Nhasi, hapana chinosvikika, uye franchise isina mari iri zvakare inobatsira. Hongu, hongu, iwe wakanzwa zvakanaka. Tenga franchise usingadyari muhomwe yemari kana mvumo inowanika. Aya mafranchise anosanganisira makambani anotengesa zvinhu. Muchokwadi, zvinobatsira, asi kune zvakawanda zvakasiyana zvipo zvinopihwa mufrancise catalog zvekuti zvinokwanisika kuwana kupihwa nemutengo wakaderera nemamiriro akanaka, asi iwe unenge uine kodzero dzakazara dzekupa zvido mune chero nharaunda, zvichibva pane chibvumirano chekutanga. Nekuda kwemakwikwi ari kuramba achikura, vazhinji vevashandi vanoshandira kubatsirwa kwekusimudzira uye kusimudzira bhizinesi, vachipinda mudunhu, uye nekudaro ruzhinji haruna mari yemari, i.

e. pasina mari yekuwedzera.

Kuisa mari mufranchise kunobatsira kupfuura kutanga bhizinesi kubva pakutanga, uchifunga nezvebudiriro yebudiriro, kutora maturusi, zvishandiso, zvinhu zvemakambani asingazivikanwe, kudzidziswa, nezvimwe. Kana iwe uine rwizi rwekutengesa, ipapo unogona kuzvimiririra kuzadzisa zvinhanho nekudyara kwemashoma mari, asi kune vanhu vanoda kuvhura bhizinesi, asi hapana mari yakakwana maererano nemari yekudyara, zvakare. Naizvozvo, franchise inongodiwa kuitira kuti usasimudze bhizinesi rako kubva pakutanga, uchipa kukwikwidza kuri kuramba kuchikura uye kuderera kwehupfumi. Kune, hongu, makambani makuru ane mukurumbira wepasirese anoda kuwanda kwemari, asi iwe unogona kutanga nemitengo yakachipa uye kuvhura nzvimbo dzinoverengeka diki dzekutengesa zvinhu, masevhisi, nzvimbo dzekudyira, zvikoro zvekutamba, nzvimbo dzekurapa, uye marabhoritari. on.

Bhizinesi shark anokuudza iwe nezve ese ma nuances pakutanga kwebasa nefranchise uye zvimwe zvinhu zvaunofanira kuziva nezvazvo, zvakare kubatsira pamwe nesarudzo yenzvimbo uye kubatsira mukusarudzwa kwevashandi pasina mari yekuwedzera, marwendo ekuvhura mapoinzi uye kupa kutsvaga kwevatengi vatsva. Mune katarogu yemafranchise, huwandu hwekudyara, zviratidzo zvinoverengeka, dhata pane purofiti, basa renguva refu mumusika, uye rumwe ruzivo rwunodiwa mukushandira ruchaonekwa. Iyo franchise catalog inobvumidza ma franchisors uye ma franchisees kuti vawane mumwe neumwe, chengetedza pakushambadzira, wedzera kudiwa munzvimbo dzese dzechiitiko mumisika iri padyo nekure kunze. Kushanda pamwe chete, network inowedzera, ichikwezva vamwe vangangove vatengi. Zvakare, hapana chikonzero chekuisa mari mukushambadzira, nekuda kwekufukidzwa kwekutarisa dhairekitori. Nekutenga iyo franchise, iwe unosaina chibvumirano chemakore mazhinji ebasa rekubatana.

Chitoro chine sarudzo hombe yemhando dzakasiyana dzefranchise dzakakamurwa muzvikamu uye zvidiki. Iyo data inogara ichigadziriswa kuti ive nechokwadi chechokwadi uye chakadzama ruzivo MaFranchisors pamwe nema franchisees vanozobatanidzwa zvizere mumisimboti yese yebasa, kusimudzira pfungwa yezvirongwa zvitsva.

