Yakaderera-mutengo franchise inoshanda muhupamhi uye hukuru fomati yevatengi vanoda kushanda neUSU Software. Iwo manejimendi ekambani yedu akagadzirira kupa kodzero kune dzakasiyana siyana vemabhizimusi kuti vawedzere zvinoenderana neyakagadziriswa chirongwa mukusimudzira kweakafararira renji risingadhuri mafranchise nemapurojekiti. Zviratidzo zvisingadhuri franchise zviri nyore kwazvo kuvandudza zvinoenderana nemakambani mazhinji anofarira kubatana kwenguva refu nesangano semubatsiri. Kune huwandu hwakazara hwenzvimbo dzinofanirwa kuverengerwa kune bhizinesi uye yakachipa-mutengo franchise, kuti uwane masangano epamutemo ekupa zvirongwa zvedu nekugadzira yavo yekuvandudza mazano. Ma-franchise akadhura-mari anobatsira kumisidzana pamwe nehunyanzvi uye yazvino kambani USU Software, muchimiro chekuita biz pane chakanakisa chiitiko chakapihwa, uchipfuura nhanho dzakakodzera dzekusimbisa nekusimudzira. Nekudaro, femu yedu yakwanisa kubudirira kuita zvirongwa uye mazano nenzira dzakasiyana kwenguva yakati.

Hofisi yedu, ine zita rakamisikidzwa, pamwe nemazano ekutengesa, matekinoroji akaunganidzwa pamusoro pemakore, anonyatsotsigira chero mutengi. Panyaya iyi, masangano epamutemo anofarira kudyidzana, pamubhadharo wakasiyana, anogona kutenga kuvandudza kwavo zano rakakodzera kwazvo rinovafadza kuti vagadzire kumhedzisiro yavanoda. Ma-franchise anodhura anodhura anobatsira mukusimudzira mapurojekiti akasiyana siyana emahofisi mazhinji anofarira kurudziro yekambani USU Software. Parizvino, mashandiro ekugadzira ekushambadzira akadhura-emahara mafranchise ane runyorwa rwemagazini emudiwa akagadziriswa. Kunyanya kutariswa kunobhadharwa kune asingadhuri mafranchise panguva ino yekumisikidzwa mumunda wezvemabhizimusi chiitiko nekuti mazano mazhinji akasarudzika mukuumbwa kwavo uye nekwavo. USU Software vatengi vanofarira munzvimbo dzakasiyana siyana idzo hofisi yemazuva ano inogona kupa yakapihwa gadziriso yakagadzirirwa zvakakwana. Kudyidzana kubatsirwa nesangano redu kunotendera kuti usashandise zvaunoedza kuita kunzvimbo dziri kure asi uchikura zvakanyanya munzvimbo hombe.

Panyaya iyi, masangano mazhinji ekutengeserana ari munzvimbo dziri kure anogona kufarira kupa kubatana nekambani USU Software, iri mukati memiganhu yavo, kugadzira biz. Mari inodhura yakadhura mafranchise anga achangowana kuwedzera kwakanyanya, achikwezva vese vamiriri biz venyika yedu nevatengi vekunze. Bhizinesi rine yakachipa-mutengo franchise ibasa rezviitiko iro rinosanganisira kutsvaga vatengi vanofarira zvirongwa, zvinyorwa, mazano, akasarudzika uye akasiyana muchimiro. Akachipa mafranchise anovakwa nenzira yekudzokorodza nemapato anopedzisa akavimbika epamutemo zvibvumirano zvibvumirano. Iyo iripo biz mune ino kesi haiwanzo kutakura yakakosha chikamu chemitengo inosangana nenjodzi yayo, nekuti izvi zvinhu zvinoderedzwa. Nekudaro, hazvigoneke kuita bhizinesi njodzi, nekuti mune iyi mukana mukana wekutadza unodzikiswa uye kuderedzwa kuita zero. Yakachipa-mutengo kana yakachipa mafranchise, inokura kusvika padanho rinodiwa, nemhedziso yekubatana nesangano USU Software.

