Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Iyo yakachipa franchise haina kumbosiyana neyakakura, inodhura inopa nekuti njodzi dzakafanana kwese kwese. Kuti urege kuisa panjodzi nekutenga franchise ine 100% vimbiso, pane chitoro chinopa zvese zvingasarudzwa, zvinopihwa nemitengo inodhura uye nezvimwe, munzvimbo dzese dzechiitiko nhasi. Iyo franchise, yakachipa kana inodhura, iri pakati chikamu, inomiririra kupihwa kwezvido zveimwe zita, zita mudunhu rimwe chete kana kupfuura, kuwedzera nzvimbo yedunhu, zvese magirazi akadhura uye matavi makuru. Kutanga bhizinesi nekuwana franchise kwakanyatso kubudirira, mune-kudiwa nekuti mune ino mamiriro hapana chikonzero chekutanga kubva pakutanga, anozivikanwa mabrandi anonzwika uye mutengi hwaro hwakatogadzirwa. Iine franchise yakachipa, nyaya yacho yakati siyanei zvishoma, asi katarogu yedu yeropafadzo nehunyanzvi inobatsira mune zvese zvinhu, vatengesi vanorayiridza uye vanopa chirongwa chebhizinesi, nemachipisi uye nemamwe mazano mazano

Nei zvichibatsira kutenga yakachipa franchise? Kutanga, hapana chikonzero chekuita mari hombe dzemari. Kechipiri, pane rubatsiro rwevanyanzvi uye nyanzvi mune ino ndima. Chechitatu, mwedzi wega wega mazana ezviuru zvevatengi uye vezvemabhizimusi vanopfuura nepanzvimbo, avo vasingangoda kutanga bhizinesi ravo chete asi vari kutsvagawo vavanoshanda navo uye vanotengesa. Izvo zviri nyore kwazvo kune ma franchisees uye ma franchisor kuti vashande pamwe chete, kuvandudza bhizinesi ravo pasirese, vachiunza mapurojekiti padanho redunhu, kuwedzera kwavo chimiro uye purofiti. Iko kushandiswa kwefranchise, yakachipa pakutanga kuona, nenzira dzinoshanda, zvinotungamira mukuvandudzwa kwekambani hombe inobata kusvika padanho repamusoro. Basa reiyo franchise katarogu ndeyekubatsira vanamuzvinabhizimusi vemhando dzakachipa kana hombe kuenda kune dzimwe nyika nekuburitsa uye kupinza zvinhu nemasevhisi mberi.

Zvinobatsira chose kutora mari yakachipa mumunda wezvekutengesa, sevhisi, kupihwa kwekurapa, kutakura, masevhisi ezvekushongedza, aunosarudza zviri kwauri. Zvakare, iyo catalog yeiyo franchise inopa kutaurirana, rubatsiro nehunyanzvi, uye kupihwa kweimwe nguva nguva bhizinesi mazano ekukwezva vatengi, kuwedzera kudiwa uye purofiti. SEO traffic inosvika uye maonero anogona kuwedzera kudiwa uye kuoneka. Paunopinda muchitoro, unogona kusarudza zvaunoda. Kana iwe uchiri kusaziva mune nharaunda ipi yaunoda kuvhura bhizinesi, saka unogona kungozviziva iwe nezvakapihwa, mutengo wemitengo (kubva pakachipa kusvika kudhura), pane kupatsanurwa neguta nenyika, nemapoka uye subcategories, zvichiratidza uye kuverenga iyo yepasi kubhadhara, bundu remari uye pasina bundu-remari, nemari yakachipa uye pasina ivo zvachose. Iko kune kunyange nguva yekubhadhara kuitira kuti iwe pakutanga uzive kwete chete iro rekutanga capital asiwo mazwi eiyo yekutanga mari. Inguva yakareba sei kambani yanga iri pamusika? Chii chiri kudiwa? Mazuva ese, vhiki nevhiki, pamwedzi manhamba anobatsira kuongorora manhamba.

