Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Imba yekuvaka franchise ibhizimusi rinobatsira kwazvo, zvisinei, inogona kuzadzwa nedzimwe njodzi. Ivo vanouya kubva kune vako vanokwikwidza, avo vasingade kugovana yavo mari zvachose uye kukupa iwe niches yavanotonga. Paunenge uchishanda nefranchise, zvakakodzera kuti urangarire chokwadi chekuti zvinoda mari uye iwe unofanirwa kutora imwe chikamu chemari yako pamwedzi. Iyo yekuvaka franchise chiitiko chinofanirwa kuitwa maererano neSNiP. SNiP ndiyo yakatarwa seti yemitemo nemirau inogamuchirwa padunhu renyika kwaunoshanda. Kunyanya kutariswa kunofanirwa kubhadharwa kune zvekuvakisa mukati meiyo franchise, kunyanya mhando yezvinhu zvavo.

Kunze kwezvo, zvinodikanwa kutengesa iyi mhando yechigadzirwa nehanya kune zvakadzama uye pasina kuita zvikanganiso. Kana iwe ukafunga kuita zvekuvaka zvinhu franchise, saka unofanirwa kuita ongororo yemakwikwi zviitiko pamberi. Zvinokubatsira kuti unzwisise kuti ndeapi matambudziko aunofanira kusangana nawo uye zvekuita kuzvikunda. Kushanda nefrigise yezvivakwa kunosanganisira kutevedzera zvese zvirevo zvehurumende, uyezve, kuzadzisa zvinodiwa nemufranchisor. Mushure mezvose, anofarira iwe zvakananga uchiita zviitiko zvako zvakanyatsoenderana nema templates.

Iyo inovaka zvekuvakisa franchise inokupa iwe mukana wekukwikwidza zvakaenzana tsoka nevashori vako, kunyangwe idzo dzakadzika midzi mumusika. Pakupedzisira, iwe hausi kungoshanda chete inozivikanwa uye inoratidzika mhando. Iwe unoshandawo zvinoenderana nemhando iyo iyo iyo franchisor inopa iwe yaunogona. Izvi zvinokanganisa zvakanyanya kubudirira kwenguva refu kwekambani yako. Anoshanda zvakanaka zvekuvakisa franchise inogona kusimbiswa nekomisheni kubva kune franchisor. Pakupedzisira, iwe unofanirwa kutevedzera zvizere mirau yese, kusanganisira chitarisiko chevashandi vako chinofanira kuunzwa zvichitevera uya wakagamuchirwa padunhu rekambani yaunosangana nayo.

Inofanirawo kuyeukwa dhizaini yezvivakwa inofanira kubatanidzwa neyekutanga. Shanda nezvinhu zvekuvaka uye zvigadzirwa zvinounza mari yepamusoro nekuve anoshanda zvakanyanya uye anobudirira muzvinabhizimusi. Uchave nemukana wese wekubudirira kana ukasaita zvikanganiso zvakakura. Uye zvakare, padanho rekutanga iwe unofanirwa kugadzirira uye unotoziva nzira yekumisidzana nevakwikwidzi uye kutora niches inokwezva kuitira kuti chikamu chemari yekambani yako chigare munzvimbo dzakakwirira.

Iyo yekuvaka zvinhu chitoro franchise inopa inogara kuyerera kwemari kune iye cashier. Iwe unogona kunakirwa nenyaya yekuti iwe ndiwe wega uye wega muparidzi anogamuchira zvese zvinogoneka zvikumbiro kubva kune vatengi. Sechikamu chekuzadzikiswa kweiyo franchise, iwe unofanirwa kutevedzera mirau uye uteedzere zvakatemwa zviyero. Ipapo iwe une mukana wega wega wekuwana mukana wemakwikwi, uchishandisa iyo iwe yaunogona kutonga zvine mutsindo uye kugamuchira iwo anokwezva mirairo. Ita franchise yekuvaka nenzira yekuti hapana mumwe wevanokwikwidza anogona kutombosvika padhuze newe maererano nezinga rebasa. Kudzidziswa kwevashandi kunofanirwa kuitwa nekuchengetedzwa kwakakodzera.

Ichokwadi chinobhadhara. Iko kune mukana wekutonga vakwikwidzi vako, izvo zvinobatsira kwazvo nekuti iwe unokwanisa kusarudza akanakisa zvigadzirwa odha, nekudaro, mamiriro emari ebhizinesi chirongwa anovandudzika. Ipa yako franchise zvekuvakisa izvo zvaunoda iwe. Ipapo unozobudirira. Zvinhu zvemhando yepamusoro zvinofanirwa kunge zviri padanho, nekudaro, gara uchitarisa vashandi vako. Ivo vanodikanwa kuti vave vanoziva kwazvo muhuwandu uye zvigadzirwa mazita. Mukati mechitoro chako, kutengesa kwezvivakwa kana zvekugadzirisa zvinhu kunofanirwa kuve kwoga.

Iwe ungangodaro unogashira iyo yakakodzera software kubva kune franchisor. Kana zvisiri, saka unofanirwa kutenga software yakakodzera iwe wega, kana kushandura mutengesi, sezvo isingakupe seti yakakodzera yezvishandiso zvakakodzera.

Ita yako franchise yezvivakwa zvekuvakisa zvinoenderana nemitemo yakapihwa. Izvi zvinokupa iwe mukana wekutonga chero wevadzivisi vako, kunyatsobatanidza chinzvimbo chako kuti uvabate mukufamba kwenguva. Chitoro chefranchise chine mukana wese wekubudirira nekuda kwekugona dhizaini. Zvakare, izvi hazvinei nezvehunhu hwekunze chete asiwo zvemukati zvemukati. Vashandi vako vanofanirwawo kupfeka mayunifomu kana vachishanda muchitoro. Chero tora mayunifomu akakodzera sechigadziko kubva kune franchisor kana kuzvisona.

Inoenderana mapatani akapihwa. Izvo zvese zvinoenderana nerudzii rwezvibvumirano zvaunogonesa kusvika padanho rekutaurirana. Saizvozvo, ita zvako zvekuvakisa nekungwarira kwakanyanya uye dzivisa zvisirizvo kusangana kwevatengi. Kunze kwezvo, mamiriro emitero yenyika anoda kugadzirwa nemazvo. Izvi zvinoita kuti iwe udzivise huwandu hukuru hwematambudziko. Chitoro chefranchise chinounza mwero wepamusoro wemari nekuti inoshanda senge chero mhando yemagineti yemutengi inofarira. Mushure mezvose, vanhu vanoda zvigadzirwa zvekunze, ivo vanoda kuve nechekuita nechimwe chinhu chepasirese.

Nekudaro, sechikamu cheimba yekuvandudza shopu franchise, iwe unovapa iwo mukana uno. Inobatsira kwazvo uye inoshanda, sezvo ichikupa iwe neakakwira mashandiro ekuda.