Pakati pese, mamiriro evatengi, senge madiki, epakati, uye makuru mabhizinesi, akafanana mukuumbwa kwavo, saka mikana yekubudirira kubatana zvakafanana maererano nevatengi vese. Iwo asingadhuri mafranchise 'mazano mune izere rondedzero akasiyana maererano nesangano redu, iro rakagadzirira kuve chinhu chehutungamiriri nenzira yekutengesa kwezvirongwa zvaro zvakagadziriswa, pamwe nemakambani emakambani ezvirongwa. Chikamu chemutengo wekutanga bhizinesi chinobva chave chinhu chemitengo yemitengo yakaderera sezvo zano iri richifadza kune vese vezvemabhizimusi vanobva kunzvimbo dzakasiyana dzemuno nekunze mavambo. Biz ine runyorwa rwemazano akavakirwa pamitengo yakaderera-mutengo ane madhairekisheni akasiyana uye saizi, kune ese ari maviri mabhizimusi madiki uye makuru, ayo anogona kuvhurwa nemutengi mukubatana nekambani USU Software. Nemafranchise madiki-emutengo, mutengi wese anoda kuvhura rake bhizinesi, iro rinogona kupihwa munzvimbo dzakasiyana siyana dzekuvandudza. Kubatana kune zvibereko, sangano redu rakagadzirira kugovana nuances akati wandei webhizimusi rakabudirira, kuve muchengeti mune chero eanoteedzerwa nzira dzemazuvano, mune mamwe maitiro. Tinogona kutaura nechivimbo kuti nyanzvi dzinotungamira vatengi vadzo kune chinokunda mhedzisiro, nekuitisa misangano pakushambadzira uye kushambadzira, uchivadzidzisa kutengesa zvakasiyana zvinhu, zvigadzirwa, nenzira kwayo kupa masevhisi uye zviitiko zvakasiyana siyana.

Iwe unozodzidza zvakawanda zvakasiyana zvakakosha kuva akakosha matanho munzira yekubudirira uye budiriro nuances. Zvekuumbwa kwemagwaro, iwe unodawo kudzidza kubva kuvashandi vedu, avo vanotsanangura danho rezvakakodzera kugadzirwa kwemapepa ekutanga. Zvishoma nezvishoma, iwe unokwanisa kudzidza akakosha matanho ekufamba mubhizinesi, ayo anotendera iwe kuti uite zviito zvinotevera zviito. Ma-franchise ane mutengo wakaderera, kusvika pamwero wakaringana, anoda kudyara kwemari, sezvo zvichidikanwa kuisa mari zvishoma nezvishoma, uchifunga nezve njodzi dzese. Asi zvakakosha kuti uzive kuti njodzi, mune ino kesi, ishoma mari, sezvo usiri kutanga biz kubva pakutanga, asi kusimudzira rakatokwidziridzwa uye rakakurumbira zita rinozivikanwa nevateereri. Nyanzvi dzinokuudza mashandiro aungaita nemazvo nekusimudzira nzira dzeInternet, chii chinofanirwa kuitwa kuti uwane mhedzisiro yaunoda pane akasiyana mapuratifomu ekutengesa. Zvakare, ndeapi mashandisirwo anoita zvine musoro kukudziridza, uye ndeapi aunongoshandisa nguva pairi, zvine chekuita neicho iwe unovimbika unoperekedza mumunhu wevashandi uye iyo USU Software kambani.

Mutengi wega wega anosarudza chirongwa munzira yavo, kuve nerubatsiro rwemari kuona kugona kweshoko. Pakutanga, havazi vese vanokwanisa kushandisa mari hombe pa biz, vatengi vazhinji vemadhora madiki emafranchise vanoedza kudyara mune yakaderera fomati, yeiyo reinshuwarisi, mune zviitiko zvisingafanoonekwi. Bhizinesi hombe, muchiitiko ichi, kudikitira, kune chete muzvinabhizimusi akasimbiswa ane ruzivo uye kugona kwemari, asi hofori yakadaro inogona kuzvimiririra kutanga kusimudzira kwayo kwayo yega. Kuti utenge chero mafranchise, iwe une mufananidzo uzere weiyo projekiti mharidzo, iyo vashandi vanogona kukwevera zvakadzama, kuunza mutengi kumusoro. Kupfuurirazve, mushure mekuyera zvese izvi iwe pachako, ita sarudzo chaiyo yekutenga iyo-yemutengo-pfupi franchise. Izvo zvakakosha kuti uzive kune avo vane chivimbo uye vakagadzirira kushanda vanogona kugara vachiwana mhedzisiro yakanaka ivo yavari kuvimba nayo. Iwo akavandudzwa emitengo yakaderera-mutengo, iyo USU Software kambani, inopa vanamuzvinabhizimisi nenzira dzakasiyana mumunda wechiitiko, yekubatana kune zvibereko kwenguva refu.

