Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Economy franchise ndeavo mazano ebhizinesi anodikanwa nevatengi zvine chekuita nezve kudiwa kwechimwe chigadzirwa, zvinhu, kana masevhisi. Yedu-ye-iyo-kambani kambani inonzi USU inopa yakazara runyorwa rweanokurumidza-kubhadhara mafranchise ayo anogona kukurumidza kuwana mukurumbira iwe waunoda neyakakurumbira brand. Nyanzvi dzehofisi yedu dzichasarudza franchise yezvehupfumi, inobata hurukuro dzakadzama nevatengi, uko nzira huru ndeyekuwana mari, chishuwo chebudiriro, uye kuwanikwa kwekuwana kune iyo nhanho yenyika. USU inozokwanisa kupa runyorwa rweakasiyana mazano ekugadzira bhizinesi, iyo yakakwira iyo brand kusimudzira, iyo yakakwira mutengo weiyo hupfumi franchise. Izvo zvinofanirwa kucherechedzwa kuti yega hupfumi franchise ine yayo nguva yekuita purofiti, uye vashandi vedu vakatara dzinofungidzirwa nguva dzakatarwa muchirongwa. Panyaya iyi, zvakawanda zvichatsamira kune vatengi pachavo, vanozovandudza hupfumi hwakatengwa, nechishuwo chekukurumidza kuita purofiti.

Kuti uwane runyorwa ruzhinji rwemashoko kukambani yedu, zvirinani kuenda kune webhusaiti yedu yepamutemo, nekuvapo kwevatauri, kero, uye nhamba dzenhare Iyo USU kambani yakagadzirira kushanda zvese nevatengi vanobva munyika medu uye nevatorwa vagadziri vachatsvaga kubatana. Chikwata chakasarudzirwa USU nenzira yakadzama, uko mushandi wega wega anofanira kuzadzisa zvizere zvimwe zvinodiwa kuti awane mhedzisiro yaanoda. Vamwe vatengi vanobatsira vachakwanisa kugadzira mamwe matavi mune ramangwana nekuti, murudzi urwu rwebhizinesi, haufanire kutanga chirongwa kubva pakutanga. Izvo zvinofanirwa kucherechedzwa kuti izvi zvine zvakawanda zvakanaka kune vatengi vasingade kugadzira bhizinesi vega asi vachitsvaga kuwana yakagadzikana sarudzo yehupfumi franchise. Mushure mekupera kwemakondirakiti, vatengi vanozove nekodzero yekuvandudza bhizinesi rakawanikwa pamwe nekuchinjisa mari ine chekuita nehupfumi franchise, pamusoro pezvo, muchimiro cheruzivo, ruzivo rwakakosha rwuchapihwa pakuvaka zvakabudirira kutengesa sezvo iwo masemina achazoitwa. nenyanzvi dzedu. Kana iwe uchitsvaga yemhando uye inoshanda inobudirira bhizinesi chigadzirwa, iwe unofanirwa kubatana neUSU kuti ikubatsire iwe kusarudza inokurumidza kubhadhara hupfumi franchise pasirese.

Yekushongedza yemusangano franchise chiitiko chakanyatsoitika. Inogona kusangana nehumwe njodzi, semuenzaniso, nekutyisidzira kwekurwisa uye kuba kwezvinhu zvinokosha. Franchise yezvishongo inofanirwa kubatwa zvine hunyanzvi uye mukuteerera zvese zvakatemwa mutemo. Izvi zvinobatsira kuti ugare wakachengeteka uye kurara zvakanaka. Vhura iyo franchise yezvishongo chete mushure mekufunga kwakura, uye mushure meese matanho anodiwa ekuongororwa atorwa. Semuenzaniso, iwe unofanirwa kutanga watanga kuongorora kwe swot iyo inobvumidza kuona kusimba kwako uye kusasimba.

Uye zvakare, chishandiso chakadai chinoita kuti zvikwanise kunzwisisa kuti ndedzipi njodzi dzaungasangana nadzo munzira yekushandisa kodzero, pamwe nemikana ipi yaunowana yekudzivisa hunyengeri hwevakwikwidzi vako. Paunenge uchiita chishongo franchise, iwe unofanirwa zvakare kuyeuka kuti iwe waita zvimwe zvisungo zvekubvisa zvipo kune uyo anotengesa. Yokutanga mubhadharo wemari-yemari. Iyo iri kubva pa9 kusvika 11% yehuwandu hwemari zviwanikwa iwe zvaunofunga kushandisa padanho rekutanga. A franchise yezvishongo, senge chero imwe mhando yebhizinesi, inoda kuzivikanwa kwekambani. Iwe unozopihwa kumusoro-kune-madheti ekupfeka uye mienzaniso yekushongedza zvemukati. Izvi zvakakosha kuti utarise kana uchitanga chero bijouterie franchise.

