Iyo franchise ye cafe chirongwa chinogona kuve chinobatsira chebhizimusi, nekuchiita, iwe une mukana wega wekuwana zvakakosha mhedzisiro. Kuti usakanganise mukumisikidza zano rebhizinesi, zvinokurudzirwa kuita zviitiko zvekutanga zvekuongorora pamberi. Iwe unozofanirwa kuongorora vese vakwikwidzi uye rako bhizinesi chirongwa. Kana iwe uri kuita franchise, saka iwe unotove unayo pakutanga kwechiitiko uve nemukana wakakura kwazvo pamusoro pevakwikwidzi. Iwe uri kutengesa zita rinozivikanwa pasirese, izvo zvinoreva kuti chinodikanwa chinoshanda chiri chokwadi chakavimbiswa iwe. Izvo zvakare zvinobatsira kusimudzira franchise nekuti urikushandisa yakakwana-yakagadzirirwa uye kunyatso kuyedzwa bhizinesi modhi.

Iyo inokutendera iwe kunyatso kuburitsa inoyevedza mhedzisiro mumakwikwi nemutengo wakaderera. Ehe, iyo franchise ye cafe zvakare ine yayo maitiro. Iwe unozodikanwa kuti ubvise imwe huwandu hwemari yakawanikwa uchifarira franchisor.

Kana iwe uchimhanyisa cafe franchise, iwe unofanirwa kubhadhara zvakanyanya zvakanyanya kudivi rezvemari rechinhu. Sezvo iwe urikungotanga kuita chirongwa chebhizinesi, iwe unofanirwa kuchinjira kumusoro kusvika ku11% yemari zviwanikwa zvaunosarudza kuisa mari muchiitiko ichi. Iyi yemari-yemari yemubhadharo haidzoreke uye inoshandiswa neiyo franchisor pamaonero ayo. Iyo franchise ye cafe inoshanda mushe uye ichakubvumidza iwe kuti uwane mari yakawanda kupfuura kana iwe wanga uchisimudzira bhizinesi kubva pakutanga iwe uchishandisa rako raako zita. Sezvo mutemo, chirongwa ichi chinoshanda, sezvo chiziviso chinozivikanwa chinozonyanya kupfuura maseru emunharaunda, emunharaunda mukuzivikanwa kwayo. Iyo yazvino cafe franchise yakanyatsoiswa kuti ibudirire.

Nekudaro, vakwikwidzi vanogona kukutyisidzira zvakanyanya. Iwe unofanirwa kuzvidzidza uye kutora matanho pamberi kuitira kuti usapinda mune yakaoma mamiriro.

Iyo inoshanda-cafe cafe franchise ichakubatsira iwe kubata chero chero mapepa. Semuenzaniso, haufanire kunyora zvakare chirongwa chebhizinesi, kuhaya vagadziri kushongedza nzvimbo, uye kushandisa mari kugadzira logo. Iwe unowana izvi zvese zvakagadzirirwa-kugadzirwa; zvakakwana kungoisa matemplate aripo. Kunyangwe vanhu vari mune yakavhenganiswa cafe vanofanirwa kupfeka zvinoenderana neyepasi-kirasi. Iyi tsika yakajairika, uye kana iyo franchisee ikazvityora, iye mutengesi anochengetera kodzero yekuparadzanisa kodzero yekushandisa zita racho. Yese mamiriro aya anonyorerwa muchibvumirano pamberi, zvinoreva kuti nekushanda kwakaringana iwe unodzivirirwa nenjodzi dzisingatarisirwi.

Inoshanda cafe franchise igoridhe rakapfuma zvechokwadi kwauri. Nekukudziridza iyo, iwe unogashira yakati wandei mari yemari zviwanikwa semari.

