Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Iyo franchise yechitoro chegungwa chichagadzirisa zvinobudirira chero zviwanikwa zvine basa zvekugadzira. Tora mhando yakanakisa iripo uye uishandise kuve muzvinabhizimusi anobudirira kwazvo. Paunofambidzana neiyo franchise, iwe unotora pane akasiyana mabasa. Chekutanga, iyo franchise yechitoro inofanirwa kubhadharwa padanho rekutanga, ichiita bundu-remari mupiro unosvika kusvika ku11% yehuwandu hwehuwandu hwekudyara, hwakagadziriswa mubhizinesi rebhizinesi. Kana iwe uchida kushanda nechitoro uye kutengesa hove dzegungwa, saka iyo franchise ichabatsira kwete chete muchimiro chekushandisa iyo yepamusoro-kirasi brand. Iwe unogona zvakare kutarisira kune kugoverwa kwepakutanga zviwanikwa zvinogona kutengeswa, uye kutanga purofiti kubva pane izvi.

Zvokudya zvegungwa zvakaoma kubata nazvo, saka yako franchise chitoro inoda zvine hunyanzvi vashandi vakarovedzwa. Vanhu vanofanirwa kunzwisisa kuti vari kushanda pasi pefranchise. Nekudaro, ivo vanofanirwa kupfeka nguvo dzakakodzera, vanonamira kune yekupfeka kodhi mukati mechitoro chegungwa uye vagare vachifefetera. Kufefetedza kwakanaka kuchavimbisa kuti iwe unogara uine hwema hwakanaka mumba mako.

Kunze kwekuratidzira kana uchiita franchise yechitoro chegungwa, iwe unofanirwa kunzwisisa uye kurangarira icho chokwadi. Rakadai bhizinesi chirongwa rakazadzwa nedzimwe njodzi. Semuenzaniso, komisheni ine cheki inogona kuuya kwauri chero nguva. Iyo yehutsanana uye epidemiological chiteshi inogona kuwana mhosva nechero chinhu chidiki; Naizvozvo, iwe unofanirwa kuve nechokwadi chekuteerera ese ehutsanana zviyero padanho repamusoro remhando. Kushanda nefranchise yechitoro chegungwa mhando yemabhizimusi chirongwa chakagadzirirwa vanoda hove uye dzimwe shiri dzemvura. Kukwezva vatengi, shanda nenzira dzakasiyana dzekugovera.

Izvi zvinogona kuve zviri zviviri zviri pamutemo uye zvisina kuzivikanwa sosi dzekusimudzira. Iyo inoshanda-mushe yegungwa franchise inokupa iwe mukana kwete kwete chete kurerutsa mamiriro ako emari. Iwe uchave unokwanisa kugadzirisa maakaunzi nefranchisor pasina matambudziko ekupa ruzivo rwake, kuziva-sei, matekinoroji, uye zvinoshandiswa. Kana iwe ukadyidzana neyegungwa chitoro franchise, iwe uchabhadhara maprimiyamu pamwedzi, zvinova zvakajairika maitiro.

Ihove uye yegungwa chitoro franchise idanho rakakosha kumberi. Nekutengesa bhizinesi iri, unogona kushandisa mabhenefiti akati wandei. Mukukwikwidzana kunokwikwidza, iwe unenge uri mhedzisiro mutungamiri, uyezve iyo kambani inouya kubudirira. Shandisa franchise yechitoro kuti ive chinhu chakabudirira kwazvo chebhizinesi, shandisa ese mirawo yezvokudya zvegungwa zvakagamuchirwa, nyatsoteedzera yakatemwa mitemo: ipapo chete ndipo pahunobudirira uye mukufamba kwenguva. Iwe unokwanisa kunyatso kubata chero saizi yekugadzira oparesheni uye kambani yako inobudirira. Kana iwe uchida kutengesa hove uye zvegungwa mukati medu chitoro, saka iyo franchise inokubatsira iwe kushongedza nzvimbo yacho mune yemubatanidzwa maitiro.

Izvi zvinogona kutaurwa nezvevashandi vanogamuchira zvipfeko zvine hunyanzvi. Kana iwe ukafunga kutengesa hove uye chero zvigadzirwa zveAsia nekuvhura yakakodzera chitoro, iyo franchise inokubatsira neizvi. Pano une zvese zvakakodzera biz zvirongwa zvinogona kushandiswa zvinobudirira kubatsira bhizinesi rako.

