Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iwo asingadhuri emabhizimusi mafranchise ane ese nuances uye ruzivo izvo zvinoumba pasuru yezvigadzirwa zvitsva zvinogona kuwanikwa mukambani yeUSU. Nekutenga yakachipa pashoma franchise, iwe unozokwanisa kuendesa yakawanda mari zviwanikwa kusimudzira bhizinesi rinozo shingairira kusimudzira zuva nezuva, neese ruzivo. Chero iyo yakachipa isingadhuri franchise yaunotenga ichashingairira kuumba bhizinesi rako richitevera rakakurumbira fomu rechiratidzo. Iwe unozogona kutenga yakachipa isingadhuri franchise neimwe mari yekudyara iyo inogadzikana pane zvidiki zvidiki pasina kuda kuti iwe utange rako bhizinesi kubva pakutanga. Izvo zvinofanirwa kucherechedzwa kuti kuti uwane yakachipa isingadhuri franchise mune yakagadzirirwa-yakagadzirirwa fomati, zvinofanirwa kutanga wabvumirana nezvehurongwa hwekushandira pamwe nekambani yedu USU, iyo inobata hurukuro inodiwa pakati pemapato anofarira. Iwe unogona kuona kuti zvakadii kutenga iyo yakachipa kwazvo franchise nekutaurirana nekambani yedu yekutengesa, kusarudza sarudzo yaunoda, uye kukurukura ruzivo.

Kana iwe uchida rumwe ruzivo, iwe unogona kuwana kubva kune yedu e-saiti kune nyanzvi. Uye zvakare, pane odhita mune yeruzivo runyorwa nemakero edu, nhamba dzenhare, uye akasiyana manhamba ekutaurirana. Mari yemapurojekiti inoenderana nekuzivikanwa kwechiratidzo, iyo nguva yekugara mumusika wekutengesa. Huwandu hwevatengi kambani yaungasangane nayo zvinoenderana nezvinhu zvakawanda, zvinosanganisira kufarirwa kwechiratidzo, mafambiro ebhizinesi, uye nemutemo wakakodzera wemitengo. Isu tinofanirwa kubhadhara ruremekedzo kumatekisheni anodhura zviwanikwa zvemari sezvo mugadziri akaita basa rakakura nekuronga kwakazara kwese kwese ruzivo uye nuances. Mafranchise asingadhuri zvakanyanya anoda nguva shoma uye simba rekusimudzira mabhizimusi aine hushoma hwengozi dzakasiyana uye kurasikirwa. Zvinodhura zvakadii kutenga zano rakagadzirwa-mubvunzo mubvunzo unowanzo shoropodzwa, nekuti iye chete mugadziri ndiye anogona kuona kuti ndeupi mutengo wekuisa.

Pfungwa isingadhuri iyo inokubatsira kuvhura mahotoni matsva ebhizinesi rako munguva pfupi. Iko kushandiswa kwemafomati emazuva ano ekufamba kwebasa kunokutendera iwe kuti ugadzire akakwirira uye anoshanda magwaro pamitemo yese yepfungwa yemutero pamwe nekubatana. Yakawanda zvakadii pfungwa yakachipa yehurongwa hwechirongwa inodhura, iwe uchaona nehurukuro yebhizinesi neyedu nyanzvi, zvichiratidza mutengo webhizinesi. Mari yeiyo isingadhuri mari yekutengesa inosanganisira rondedzero izere yemitengo yekugadzira nekuvandudza zano rakapedzwa kune rako bhizinesi, uine imwezve yekusimbisa purofiti yekufungisisa neyeanotumira chirongwa. Mari yekusimudzira kwekupedzisira, ine runyorwa rwechimwe shanduko mune zvimwe zvinhu zvinopfuura zvinodzorwa nemugadziri, inogona kuchinja nekuda kwemitengo yakakwira yezvinhu, zvinhu, uye mbishi zvinhu. Mushure mekuverenga mutengo wepurojekiti yega yega yebasa pakati pemakambani akasiyana, unogona kuenzanisa nekunzwa mutsauko. Mutengo wepurojekiti unogona kunge uri mukati memitengo yakakwenenzverwa sezvo mugadziri achikoshesa basa rake, iyo mhando yakawanikwa, kusanganisira ese epakati mutengo wekugadzira icho chigadzirwa.