Kubhadhara uye purofiti zvinogona kuverengerwa ipapo. Kwete-yekudyara franchise kutenga inogona zvakare kutora bhizinesi kune yepamusoro nhanho nekuvandudza hombe kambani. Chinangwa chikuru chekatalog ye franchise ndeyekubatsira vanamuzvinabhizimusi vezvikamu zvakasiyana zvezviitiko kuti vapinde mudanho repasi rose, vanomiririra zvido nekutengesa, kuunza zvinhu kunze kwenyika, kupa masevhisi mune ramangwana. Round-iyo-wachi rubatsiro kubva kune nyanzvi ichabatsira mune dzakasiyana nyaya. Nekudyara mufranchise, iwe unowedzera mikana yekubudirira uye nekukurumidza kubhadhara, kukwezva vatengi, kuwedzera kudiwa uye mari. Asi kana uchitenga franchise, zvakakosha kuyeuka kuti kune njodzi mubhizinesi rega rega.

Semuenzaniso, kune franchisor, uku ndiko kuderedzwa kwezvakavanzika zvekambani, nemaitiro ekushambadzira, kushambadzira machipisi, pamwe chete nezvakavanzika zvekutengeserana. Izvo zvakakodzera kuti utarise kutendeseka uye nuances yeavo franchisees avo vanofarira kusimudzira bhizinesi, vasina kutorwa, uye vasiri kudzingirira mari nenzira iri nyore.

Zvakare, iwe unofanirwa kugara uchifunga kuti iyo franchise ine kontrakiti term, iyo mushure mekupera kwayo inogona kusanganisira dzinoverengeka matambudziko asingatarisirwe, senge kukwikwidza, neanokwikwidza ane ruzivo anoziva zvese kuomarara kwenzvimbo ino. Naizvozvo, kana uchipedzisa chibvumirano, uchiwana mukana wekutengesa, unofanirwa kukwikwidza kondirakiti, uchifunga nezvezvakanaka nezvayakaipira, uchienzanisa njodzi nemubhadharo, nekuda kwekuvapo kwemisungo. Mune ino kesi, hakuzove nemamiriro ezvinhu anokakavara, uye mari ichawedzera kuti ibatsire mapato ese ari maviri. Uye zvakare, pakutenga franchise, ma franchisees anofanirwa kurangarira uye nekunzwisisa zvakajeka kuti ivo mafranchisors vachapa ruzivo, hwaro hwevatengi, nerubatsiro, asi zvichiri kudikanwa kushanda mukusimudzira bhizinesi, kuwedzera mari, kusimudzira yavo nzira, vachitarisana nekuita . Iwe haufanire kunge uri wezvemari kuti uverenge mutengo, uchifunga nezveguruva uye mari yakabhadharwa, nguva dzekubhadhara, uye mubereko. Iye franchisor anozokwanisa kuwedzera franchise kune iyo catalog kungave kwakazvimiririra kana nerubatsiro rwevanopa mazano.

Kuti uwane rumwe ruzivo rwakakosha, kuti uzive kuongororwa uye mikana yekatalog ye franchise, zvakakodzera kubata nhamba dzakaratidzirwa, kuti ubvunze navanachiremba vanozobatsirawo chero nguva nezviito uye mazwi. Zvakare, iyo katarogu ine zvipo zvinopa mari, nemari yakatarwa nemubhadharo wemari-kana kana pasina mubhadharo wemari, pamwe nemitemo yechibvumirano nemamiriro. Franchise nhau dzinozoonekwa nekuvandudzwa otomatiki. Iko hakuna zvirambidzo pakutora franchise, iwe unogona kushandira pamwe nehuwandu husingaverengeki hwemakambani, chinhu chikuru kusakanganwa nezvezvisungo uye mari. Nekunyorera kukisheni yemafranchise, iwe uchaona nhau uye zvazvino kupihwa pamamiriro akanaka uye kudyara, uchifunga nezve kusiyaniswa uye kupatsanurwa kwemazita nemapoka uye madiki madiki. Kuti ukunde, usarasikirwe, mukuwana kodzero, tanga waverenga zvinyorwa zvine chekuita nemari idzi, pamwe nenhoroondo yekuvhura mafranchise ekutanga, ekuvhura uye pekutangira, kudzikisa njodzi, kuwedzera mari, uye kugadzirisa maawa ekushanda.