Iwe zvakare unofanirwa kugovana neye franchisor iyo mari iwe yaunogona kuwana kuburikidza neayo bhizinesi modhi uye mhando. Ndosaka kodzero yecafe ichisungirwa kubvisa imwe mari yemari yakawanikwa kuitira kuti mutengesi arambe achishambadza zita rake nekuisa mari mukusimudzira kwaro. Pamusoro pezviitiko zvekushambadzira, iwe uchazobhadharawo maRoyalty pane isingadzoreke hwaro. Mari iyi inotangira pa3 kusvika ku6% uye inosiyana zvichienderana nekuti ndezvipi zvibvumirano zvinoitwa pakati pemapato ese ari maviri. Kana uchisimudzira franchise mu cafe, iwe uri, kutaura zvazviri, wedunhu muparidzi uyo ane yakasarudzika kodzero yekutengesa iyo brand.

Iyo inoshanda-cafe cafe franchise inofanirwa kuzadzisa zvinoverengeka zvezvinhu zvinodiwa kuti ubudirire. Kutanga, iwe unofanirwa kuitisa swot kuongorora pamberi, izvo zvinokutendera iwe kuti unzwisise njodzi dzipi dzinotyisidzira iwe uye ndeapi mikana aripo kuti uikunde. Simba uye kushomeka kwebhizinesi rako pachako zvichave zvakare pachena kwauri kana iwe ukaita ongororo yeswot. Kana uchisimudzira franchise mu cafe, iwe zvakare unofanirwa kuteedzera kune avo vanokwikwidza vakatovhura mahofisi avo kana vane zvirongwa zvakadaro. Izvi zvinokubatsira iwe mune ramangwana, sezvo iwe uchave wakagadzirira kune akasiyana siyana uye dzimwe nguva mamiriro akaomarara. Chirevo chemagetsi ekutenga chinodawo kuongororwa kana iwe ukatenga cafe franchise.

Iyi tsika yakajairika sezvo zvisingaite kuita mapurojekiti ebhizinesi nenzira kwayo pasina manhamba.

Iyo inoshanda franchise ye cafe inoita kuti zvikwanise kushanda nehupamhi hwekukura simba uye kutengesa zvigadzirwa zvakanyanya kupfuura vakwikwidzi vasingashandise akadaro anokwanisa mabhizimusi mamodheru. Iyo yakagadzirirwa-cafe cafe franchise ndiyo nzira yako yekubudirira. Mushure mezvose, urikutengesa zvinhu nemasevhisi zvinoenderana nehurongwa hwebhizinesi hwatovepo, hwakaedzwa uye kuyedzwa nevamwe vazhinji vezvemabhizimusi. Zvakare, kuziva mhando hakufanirwe kurerutswa. Izvo ndezve izvi zvinangwa zvaunotora mukushandisa kwako franchise. Mushure mezvose, unogona kuzviita nyore uye kungosimudzira iyo brand iwe pachako.

Nekudaro, iwe uchiri kuwana yakakwira yakawanda mhedzisiro kubva mukushandisa iyo yakatokwidziridzwa bhizinesi modhi nekutenga iyo cafe franchise. Kazhinji, kutengesa mari kunobhadhara, nekuti mhando yechiitiko ichi inopa muenzaniso wakazara wekuita zvirongwa.

Kushanda necafe franchise kunogona kusanganisira akasiyana maficha aunofanirwa kufunga nezvazvo. Kana iwe ukanyatso kutevedzera iyo inoshanda mirau nemirau, saka hauzove nechero matambudziko. Anenge ese magadzirirwo ezvinhu anofanirwa kufanana nemuenzaniso wepakutanga. Izvi zvinogona kuve zvipfeko kana kushongedzwa kwenzvimbo, pamwe nekuonekwa kwezvinhu zvinotengeswa.