Isa zvivakwa zvazvino neanogona kuita analytics. Iyo inokupa iwe zano rekuti chii chaicho mamiriro ezvinhu mukati nekunze kwesangano. Kuongorora kweyekunze neyemukati mamiriro inokupa iwe yakakwana pfungwa yezvazvino zviripo. Hove uye hove dzegungwa mukati mechitoro chefranchise dzinofanira kutengeswa nemazvo uye nemhando yepamusoro. Fungidzira uye dzivisa njodzi dzese dzazvino dzebhizimusi nematurusi emhando yepamusoro. Iwe unofanirwa kugara uchiita uchiteedzera pre-yakanyorwa biz chirongwa, uchiona zviitwa zvako.

Kana iwe uri kutsvaga kuita yegungwa uye hove yekutengesa franchise, usarasikirwa nemukana wako. Izvo zvinokwanisika kubata nyore nematambudziko eipi fomati, zvine zvibereko kuzvikunda. Kana iwe uri muzvinabhizimusi, ita pasi pemirau yakapihwa nefranchisor, nekuti ane hanya nemoyo wese nezvemari yako yaunowedzerwa. Izvi zvine chekuita nenyaya yekuti seafood franchise inoreva zvimwe zvisungo zvemari kune ari kugovera. Iwe unongova mugove wega wakasarudzika, uyo anonzi franchisee mukati mehurongwa hwefranchise. Nekudaro, iwe unogovanisa iyo yese purofiti inoitwa zvinoenderana nematanho. Nekudaro, chitoro chegungwa chinopa kuchinjiswa kunosvika 9% yemari inowanikwa pamwedzi inogamuchirwa mukutsigira mutengesi.

Izvi zvikamu zviviri, uye zvinoverengerwa pane imwe neimwe hwaro. Huwandu hwavo hwemari hunosiyana uye zvinoenderana nezvibvumirano zvakawanikwa pakupedzisira. Panguva yekuzadzikiswa kwechirimo, zvinodikanwa kudzivirira zvikanganiso muchirongwa chakakosha. Gara uchiita mapepa nemazvo uye nehunyanzvi. Ipapo iwe hauna matambudziko echimiro chisingakundike. Kunyangwe akasiyana mamiriro ezvinhu ane njodzi anogona kukundwa.

Franchises muBosnia neHerzegovina inoshanda nenzira imwecheteyo sekune dzimwe nzvimbo. Ehe, zvakasarudzika zvematunhu zvinofanirwa kugara zvichitarisirwa, zvisinei, kana uchitaurirana nefranchise, haufanire kunge uine matambudziko. Mushure mezvose, Bosnia neHerzegovina nyika iyo iri munharaunda yeEurope uye inoteerera kumitemo yeEurope nemitemo yemitemo. Bosnia neHerzegovina zvakagara zvichishandiswa kutanga mhando dzakasiyana dzemabhizimusi emari. Aya matunhu ane awo maitiro edunhu, zvisinei, iwo misimboti yekudyidzana pakati peanobhadharisa franchisor haana kuchinjwa. Chekutanga, chibvumirano chinogumiswa, uko mapoinzi ese akatsanangurwa nenzira yakadzama.

Izvo zvinonzwisiswa kuti mutengo wekuhaya chiratidzo chevatengesi zvakare ndeimwe yemapoinzi ayo anoteererwa zvakanyanya mukati mehurongwa hwechibvumirano.

Vagari vayo vanokodzera Bosnia neHerzegovina, uye mazhinji maFranchise akauya ikoko kwenguva yakareba uye vari kushanda nenzira inobatsira. Izvi hazvireve kuti hauzokwanisi kuwana iyo chaiyo kodzero yako. Asi, pane zvinopesana, iwe unogona nyore kubata iro basa riripo, nekuti mhando zhinji dzebhizinesi dzichiri kupa mukana wekusimudzira padunhu renyika idzi. MaFranchise muBosnia anoshanda zvine mutsindo kana vezvemabhizimusi vanoita chiitiko ichi vachidzidza zviitiko zvese zvemutemo uye vachifunga nezve izvo zvakatarwa, pamwe nezvinodiwa zvemuno. Iyo franchise muBosnia neHerzegovina ichave inobatsira, pamwe nenharaunda yemamwe matunhu, ayo achapa yakakwira mwero wemari kune muzvinabhizinesi anosarudza kuishandisa.