Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Sezvo mune chero rimwe bhizinesi, iyo fodya franchise iri kudiwa nekuda kweiyo chaiyo mhando mumusika. Zuva rega rega kutengesa mari kuri kuwedzera, simba uye zviuru zvemakambani vari kutsvaga vanhu vane pfungwa dzakafanana kuti vavandudze bhizinesi mune imwe nharaunda, vachiwedzera nzira dzekutaurirana dzemunharaunda, vachigovera zvinhu zvavo, mune iyi fodya kana masevhisi, kuwedzera kudiwa uye, se mhedzisiro, purofiti. Pakutanga, mumwe aifanira kuenda kune vakuru vanotengesa uye vagadziri, vakazvimiririra vanopa mamiriro akanaka, pinda mumusika neyakaipirwa maitiro ekuita. Asi nhasi zvinhu zvese zvave kufungidzirwa uye zvatogadziriswa, kune mamwe makatalog mazita eiyo franchise ane runyorwa rwemakambani anowanikwa kubva kune anozivikanwa mabrandi anga ari pamusika kweanopfuura gore rimwe, aine hombe vatengi, isina inoda kusimudzira zita, nekudaro chengetedza pane kushambadzira. Midzanga nhasi ine mhando dzakasiyana, kuravira, uye mavara. Kune fodya kana fodya yemagetsi, iine zvimwe zvinowedzera.

Vanhu vanozvifarira, nekuti zvinonetsa kuputsa tsika yekupindwa muropa neicotine nekuti mudzanga unotengwa kunyangwe pamutengo wakakura, uyo unopa chiokomuhomwe vagadziri nevamiriri. Mune katarogu yeiyo franchise, zvinokwanisika kuwana franchise pamutengo unodhura, wakambokurukura mamiriro, mubhadharo wemari, uye mamwe maropafadzo. Nei fodya franchise ichibatsira? Zvese zvinhu zviri nyore. Midzanga yakagara iri mune yekuda nekuda kwekutsamira kwevanhu pane nicotine, uye ichagara ichidikanwa, kunyangwe paine kurambidzwa uye kunyeverwa navanachiremba. Kune vanogadzira midzanga, mari yezuva nezuva yakakwira zvekuti bhizimusi rinovimbisa richararama kunyangwe paine makwikwi. Iyo fodya franchise iri mhando inobatsira kwazvo yebhizinesi isingade mari yekudyara. Kana uchitenga franchise, kwete kodzero chete asiwo zvigadzirwa, rubatsiro mune manejimendi, kudzidziswa kwevashandi, kutsvagisa nzvimbo, pamwe nehurongwa hwekuita hwakapihwa.

Rutsigiro rwevanyanzvi pamatanho ese eiyo franchise inoderedza njodzi, kuwedzera mhando, kugona, uye kubvunza. Midzanga yemagetsi, nekuda kwekuwanikwa kwavo kushandisa chero kupi, kusiyana nemidzanga yefodya, iri mukutonyanya kudiwa, asi mitengo iri pamusoro nekuti zvigadzirwa zvemagetsi franchise yakakwira. Kana isu tichifunga yakazvimirira kuvandudza kana kutora franchise, saka zviri nani kutanga kwete kubva pakutanga, uine nguva shoma uye tsinga dzakashandiswa, uchifunga nezvemakwikwi. Mutengo unosiyana kubva kumabhizimusi madiki kusvika kumakuru. Iyo yemari-yemari inobhadharisa inofungisisa zvese zvinodhura zvemufranchisor uye inobhadharwa pamberi pekutamisirwa kwekodzero dzese dzekumiririra zvido.

Kuti uwane rumwe ruzivo, kuti uzive nezvose zvinopihwa, iwe unofanirwa kuteedzera iyi link iripazasi kana kutaura nevanyanzvi vedu mune franchise magazini. Zvese basa, kutsvaga, uye kuongororwa kwefranchise, kudzamara iko kupera kwechibvumirano, kubatsira nerubatsiro rwevanyanzvi vedu, tichifunga rutsigiro rwemutemo.

