Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

Bhizimusi mafranchise haadhure kumabhizimusi madiki kana epakati-epakati mukuda kukuru nhasi. MaFranchise pachawo kupiwa kwekodzero dzevashandisi kushandisa zita (brand), mucherechedzo une bhizinesi mune imwe ndima yebasa, yakasimbiswa pasi pemamwe mamiriro, asingadhuri kana anodhura. Kutenga mafranchise kune zvibereko pane rako bhizinesi kana iwe uchiziva kuenderera. Mafranchise anogona kutariswa seyekurenda kwenguva refu nemazano ebhizinesi, kutanga-up, uye mamwe marongero. Nhasi, hapana chinogoneka, kana pakutanga zvaive zvakakodzera kufunga zvakazvimiririra, kubvunza uye kubhadhara ruzivo, nhasi, nekuda kweiyo IT zviitiko, zvinokurumidza uye zvinobudirira kuwana rakakodzera bhizinesi franchise, uchishandisa iyo franchises katalog, inoratidza isingadhuri mutengo . Kuwanikwa kwechishandiso uye kupatsanurwa, kusefa data rekutsvaga, kunowanikwa kurerutsa nekuvandudza iyo data yakawanikwa, pamwe nekugadzirisa maawa ekushanda, nekuda kwenguva, mari.

Usati watsvaga, iwe unofanirwa kusarudza izvo zvauri kufunga sebhizinesi rako pachako, ndeipi nhaurwa, zvii zvaunoona, kuverenga mari yekutanga, nekuti nekutenga asingadhuri mafranchise zvinokwanisika kupinza kurasikirwa. Kana, zvakadaro, iwe usati wafunga nezve chiyero chebhizinesi rako, sarudza mafranchise kubva pane yakatarwa sarudzo, chimwe chinhu chingakupindure. Kune izvi, kune chaiyo saiti, iine kupihwa kwazvino mafranchise, mamiriro, sarudzo dzekubhadhara, nesefa inodhura uye isingadhuri mhando. Mushure mekutora, iwe unobva wangove muridzi webhizinesi rako wega uye mafranchise, anomiririra zvido munharaunda yakasimbiswa. Paunenge uchitenga mafranchise, unozogamuchira michina isingadhuri kana chirongwa chebhizinesi rezvinhu, zvine njodzi shoma kubhizinesi rako. Izvo zvinokwanisika kushanda pasi pema franchise kuchengetedza pane kushambadza, pane bhizinesi kusimudzira. Mushure mezvose, sezvamunoziva, makore ekutanga ndiwo akaomesesa uye anodhura kubva pakuona kwemari.

Kana zvichidikanwa, iwe unogona kushanda ne data reiyo franchisor. Mazhinji emhando dzinodiwa dzebhizimusi mafranchise mumunda we catering, cosmetology uye salon maitirwo, kutengeserana, sevhisi, makambani einishuwarenzi, nezvimwewo, asi iwe unogona kuzviziva iwe neruzivo rwakawanda pawebhusaiti. Pamusoro pekubvunza, iwe unogona kusarudza iyo yaunoda munda webasa. Verengai imwe nguva yemari nemari isingadhuri masevhisi pamutengo wakaderera. Zvakare, inofanirwa kuchengetwa mupfungwa kuti kana uchiisa mari mubhizinesi rema franchise, unofanirwa kujekesa mubhadharo wemari. Nhasi, uyu musoro wenyaya wakanyatsobudirira, nekudaro pane zvakawanda sarudzo, kana uchitsvaga isingadhuri bhizinesi, kana zvirinani franchise, zvinopfuura zvinangwa zana nemakumi manomwe zvinoratidzwa. Panzvimbo iyi, unogona kuzivana kwete chete nesarudzo yebhizinesi, franchise, mutengo, asi zvakare zviratidzo zvezuva nezuva, vhiki nevhiki kana mwedzi, ona ratings, ziva mazano ebhizinesi, kumbira chirongwa, verenga nhau uye zvinyorwa zvezvikamu zvekutengesa nema franchise matsva, mukurumbira, mhando dzakaratidzwa dzebhizinesi, nekukurumidza kubhadhara.