Mhedziso inofanirwa kuitwa nemutengo weiyo yakachipa kwazvo franchise, tichifunga nezvese mashandiro ebasa, ichitarisa wepakati mutengo wechigadzirwa chakapedzwa. Kutenga yakagadzirirwa-yakagadzirirwa zano pamutengo wakaderera ndicho chinhu chinowanzoitika pakati pevatengi vanoda kusarudza yakasarudzika sarudzo. Marii inochinjiswa ichaitwa, unogona kubvunza vashandi vedu vanozosaina nhanho yega yechibvumirano. Iwe unozogona kuwedzera basa rakaoma revamwe vako kuti uwane nzwisiso yehunhu hwekuita kweiyo nzira yakawanikwa. Maawa mangani basa iri richatora richanyatsotsanangurwa muchibvumirano. Panyaya iyi, vatungamiriri vedu vanotungamira vanozoita akateedzana emisangano uye kudzidziswa kuti vawedzere kusimudzira ruzivo rwevamwe vavanoshanda navo mukambani, vanozopfuura nenzira yakaoma yekugadzira bhizinesi rako pachako. Vanofarira vatengi vanogona kubata edu anotungamira nyanzvi kuti vataure chero zvinonetsa nezvekusarudza yakachipa pfungwa.

Zvinodhura zvakadii kutenga chirongwa chinogona kuongororwa wega kana uine ruzivo mukugadzira mapurojekiti uye marongero ekushandisa mune yakafara fomati. Kana iwe uchida kubudirira kujoina kuvandudzwa kweiyo franchise, tinogona kukuraira iwe kuti ubate kambani yemazuva ano USU, iyo ine yakasarudzika mapurogiramu uye mazano ekutanga rako bhizinesi.

Franchise. Mapati evana inzvimbo huru yekuratidzira kwekusika kwemumwe muzvinabhizimusi - mutengesi. Franchise mapato evana mikana isingagumi yekuchengeta chero chiitiko chine mavara chevana, kuputika kwetsime remifungo uye fungidziro yezvakanaka, zvemafirework mafirework. Franchise yemapati evana inzvimbo isina kurimwa yekubata zviitiko zvinofadza, zvinofadza zvevana, nechikwata chayo chemaficha, uye zvirokwazvo bhizinesi rinobatsira rekudyara mari muchiratidzo chine mukurumbira wakanaka. Pamusika wefrancise network, yekuronga zviitiko zvevana zvekupemberera, pane huwandu hwakakwana hweavo vanoshuva kupedzisa chibvumirano chefranchise nevamabhizimusi. Nekudaro, havazi vese vefranchisor vanobvumirwa vanobatana mubhizinesi vadyidzani.

Vazhinji vavo vanoziva chete kuunganidza mari yemari, uyezve “vogeza maoko” uye vanorambidzwa kupa rubatsiro rwechokwadi. Nharo huru yesarudzo yakakodzera yemudiwa - kutengesa mari, ndiko kukudzwa kwehunyanzvi kwekutengesa mari, kushandira tsika dzayo dzakatenderwa uye kudanwa kwekuita zviitiko zvevana, zviitiko zvakakosha, zvekunakidzwa kwevana uye mufaro, uye zvisina kurohwa, zviitiko zvese zvinofinha boka rinomhanya mudenderedzwa. Sekureva kwenzvimbo dzakavhurika dzeruzivo, hupfumi mukuronga kugadzirwa kwemafaro evana vanobhadhara mumwedzi mitatu. Asi kuti bhizinesi iri ribudirire uye risamira, zvinofanirwa kugara zvichinatsiridza zviitiko zvezviitiko nemirau yekuchengeta mazororo. Maitiro ehurongwa hwekutengesa uye kutaurirana nevatengi-vana uye vabereki vavo vanofanirwa kugadziridzwa zvakarongeka. Franchisee vanamuzvinabhizimusi vanofanirwa kuenderera mberi nekuitisa kutsvagisa kwemusika webasa munzvimbo mavo, guta, uye nekure pamberi pevakwikwidzi, mukuratidzira kuratidzwa kune mavara kune vana, vachifara uye kuseka kunofadza.

