Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Ruzhinji rwevanhu chikafu franchise ndiyo inonyanya kudiwa nzvimbo, inounza mari yakawandisa. Mune ino indasitiri, kudiwa hakuzombofa kwakadonha, pane kudaro, kunowedzera zuva nezuva. Zvisinei nenguva yegore kana mamiriro ehupfumi munyika, vanhu vakadya uye vacharamba vachidya, uye kunyanya vachipihwa mafambiro azvino, kushaiwa nguva, uye kusada kubika, kudya mune yeruzhinji chikafu chekutengesa. Kutanga bhizinesi mune ino ndima yezviitiko, sarudzo yakanakisa ndeyekutenga franchise, iyo inobvumidza iwe kutanga rako bhizinesi nemari shoma, kubhadhara nekukurumidza, uye yakawanda purofiti. Mune katarogu ine kubiridzira kwechikafu, zvinokwanisika kufungidzira mazwi ekushanda kwekambani pamusika, kutanga kubva pagore renheyo, nekuburitswa kwesangano rekutanga franchise uye franchise. Chekutanga, iwe unogona kufungidzira avhareji yemwedzi kubviswa, iyo nguva yekubhadhara yemari yakaiswa mari, uye mari yekuwedzera, semuenzaniso, mari yemubhadharo uye mvumo.

Izvo zvakanakira chikafu chekutengesa ndechekuti iwe unogona kutora chikafu ipapo kana kutora chikafu newe, ronga kuendesa. Mahotera mazhinji ane veruzhinji chikafu chekutengesa anovhurwa pane franchise kana mune yakazvimiririra modhi, iyo inonyanya kubatsira kune iyo kambani, iyo inokurumidza iyo brand ichazivikanwa. Uyezve, vatengi vacho vanogona kunge vakasiyana, chinhu chikuru ndechekutaura nyaya iyi nemazvo. Iyo franchisor inovimbisa kugoverwa kwe data rakazara uye zvakavanzika zvekicheni yekubheka, vatengi base, uye vanotengesa. Uye zvakare, kusarudzwa kwenzvimbo, kuvandudza dhizaini yeprojekti, kugadzirisa saiti, kurongeka kwenzvimbo, uye kuenda kwekuvhurwa kwechirango chekudya chakabatanidzwa mupakeji. Semutemo, paunenge uchisarudza imwe kambani yaunoda, iwe unofanirwa kutanga wazviziva iwe nemari yekutanga-up. Kutanga, iyo bundu-remari fizi uye mvumo, izvo zvakaenzana neuwandu hwezvose zvinodhura zvemufranchisor.

Kurovedza, rendi, zvishandiso, kuverenga, zvigadzirwa, zvinyorwa, nezvimwewo. Chero zvazvingava, nyanzvi dzefranchise catalog dzichakubatsira iwe mukusarudza, kuitisa ongororo, uye vachakuperekedza kumisangano, nerutsigiro rwepamutemo kana zvichidikanwa. Kugadziriswa kwewebhusaiti uye nharembozha iriwo basa reiyo franchisor. Nekudaro, vatengi vanozokwanisa kukurumidza kuisa odha nekusarudza inyore nzvimbo yeiyo chikafu franchise. Zvekushambadzira zvishandiso, jurisprudence, otomatiki system, manejimendi, uye zvimwe zvinhu zvinosanganiswa mupakeji. Nezve izvo zvinodikanwa munzvimbo yekurendesa yeveruzhinji chikafu chekutengesa, zvinofanirwa kutevedzera zvakatemwa mitemo, kureva kuti hazvidiwe kurendesa nzvimbo munzvimbo yekugara uye pamusoro pechipiri repasi. Kuti utarise iwo mamiriro uye mamiriro eiyo franchise, zvakakodzera kushanyira iyo katarogu.

Isu tinofara kuona mumwe wevatengi vedu, tinotarisira hurefu-bhizinesi hukama.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Franchise yekudyira chiitiko chaicho chakanangana nezvigadzirwa zvinowanzo shatisa. Kana iwe ukafunga kushandira pane franchise, saka iwe unofanirwa kunyatso ziva kuti chiitiko ichi chinopa zvimwe zvisungo kwauri. Kutanga, kana uchishanda neyeveruzhinji resitorendi franchise, iwe unozofanirwa kubhadhara 9-10% yemari yako yemwedzi yekuyerera. Iyi ndiyo inonzi inonzi humambo uye mupiro wekuwedzera wekushambadzira zviitiko pasirese pasiti. Uye zvakare, kana iwe uchingotanga kushanda nefranchise, saka watove padanho rekutanga iwe unozofanirwa kubhadhara izvo zvinonzi bundu-remari fizi. Icho chaicho chinoshandura kubva kuGerman sechinhu chakakora.