‘Big franchise’ - Chii ichocho? uye Ungasarudza sei? Kune anozivikanwa epasirese epasi ane purofiti yakakura uye nekukurumidza kusimudzira, nekuda kwezita uye kwenguva refu mumusika weimwe nyika. Kana iwe uchida uye nekudyara zviwanikwa zvemari, nguva, uye kushanda nesimba, zvinokwanisika kusimudzira bhizinesi rako zvakazvimiririra, pasina franchise uye kubatana kukuru, zvakakwana kuti uzive misimboti yekutungamira uye kukwezva vatengi, saka mari hombe haina kufungidzirwa. Kana iwe uri wekutanga uye uchida kutanga rako bhizinesi, asi usingazive kuti wotangira kupi, saka zvirinani kuenda kuchitoro chikuru chefranchise, uzive nezvakapihwa zvinopihwa, mutemo wemitengo uye sarudza moyo wako unonzwika. Izvo zviri nyore kwazvo kune avo vanotoziva mune ino ndima yebasa yavanoda kuvhura bhizimusi hombe pane zviri nyore kuwana franchise nekuda kweinjini yekutsvaga inowanikwa muchitoro. Chekutanga pane zvese, iwe unofanirwa kuzviziva nemitemo yekupihwa, chirongwa chekuita, diki, yepakati, kana hombe yekutanga-up, uye mabhenefiti. Chitoro chefranchise chakagadzirirwa vese ma franchisees uye ma franchisors.

Kunhonga kunogona kuve chero rudzi rudiki, rwepakati, bhizimusi hombe, kubva kune zvekutengeserana, masevhisi, zvekudya, nezvimwewo Pane zvikamu nezvikamu, unogona kusarudza guta rako, nyika, kujairana nezvakanakisa zvikuru zvipo, mutengo wemitengo, bvunza, verenga kuongororwa kwevatengi pane iyo portal. Izvo zvakare zviripo kuona kuti rakareba sei bhizinesi reimwe sangano ranga richishanda, mari uye kubhadhara, chimiro chefranchise, uye kusarudzwa kubva kune yakachipa kusvika kune yakakura kwazvo franchise. Kana uchitenga hombe franchise, hapana chikonzero chekuisa kushambadzira, zvigadzirwa zvine mukurumbira wepasirese zvinozivikanwa kune wese munhu uye kunyange vane yavo vatengi base. Chero zvazvingaitika, nekutenga hombe franchise, unoita bhizinesi pamwe chete neiye franchisor, uyo anokuudza nezve machipisi uye nekuwedzera kusimudzira kwemasevhisi mazano kana rubatsiro. Zvakare, kune huwandu hukuru hwemafranchise muchitoro nemitengo inodhura. Nekutenga iyo franchise, iwe unowana mukana wekumiririra zvido zveyakapihwa brand mudunhu rako, kuwedzera kushanda uye purofiti, uye kudzoreredza yako mitengo kanenge pakarepo. Big franchise mutengo, muhomwe muhombe.

Zvakare, kana uchitenga franchise, inowanikwa kuti uwane rubatsiro mukusarudzwa kwevashandi, manejimendi, uye kutonga, kusimudzira bhizinesi. Iko kune zvakare kwakatenderedza-iyo-wachi kubvunza kwevanyanzvi vanokurumidza kupa yavo chigadzirwa kusimudzira mazano. Panzvimbo iyi, zvinokwanisika kuona kwete chete zvikamu zviri kudiwa asiwo kuona nhamba dzezuva, vhiki, mwedzi, gore. Kune kuvhura, kugadzirisa, uye kuvandudza madhipatimendi efranchise, kusimudzira bhizinesi muRussia, Kazakhstan, nedzimwe nyika. Kurumidza kubhadhara nekuda kwekudyidzana nechitoro chefranchise hombe. Kukwezva kwemhando yepamusoro kwevanhu, nesarudzo chaiyo, kuzivikanwa, uye traffic yeSEO. Iva shamwari uye usaisa panjodzi bhizinesi rako kana zviwanikwa zvemari.

