Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo franchise yeiyo yakatarwa-mutengo chitoro chirongwa chinobatsira kwazvo munguva refu, nekushandisa iyo iwe yaunogona kugadzirisa zvakanyanya mamiriro ako emari. Iyo franchise inofanirwa kuitwa nenzira yekuti iwe usambove nematambudziko nehurumende zvachose. Ita yako franchise nenzira yekuti hapana mumwe wevanokwikwidza angakupikise. Iwe unenge uine mukana wakakwikwidza wakanangana nekuti unenge uri kushandisa inozivikanwa uye inozivikanwa trademark. Nekudaro, hazvigoneke kuvaka bhizinesi pane rimwe brand. Izvo zvinodikanwa kuti utarise kune akasiyana maficha ehunhu hwekugadzira.

Mhanya nechitoro chako zvakanaka, uine franchise uye yakadzika mitengo. Iwe zvakare unofanirwa kufunga nezve chokwadi chekuti iwe unofanirwa kutora imwe nhamba yezvemari zviwanikwa uchifarira franchisor. Anotarisira kubva kwauri padanho rekutanga mupiro unonzi lump-sum. Iyi ndiyo nhamba yezvemari zviwanikwa zvinogona kuverengerwa seperesenti yeuwandu hwekudyara iyo iwe yauri kutanga kuda kushandisa. Mitengo yakatarwa muchitoro inoda kupihwa kutarisisa kwakakodzera, iyo franchise ichakubatsira iwe kutora zvinonyanya kunakidza pamusika niches. Zvichave nyore kuti utsungirire chero basa, nekuti iwe unenge uine zvese zvinodiwa mirau, uchishandisa iyo iwe yauchakwanisa kukunda chero vanokwikwidza.

Kana iwe uchifarira yakatarwa mitengo uye ye - chitoro mitengo, iyo franchise inogona kukubatsira iwe kuita kuti basa riitwe. Chinhu chikuru ndechekutaurirana nekwanisi franchisor uyo ane akanakisa mamiriro ekubatana. Ive neshuwa yekuita rako rekumabhizimusi chiitiko ne set-up-to-date mirau. Izvi zvinokugonesa iwe kuve unobudirira kwazvo uye unokwikwidzana muzvinabhizinesi. Iyo franchise yeiyo yakatarwa-mutengo chitoro, kunyangwe padanho rekutanga, inoenderana nemupiro kune franchisor. Kupfuurirazve, pamwedzi, iwe uchafanirwa kutora zvimwe zvinotorwa kubva pamari inogamuchirwa.

Izvi zviwanikwa zvemari zvaunogona kushandisa kuti uwane mukana. Kushanda nefranchise yeiyo yakatarwa-mutengo chitoro kunogona kukuunzira iwe mibairo yakakosha kana iwe ukanyatsoita zvese zvakakodzera mapepa. Iwe zvakare unofanirwa kuve wakagadzirira kutaridzika kwechakavanzika shopper, munhu anoenda kune vamiririri vemakiresheni kuti asimbiswe. Ivo vanogona kuenda kune yako yakatarwa-mutengo chitoro uye votarisa kuti zvinobudirira sei iwe uri kumhanyisa iyo franchise. Munhu uyu anozopa kupa chirevo kune mutengesi uye izvi zvinofanirwa kutariswa. Chitoro chakatarwa-chemutengo chinofanirwa kuitwa zvinoenderana nemakodhi ekupfeka. Vanhu vanoshanda mukati mekambani yako vanofanirwa kupfeka sezvinodiwa nemirau.

Mukuwedzera, nzvimbo yacho inofanira kuve yakashongedzwa nenzira yakakodzera kuitira kuti pasave nezvinetso mune ramangwana.

Iyo franchise muKampala mukana wakanaka wekuwana mibairo inoshamisa uchishandisa inozivikanwa inozivikanwa yekutengesa. Nekusimudzira iyo franchise neiyi nzira, iwe hausi kuzotyora matunhu mitemo uyezve, iwe uchave unobudirira. Iyo franchise inofanirwa kutarisirwa nechengetedzo chaiyo sezvo iwe uchifanira kutevedzera zvese zvirevo, zvirevo, uye nemitemo yakatemwa nemufrigi Kampala iguta rakakura chaizvo, nekudaro, iyo franchise munharaunda yayo inoda kukurudzirwa uchifunga nezveichi chokwadi. Kampala inodiwa nevashanyi, saka, iyo franchise iri mumunhu wavo inokwanisa kuwana vangangove vatengi. Pakushanda franchise muKampala, zvakafanira kuti utarise mamiriro edunhu chaizvo kuitira kufadza vanhu. Ehezve, iyo mirawo nemirau inosanganisirwawo mubhokisi remashoko ekudzidza usati wasimudzirwa wefranchise muKampala.

Kana iwe ukafunga kusimudzira franchise, saka unofanirwa kutanga waita iyo swot kuongorora. Izvo zvinokubatsira iwe kuti unzwisise shanduko dzauinadzo iwe kuti ugone kuzadzisa zvinonakidza mhedzisiro Iyo franchise muKampala inogona kupa mukana wekutamisa imwe huwandu hwemari sepesenti yemubhadharo wako kumaakaundi emufranchisor. Aya maitiro akajairwa uye akajairwa, sezvo franchisee anodawo kuwana chimwe chinhu kubva mukudyidzana nevanovagovera. Franchise yeKampala ingangodawo kuti iwe umanikidze kuburitswa kwekushambadza inosvika ku3% yemitero yako kana purofiti. Iwe unogona kubvumirana pane zvakasarudzika mamiriro apo imwe mipiro ichakweretwa kwauri, zvisinei, ipapo unofanira kuita chimwe chinhu kune iye mutengesi. Semuenzaniso, nekutenderera franchise muKampala, iwe unozogona kuzvipira kutenga zvimwe zvinhu kubva kumuridzi weakapihwa brand.

Matanho akadaro anomupa iye mukana wekubhadhara iyo yakarasika purofiti.