Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Bhati franchise ibhizimusi rinogona kubatsira, asi chete kana zvikaitwa nemazvo. Kuti usakanganise, iwe unongoda kuteedzera, zvinoenderana nehurongwa, iwo machipisi ayo anoshandiswa nemushambadzi zvinobudirira. Asi kutevedzera zvakapusa hakuna kuganhurirwa mukuitwa kweiyo franchise. Iwe zvakare unofanirwa kuita ekugadzirira matanho iwe wega. Iwe unozogona kuongorora vakwikwidzi chete mushure mekuita yakakodzera maitiro ekuongorora. Uye zvakare, iwe unofanirwa zvakare kushandisa swot kuongorora usati watanga bhati franchise.

Iyi nzira ye analytics inokutendera iwe kuona kusimba uye kushaya simba kwebhizinesi chirongwa chauchazoshandisa. Uye zvakare, kana uchishanda neyekugezera, iwe unofanirwa kutsvaga kuti ndeapi mamiriro ebhizinesi rakadai rinopihwa pasi pemitemo yemuno. Usati watenga franchise, iwe uchiri nemukana wekuita sarudzo yekutonga chaiyo. Iwe unofanirwa kuongorora zvine hungwaru njodzi dzako nemikana; Naizvozvo, iwe haugone kuita pasina swot kuongororwa uye analytics pane vanokwikwidza. Inonzwisisika ruzivo inogara iri yako yemakwikwi mukana. Gonesa yako yekugezera nekutenga iyo franchise uye kodzero yekushandisa inozivikanwa brand nayo. Ehezve, iko kudyidzana neiyo franchisor hakungogumira kune imwechete brand.

Iwe zvakare unowana yakazara seti yemabhonasi akasiyana.

Kuwedzera kune izvo mabhenefiti, kana uchishandisa franchise yekugezesa, iwe zvakare unotakura zvimwe zvisungo. Mushure mezvose, kuwana akasiyana mabhonasi kunoenderana nekuti iwe unofanirwa kuibhadhara. Saka, kare pakutanga, iwe unozofanirwa kubhadhara kubva ku9 kusvika ku11% yemari yekutanga. Iyo franchise yeimba yekugezesa inoshanda mushe mushe chete pasi pechimiro chekuteerera kwakasimba kune zviyero zvakatsanangurwa muchibvumirano chako nemutengesi. Kuita kodhi yekupfeka yevashandi nekumaka kunobatsira iwe kuvaka kuvimbika kwevatengi. Dzika bhajeti franchise zvinoenderana nematemplate kubva kune vamiririri vemaki.

Izvi zvinokupa iwe nemikana yakanaka yekukunda nechivimbo mukutarisana nevekupikisa. Paunenge uchiita franchise yekugezesa, zvakakoshawo kuyeuka kuti uku hakusi kwemahara mafaro. Unozotamisa chinenge gumi muzana chemari yako kumakambani ekambani iwe yawakapinda nayo mubatanidzwa. Iwe uri, mukuti, mumiriri wedunhu anoshanda akamiririra kodzero. Naizvozvo, unogona kuongororwa, kutumirwa chakavanzika shopper, kana komisheni yakavhurika. Izvo zvese zvinoenderana nekufarira kwemufranchisor.