Mushure mezvose, ichi ndicho chikonzero iwe uchitaurirana nemutengesi, uchibvisa imwe chikamu chemari kwaari kuti ashandise machipisi ake. Chips hadzisi dzekushanda chete pachinzvimbo chechiratidzo uye chekambani dhizaini, kubata kwakanaka kwevatengi uye zvimwe zviitwa zvinofanirwa kucherechedzwa maererano nemirau. Paunenge uchishanda nezvishongo, iwe zvakare unofanirwa kuyeuka kuti mune rako rese chiitiko, iwe pamwedzi unobvisa imwe huwandu hwemari zviwanikwa. Mari iyi inoverengwa sepesenti yemitero kana purofiti yawakakwanisa kuwana mukati memwedzi. Kushanda nefranchise yakadaro chirongwa chebhizinesi, mauri unofanirwa kuyeuka kuti iwe uri wekuparadzira zviri pamutemo. Nekudaro, haufanire kukanganisa uye unofanirwa kuyeuka izvo zvinonzi zvakavanzika shopper inogona kuuya chero nguva. Uyu ndiye munhu uyo, akamiririra vamiririri vemaki, anouya kwauri muchivande uye otanga kushandisa masevhisi kana kutenga zvinhu.

Unofanirwa kushandira mumwe wevatengi vako muchitoro chako chezvishongo nenzira inoita kuti vafare. Pakupedzisira, mumwe wavo anogona kunge ari mutengi akavanzika uyo anotaurira mutengesi zvese.

Chitoro chezvishongo franchise ichapa huwandu hwepamusoro hwekuita purofiti kana iyo franchisee ikanyatsoteedzera zvakatemwa zvirevo, mitemo, uye kugadzirisa. Izvo hazvina kuomarara, saka, iwe unogona kutarisira kubudirira kwebhizinesi. Panguva yekumisikidzwa kwefranchise, unogona kutarisana nemamiriro ezvinhu akaoma akasiyana siyana. Vanogona kukundwa zviri nyore, chero paine matanho ekugadzirira padanho rekutanga. Mushure mezvose, iwe une chirongwa chakagadzirirwa-kugadzirwa, uchitevera izvo, iwe zvechokwadi unowana zvinonakidza mhedzisiro uye unokwanisa kuhwina mukukwikwidza kusangana. Ita zvakanyanyisa kushongedza kwako kwekushongedza.

Iyo franchisee haigone kuwana chete kodzero yekuita zviitiko pasi pezita rechitoro cheinozivikanwa chitoro kana institution. Iwe zvakare unowana izere nekodzero yekugamuchira up-to-date ruzivo, bhizinesi zvirongwa, uye matekinoroji. Ipa yako franchise jewelry depo iyo chaiyo yekutarisisa. Izvo zvinodikanwa kuwedzera zvakanyanya huwandu. Uye zvakare, iwe unofanirwa zvakare kuve uripo paInternet. Kugara uchiita mishandirapamwe yekushambadzira, shandisa nzira dzakabhadharwa dzekushambadzira, shanda nemagariro. Izvi zvinopa rako rekushongedza chitoro nehurefu hwekuyerera kuyerera.

Kana iwe ukafunga kutanga yakadaro franchise, sarudza yakanyanya kunaka inopihwa. Izvi zvinopa mukana wekunzwisisa maitiro ekuenderera uye nhamba hombe yemamwe mabhenefiti. Kutanga, iwe uchave mumiriri uye zviri pamutemo mumiriri wechiratidzo muguta rako. Chitoro chako chezvishongo chete chinotengesa zvigadzirwa chete. Saizvozvo, zvinokwanisika kuita nekukurumidza nekumisikidza mitengo. Mitengo yacho inofanirwa kunge yakakwana, zvisinei, unozviisa pachako, nekuti hapana kana mumwe wevanokwikwidza ane chigadzirwa chakadai muhuwandu. Paunenge uchiita franchise, iwe unofanirwa kufunga zvakanyanya nezve chengetedzo.

Chitoro chinoda kutariswa nevhidhiyo, vanochengetedza, vekuchengetedza, kana bhatani remapurisa. Sechikamu chefranchise, iwe unogashira mirayiridzo yekuti ungazviita sei. Izvo zvinokwanisika kugadzirisa chengetedzo nenzira yekunzwa isingakuvadzi. Chitoro chezvishongo chinopa huwandu hukuru hweakakosha uye akakosha mabhenefiti. Ivo vanofanirwa kuiswa mukati mekwikwidzana yekukonana.