Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Kambani yekukweretesa franchise chirongwa chakakodzera chebhizinesi, mukuita basa uko kwese kwese kunetseka kunomuka, uko, zvakare, kunogona kukundwa zvine chiremerera uchishandisa maturusi mazhinji. Semuenzaniso, pakuongorora njodzi nemikana, kuongororwa kweSWOT ndicho chishandiso chakanakisa. Izvo zvinoitawo kuti zvive nyore kuronga zvayakanakira nezvayakaipira zvebhizimusi chirongwa. Kuti uite nemazvo mabasa ekurendesa pane franchise, zvinodikanwa kuti ugare uchidzidza manhamba. Izvi zvinoita kuti zvive nyore kwazvo kuita manejimendi makambani sarudzo, maneja mari yekambani uye chinzvimbo chekambani mumusika nekuti nekuwedzera iyo mukaha kubva kune vanokwikwidza, iwe unoona yakakwira solvency. Vatengi vako vanofanirwa kugutsikana pavanenge vachishandisa kambani yekurejesa kambani.

Mubvunzo hausi wekungoita zvemari chete, asiwo nezvechishuwo chekuchengetedza mukurumbira wechiFrench padanho repamusoro.

Kuti uite zvine hunyanzvi basa rekambani yakapihwa franchise, zvinodikanwa kuvaka hukama hwakakodzera: mira kunyengedza kune chikamu chevanopikisa uye vakwikwidzi. Vatambi veMusika vanokwanisa kushandisa nzira dzinoverengeka dzekusatendeseka. Ivo havana kusaririra kumashure nevakuru vasina hunhu, avo vanogadzira zvakare zvipingaidzo pachikamu chehurumende michina nenzira yezvipo zvisiri pamutemo kubva kune vezvemabhizimusi vanoshanda pane franchise. Zvakangodaro, mune kunyatso chengetwa kwemitemo, ivo havana simba, nekudaro, kana uchiita rezenisi bhizinesi rekubiridzira, usaregeredze aya mapoinzi, uye uve nechokwadi chekutevedzera zviga zvakatemwa nemutengesi. Panyaya iyi, iwe hausi kutya kunyangwe kubiwa nechisimba, asi zvakakodzera kushandisa masevhisi ekuchengetedza nekupedzisa chibvumirano nebasa rekuchengetedza.

Iyo franchise yebhizinesi rekuhaya ibhizinesi rinonakidza uye rinovimbisa. Kuti uzviite, unofanirwa kubata iyo yakakodzera kwazvo franchise opareta. Uchave nemukana wese wekubudirira kana iwe ukatevera yekutanga gadziriro maitiro. Shandisa yako franchise yekuhaya mapurojekiti zvinobudirira uye zvakanaka, pasina kurasikirwa nechero ruzivo. Kunyangwe zvinoita kunge zvisingakoshi dhizaini zvinhu zvinogona kutamba rakakura basa. Ita zvishoma kune vako vatengi kupfuura vako vakwikwidzi.

Izvi zvichavandudza zvikuru kuvimbika kwavo. Iyo franchise yebhizinesi rekurendesa inofanirwa kushanda iine yakakwira mwero yekushandisa. Ita kuti basa rako rehofisi rive nyore uye matura ako. Iyo yekupfeka kodhi inofanirwa kuteverwa zvakadzama nevashandi vako kuitira kuti parege kuva nematambudziko panguva yecheki. Iyo franchise yebhizinesi rekurendesa inoshanda nemazvo chete kana paine matanho ekugadzirira erudzi runoshanda. Iwe unofanirwa kuve wakagadzirira zvizere zvekuti vakwikwidzi vachakupikisa. Zvakare, macheki akasiyana kubva kuStideide anofanira kumira.

Kana iwe ukafunga kuita bhizinesi rekubhadhara, tenga franchise. Ichakubatsira iwe kunyatsogadzirisa chero basa. Iwe uchafanirwa kubhadhara bundu-remari fizi, zvisinei, uku kungori kubhadhara kamwe-kamwe, uye huwandu hwayo haupfuure 11% yemari yekudyara. Kupfuurirazve, kushanda nefranchise yebhizinesi rekurendesa, iwe uchiri kufanira kutora imwe mari Semuenzaniso, idzi ndidzo mvumo. Pamwe pamwe nemitero, pane zvakare mari yekushambadzira, zvisinei, iri hafu yakawanda. Muzhinji, kana uchitengesa franchise yebhizinesi rekurendesa, haubhadhare zvinopfuura 9% zvekudzoka kana mari pamwedzi.

Izvo zvese zvinoenderana nekuti ndeapi mazwi echibvumirano anozonyorwa. Shanda ne swot kuongorora paunenge uchiita bhizinesi rekurendesa. Iyo franchise chishandiso chakanaka, zvisinei, iwe uchiri kuda kuzorora. Izvo zvinodikanwa kutarisisa zvizere mukuitwa kwebasa rakakodzera rehofisi. Kana iwe uchida kushanda neiyo yekurenda franchise, inofanira kuburitsa yakakwira mwero wemari. Mushure mezvose, iwe unofanirwa kubhadhara kodzero yekuita chirongwa ichi uchimiririra chiratidzo chemuenzaniso wemukurumbira unozivikanwa.