodzero yekubatana pamwe chete uye kuvhura bazi rayo, iine mikana yese yekuwana budiriro munguva ipfupi inogoneka. Iwe unofanirwa kunzwisisa kuti kuti ugadzire rako repamusoro-soro uye rinoshanda bhizinesi, iwe unongofanirwa kunyorera yekudzosa franchise, uchida kuvhura rako bhizinesi, uchishandira pamwe neyedu yakakodzera USU Software kambani.

A franchise yekutengesa inokupa iwe mukana wakanakisa wekutonga zvine mutsindo chero mukwikwidzi pamusika. Izvi zvinoitika sezvo iwe, nekushandisa kodzero, uine mukana wakakosha mukukwikwidzana. Chekutanga, yekutengesa franchise inokupa iwe mukana wekuita zviitiko wakamirira inozivikanwa, inobudirira, uye inozivikanwa kambani. Izvi zvakanyanyisa. Kunyanya kana ichizivikanwa pasi rese, kusanganisira mudunhu renyika yako. Wana zvakanyanya kubva kufranchise yako uye ichakupa mubairo.

Iwe unogona kunakidzwa nekukura kwako chikamu chemari. Iwe unokwanisa kuteedzera zvakakwana iyo yekutanga mhando uye woishandisa kuti uve anobudirira kwazvo anokwikwidzana muzvinabhizinesi. Kuteedzera kana uchitaurirana nefranchise hakusangane nematambudziko akakura. Uye zvakare, iwe unogona kuvakunda zviri nyore kana zvikasimuka. Chero chero matambudziko haachakonzeri iwe kupenga, sezvo achigona kugadziriswa nerubatsiro rweanowanikwa maturusi. Iwe unogashira maturusi kubva kune franchisor, zvigadzire iwe pachako zvichibva paruzivo urwo. Iwe unoshanda pane franchise uye unoita mukuziva kwehunyanzvi kuti uwedzere kuwedzera huwandu hwebatsiro kubva pachiitiko.

Iwe unofanirwa kufunga nezve chokwadi chekuti franchise inodhura mari. Pakutanga, uyu mupiro wemari, unoitwa padanho rekutanga. Vhoriyamu yayo iri pakati pe9 kusvika 11%, uyezve, inoverengerwa sehuwandu hwehuwandu hwese. Uyezve, kana iwe ukafunga kuita franchise yekuzadzikiswa, saka unofanirwa kunzwisisa zvakajeka kuti unosungirwa kubhadhara mari kune franchisor pamwedzi. Anotarisira kubhadhara kubva kwauri muhuwandu hwe3 kusvika 10% pamwedzi. Inoreva mipiro miviri yechigarire. Yekutanga uye inonyanya kukosha yadzo inonzi miripo, chikamu chechipiri chekutengeswa kwefranchise chinonzi kuburitswa kwepasirese kushambadza.

Kutorwa pamwechete, mipiro miviri iyi inoisa mutoro wakakura pabhajeti.

Gara uchiita chete mushure mekunge wagamuchira up-to-date ruzivo uye uchikwanisa kurishandisa. Kuva nekutengesa franchise kunokupa iwe mukana wakakodzera. Izvo zvinodikanwa kuti uite chete pane kugona kugona kufunga, saka, zvikanganiso zvichave zvisingawanzoitika. Iwe unofanirwa kunyatso ziva nezve chokwadi chekuti iwe unofanirwa kuve uine ruzivo rwekuongorora uripo. Swot kuongorora mukutengesa franchise kunobatsira. Chishandiso chinobatsira kwazvo uye chinoshanda.

Iwe haufanire kubhadhara chero chinhu kana uchizviita usingashandise zvakakodzera mafomu. Icho chiri munharaunda yeruzhinji uye haufanire kunge uine chinetso mukuchiita. Saizvozvo, iyo franchise inounza yakakwira mwero wemari kana iwe ukaongorora iyo nhamba yehuwandu ruzivo uye ese aripo akakodzera data pamberi. Mushure mezvose, chero munhu anoyambirwa akashongedzerwa nezvombo. Chirevo ichi chinoshandawo pakubata nefranchise yekutengesa.