Iyo agency yemapati evana franchise inoshanda zvisina tsarukano, asi chete pamamiriro eanokwanisa uye anowirirana kuita. Muchikamu chekugadzirira, zvakafanira kuita zviito zvakasiyana zvakasiyana izvo zvinobatsira kudzikisira kurasikirwa. Kuve nehurongwa, mukuziva kwekuti iyo franchise iri mukana wakakosha kwazvo. Iwe unofanirwa kuishandisa kusvika pakukwirira. Ronga zviito zvako zvichienderana nemamiriro chaiwo emusika. Kana iwe ukafunga kushandisa franchise, saka wako agency anoda kupihwa akafanira kutarisirwa.

Izvo zvinonyanya kuitika kune yekunze dhizaini. Kodhi yevashandi yekupfeka, kodhi dhizaini kodhi inofanirwa kucherechedzwa mukuteerera zvizere nemirau yakatemwa. Kana iwe uchimhanyisa franchise agency uye nekuronga mapato evana, saka unofanirwa kufunga nezve kuchengetedzeka kwevana. Mushure mezvose, iwe une basa kune avo vawakapihwa. Nekudaro, mhemberero dzemapato idzi hadzifanirwe kuve nechekuita nezviito zvisinga gamuchirwe kune vateereri vakadaro. Bhadhara zvakakodzera kumazororo emwana esangano ravo, kutora iyo franchise agency kune imwe nhanho yehunyanzvi. Izvo zvinodikanwa kuti ushande nesimba uye nemazvo uchidzivirira zvikanganiso muchirongwa chakakosha.

Tevedza zvirevo zvemufranchisor uye haazove nechero zvirevo. Kana iwe uri kuita manheru evana sechikamu cheiyo franchise agency, saka ruzivo rwunogamuchirwa kubva kumumiriri wechiratidzo rinokubatsira iwe kuti usvike padanho nyowani rehunyanzvi. Iishandise zvinobudirira sezvazvinogona.

Kushanda nemapato evari kuyaruka agency chirongwa, chichiita icho, iwe unofanirwa kunyatsoona kuti unofanirwa kuwana chikamu chakapfuura chero chipi zvacho chisingashandise makwikwi ekushambadzira. Izvi ndezvekuti iwe unofanirwa kubhadhara kodzero yekuita zviitwa pachinzvimbo chefranchise. Kubhadhara kunogona kusvika kusvika 9% pamwedzi. Zvirokwazvo, iyo muzana yemhindu inobhadharwa semipiro inogona kunge iri pasi pe9%. Kazhinji, zvikamu zviviri mwedzi wega wega zvinowedzera kusvika pa3 kusvika ku9%, inoverengerwa seperesenti yemari yemwedzi. Iyo tsika yakajairwa, inoitika kwete chete yemapati evana franchise.

Zvinenge zvese zviitiko zvefranchise zvinoitwa nenzira iyi. Nekudaro, iwe chengetedza ichi chokwadi mupfungwa. Deredza mari yemitero nekutaurirana nevana vevaraidzo ejensi franchise varidzi.