Franchise catalogalog inzira inoshanda yekukura biz yako mumafomati mahombe, uchigara uchiita kutengeserana. Mamaneja anobatanidzwa mukusimudzira kubva pakutanga kusvika pakupedzisira, kuuya nemashambadziro matsva, mafomati ekuisa, kukwezva uye kunakidza vema franchisor nema franchisees ane zviitiko zvekubatana. Iwo akawedzera mapoinzi, akawedzera kusvika, nemari yakawanda uye kusvika kune vamwe vashandisi. Isu tinopa basa rekubatana kwemakore mazhinji, nerubatsiro runotevera. Franchisors vanofanirwa kufunga nezvekuti pamusoro pevatengi, unogashira kushambadzira. Iko kuvandudzwa kwekukurumidza nzira yekutanga, zvirinyore, nyore, uye nekukurumidza, inobvumira kuwana zvaunoda mhedzisiro, kuunza makambani padanho remubatanidzwa Basa guru rebasa redu kuwedzera musika, kugadzira madiki, epakati, kana makuru mabhizimusi kutenderera pasirese. Isu tinopa mukana wekutumira masevhisi edu kana zvinhu kune vepedyo kana kure kunze kwenyika, nekuda kwekuvapo kwechitoro chemagetsi, katarogu yemafranchise.

Kubatana kwevafranchisor uye vemafranchise vanovimbisa kukura kwakanyanya nekusimudzira, kunoitwa munzvimbo dzese dzechiitiko. Iko kushandiswa kwenzira yakasarudzika uye kupinda kukuru kweiyo franchise catalog kunoita kuti zvive nyore uye nyore kuunza iyo kambani kune yepasi rose nhanho. Mazhinji emakambani akatopinda mumusika aine franchise catalog, uye iwe haazeze. Tine timu yekusangana nevatengi. Izvo zviri nyore uye zviri nyore kune vefranchisors kuisa yavo franchise mukatalog. Iwe unogona kuita muripo mune chero iri nyore fomu, mumari uye isiri-mari.

Kuti uwane rumwe ruzivo rwakadzama, zviripo kuti ubate nyanzvi dzedu, pamwe nekusiya chikumbiro neemail. Kuti uzive nezvenzira uye nekuisa franchise mamiriro, akakurumbira zvinopihwa, ingo enda kuchitoro. Iwe unogona kuzvimiririra kana nekurongedza ese ma nuances nemahunyanzvi edu.

Iyo mhuka franchise iri kuve ichiwedzera inowirirana mubvunzo muinjini dzekutsvaga. Nei izvi zvichiitika? Kune zvikonzero zvakawanda, izvo zvatichakurukura pazasi. Asi zvave kutove kujekesa kuti misoro ine chekuita nemhuka iri kuramba ichizivikanwa, pamwe nemhando chaiyo yekuvaka bhizinesi zvichibva pafranchise. Vazhinji vanamuzvinabhizimusi vanosvika pamhedziso yekuti zvinobatsira kuwana bhizimusi rakagadzirwa, uye kwete kuunganidza kubva pakutanga, kupfuura misungo yakawanda uye kutambura kurasikirwa kwakanyanya nekuda kwekusaziva, kusava nechokwadi, kukwikwidza, uye zvimwe zvinhu zvakawanda zvinoita kuti upinde nharaunda yebhizinesi rakaoma zvechokwadi bhizinesi.

Saka, dzokera kune nei maFranchise ave akakurumbira zvakadaro. Icho chokwadi chingangoita 80% yevaRussia vanochengeta idzi kana idzo mhuka mudzimba dzavo, uye denderedzwa rezvipfuyo zviri kuwedzera: idzi ndidzo dzinowanzo katsi nembwa, nehove, uye zvisikwa zvekunze seshiri, madandaude, uye madzvinyu. Zvese izvi zvisikwa zvinoda chikafu, zvishandiso, mishonga, uye zvimwe kuchengetedza. Huwandu hwevaridzi vezvipfuyo huri kungowedzera. Nekudaro, kuwanikwa kwemhuka franchise kunogona kunzi maitiro mune apfuura makore, nekuti iri chaizvo mukuda. Iyo pet franchise inobatsirawo kugadzira hombe uye yakasarudzika chitoro uye diki rezvitoro chitoro icho chingangodaro chakazoparadzwa kuparara.

