Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Economy franchise ndeavo mazano ebhizinesi anodikanwa nevatengi zvine chekuita nezve kudiwa kwechimwe chigadzirwa, zvinhu, kana masevhisi. Yedu-ye-iyo-kambani kambani inonzi USU inopa yakazara runyorwa rweanokurumidza-kubhadhara mafranchise ayo anogona kukurumidza kuwana mukurumbira iwe waunoda neyakakurumbira brand. Nyanzvi dzehofisi yedu dzichasarudza franchise yezvehupfumi, inobata hurukuro dzakadzama nevatengi, uko nzira huru ndeyekuwana mari, chishuwo chebudiriro, uye kuwanikwa kwekuwana kune iyo nhanho yenyika. USU inozokwanisa kupa runyorwa rweakasiyana mazano ekugadzira bhizinesi, iyo yakakwira iyo brand kusimudzira, iyo yakakwira mutengo weiyo hupfumi franchise. Izvo zvinofanirwa kucherechedzwa kuti yega hupfumi franchise ine yayo nguva yekuita purofiti, uye vashandi vedu vakatara dzinofungidzirwa nguva dzakatarwa muchirongwa. Panyaya iyi, zvakawanda zvichatsamira kune vatengi pachavo, vanozovandudza hupfumi hwakatengwa, nechishuwo chekukurumidza kuita purofiti.

Kuti uwane runyorwa ruzhinji rwemashoko kukambani yedu, zvirinani kuenda kune webhusaiti yedu yepamutemo, nekuvapo kwevatauri, kero, uye nhamba dzenhare Iyo USU kambani yakagadzirira kushanda zvese nevatengi vanobva munyika medu uye nevatorwa vagadziri vachatsvaga kubatana. Chikwata chakasarudzirwa USU nenzira yakadzama, uko mushandi wega wega anofanira kuzadzisa zvizere zvimwe zvinodiwa kuti awane mhedzisiro yaanoda. Vamwe vatengi vanobatsira vachakwanisa kugadzira mamwe matavi mune ramangwana nekuti, murudzi urwu rwebhizinesi, haufanire kutanga chirongwa kubva pakutanga. Izvo zvinofanirwa kucherechedzwa kuti izvi zvine zvakawanda zvakanaka kune vatengi vasingade kugadzira bhizinesi vega asi vachitsvaga kuwana yakagadzikana sarudzo yehupfumi franchise. Mushure mekupera kwemakondirakiti, vatengi vanozove nekodzero yekuvandudza bhizinesi rakawanikwa pamwe nekuchinjisa mari ine chekuita nehupfumi franchise, pamusoro pezvo, muchimiro cheruzivo, ruzivo rwakakosha rwuchapihwa pakuvaka zvakabudirira kutengesa sezvo iwo masemina achazoitwa. nenyanzvi dzedu. Kana iwe uchitsvaga yemhando uye inoshanda inobudirira bhizinesi chigadzirwa, iwe unofanirwa kubatana neUSU kuti ikubatsire iwe kusarudza inokurumidza kubhadhara hupfumi franchise pasirese.

Iyo yekushongedza franchise ndiyo yako wakasarudzika mukana wekukurumidza kuita mari yakawanda uchishandisa yakatosimbiswa uye yakazara inoshanda bhizinesi modhi. Paunenge uchishanda nefranchise, unofanirwa kuyeuka kuti iwe unofanirwa kutora imwe mari kubva kune zvakawanikwa zviwanikwa uchifarira franchisor. Iyi ndiyo mipiro yakasiyana siyana, mimwe yacho inobvisirwa kushambadzira pasirese, nepo mamwe achiendeswa kumuridzi wechiratidzo. Iyo yekushongedza inofanirwa kugadziriswa zvine hunyanzvi, zvichiteerana, uye iyo franchise inofanirwa kusarudzwa nenzira yekudzivirira chero kukanganisa kweakakosha chirongwa. Ipa yako yekushongedza iyo yakakodzera kutarisirwa kana iwe uchifunga kuitengesa iyo pachinzvimbo cheinozivikanwa franchise mumusika. Zvichakwanisika kushanda nemishumo yesimba rekutenga revagari vemunharaunda kuitira kudzivirira zvikanganiso zvakakura mukudyidzana nevatengi.

Chirevo chakadai chinokubatsira kuti unzwisise kuti mikana yako ndeipi pakutengesa zvakasiyana zvigadzirwa kubva kumatengo akasiyana emitengo.