Sangano rezororo franchise ibhizimusi risingakoshi. Mukushanda nayo, sekune vamwe vazhinji, zvakafanira kuti uzive njodzi nenjodzi. Kushanda munzvimbo ino yefranchise, gadzirira kurwisa kubva kune vanokwikwidza, dzivisa mamiriro asingafadzi, gadzirira pamberi. Zvakare pamwe nedzimwe njodzi, simba, uye kusasimba kweiyo franchise zvinogona kuonekwa kuburikidza nechishandiso chinonzi SWOT kuongorora. Manage agency yako nekunyanyisa kushanda, uchipa iyo yakaenzana chiyero chekutarisa uye kuunza yako yezororo sangano kune chinzvimbo chemusika mutungamiriri, zvichitungamira kwakakosha kutungamira kubva kune vanopikisa. Nyaya yezororo pachayo inopa yakanakira seti yekushandisa maturusi.

Yavo uye zvakare akakosha mirawo inopihwa neiye franchisor, uyo ane hanya pachezvake mukuwandisa kwemari kugadzirwa kwechinhu chefranchise.

Izvo zviitiko zvefranchise zvinosanganisira akati wandei mubhadharo. Yokutanga mubhadharo wemari-yemari. Nechekare padanho rekutanga, yako yezororo agency inoibhadhara kune franchisor. Mushure mekuzadzikiswa kwesangano, mabasa ako anosanganisira maviri ekubhadhara: mvumo, kusvika pa6% yemari, uye mari yekushambadzira. Zvese izvi zvinodiwa sezvo maneja anopa huwandu hwakawanda hweakasiyana siyana eruzivo zvinhu, matekinoroji, matekinoroji, maitiro, bhizinesi kuronga, uye zvimwe zvinhu. Nekuita zvakanyanyisa pane zvese izvi, iwe unowana yakanyanya kubha kune yako bhuru, saka yezororo uye chiitiko agency franchise inoona yakakwira mwero wemari.

A franchise muBratislava ibhizimusi rinovimbisa zvikuru uye rinogona kubatsira. Iwe unofanirwa kugona kuishandisa, sezvo iri riri bhizinesi rinoda kugadzirira kwekutanga. Iyo franchise muBratislava inofanira kutanga nenzira yekuti mutengo wese unotariswa. Kusanganisira zvinodikanwa kuti utore chokwadi chekuti pakutanga kwekutengesa muBratislava, uchafanirwa kubvisa 10% uchifarira muridzi wechitengesi. Iyi muzana inogona kusiyana uye inotangira kubva pa9 kusvika pa11%, zvisinei, sekutonga, iyi ingangoita gumi muzana yemari yekutanga-iwe yaunodyara kare mukutanga kwekutanga basa. Bratislava iguta revashanyi rinozivikanwa kwazvo nevanozorora.

Izvi zvinofanirwa kutariswa pakusarudza kutanga kushanda nefranchise munharaunda yeguta rino. Kuve nehurongwa chaihwo chinhu chinodiwa kuti uwane mibairo yakanaka kwazvo yemakwikwi kana uchishanda nefranchise.

Bratislava inodiwa kwete kwete chete nevashanyi, vanhu vanowanzo svikapo pazvirongwa zvebhizinesi. Tanga chirongwa chefranchise muBratislava nenzira yekuti iwe uve nezvirongwa zvese zvakagadzirwa nekushandira pamberi. Iyo franchise muBratislava inzira inobatsira yekudyara nekuda kwekuti iwe uchagara uine huwandu hukuru hwevatengi vaunogona. Iyo franchise muBratislava inogona kushanda zvinobudirira kana iwe ukafunga nezve huwandu hwese hwemitengo iyo inofanirwa kuitirwa pamberi. Semuenzaniso, iwe unozofanirwa kutanga watora bundu-remari fizi, wozobhadharisa mvumo, uye woendesa kune zvekushambadzira zviitiko paunenge uchisimudzira franchise. Kana uchisimudzira kodzero muBratislava, haufanire kunyatsonzwisisa njodzi dzauinadzo wozvimisa pamberi, uchiva muzvinabhizimusi anobudirira uye anoshanda.

Iyo franchise muBratislava inogona kupfumisa muzvinabhizimusi kana akaitisa ongororo pachine nguva uye anonzwisisa njodzi dzese nemikana yaainayo.