Chigadzirwa franchise chiitiko chakakosha kwazvo, panguva yekumisikidzwa kwaunogona kutarisana nematambudziko akasiyana siyana. Nekudaro, sega wega mugove weanozivikanwa anozivikanwa akabudirira brand, iwe unokwanisa kuakunda iwo. Kuti uite izvi, une zvese zvese zvaunoda, kubva kune yepamusoro-kirasi matekinoroji uye inozivikanwa inozivikanwa mhando kune yakasarudzika kuziva-uye kunyangwe michina isina analogu mumusika wemuno. Ita zvigadzirwa zvako zvechigadzirwa nehupamhi hwehunyanzvi hwehunhu, saka gare gare hauna kana matambudziko. Iwe une zvese zvinodiwa zvinodiwa zvaunazvo zvakakwana. Izvo zvinopihwa nefranchisor uye zvese zvasara ndezvekuzvishandisa zvine hunyanzvi.

Chiratidzo cherudzi runozivikanwa mukati mawo chaimo mucherechedzo webudiriro. Saizvozvo, nerubatsiro rwayo, zvinokwanisika kukwevera nhamba huru yevatengi. Asi, sezvaungave wafungidzira, kana uchiita chigadzirwa franchise, hazvina kukwana kungokwezva mutengi. Iye achiri kuda kupihwa mukana padanho repamusoro rehunyanzvi kuti iye ave nechishuwo chekuenderera mberi nekudyidzana neako franchise institution. Kuti uite izvi, unofanirwa kudzidzisa vashandi zvakanaka, uchivapa ruzivo rwese rwunodiwa. Izvo zvinodikanwa kuitisa vashandi kudzidziswa saka panguva yekuzadzikiswa kwechigadzirwa franchise hauna matambudziko akasiyana siyana. Ita zvakakodzera mune ino mamiriro uye uteerere kune iyo yekudzidza yeiyo franchise manhamba.

Inokupa iwe zano rekuti chii chaicho mamiriro ari mukati mekambani uye izvo zvinofanirwa kuitwa kuti unyatso kutonga, kuchengetedza chinzvimbo chinotungamira mumusika.

Kana uchitaurirana neanozivikanwa trademark, iyo franchisor inoisa zvimwe zvisungo kwauri. Unosungirwa kwete kungoita zvikamu zvepamwedzi. Iwe zvakare unofanirwa kunyatso kuziva chokwadi chekuti iwe unogona kukonzeresa kukuvara kusinga gadzirisike kune mukurumbira wekambani kana iwe ukaita ako awapihwa mabasa asina hanya. Mushure mezvose, mukurumbira mari ndiyo isingafadzi. Izvo zvakaoma kurerutsa, mukupesana nekurasikirwa nemari. Saizvozvowo, zvakafanira kuita, kuzadzisa zvese zvinobvira zvisungo.

Kana uchitaurirana nefranchise yechigadzirwa, unogona kurwiswa nevanokwikwidza. Zvinogona kuve zvese zvakajairwa, zvetsika mutsimba, uye kushandiswa kwenzira dzakasiyana dzisiri dzechinyakare nzira. Kana iwe ukagadzirira zvakakwana, saka kunyangwe tyisidziro yakadaro inogona kumiswa zvine zvibereko. Kana uchizadzisa kesi yechigadzirwa, iwe unofanirwa kuziva kuti yako yemari mwero inofanirwa kunge iri yepamusoro sezvinobvira. Izvo zvinodikanwa kwete chete kuti uve nechokwadi chehupenyu hwakanaka iwe pachako. Nechibereko franchise, une zvimwe zvisungo kune iyo brand. Kusvika pa9% yemari yemwedzi pamwedzi inofanirwa kuendeswa kune franchisor.

Zvirokwazvo, huwandu uhwu hunosiyana uye hunotsamira kwete kwete chete pane huwandu hwemari yaunowana asi pamamiriro ezvinhu awakakwanisa kuzadzisa.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.