Iyo yakachipa franchise haina kumbosiyana neyakakura, inodhura inopa nekuti njodzi dzakafanana kwese kwese. Kuti urege kuisa panjodzi nekutenga franchise ine 100% vimbiso, pane chitoro chinopa zvese zvingasarudzwa, zvinopihwa nemitengo inodhura uye nezvimwe, munzvimbo dzese dzechiitiko nhasi. Iyo franchise, yakachipa kana inodhura, iri pakati chikamu, inomiririra kupihwa kwezvido zveimwe zita, zita mudunhu rimwe chete kana kupfuura, kuwedzera nzvimbo yedunhu, zvese magirazi akadhura uye matavi makuru. Kutanga bhizinesi nekuwana franchise kwakanyatso kubudirira, mune-kudiwa nekuti mune ino mamiriro hapana chikonzero chekutanga kubva pakutanga, anozivikanwa mabrandi anonzwika uye mutengi hwaro hwakatogadzirwa. Iine franchise yakachipa, nyaya yacho yakati siyanei zvishoma, asi katarogu yedu yeropafadzo nehunyanzvi inobatsira mune zvese zvinhu, vatengesi vanorayiridza uye vanopa chirongwa chebhizinesi, nemachipisi uye nemamwe mazano mazano

Nei zvichibatsira kutenga yakachipa franchise? Kutanga, hapana chikonzero chekuita mari hombe dzemari. Kechipiri, pane rubatsiro rwevanyanzvi uye nyanzvi mune ino ndima. Chechitatu, mwedzi wega wega mazana ezviuru zvevatengi uye vezvemabhizimusi vanopfuura nepanzvimbo, avo vasingangoda kutanga bhizinesi ravo chete asi vari kutsvagawo vavanoshanda navo uye vanotengesa. Izvo zviri nyore kwazvo kune ma franchisees uye ma franchisor kuti vashande pamwe chete, kuvandudza bhizinesi ravo pasirese, vachiunza mapurojekiti padanho redunhu, kuwedzera kwavo chimiro uye purofiti. Iko kushandiswa kwefranchise, yakachipa pakutanga kuona, nenzira dzinoshanda, zvinotungamira mukuvandudzwa kwekambani hombe inobata kusvika padanho repamusoro. Basa reiyo franchise katarogu ndeyekubatsira vanamuzvinabhizimusi vemhando dzakachipa kana hombe kuenda kune dzimwe nyika nekuburitsa uye kupinza zvinhu nemasevhisi mberi.

Zvinobatsira chose kutora mari yakachipa mumunda wezvekutengesa, sevhisi, kupihwa kwekurapa, kutakura, masevhisi ezvekushongedza, aunosarudza zviri kwauri. Zvakare, iyo catalog yeiyo franchise inopa kutaurirana, rubatsiro nehunyanzvi, uye kupihwa kweimwe nguva nguva bhizinesi mazano ekukwezva vatengi, kuwedzera kudiwa uye purofiti. SEO traffic inosvika uye maonero anogona kuwedzera kudiwa uye kuoneka. Paunopinda muchitoro, unogona kusarudza zvaunoda. Kana iwe uchiri kusaziva mune nharaunda ipi yaunoda kuvhura bhizinesi, saka unogona kungozviziva iwe nezvakapihwa, mutengo wemitengo (kubva pakachipa kusvika kudhura), pane kupatsanurwa neguta nenyika, nemapoka uye subcategories, zvichiratidza uye kuverenga iyo yepasi kubhadhara, bundu remari uye pasina bundu-remari, nemari yakachipa uye pasina ivo zvachose. Iko kune kunyange nguva yekubhadhara kuitira kuti iwe pakutanga uzive kwete chete iro rekutanga capital asiwo mazwi eiyo yekutanga mari. Inguva yakareba sei kambani yanga iri pamusika? Chii chiri kudiwa? Mazuva ese, vhiki nevhiki, pamwedzi manhamba anobatsira kuongorora manhamba.

Iko kune pani inowanika yevatengesi kuti vagamuchire yavo yakachipa franchise. Nyanzvi dzedu dzinokubatsira mune zvese zvinhu. Round-iyo-wachi rutsigiro rwevanyanzvi inobatsira mune chero bhizinesi, zvese zvakachipa uye zvinodhura.

Kuti uwane rumwe ruzivo, bvunza uye uwane chirongwa, ndapota bata nhamba dzakatarwa. Zvakare, mune yedu katarogu yemari yakachipa franchise, iwe unogona kuzviziva iwe nekutarisisa kwevatengi, ratings yeiyo yakachipa franchise, nhau, uye mamiriro, kukwidziridzwa, nezvimwe. .

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.