Zvakare, zvichiratidza huwandu hweinvestment (isingadhuri, yepakati, uye inodhura), neguta nemusha. Chero chaunosarudza, zvakakosha kuyeuka kuti bhizinesi rinofanira kunge riri raunoda. Izvo zvakare zvakakosha kuti uzive kuti saiti inoshanda kwete chete kutsvaga mabhizinesi emafranchise asiwo kuendesa zano rako, uchiwedzera ako mafranchise kukatalog uchishandisa iwo akapihwa mazwi ekubatana. Izvo zvakakosha kuti urangarire kuti iwo akawanda mapoinzi ebhizinesi rako munyika yako nekune dzimwe nyika, iyo inowedzera kudiwa, mari, chinzvimbo. Izvo zvakakosha kuti unzwisise nezve kupa franchise mune imwe mhando yebhizinesi isingadhuri chikamu. Iyo inokurumidza kubhadhara, iyo inodhura iyo mutengo. Chinhu chikuru ndechekusarudza iyo chaiyo dhairekitori kushambadzira mafranchise 'chikuva neSEO traffic.

Kana uchiwedzera bhizinesi rako, yedu portal inozove isingachinjiki mubatsiri kwemakore mazhinji, pagore kukwezva vamwe vangangoita vadyidzani (franchisees) kune rako bhizinesi. Iyo franchiser inobatsira iyo franchisee mukurovedza, kutsvaga vatengi, uye kukuudza iwe nezve zvakakosha zvinhu zvebhizinesi rako.

Kuti ugamuchire rumwe ruzivo, unofanirwa kutumira chikumbiro ne-e-mail kana kufona nhamba kuti ubate nyanzvi. Yedu portal inounzwa kwete chete kune vanotanga asiwo vane ruzivo vatambi vemaketi vanoda uye vasingade yekuwedzera kushambadzira. Nyanzvi dzedu dzinobatsira nerutsigiro rwebasa uye kuraira kutenderera nguva, kubatsira nezvikumbiro uye kugashira kugadzirisa vangango tarisira vatengi. Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise yechitoro chemidziyo yemumba chirongwa chine njodzi bhizinesi nekuda kwenzvimbo yepamusoro yemakwikwi. Asi, sezvo iwe uchishanda pane franchise, iwe une mukana wese wekuwana mibairo yakakosha mukukonana nevashori. Yako franchise ichafadzwa nevatengi; nokudaro, chitoro chinogashira kutarisirwa kwakakodzera. Iwe unofanirwa kubva wangochengetedza yakakwira sevhisi yebasa kuitira kuti vatengi varege kuora moyo vodzoka. Chitoro chako chichaverengerwawo kana michina yemumba yaunotengesa iri yemhando yepamusoro. Ehe, iyo franchise ichabatsira neizvi.

Mushure mezvose, iwe unowana mukana wepamusoro-mhando zvigadzirwa kubva kune vefranchisors. Asi iwe unogona kunyange kutaurirana wakasarudzika mutengo. Midziyo yemumba muchitoro inofanira kutengeswa mukuteerera zvizere nemirau yebhizinesi yaunogamuchira kubva kune vamiriri vefranchise. Uye zvakare, iro danho rekuchengetedza rinofanirwa kuve rakakwira, nekuti iwe unochengeta nekutengesa zvinyorwa zvinodhura kwazvo.

Gonesa nzvimbo yako yekuchengetera kuitira kuti zvishandiso zvemumba zvichengetwe nemazvo sezvinobvira uye zvisatambise zviwanikwa zvakawanda pakuchengetedza. Mushure mezvose, mukati mechitoro chefranchise, hazvigoneke kuchengetedza zvese zvinyorwa zvisipo. Ichadikanwa chero zvazviri, zvinoreva kuti kutarisisa kwakakodzera kunofanirwa kupihwa mukugadzirisa kwayo. Kushanda nefranchise yechitoro chemidziyo yemumba zvakare zvinoreva kudiwa kwekusvitsa zvinangwa kune vateereri. Sarudzo yakangwara kwazvo ndeyekudyidzana nezvikamu zvakasiyana zvemitengo. Nenzira iyi iwe unozogona kuzadza zvakakwana kune tarisiro vateereri uye kwete kusiya mutengi mumwe asina kuchengetedzwa.

Unofanirwa kutora misika yakavakidzana nekutengesa mari kuchitoro chemidziyo yekumba. Apa ndipo panogadzirwa zvakanaka bhizinesi chirongwa chaunogamuchira kubva kune franchisor chinobatsira. Tengesa kushambadza kwako kuburikidza nesocial media, midhiya, materevhizheni, uye neInternet. Vhura kushambadzira kwakanangwa kuti uve nechokwadi chekuti mukana wechitoro chembatya chemba unogara uchidikanwa zvinoshanda. Chokwadi, Internet kazhinji haisi vanhu varombo vanogona kufarira midziyo yemumba uye vauye kuchitoro chako. Uye iyo franchise ichapa mhando yepamusoro dhizaini mune yemakambani maitiro.