Yemhando yepamusoro mhuka yekutengesa inopa nzira dzakasiyana siyana dzekuwedzera bhizinesi rako. Iwe unokwanisa kugara uchigamuchira mari, uye mushure mechinguva, unonyatso kubhadhara mari yekutanga. Panyaya yebhizinesi rezvipfuyo, izvi zvakakosha sekune chero imwe nzvimbo. Iyo franchise yakasarudzwa inoenderana mumaguta mazhinji, ese makuru (uko kudiwa kunogara kuri kukuru) uye zvidiki (uko panogona kunge pasina kukwikwidza zvachose, kunyanya zvine zita rinozivikanwa, uye kudiwa, uchifunga nezvehuwandu, zvicharamba zviripo). Kutenda kune ese madiki mamiriro, iyo pfungwa yeiyo mhuka franchise iri kuramba ichiwedzera uye ichiyevedza.

Iyo mhuka franchise, sezvatakambotaura kare, inogona kuita kunge zano rakakura. Asi muzvinabhizimusi wekutanga anotarisana nemubvunzo wakakomba une chekuita nekutsvaga mari yakatendeka. Neraki, iwe unogona kubata nyanzvi yedu inova yako vamiririri. Iwe unotiudza nezve zvako zvido, tarisa akawanda anopa uye sarudza izvo zvinoita sekunge iwe zvinonyanya kukoshesa maererano nemutengo uye hunhu. Chibvumirano chakapera kuburikidza nevashandi vedu vakavimbika uye vakachengeteka. Unogona kuve nechokwadi kuti hauna kunyengerwa, uye yako franchise zviri pamutemo ine kodzero yekuvapo uye kuunza iyo yakabvumiranwa mari.

Iyo franchise yecafe yemhuri ibhizinesi rakasarudzika - chirongwa, nekushandisa icho, chaunotora pane zvimwe zvisungo. Izvo zvinosanganisira kunyanya mukuti iwe uchafanirwa kubhadhara dzakasiyana siyana zvipo. Chekutanga, yatove padanho rekutanga rekudyidzana nefranchise, mupi wemari-yemupiro unopihwa. Inoitwa muhuwandu kusvika ku11% yehuwandu hwemari yakapihwa yekudyara. Imhuri franchise inowanzo iri chirongwa chakanangana chinoda kuitiswa nekutarisisa kwakadzama. Ehezve, iwe unowana iwo akazara akawanda mabhenefiti kushanda neakadai bhizinesi chirongwa.

Nekudaro, kune zvekare zvinokuvadza. Paunotengesa mhuri cafe franchise, unogona kumhanyira kune vakawanda vakwikwidzi vasingatombodi kusiya iwe pamusika niche unovapa iwo anogara ari pamwero wemari. Kana iwe ukafunga kutanga mhuri cafe, saka iyo franchise inofanirwa kukupa iwe zvakakodzera mabhenefiti kuitira kuti yako mari mwero ive yakakwira zvakanyanya kupfuura kana iwe uchishanda wega. Unobvuma kubhadhara mipiro, kusvika pa9% mubereko mwedzi wega wega.

