Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Kirabhu kirabhu franchise chiitiko chakakosha kwazvo, sezvo matambiro akanaka evasikana vakanaka achifarirwa nevarume. Nekudaro, matambudziko haadzivisike pano, kunyanya mukushaikwa kwekugona kugadzirira. Gadzirira nyaya yekuti basa rekutora mari rinogona kunge risingakwanise kudunhu renyika kwauronga kuzviita. Usati watanga chirongwa ichi, unofanirwa kujekesa kana iro institution rinoshanda zviri pamutemo. Kana zvisiri, saka zvirinani kusiya zano rakadaro uye kufunga nezvekuitwa kwaro uko pasina zvirango kubva kuhurumende. Pamusoro peizvi, mamwe matambudziko anokwanisika mune basa, senge nevanokwikwidza.

Ivo vangangoda kuda kurasikirwa nenzvimbo dzemusika, uye nekudaro vanogona kushandisa nzira dzisiri dzechokwadi dzekurwira. Icho chimwe cheanogona kuitika asingadzivisike ezviitiko zviitiko, izvo zvaunoda kuve akagadzirira, uye iyewo, haafanire kuve chikonzero chekusiya franchise. Mukuita kwekubvisa zviitwa zvefranchise zviitiko, iwe unofanirwa kumisikidza zvisina kufanira franchise kutaurirana nevamiriri vehurumende zvishandiso, pamwe nekutarisira chengetedzo, semuenzaniso, kupedzisa chibvumirano nesangano rekuchengetedza. Mune ino kesi, kunyangwe raider kutora haina kutyisa.

Dzidza mutemo uye nyatsoomerera kune chimwe nechimwe chezvikamu zvacho kuitira kuti parege kuva neane chikonzero chekubvunza basa rako. Iyo franchise strip kirabhu inoda kungwarira nzira kune ese mahofisi mabasa: gadzirira kutanga, chiito mushure. Mune ino kesi, iwe uchagara uchibudirira. Strip kirabhu dhizaini inofanirwa kuitwa zvinoenderana neyepakutanga, chimiro chevashandi chinofanirawo kuve chakabatana. Zvese zvaunoda, kusanganisira kusona yunifomu mapatani, zvinopihwa neiye franchisor. Nekudaro, strip kana yakafanana kirabhu ibhizimusi rinonakidza purojekiti, asi munhu anofanirwa kutanga zviitiko chete kana achinge asvika pachiyero chakaringana chesimba uye kushaya simba.

Iyo franchise yekirabhu yekubvisa ndeyeinonakidza bhizinesi chirongwa, icho chinoda kutevedzera kwakasimba kumitemo yekuchengetedza. Paunenge uchishanda pane franchise, iwe unotora pane yakatarwa seti yezvisungo. Kutanga, izvi zvipo, zvimwe zvacho pamwedzi, zvimwe nguva imwe chete. Uye zvakare, kana uchishanda nekambani kirabhu franchise, iwe uchafanirwa kutevedzera zviyero nemirau iyo iyo franchisor yaachapa muchibvumirano chakaitwa newe. Chibvumirano chefranchise chekirabhu yekubvarura igwaro remusoro rinogadzirisa hukama hwako hwese. Kodzero nezvisungo zvemativi ese zvichave zvinotsanangurwa, zvinoreva kuti gare gare zvichave nyore kuziva kuti ndiani akarurama uye ndiani anoda zvisina kukodzera.

Kana iwe uchida kumhanyisa franchise strip kirabhu, tora yakanakisa sarudzo kubva pane yakasarudzwa. Kuti uite izvi, unofanirwa kubata chitoro chefranchise. Ikoko iwe unowana chero sarudzo yekusarudza yakanyanya kunaka. Kana iwe uchida kuita strip kirabhu franchise basa, saka iwe unofanirwa kuita ino yemapepa kushanda nemazvo uye nenzira kwayo, uchidzivirira zvikanganiso. Mushure mezvose, iri ibasa rakaomesesa.

Empirically kana kuburikidza nezvakafanotaurwa, iwe unogona kuona kuti vangani vashanyi yako strip kirabhu franchise inogona kukwezva mune imwe nguva. Izvi zvinokubatsira iwe nemutoro kuenzanisa. Iwe ungatotofanira kuwedzera kana kuyerera kwevatengi kuri kukuru. Dhizaini yekirabhu yekubvarura muchienderana nefranchise ichaita kuti zvikwanise kugadzira yakasarudzika dhizaini. Kubatana kwakaringana mukuchengetwa kwesitayera, zvese mumadhirezi evashandi vebasa uye mukushongedzwa kwenzvimbo, mukana kana uchishanda nefranchise. Ita basa rese rehofisi nemhando yepamusoro, uchidzivirira zvikanganiso, uyezve, uchabudirira.

Iyo franchise chirongwa chebhizinesi chinoitwa mukubvumirana kwepedyo neiyo franchisor. Kusanganisira kirabhu yekubvisa, iyo franchise inoshanda inoshanda chete kana iwe ukanyatso kutevedzera kurudziro kubva kune wako mukuru mudiwa. Izvi hazvisi zvekunamatira chete kupfeka kodhi uye chitarisiko. Iyo zvakare yakasarudzika mamiriro, tekinoroji yakasarudzika, yepamusoro-kirasi kuziva-sei, uye yepamusoro-kirasi sevhisi.

MaFranchise muMontenegro anounza mabhenefiti akakosha kune akazvimirira muzvinabhizimusi. Chinhu chikuru ndechekucherechedza zvakasarudzika zvematunhu, dzidza mutemo uye utore sarudzo chaiyo yekutonga. Vanhu vanofunga vanofarira kudyidzana nema franchisees, ivo vanoshandisa yakagadzirira-yakagadzirirwa bhizinesi modhi uye havagadziri chero chinhu chitsva. Chinhu chikuru ndechekuti uve nemari yakakwana yemari zviwanikwa, ipapo zvese zvichave zvakarongeka. MaFranchise anoshanda zvinobudirira mumisika iyo uko kune chinodiwa chinodikanwa Montenegro ndiyo nyika iyo iyo iyo franchise inogona kushanda neepamusoro nhanho yekubudirira. chinhu chikuru ndechekuti kuongororwa kwakagadziriswa kweSWOT kunoitwa uye kwakakodzera mhedzisiro yekutungamira.

Iyo franchise muMontenegro inokubatsira iwe kana ukanyatso kufunga nezvezvakasiyana zvematunhu uye uchikwanisa kukwezva vashanyi.

Kana isu tiri kutaura pamusoro pekutsanya chikafu cafe, saka iyo franchise muMontenegro inofanirwa kuve yakamisikidzwa nenzira yekuti cafe iri panzvimbo yekufamba-kuburikidza. Izvi zvichapa kuwanda kwevagari vemo nevashanyi vari kuzorora munzvimbo ino yekutandarira. Iyo franchise muMontenegro ichashanda zvinoenderana neiyo imwechete modhi, iyo inotemerwa zvakasiyana kune ese ma franchisees, asi zvakadaro zvichienderana nechiitiko chimwe chakatemerwa seyakazara. Izvi zvinoreva kuti iyo chikamu chebatsiro icho chinoverengerwa chinogona kusiyana, asi zvichazove chaizvo. Zvisinei, pane musiyano kumutemo apo, semuenzaniso, iyo franchise muMontenegro haibvise huwandu hwemari kumaakaundi emufranchisor, zvisinei, inotora imwe huwandu hwezvisungo. Semuenzaniso, chingave chisungo chekutenga zvimwe zviwanikwa kubva kuna franchisor.