Iyo franchise yechitoro chefodya ibasa chairo, uye, iwe unofanirwa kuziva, zvine njodzi. Ngozi, kutanga kwezvose, iri mukuti nyika haigamuchire kutengeswa kwezvinhu izvi. Kana iwe ukafunga kuita bhizinesi chirongwa - franchise yechitoro chefodya - gadzirira kushandisa nzira dzisina kurongwa. Maitiro akasimudzirwa ekusimudzira mune ino kesi achange asingashande. Iyi franchise inoda zvirevo zvisina kufanira senge Instagram kushambadza, mabloggi, uye zvimwe zvingasarudzwa pasina zvikwangwani uye mifananidzo yeTV. PaInternet, franchise yechitoro chefodya inogona zvakare kukonzera kusangana kwakasangana, uye nekudaro zvakafanira kuti uongorore huwandu hwezvirambidzo uye uzvitarise.

Nekutengesa bhizinesi iri, unowana mabhenefiti akati wandei, uye panguva imwe chete, zvisungo zvinoverengeka, zvinonzi chisungo chekubhadhara zvikamu zvepamwedzi. Chekutanga, imari yemubhadharo, iyo, kana ichitengesa franchise yechitoro chefodya, inosvika kusvika ku6% yemari inowanikwa pamwedzi. Chechipiri, inogona kuve yekushambadzira mutengo, iyo huwandu, sekutonga, inosiyana kubva pa1 kusvika 3%. Vanogona kunge vari vekusarudza uye vanowanzo kutaurirana nemutengesi kana vachipedzisa kondirakiti. Ramba uchifunga kuti nzvimbo dzekuchengetera uye shopper zvido zvingangoda kutemerwa zvine simba. Nerongwa hwakavakwa nemazvo, kushandiswa kwetekinoroji yazvino, nzira dzekuvandudza, uye kuitwa panguva yakakodzera kwebasa rehofisi, mukana wechitoro chefodya unokupa iwe kukwikwidza kumucheto uye mari yakagadzikana.

Iyo franchise yeiyo vape shopu ndeye-up-to-date bhizinesi chirongwa, icho chisingafanire kutsauswa neakasiyana matanho uye mashandiro mashandiro. Zvirinani kuvapa ivo kuchirongwa, uye kana iwe uine software yakakodzera yauinayo, zvirokwazvo, kana uchishanda nefranchise, unozogamuchira software yakakodzera iyo iwe yaunogona kuita yazvino hofisi basa. Kana iwe ukatengesa mamhepo, saka kana uchitaurirana nefranchise, unogona kuwana yakanyanya assortment pamusika weko. Izvi zvinokutendera iwe kuti uwedzere kuwedzera kwako tarisiro vateereri, kusvika kune vanoyevedza vatengi. Mavheji mukati mechitoro chako anoda kupihwa kutarisisa kwakaringana, uye kutengesa mari kuchabhadhara. Mushure mezvose, iwe unenge uine mukana wese wekuzvivimba kuhwina mumakwikwi ekukonana.

Uye kana iwe uri mushopu yevape shopu, saka iyo franchise ichakubatsira iwe kugadzira zvese zviripo nzvimbo mune yemakambani maitiro. Zvakare, nyanzvi dzinozopihwa yakasarudzika kodhi kodhi kuti vapfeke zvipfeko zvakakodzera.

Kushanda nefranchise vape shopu kunogona kuwana zvimwe zvinodhura zvinoenderana nekudyidzana nemumwe wako mukuru. Uku ndiko kubviswa kunofanirwa kubhadharwa pamwedzi kuaccount yeanotengesa mari. Uye zvakare, izvo zvinodiwa zvinofungidzirwawo padanho rekutanga rekusimudzira franchise yezvitoro zvevape, kuita muripo unonzi mubhadharo wemari. Zvinogona kubva kubva pa9 kusvika pa11% yemari yemari yauri kuzoisa mukusimudzira chirongwa chebhizinesi. Chitoro chako chinoda kuburitsa imwe purofiti pane dai waishanda pasina franchise. Nekudaro, kudyidzana nekambani inozivikanwa kuno bhadhara, nekuti haungowana chete kubva mariri kodzero yekushandisa inozivikanwa uye inobudirira brand.

Iwe unogona zvakare, mukati megadziriro yevape shop franchise, ita basa rese rehofisi munzira inonyanya kukosha, uchishandisa matekinoroji epamusoro. Asi izvi hazvingogumira pane runyorwa rwezvakanaka iwe zvaunowana kana uchishanda nefranchise ye vaping, iwe zvakare uchave nemukana wekutora yepamusoro software iyo iwe yaunogona kunyoresa hofisi mashandiro. Izvo zvakare zvinodikanwa kuve neCRM system, nerubatsiro rwe izvo zvichakwanisika kugadzirisa zvinouya zvinoshandiswa.