Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

A franchise yedoro chiitiko chakati wandei asi chingave chinobatsira. Kuti ushandise nemazvo, zvakakosha kuti utange kugadzirira kwepamusoro. Kushanda nefranchise, unotakura zvimwe zvisungo, uye kwete chete kumatunhu ekudzora kana vatengi asiwo kusangano iwe raunopinda naro chibvumirano. Chibvumirano chefranchise chibvumirano chinofukidza zvese zvebhizinesi. Kuchave nekutsanangurirwa kunze kwekodzero dzako uye zvaunosungirwa, pamwe neruzivo rwese rwakawedzerwa rwechisikwa. Kana iwe ukafunga kuenda mukugadzira uye uchifarira doro, saka iyo franchise ichakubatsira iwe kumisikidza iri bhizinesi chirongwa.

Semuenzaniso, unogona kuwana malt, hops, uye mbiriso kubva kune franchisor senge yega yekugovera. Izvi zvinongedzo zvinokubatsira iwe kumisikidza franchise yekugadzirwa kwedoro mukubatana kwakazara neyekutanga. Ehezve, iwe unozogashirawo matekinoroji maitiro sekubatanidza kune iyo brand iyo yaunoshanda iwe. Iyo yekugadzira ichapihwa yakatarwa uye doro rinenge riri remhando yepamusoro kana ukanyatso kutevedzera mutemo wefranchise. Izvi zvinokupa iwe mukana wekukwezva vatengi vazhinji uye nekudaro uwane mari yakawanda.

A-inoshanda-zvakanaka doro franchise mukana wekupinda mumusika uye kutanga kuita mari ipapo ipapo. Iwe haushandise zvinowedzerwa zviwanikwa kuti uwedzere ruzivo rwe brand, sezvo yatove yakakurumbira muguta rako. Iwe unongotora yakagadzirirwa-yakagadzirirwa franchise yekugadzirwa kwedoro uye wotanga hofisi basa uchitevera mirau. Shanda ne swot kuongororwa nekuzviita pakutanga. Ichakubatsira iwe kuona izvo zvinogona kusangana nematambudziko uye mikana iripo yekuzvikunda. Uye zvakare, kuve neruzivo kubva ku swot ongororo kana uchiita doro rekutenga rinokupa pfungwa yesimba rako uye kusasimba.

Izvi zvakakosha zvakanyanya sezvo zvichikubvumidza iwe kuwana mibairo inoshamisa mumakwikwi. Iwe unofanirwa kuita zvishoma kupfuura vako vanopikisa kumutengi, uye ipapo, zvinonyanya kubatsira iwe kuti udyidzane navo. Saizvozvo, vatengi vanozokoshesa iyo yepamusoro-sevhisi sevhosi yako yekubika bhurandi uye vachadzoka zvakare. Kuita kweshoko remuromo hakufanirwe kutarisirwa pasi sezvo chiri chimwe chezvinhu zvinonyanya kushanda zvekushandisa nyowani.