Iyo franchise yegaraji chiteshi inoshanda mushe kana ichigadziridzwa nemazvo uye nekufunga. Kana iwe ukashanda pane franchise, saka unova unozvidavirira munhu kungozivisa chete kunofanirwa kuitirwa kune franchisor. Ivo vane danda rakananga mukubudirira kwako uye mukuchengetedza iyo mhando. Izvo zvinodikanwa kudzivirira kurasikirwa kwekuremekedzwa nenzira dzese. Naizvozvo, kuvandudza gasi chiteshi franchise ine kugona kwakanyanya uye pasina kunetseka. Iwe unozofanirwa kushanda zvakaringana kuti usasangana nechero dambudziko rakakura.

Mune ramangwana, kana uchigadzira franchise yegasi chiteshi, iwe unofanirwa zvakare kunzwisisa kuti iyi niche yemakwikwi kwazvo. Nekudaro, iro danho remakwikwi ezvinzvimbo zvakanakisa rinowedzeredzwa. Kuti usasangane nematambudziko uye ubudirire uchikunda kubva mukurwa, zvakakosha kushandisa matekinoroji epamusoro-soro neruzivo rwese rwuripo. Shanda mukati megadziriro yegasi chiteshi franchise, kutenga uye kutengesa mafuta zvinoenderana nemhando yepamusoro parameter uye kuenderana neyakanakisa zviyero. Sangano rako rinofanirwa kuve riri nani kupfuura vanopikisa. Izvi zvinokwezva vatengi vazhinji. Uye izvi zvinoreva kuti iwe unozogona kuve neakakwira kutendeuka.

Iwe unongoda izvi nekuti iwe unozobhadhara kupfuura mutero sechikamu chegasi chiteshi franchise. Izvo zvichave zvakafanira kuendesa imwe huwandu hwemari kune franchisor pamwedzi wega wega. Iyi mhando yekubhadhara yekuitwa kwezviitiko pasi peiyo franchise brand.

Paunenge uchishanda neye peturu chiteshi franchise, iwe unogona kuve nematambudziko ekupa. Iwe unofanirwa kuve nechokwadi chekugara uchiyerera kwezvinhu kuitira kuti sangano rako rimire risina basa. Uye zvakare, njodzi dzinogona kuverengerwa nemitambo yekukwikwidza. Sechikamu chechiteshi chefesi franchise, hazvigoneke kuti chero evakwikwidzi vagamuchire zviri nyore chokwadi chekuti iwe unotora misika niches yaimbove yavo. Zvirokwazvo vakwikwidzi vachatendeukira kunzira dzakasiyana siyana dzekurwa. Kazhinji, kunyangwe makwikwi asina kukodzera nzira dzinoshandiswa kana zvasvika kune franchise mukati megasi chiteshi.

Izvi zvakakosha kuti utarise, nekudaro, munhu haafanire kuregeredza iwo aripo ruzivo. Shandisa gasi chiteshi franchise zvakanaka uye zvakanaka, kudzivirira chero mhosho. Ipapo iwe unozokwanisa kuendesa yakadzama mishumo kune franchisor uye usasangana nematambudziko. Zvakare, kuudza mutero kuhurumende kunofanirwa kuitwa nguva nenguva uye zvine hunyanzvi. Tevedzera gasi chiteshi franchise ine yakanyanya mwero yekuita uye usaregeredze kudzidza kwehuwandu. Izvi zvakakosha zvikuru uye zvinokutendera iwe kuti utore dzakarurama uye dzakasimbiswa manejimendi zvisarudzo zvachose. Sechikamu chekuitwa kweiyo franchise yegaraji chiteshi, matambudziko ese amuka anogona kukundwa nerubatsiro rwechirongwa chakatogadzirwa.

Mushure mezvose, iwe uchave wakagadzirira kune akasiyana mamiriro, nekudaro, iwe unozoziva chaiwo matanho aunofanirwa kutora.

Iyo gasi chiteshi franchise inobata nekutengesa kwemafuta ekuchengetedza. Saizvozvowo, chikamu chemubatsiro chinofanira kuendeswa kune varidzi vefrancise. Iyi ndiyo mipiro, iyo iripo yakawanda sevatatu. Yokutanga yavo inoitwa kamwe. Inodaidzwa kuti bundu. Kupfuurirazve, sechikamu chekuitwa kwefranchise yegaraji chiteshi, iwe uchabhadhara maviri emwedzi zvikamu.