Iyo franchised yemhuri cafe inozivikanwa nemhando dzakasiyana dzeakasiyana madhishi. Izvi zvinofanirwa kusimbiswa pakuita zvekushambadzira zviitiko. Shanda pamwe nekuongorora kwako, izvo zvinokutendera kuti uone chaizvo izvo zvakanaka nezvakaipa zvaunotarisana nazvo. Uye zvakare, chishandiso chinobvumidza ichi chinokutendera iwe kuti unzwisise njodzi dzipi dzinotyisidzira kodzero yekutenga cafe yemhuri, zvichave zvakare zvinogoneka kuisa muboka mikana yese yakavhurika. Izvi zviri nyore kwazvo uye zvinoshanda, sezvo mikana yako yekukunda mumakwikwi nzira yekukonana ichawedzera zvakanyanya. Iyo yemhuri cafe franchise inofanirwa kufukidza akasiyana siyana ematengo zvikamu kuti vashande sevakawanda vateereri vateereri sezvinobvira.

Shanda nenhamba uye uzvidzidze sechikamu chekuitwa kwefranchise yecafe yemhuri. Ichakupa iwe zano rekuti chii mamiriro emusika, chii mamiriro ezvinhu panguva yakapihwa, uye zvakare zviri kuitika mukati mekambani. Iyo franchise yecafe yemhuri chirongwa chinonakidza chebhizinesi icho, kana chikaitwa nemazvo, chinogona kukufumisa zvakanyanya.

Iyo franchise yeako-yega-cafe cafe inounza zvakakosha mabhenefiti chete kana iwe ukanyatso tarisa kune yepamusoro-mhando kuzadza nenhumbi panguva yekuitwa kwayo. Shandisa yako franchise nenzira yekuti hapana imwe yemapoka ane zvichemo. Uye zvirevo zvinogona kusimuka zviri nyore kana cafe yakachengetedzwa ikasashanda nemazvo. Kutanga, vatengi ivavo vanobva vangoratidza kusagutsikana kwavo. Chechipiri, inogona kuve yakashambidzika uye nhepfenyuro nzvimbo kana vamwe vamiriri venyika simba. Izvi zvinogona kuve chero munhu, vashandi vekuchengetedza moto, mapurisa, chengetedzo yenyika, zvichingodaro.

Uye zvakare, kana uchiita yekuzvishandira-cafe cafe franchise, iwe ungatarisana nekusimbiswa neiye franchisor. Mushure mezvose, anoda kuziva kuti chirongwa chako chinoenderana sei nerondedzero yaari kufunga uye anovavarira kuitisa. Mushure mezvose, kushanda pane franchise mukati mega-cafe cafe, iwe unoita chisungo chekunyatsoteedzera iko kushanda kwehofisi kubva kune yekutanga, kutanga dhizaini uye kodhi yekupfeka yevashandi uye kupedzisa neiyo assortment, izvi zvese zvinofanirwa kutevedzera zviyero nemitemo.

Kana iwe uchida kuvhura cafe uko iko-kuzviitira sevhisi ndiyo inotarisisa, saka iyo franchise inofanira kukupa iwe inoenderana yekukwikwidza kumucheto. Zvikasadaro, nei uchida franchise yakadaro, iyo isingape mukana, kunyanya kana zvasvika kumakamuri uko vatengi vachange vachiita kuzvishandira. Ehezve, sevhisi yako inofanirwa kuve, zvakadaro, padanho, nekuti vashandi vacharamba varipo mumahoro munenge muine vatengi. Iyi tsika yakajairika, uye madhirezi ekupfeka anodawo kutevedzwa mukuteerera zvizere nemirau. Iyo franchise yeayo yega-cafe cafe inokutendera iwe kuti uwedzere zvakanyanya vhoriyamu yemari yekugamuchira kuburikidza nekushanda kwechinozivikanwa uye chakakurumbira brand. Ehezve, mamwe mabhenefiti anodawo kushandiswa kuti uwane zviwanikwa zvakakosha.

Shanda nefranchise yeiyo-yega-cafe cafe uye ugamuchire huwandu hwakazara hwemabhonasi akasiyana kubva kune izvi, nokudaro uchiva muzvinabhizimusi anokwikwidza zvakanyanya anokwanisa kubata mashandiro ekugadzirwa kwechero kuomarara.