Fenicha franchise chiitiko chakaomesesa chinoda kutarisisa kwakanyanya. Mushure mezvose, nhamba huru yevanamuzvinabhizimusi vari kuita fenicha, nekudaro, mukana wekutengesa unofanirwa kusarudzwa zvine hungwaru. Iyo inofanirwa kukupa iwe ine yakakosha yemakwikwi mukana. Ichi hachisi chega chiratidzo chinozivikanwa uye chinozivikanwa. Paunenge uchiita fanicha franchise, inofanirawo kuyeukwa kuti mabhizinesi zvirongwa iwe aunogamuchira kubva kune franchisor anofanirwa kushanda zvakakwana uye nekukupa iwe unokosha kwazvo kukwikwidza kumucheto. Mushure mezvose, kuita fenicha franchise kunoda kuti iwe uwane mari yakawanda kwazvo kupfuura dai waive uchishanda pasi pezita rako rezita.

Musiyano uripo ndewekuti kana uchishanda nefranchise, unobvuma kubhadhara imwe fizi, uye chikamu chekutanga chinofanirwa kubhadharwa panotanga fenicha franchise. Zvakare, iro vhoriyamu iri angangoita 11% yehuwandu hwemari zviwanikwa iwe zvauchazoshandisa pachikamu chekutanga-kumusoro. Iyi imari yakakomba mari, saka iwe unofanirwa kufungisisa usati wasarudza uchifarira imwe franchise. Iwe unogona kutaurirana uye kunzwisisa mamiriro api auchazokwanisa kuwana iwe kana uchitaurirana neimwe mhando. Fenicha chigadzirwa chinodhura, kutengesa kwaunogona kuwana mari yakawanda. Kana iwe ukashanda nefranchise, saka iyo mari inogona kuwedzerwa zvakanyanya.

Fenicha franchise ibhizimusi rinogona kuve nenjodzi. Akave nenjodzi nekuda kwekuti nhanho yemakwikwi haina kumboitika. Ukatsvaga Internet pamubvunzo watenga fenicha, unowana mhinduro hombe. Izvi zvinoreva kuti fanicha iri kukwikwidza zvakanyanya. Ndokusaka zvichidikanwa kuti ushande nefranchise, chenjera kwazvo. Ehezve, nekutenga fanicha franchise, iwe unobva waita mukana wakanaka wemakwikwi nekuda kwekuti urikushandisa inozivikanwa brand.

Zvisinei, kushandiswa kwechiratidzo chete hakuzovaka bhizinesi. Izvo zvinodawo kuita mashandiro ebhizinesi erudzi urwu ayo anozokutendera kuti upfuure chero vapikisi. Iyo fenicha franchise inoshanda nehupamhi hwekugona chete kana iwo mapepa akaitwa nemazvo. Kugadzirira zvakanaka kutanga bhizinesi, unofanirwa kuita basa rekuongorora pamberi. Kutanga, iwe unofanirwa kuongorora vakwikwidzi vako, saka zvakakodzera kuitisa ongororo yeswot. Paunenge uchiita fanicha franchise, swot kuongorora chishandiso chakakosha. Nekubatsira kwayo, zvinokwanisika kuona kusimba uye kushaya simba kweprojekiti yako uye unzwisise kana ichizobudirira.

Iyo inoshanda-fenicha franchise inokupa iwe wakakosha kukwikwidza kumucheto. Zvichakwanisika kubata nyore nyore nechero zvivakwa zvinokwikwidza, pamberi pavo nhanho kana kana maviri. Iyo franchise inofanirwa kuitiswa nenzira yekuti mari yako yemubhadharo iri pamusoro kupfuura yeavo vese vanopikisa avo vatove kushanda mumusika. Mushure mezvose, haufanire kungopa chete zvaunoda uye kugamuchira mari asiwo kupa mipiro yemwedzi wega wega. Uye chikamu chekutanga icho iwe chauchachinjisa kumaakaundi emufranchisor chikwereti chemari. Iyi mari yemari inoverengwa seperesenti yehuwandu hwezviwanikwa zvaunosima pakutanga danho.