Zita rekutanga ihumambo. Yechipiri inonzi kubviswa kwekushambadzira kwepasirese. Iyo muzana yezvipo izvi inoverengerwa sechikamu chemubatsiro wawakagamuchira mukati memwedzi. Sechikamu chekuzadzikiswa kwefranchise yegaraji chiteshi, iwe unofanirwa kunyatsonzwisisa uye unzwisise kuti unosungirwa kuwana yakawanda kupfuura vamwe vako, vanoita pachinzvimbo chechiratidzo chavo. Mushure mezvose, ivo havazofaniri kubhadhara kusvika ku9% pamwedzi kubva pamari yavanowana. Semuenzaniso, chibvumirano chinogona kupedzisa kudzikisa mutengo wakazara wekudzora pamwedzi. Inogona kuve panzvimbo ye9%, semuenzaniso, 3%.

Izvo zvese zvinoenderana nezvibvumirano zvekupedzisira iwe zvawakakwanisa kusvika nekuchengetedza mukati megadziriro yegwaro remusoro wenyaya. Tevedzera gasi chiteshi franchise neepamusoro nhanho yehunyanzvi nekushandisa manhamba ezvidzidzo. Yakadzama analytics ichapa zano rekuti chaiyo mamiriro acho ndeapi. Zvichakwanisika kushanda nemazvo uye kusawana chero matambudziko mukati mefranchise yegasi chiteshi. Iwe unongoda kutarisa pamamiriro azvino uno uye ita maererano nemirau nemirau.

Iyo franchise yechiteshi chegasi inoshanda chete kana zviyero zvekambani zvakateedzerwa nemazvo, nhanho nhanho. Ivo vanozopihwa kwauri nevamiriri vechiratidzo. Ivo zvakare vanofarira kuwedzera mari yako. Mushure mezvose, ivo vanotarisira kugamuchira imwe muzana yezve purofiti iwe yawakakwanisa kuwana mukati memwedzi. Tevedzera gasi chiteshi franchise zvine hunyanzvi, kudzivirira zvikanganiso mune yakakosha chirongwa. Ipapo uchabudirira.

Zvichave zvichikwanisika kuwedzera zvinobudirira vhoriyamu yemari yekugamuchira. Nechiteshi chegesi franchise, matambudziko akasiyana anomuka anogona kukurirwa nyore. Kuti uite izvi, zvinodikanwa kuti uite analytics yekutanga yakanangana nekugadzira chirongwa chebhizinesi. Enzanisa zviratidzo zvemari, zvese zvakarongwa uye zvazvino, uye ipapo iwe unozogona kunzwisisa kuti chii chinzvimbo mukati mekambani, pamwe nemamiriro ezvinhu pamusika wekunze. Izvo zvinofanirwa kuyeukwa kuti zvakabviswa kumuridzi wefranchise zvinofanirwa kuverengerwa nguva dzose. Dzidza ruzivo rwuripo uye ipapo, iwe unozokwanisa kupindura zvakajeka kune akasiyana mamiriro. Izvo zvichave zvinokwanisika kupedzisa zviri nyore mabasa ese akapihwa, uchive iye asina chokwadi mutungamiri.

A gasi chiteshi franchise ingangoita inobatsira uye inoenderana bhizinesi chirongwa. Inogona kuve nenjodzi nekuda kwekuti rudzi urwu rwechiitiko runosanganisira mari yakawanda. Uye uko kune mari yakawanda, kune zviito zvematsotsi zvevakwikwidzi vako zvinogona kukonzera kukuvara kwakanyanya. Kuti udzivise mamiriro akadaro, zvinodikanwa kuti upindure zvakajeka uye zvine hunyanzvi kumamiriro anogona kuve nenjodzi. Semuenzaniso, kana panguva yekumisikidzwa kwefranchise yegasi chiteshi, kubuda kwenzvimbo yevatengi kwakatanga, iwe uchanzwisisa izvi nenhamba dzezviratidzo. Matanho akakwana anogona kutorwa munguva, uye mhinduro nekukurumidza ichaona kudzikama kwemari mukati mekirandi.

