Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

Iyo franchise yechitoro chembatya chirongwa chinonakidza chebhizinesi, kune iro kukura kwauchazoda kugadzirira pamberi. Shingirira kugara pamberi pevanokwikwidza uye ita zvakanyanyisa franchise yako nekugara pamusoro pebhodhi. Paunenge uchisarudza franchise, iwe unozotarisana nemhando dzakasiyana dzesarudzo. Ipa sarudzo kune uyo ane mamiriro anoenderana newe zvakanyanya sezvinobvira - ichi chichava chekutanga chakakodzera manejimendi sarudzo. Kusimudzira chitoro chako, ipa vatengi vako nechimwe chinhu icho vadzivisi vako vasingakwanise: izvi zvinowedzera mikana yako yekuve wekutanga mubhizinesi. Chinhu chechitoro franchise chinoda manejimendi manejimendi, ichichengeta imwechete yakakosha ruzivo mundangariro.

Statistics inoita basa rakakosha: mushure mekuidzidza, shandisa akasiyana maturusi ekuona, ayo aunogona kubata kune franchisor.

Paunenge uchishanda nefranchise yechitoro chehembe, mari dzakasiyana dzinopihwa. Kutanga, iri bundu-remari mupiro padanho rekutanga. Zviri 9-11% yekutanga mari mu franchise. Chitoro chembatya chinopa kushambadzira, icho chichaitwa nemasimba emutengesi. Kune zvakare umambo - 6% yehuwandu hwemari mukuita kwekutengesa mbatya muchitoro. Zvese izvi tsika yakajairika, iyo inoiswa mune angangove mafranchise.

Shandisa nzvimbo yekuchengetera zvine hungwaru - izvi zvichavatadzisa kuti varemedzwe nehembe dzisina kutengeswa, kudiwa kwedzimwe, uye nekudaro chengetedza mari. Paunenge uchigadzira franchise yechinhu chitoro, iwe unodawo otomatiki. Izvi zvinobatsira kwazvo mashandiro evafundisi, nekuti haufanire kushanda nemaoko nenhamba huru kwazvo. Nekudaro, chitoro chekupfeka chakatengwa chinopa mukana wekunyatso kufambira mberi mumusika nezvakanaka zvakawanda.

Iyo franchise yehupfumi hupfumi chitoro ndiyo inokwezva bhizinesi chirongwa. Kuti uivhure, shandisa software yemhando yepamusoro: iyo franchisor inokupa iyo. Uye zvakare, iwe uchave nekwaniso kune zvimwe zvakasiyana zvishandiso izvo iwe zvauchazokwanisa kuwana zvinoshamisa zviitiko, kusanganisira mukurwa nevakuru vakwikwidzi. Semunhu anotengesa mari, unofanirwa kuzvipa iwe nezvakanaka kuti vatengi vakusarudze. Paunenge uchitaurirana neiyo franchised hupfumi chitoro, seta hofisi basa mune yakanakisa nzira. Paunenge uchishanda muchitoro, vashandi vako vanofanirwa kutarisa zvinoenderana nemirau inotaurwa nefranchise.

Iyi tsika yakajairika: kodhi yekupfeka ichavandudza kufambira mberi kwebhizinesi. Uye zvakare, hupfumi hwekupfeka chitoro chinotaridzika kuve chinokwezva kana vese vashandi vakapfeka zvakafanana. Zvipfeko zvisina kurongeka hazvigone kuwedzera zvakanakira iwe mumaziso evatengi, uye nekudaro chitarisiko chinofanira kuve chakabatana.

Paunenge uchimhanyisa franchised hupfumi chitoro chekupfeka, usaregeredze manhamba. Izvo zvinodikanwa kuti udzidze ruzivo mune zvakadzama sezvazvinogona kuitira kuti utore dzakanyanya kusimbiswa sarudzo dze manejimendi chirongwa. Shandira pamwe nevatengi vako nekuwana mhinduro kubva kwavari. Izvi zvinokupa iwe mufananidzo uzere webasa rechikwata chako: ndiani akatevera uye ndiani akanzvenga kuita kwemhando yepamusoro kwemabasa avo epamutemo. Chirongwa chakashongedzwa zvakanaka chechitoro chekupfeka chehupfumi chinopa huwandu hwepundutso, uye, nekudaro, mukana wekubhadhara vanobatsirana uye franchisor - iwe unofanirwa kumupa iye 9% mupiro. Izvi zvinokwidziridza kuvimbika kwako mumaziso ake, uye iwe pachikamu chako, iwe unozogona kunakirwa nezvose zvakanaka zvefranchise.

Paunenge uchishanda muchitoro chefranchised hupfeko chitoro, usaregeredze kuzivikanwa kwekambani - iyi ndiyo imwe yemamiriro ekubatana. Muzhinji, mukana wekutengesa wehupfumi chitoro mukana wakanakisa wemakwikwi akaenzana uye kubatana mumusika.