Kupfuurirazve, kana uchitengesa fenicha franchise, iwe unobhadhara maviri marudzi ebhadharo pamwedzi. Yekutanga yeiyi inonzi Global Kushambadzira Mipiro. Yaro vhoriyamu iri 1, 2, kana 3% yehuwandu hwehupfumi zviwanikwa iwe zvawakakwanisa kuwana semari kana mutero. Kupfuurirazve, kana uchitengesa fenicha franchise, ramba uchifunga kuti kunewo mitezo futi. Uyu mupiro muhuwandu hwayo unosiyana kubva pa3 kusvika pa6% uye unoverengwa sechikamu chemitero yakagamuchirwa. Inogona zvakare kuverengerwa sepesenti yemubatsiro; zvese zvinoenderana nekuti unokwanisa sei kutaurirana.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Ichi chiitiko chepamusoro, chinobatsira zvikuru kuvimbisa bhizinesi chirongwa. Saka kuti iwe usave neakakosha matambudziko panguva yekumisikidzwa, unofanirwa kuteedzera zvakatemwa uye kutevedzera zvakatemwa zviyero. Izvi zvinokutungamira iwe mukusajeka kubudirira uye iwe unogona kuve neyero yepamusoro yemari. Mukati mekushandisa franchise, iwe unoita nenzira yakatarwa neako bhizinesi shamwari. Izvi zvichave nechokwadi chekuti iwe uwane kubudirira pasina nguva. Kupindura kumibvunzo yevatengi zvakare kwakakosha zvakanyanya.

Semutengesi wekambani yefenicha, kuita kwakakwana kwekugadzira munguva yekurekodha. Pachave nezvose zveizvi, kubva kumusoro-kirasi matekinoroji kune zviyero zvevashandi vekudzidzisa. Uye kana iwe uri kuita yekugadzira fenicha mukati meiyo franchise, saka mikana yako yekuwana mhedzisiro yakawedzera zvakanyanya. Mushure mezvose, hausi kungoitira wega, asi uchishanda mukati mehurongwa hwesangano repasi rose. Saizvozvowo, ruzivo rwese rwunodiwa, ruzivo, tekinoroji, kuziva-sei, uye mhinduro dzekuchinja zviri kudivi rako. Iwe unogona kukunda nyore nyore chero vapikisi vemunharaunda. Ipa yako fenicha franchise kunyatsoteerera kuwedzera mikana yako yekubudirira.

Vanokwikwidza ndeimwe yenjodzi huru pane yekugadzira fenicha. Hapana kana mumwe wavo angangoda kusiya iwo musika niches anovapa izvo. Nekudaro, vamwe vavo vacharwa kusvika kumagumo, nepo vamwe vachizogona kushandisa nzira dzekusatendeseka nedzakaipa dzekurwira. Uye iwe unofanirwa kungova wakagadzirira izvi uye iwe unofanirwa kumisa kutyisidzira. Izvo chete zveizvi iwe unofanirwa kuziva pamberi pekuti ndeapi mikana uye njodzi iyo franchise ine yekugadzira fenicha. Ongororo yeSWOT chishandiso chakanakisa chekuona iyi mikana uye kutyisidzira.

Iyi mhando yepamusoro uye chishandiso chemberi. Inoshandira chero bhizinesi, kwete kungoita franchise. Naizvozvo, nekushandisa up-to-date analytics, iwe unozokwanisa kuunza fenicha kugadzirwa kune nyowani dzakakwirira dzehunyanzvi. Dzidza nhamba nguva dzose. Zvakare, iyo inonyanya kuratidzwa, inowedzera mikana iwe yekubudirira mune ramangwana. Izvo zvichave zvinodikanwa kuti ugone kubata nemabasa chero e fomati uye ugouya mukubudirira kusinganzwisisike. Iyo inoshanda franchise yekugadzira fenicha haizotarisana nematambudziko.

Naizvozvo, zvese zvichaenda sezvawakaronga.