Iyo refueling franchise ndeye misoro bhizinesi chirongwa, icho, kana chikaitwa, chinokutendera iwe kunakidzwa nenhamba hombe yemari yemari. Zvisinei, kana iwe ukashanda nechiteshi chegasi, saka rudzi urwu rwechiitiko rwakazara nedzimwe njodzi. Tevedzera iyo franchise zvinoenderana nematanho nemirau uyezve, iwe unenge usingave nematambudziko akakosha zvachose. Pane zvinopesana, iwe unogona kubata nyore nyore nechero basa, uye mamiriro akaoma akamuka anogona kugadziriswa zvinobudirira uchishandisa ruzivo rwevaunoshanda navo bhizinesi. Iyo franchise inofanirwa kushandiswa kana iyo nhanho yemakwikwi mumusika iri yakanyanya kukwirira. Mushure mezvose, ipapo iwe unowana mukana wakakosha kwazvo muchimiro chekushandisa chiratidzo cheshambadziro yerudzi rwunozivikanwa, pamwe neese seti yemamwe mabhenefiti auchazokwanisa kuona kuti uwane budiriro mumakwikwi.

Iyo gesi chiteshi chinofanira kuvakwa nenzira yekuti padanho rekuchengetedza riwanikwe uye zviri nyore kuzivisa kuti iwe wakachengetedza kuchengetedzeka kwepfuma uye nehupenyu hweavo vatengi vanozouya kwauri. Iyo franchise inokupa iwe zvese zvinodiwa magwaro, nerubatsiro rwe izvo zvichakwanisika kuvaka bhizinesi chirongwa uchishandisa vekunze maitiro. Izvi zviri nyore kwazvo nekuti iwe haufanire kuzvimiririra kuwana matekinoroji uye nekugadzira chero chinhu. Iwe unongobhadhara zvimwe zvechibvumirano kumufriji, uye iye, zvakare, sebato rinofarira, anokupa iwe ruzivo rwakakwana. Aya mashoko eruzivo anogona kushandiswa uyezve, iwe unenge uine mukana wega wekuwana zvinonakidza mhedzisiro.

Paunenge uchiita gasi chiteshi franchise, iwe unofanirwa kuyeuka kuti pamusoro pezvakanaka nezvakanakira, iwe une zvakare zvimwe zvisungo. Kutanga, iwe unobhadhara kusvika ku11% yemari yekudyara ipapo pakutanga kwebhizinesi rako. Iyi ndiyo inonzi bundu-remari kubhadhara, iyo huwandu hwemari iyo iwe yaunochinjisa isingachinjiki kune iyo franchisor. Kupfuurirazve, kushandisa franchise yekuwedzera mafuta, iwe uchavezve nemhosva yekubhadharwa pamwedzi unosvika 9% yemari yemari yakawanikwa Izvi zvikamu zviviri, chimwe chinonzi mhindu, chimwe kushambadza. Uye zvakare, kana uchiita franchise, iwe unogona zvakare kuzvipira kutenga zvimwe zvinhu munzvimbo inoratidzwa neanotengesa mari. Aya maitiro akajairika uye anoshandiswa nemakambani mazhinji akwanisa kuzvisimudzira sevatungamiriri venyika mumusika.

Inoshanda nemazvo refueling franchise inokupa iwe mukana, kwete chete kukwezva vatengi kuburikidza nechiratidzo ichi, asi iwe zvakare unozokwanisa kuronga hofisi basa zvinoenderana neakanakisa ekunze vamwe. Asi hazvisi izvo chete. Iwe uchave nemukana wekubata iye franchisor uye uwane yakakosha ruzivo rwekudyidzana nevatengi uye nekunze nyika kubva kwaari. Kumhanyisa gasi chiteshi franchise, chokwadika, inonyengera. Vanogona kukurirwa kana iwe ukaita zvese zvinoenderana nemitemo nemitemo yakatambirwa. Iwe hauzove neyakaoma mukudyidzana nevatengi kana iwe uchidzidzisa vashandi zvakanaka uye vashandi vako vachibata yavo yakanangana nebasa rebasa nenzira kwayo.