Kana iwe ukafunga kuita zveveruzhinji zvekudya, saka unofanirwa kunyatsonzwisisa kuti ndeapi mutemo mutemo unofanirwa kuteverwa. Mushure mezvose, hapana munhu akabvisa hutsanana uye epidemiological station, uye inogona kuoneka chero nguva necheki. Asi iyo state sanitary uye epidemiological station haisi yega muongorori anogona kuuya kwauri kuti aone kana iwe uchimhanyisa yekudyira franchise chaiko. Zvakare, iyo franchisor ine kodzero yese yekuita akasiyana macheki. Uyezve, vanogona kuve vari vaviri vakajeka uye vakavanzika. Iko kune imwe sarudzo inonzi Chakavanzika kutenga. Munhu wacho anopinda mudunhu reiyo yako catering franchise uye anotenga zvinhu.

Iye anoongorora padanho rebasa, mhando yechikafu uye anopa mhinduro. Iye franchisor anoongorora ruzivo rwunopihwa uye anoita sarudzo dzakanaka dzekutonga.

Kana iwe uchimhanyisa chikafu chekupa, saka unofanirwa kuyeuchidzwa chaizvo kuti iri bhizinesi chirongwa rine zvarinobatsira nezvazviri. Izvo zvakashata ndezvekuti iwe ndiwe unozvidavirira munhu uye iwe unofanirwa kubhadhara izvo zvakafanira. Uye zvakare, panogona kuve nemhando dzakasiyana dzezvisungo zvekutenga mamwe masheya munzvimbo dzakatsanangurwa. Uyezve, iwe une mukana wekushandisa yekudyira franchise. Chimwe chezvinyanya kukosha mukana wekushandisa unozivikanwa uye unozivikanwa mukurumbira pasirese. Kupfuurirazve, iwe unazvo tekinoroji yepamusoro, ruzivo rwemberi, uye zano rinoshanda rebhizinesi.

Iwe unoshanda pamwe neiyo catering franchise uye ipapo iwe unozokwanisa kupfuura avo vakwikwidzi vakuru kuburikidza nekushandisa kwepamusoro-kirasi tekinoroji uye ruzivo. Ivo vanozopihwa kwauri kuitira kuti iwe ugone kuwana inoyevedza mhedzisiro uye kuwedzera yako mari. Mushure mezvose, iyo franchisor inofarira zvakananga muchokwadi chekuti kodzero yekushandisa iyo franchise yeveruzhinji yekupa yakapihwa kwauri inounza mari. Anogamuchira chikamu chemari iyi; nokudaro, akagadzirira kugovana ruzivo rwake, ruzivo, uye nezvimwe zvese zvinodiwa.

MaFranchise muEcuador anofanirwa kuvandudzwa zvinoenderana nemitemo yakatemerwa mufranchisor. MaFranchise anopiwa kutarisisa kwakaringana mudunhu reEcuador nekuti nyika ino inofarira chokwadi chekuti mhando dzakasiyana dzezviratidzo zvemunyika dzinouya kunharaunda iyi dzinoita mabasa avo ebhizinesi. Nemafranchise, unofanirwa kutaurirana zvine hunyanzvi Iwe unofanirwa kufunga kuti kana uchiita irworwu bhizinesi, unofanirwa kutora imwe huwandu hwemari uchifarira muridzi, uyo akatipa mukana wekushandisa zita rake. Uyu mutemo wakajairika unoshanda kune ese mafranchise. Ehezve, inoshandawo muEcuador. Ecuador inogamuchira kutariswa kwakanyanya kubva kuvashanyi, saka, mafranchise anogona kuunza zvakakosha mabhenefiti.

Izvi zvinoitika nekuti vanhu vauya kuzorora, vaona chinhu chavanoziva, vanobva vatoda kushandisa masevhisi kana kutenga chigadzirwa.

Ndokumbira utarise kuti kune yakakosha, pamwedzi mubhadharo kana iwe uri kutenderera franchise muEcuador. Inodaidzwa kuti royalty, uye huwandu hwayo hwasvika pa6%, hongu, kana iwe wafunga kugadzira franchise muEcuador uye ukakwanisa kutaurirana nemuridzi weichi chiratidzo, unogona kudzikisa muzana kusvika zero, zvisinei, iwe ucha unofanirwa kuripa neimwe nzira kune izvo zvinhu zvemari iyo iyo iyo kadhi isingagamuchire. Ecuador inzvimbo inozivikanwa, uye mafranchise munharaunda yayo ane mikana yese yekubudirira. Vanhu vanogara munharaunda yenyika ino vanodada neEcuador, nekudaro, iyo franchise inopinda munharaunda ino inofanirwa kufunga nezvetsika dzese dzedunhu uye kuenderana nehunhu hwayo. Hapana chakaoma pamusoro peizvi nekuti angangoita ese mafranchise anoita iyi mhando yekugadzirisa. Ingotenga franchise uye utange kuwana yakakwira mwero wemari muEcuador, inova yakawanda kupfuura kana iwe ukatanga kugadzira bhizinesi kubva pakutanga chaipo.