Iyo franchise hachisi chinhu chinopfuura mukana wakasarudzika wekushandisa vamwe vanhu vari pabasa, inozivikanwa brand, uye zvakasiyana siyana zvekuziva, pamwe neepamberi matekinoroji. Iyo yekushongedza franchise inogona kukubatsira iwe nekukurumidza kubata nemhando dzakasiyana dzematambudziko dzinogona kumuka kana uchitaurirana nevatengi. Mushure mezvose, iwe unenge uine chirongwa chinoshanda chebhizinesi mumaoko ako chakatoshanda mumawoko emumwe muzvinabhizimusi. Iyo yekushongedza franchise inoratidzirwa kwete chete nekuwanikwa kweinowedzerera-kune-ruzivo ruzivo maererano nekusimudzirwa kwebhizinesi uye kodzero yekushandisa inozivikanwa zita. Iwe zvakare unowana yakakosha ruzivo iyo inokubatsira iwe kuita chaiyo manejimendi sarudzo pane chero nhanho yebhizinesi rako. Ehezve, iwe unofanirwa kubhadhara kune ese mabhenefiti.

Paunenge uchiita yekushongedza franchise, iwe uchafanirwa kutora zvinobvisirwa kune franchisor. Kutanga, iko kubhadhara kwekushambadzira, kunoitwa nemumwe wako. Kushambadza zviitiko pasirese chiyero kunobatsira kuwedzera chiziviso cheruzivo kwete kwete mudunhu renyika yako chete asiwo pasirese. Uye zvakare, pakutengesa iyo yekushongedza franchise, iwe unofanirwa kuyeuka kuti kune inonzi inonzi yemubhadharo fizi. Iyi ndiyo nhamba yezvemari zviwanikwa zvaunobhadhara pamwedzi uye huwandu hwayo hunogona kubva pa2 kusvika pa6%, uyezve, iyo muzana inoverengerwa kungave kubva pamari kana kubva pauwandu hwekudzoka. Iyi tsika yakajairika kune chero franchise isiri iyo yekushongedza-inoenderana.

Uye zvakare, iwe unozofanirwa kugadzira yako nzvimbo mune yakakodzera yemubatanidzwa maitiro. Uye zvakare, kune kazhinji kune yakasarudzika kodhi kodhi kune yako vashandi vanoshandira vatengi avo vakanyorera.

MaFranchise muZimbabwe anoshanda zvakanyanya nenzira yakafanana nechero imwe nyika pasi. Kana iwe uchifarira franchise uye kutanga kwayo mudunhu renyika yako, unofanirwa kutaurirana pamberi pezvose zvirevo zvekudyidzana nekambani inozvipa. Uye zvakare, zvingave zvakanaka kudzidza mutemo wedunhu nemitemo nemamiriro izvo zvauchazoda kutevera kana uchishandisa franchise. Zimbabwe, senge chero imwe nyika mukondinendi ye Africa, yanga ichitora mafranchisheni akasiyana siyana kwenguva yakareba. Ivo vanoshanda nematanho akasiyana ebudiriro, zvinoenderana nekuti yakawanda sei yavakachinjisa kumatunhu mamiriro. Kazhinji, mari yekutengesa muZimbabwe chinhu chemabhizimusi chinotora kubva kumuridzi mutemo wakazara mirau nemirau, inogona kushandiswa kuita purofiti.

Kana iwe uchifarira franchise muZimbabwe, saka unofanirwa kudzidza iyo nhanho inowanikwa pamusika. Kazhinji, mamwe mafranchise ave achibudirira kushanda muZimbabwe kwenguva yakareba. Mamwe mafranchise akavharwa nekuti haasimukire kumakwikwi kana haakwani iwo chaiwo wedunhu zvachose. Muenzaniso unoshamisa ikambani isina hanya, iyo yaitadza kushanda nemazvo muKazakhstan uye yakavharwa, yatengesa zvinhu zvebhizinesi. MaFranchise muZimbabwe anogona zvakare kusangana nenjodzi dzakasiyana dzinouya kubva kuhurumende, musika, uye mamwe maitiro enharaunda. Zvichava zvakafanira kudzidza mamiriro ese kuitira kuti danho rekuwana kodzero yekushandisa franchise muZimbabwe iruramiswe uye riunze mari mune ramangwana.