Paunenge uchishanda neye refueling franchise, zvakakoshawo kuyeuka kuti iwe unogona kutariswa neiyo franchisor yepamusoro-mhando zviyero. Iye anogona kutumira, kungave komisheni, iyo inogona kutarisirwa isingatarisirike uye kuronga cheki, kana chakavanzika shopper. Paunenge uchishanda nefranchise, chakavanzika shopper inzira yaunofarira inoshandiswa nechiratidzo kuongorora mhando yebasa. Uyezve, hautozoziva kuti iwe watariswa. Chete pahwaro hwemhedzisiro yekuongorora ndimo maunogona kuwana imwe mhinduro. Kazhinji, iwe unogona kuve unoregererwa kubva pakuve wega mugove weiyo refueling franchise kana iwe uri kuita zvakanyanyisa mushe mumabasa ako.

Izvi zvinogona kudzivirirwa nekubata mutengi wega wega seanogona kuvanzika shopper.

Iyo inoshanda-gasi chiteshi chefranchise haizongokupa iwe chete yakakwira mwero wemari. Iwe zvakare unozokwanisa kusarwadziwa kugovera purofiti neiye franchisor nekupa mwedzi wega wega imwe huwandu hwemari zviwanikwa kwaari. Zvakajairika tsika kuti iwe ubhadhare kodzero yekushandisa yakakwira-magumo brand, pamwe nekupa zvese zvipo kune kushambadzira kwepasirese. Mushure mezvose, zvinoshanda kwete kwete mune dzimwe nyika chete asiwo mundima yeguta kwaunoita rako bhizinesi chirongwa. Shanda negaraji chiteshi franchise uye uzvipe iwe zvakasiyana zvemakwikwi zvinobatsira nekuve akabudirira kwazvo muzvinabhizimusi. Iwe uchave unokwanisa kuita nemazvo kuita chero hofisi basa sezvo iwe unenge uine inodikanwa tekinoroji iwe unayo.

Semuenzaniso, inogona kuve yakasarudzika software iyo inoshandiswa munzvimbo dzese dzekutengesa dzetiweki.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Shopu yekutengesa isina mari ndeimwe bhizinesi rebhizinesi, mukusimudzira kwaro, iwe unofanirwa kuyeuka kuti iwe unotakura imwe seti yezvisungo kune franchisor. Kazhinji, kushanda pane franchise kunoda huwandu hwakazara hwemari dzakasiyana. Kutanga, iyo franchise yechitoro inofanirwa kukwidziridzwa zvinoenderana neyakatemwa mirau iwe yauchazogashira kubva kune franchisor. Uye zvakare, iwe uchafanirwa kufananidza dhizaini yehukambani kuzivikanwa kwekambani kwaunowana kodzero yekudyidzana pasi pezita rezita. Kana iwe uchida kushanda nechitoro pasina mari, saka iyo franchise ndeyako. Mushure mezvose, mhando iyi yebhizinesi chirongwa inoitwa chete pakufunga kwakakura uye nekuvapo kweimwe seti yemari iwe yawakagadzirira kuisa mari mukusimudzira bhizinesi chirongwa.

Kana iwe uchifarira kuisa mari, saka chitoro ndeimwe yedzakanakisa nzira dzekudyara. Uye zvakare, kana iwe ukadyidzana nefranchise, ipapo iwe unozowedzera zvakanyanya mikana yekukunda kukwikwidza kunetsana. Izvo zvinodikanwa kuti udzivise zvakakura zvikanganiso mune basa rebhizinesi chirongwa. Iko kuiswa kweakakodzera analytics kuchakubatsira iwe neizvi. Shanda zvakanaka uye nemazvo, uchiita mapepa ese zvinehunyanzvi uye pasina kuita zvakakomba zvikanganiso. Mari inofanirwa kuitwa chero zvazvingaitika, kunyangwe iwe uchishanda nechitoro uine kana usina franchise.

Chokwadi, pasina kudyara, hazvigoneke kurarama nemabasa anotarisana namuzvinabhizimusi. Zvisinei, iwe uchafanirwa kudyara chimwe chinhu kuti ugamuchire mari.