Iko kune pani inowanika yevatengesi kuti vagamuchire yavo yakachipa franchise. Nyanzvi dzedu dzinokubatsira mune zvese zvinhu. Round-iyo-wachi rutsigiro rwevanyanzvi inobatsira mune chero bhizinesi, zvese zvakachipa uye zvinodhura.

Kuti uwane rumwe ruzivo, bvunza uye uwane chirongwa, ndapota bata nhamba dzakatarwa. Zvakare, mune yedu katarogu yemari yakachipa franchise, iwe unogona kuzviziva iwe nekutarisisa kwevatengi, ratings yeiyo yakachipa franchise, nhau, uye mamiriro, kukwidziridzwa, nezvimwe. .

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo yehuku franchise chirongwa chebhizinesi, chichiita icho, iwe unofanirwa kunyatsoomerera kune hutsanana zvirevo nekuti vamiririri vehutsanana uye epidemiological chiteshi vanogona kukutarisa iwe chero nguva, iyo inofanirwawo kufungwa nezvayo. Kana uchishanda neshiri, inofanirawo kunzwisiswa hupenyu hwayo pasherufu hushoma. Ehe, huku inogona kuve yakaoma nechando, zvisinei, vatengi vazhinji vanoda chigadzirwa chakatonhora. Nekushanda nefranchise, une mukana wese wekubudirira nekuda kwekuti unoita bhizinesi rako maererano nemitemo yakabudirira. Shanda pane inobatsira zvikuru yakafumisa mapurojekiti ebhizinesi ravo. Kuti uite izvi, iwe unofanirwa kuenda kune iyo franchise kuchinjana uye kudzidza izvo zvinopihwa pamusika.

Sarudza sarudzo yakanakisa yekuva nemukana wese wekubudirira mumakwikwi anokwikwidza. Paunenge uchishanda nehuku yehuku, iwe unofanirwa kufungawo chokwadi chekuti chiitiko ichi chinosanganisira dzimwe njodzi. Izvo zvine chokwadi chekuti iwe unofanirwa kusangana nevakwikwidzi vasina kurara. Ivo vangangoda kuda kugovana yavo mari uye voisa mumawoko ako bhizinesi rinovaunzira iwo mwero wepamusoro wemari. Asi iwe unofanirwa kugovana nekuti nekushandisa inozivikanwa franchise, iwe unokwanisa kukwezva vatengi vazhinji avo, usati wapinda mumusika, vaitenga zvinhu kubva kune vamwe vatengesi.

Paunenge uchishanda nehuku yehuku, iwe zvakare unofanirwa kunzwisisa iwe urikutoita kuita pamwedzi zvikamu. Kutanga, mvumo, iyo inogona kutaridzwa senge rudzi rwekubvisirwa rendi. Kupfuurirazve, iwe unozozvipira kuita mupiro wemwedzi wega unosvika ku3%, iyo inonzi kushambadza zviitiko zvekushambadzira pasirese. Iwo mafranchisors vanoshandisa mari iyi kusimudzira bhizinesi ravo padanho repasirese. Kuitwa kweiyo franchise yehuku kunogonawo kusangana nematambudziko kune iyo nyika, nekuti iyo sanitary uye epidemiological chiteshi inogona kukupa iwe zvakasiyana siyana zvinodiwa, izvo zvinofanirwawo kutarisirwa. Kushanda kunze kwenyika mirau kunogona kunge kusingagamuchirwe zvachose munyika yako.

Usati wapinda mumusika neiyo franchise yehuku, zvakakosha kuti udzidze iyi mirau uye woita chaiyo manejimendi sarudzo. Mushure mezvose, unogona kusangana nematambudziko asingakundiki kana iwe usingatenderwe kupinza shiri mudunhu renyika dzakavakidzana. Ndicho chikonzero nei kodzero yacho ichida kugadzirira, iyo inofanirwa kuitwa pachikamu chekutanga.