Kushanda nefranchise yechitoro pasina kudyara kunosanganisira kudiwa kwekuita bundu-remari mupiro padanho rekutanga. Nekudaro, kana iwe uchida kudzivisa kudyara mari, asi uchiri kuda kusimudzira chitoro chefranchise, unofanirwa kusvika pane chimwe chibvumirano. Ehe, iwe haugone kuita kunze kwekudyara zvachose, nekuti chitoro chakatengwa hachingopi chete kubhadhara kwekutanga. Iwe unobvumawo kubhadhara imwe mari yemari pamwedzi. Semuenzaniso, kune humambo, iyo isiri chinhu kunze kwechimiro cherenti yekuitwa kwemabhizinesi mapurojekiti pasi peyakakurumbira brand. Uye zvakare, sekutonga kwechigunwe, kana uchitengesa chitoro franchise, unofanirwa kuisa mari mukushambadzira pasi rose.

Izvi zvinoreva kuti mutengesi anoshandisa mari inogamuchirwa kuwedzera mwero wekuziva nezve brand.

Iyo isina-yekudyara chitoro franchise inogona zvakare kusanganisira iyo kudiwa kwekutenga zvimwe zvinyorwa kana zvimwe zvinhu kubva kune franchisor. Neiyi nzira, iye anogona kutsiva nekushomeka kwekudyara pachikamu chako. Shanda nechitoro pasina mari yefranchise kuitira kuti uwedzere zvakanyanya huwandu hwemari mubhajeti rekambani. Uye iwe uchave uine zvese mabhenefiti aunoda kuti ubudirire kana iwe ukabatana neakanyanya kubudirira brand. Mushure mezvose, iyo pachayo inokwezva vatengi vanoda kudyidzana nekambani inoshanda mushe musika uye inozvipa iyo ine inoshanda kwazvo yekubhadhara kudiwa. Kushanda nefranchise yechitoro pasina kudyara ibasa rakaomarara bhizinesi nekuti, kuti ubudirire, unofanirwa kuita mari.

Kuita zviitiko zvechitoro pasina kuisa mari mufranchise, iwe zvakare unofanirwa kuyeuka kuti iwe uchafanirwa kuronga zvese zvemukati nekunze hunhu mune imwechete yemakambani maitiro. Nzvimbo yako inofanirwa kutevedzera kodhi yekugadzira, uye vashandi vanofanirwa kupfeka yakatemwa. Mune ino kesi, iwe unozogona kupihwa iyo yakakodzera yunifomu, kana iwe uchafanirwa kuitora iwe wega. Iyo franchise yechitoro isina mari zvakare inopawo mukana wekusimbiswa nemutengesi. Anogona kukutumira imwe komisheni, inosanganisira vanhu vane mvumo kana kutumira nyanzvi yekuvanzika shopper sekuongorora. Iyi ndiyo mhando yemunhu anonyepedzera kuve mutengi wako uye anotenga zvimwe zvinyorwa kana kuyedza kushandisa sevhisi.

Kupfuurirazve, mushure mekunge vashandirwa, vanosiya mhinduro kumumiriri wechiratidzo uye vanotaura kugutsikana nebasa rako.

Kushanda nechitoro chefranchise pasina kudyara kunodawo kutevedza kwakasimba nemirau yepamutemo. Kana uri kutyora mutemo, saka haufanire kugumbuka kana masanctions akaiswa kwauri. Ita zviitiko zvako zvefranchise kuitira kuti upfuure vapikisi vakuru, uwane mukana wakakwikwidza. A franchise yechitoro chirongwa chebhizimusi chinozogadziridzwa zvinoenderana nemirau nekuti zvikasadaro, unozvipira kurasikirwa nekodzero yekuve muparidzi wechiratidzo cherudzi rwunozivikanwa mudunhu rako. Ehe, iwe haugone kuita pasina mari, kunyanya kana iwe uchida kusimudzira chitoro chefranchise. Iwe uchafanirwa kuisa mari; zvisinei, iyo mari yekudyara inogona kukurukurwa neiyo franchisor kuti uwane mamiriro akanakisa.