Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise yemetiresi chitoro rudzi rwebhizimusi chirongwa, chichiita icho, iwe unofanirwa kuyeuka kuti iwe waita yakazara seti yezvisungo zvakasiyana siyana kune franchisor. Kuti uteedzere yambiro yavo, unofanirwa kutarisa uye kugadzirira. Shanda pasi pefranchise nemazvo uye nemazvo, uchidzivirira chero akakosha zvikanganiso. Izvo hazvisi izvo zvakaoma, sezvo iwe uchingoda kutevedzera kune mirau. Paunenge uchishanda nefranchise yechitoro, iwe unenge uine zvese zvinodiwa maturusi ekuita basa muhofisi rauinaro. Mushure mezvose, iyo franchisor yakagadzirira kukupa iwe inoenderana neruzivo mune yazvino fomati.

Iwe unongofanirwa kuwana ruzivo uye kurushandisira kubatsira kwekambani. Kana iwe uchimhanyisa chitoro chinotengesa mamatiresi, saka iyo franchise ichakubatsira iwe kuvaka bhizinesi chirongwa zvinoenderana neyakanakisa modhi. Mushure mezvose, iwe uchagashira ese anodikanwa magwaro ayo anogona kushandiswa neakawanda kugona. Izvi hazvisi zveprojekti-mhando zvinyorwa chete asiwo yakakwira-kirasi inosimudzira brand. Asi kunyangwe izvi hazvi ganhurure rondedzero yezvinhu zvaunowana nefranchise yechitoro chematiresi. Iwe zvakare unowana chiitiko chakakosha cheiyo franchisor yauinayo, iyo yaanozogovana nemutsa pamubhadharo wakaderera.

Matiresi anoda kupihwa kutarisisa kwakakodzera, pamwe nechitoro chako, kureva kunze kwayo. Paunenge uchitaurirana nefranchise, iwe uchagamuchira zvese zvakakosha ruzivo uye dhizaini kodhi. Zvakare, kodhi yekupfeka yevashandi inoda kuzotevedzwa zvakanyanya kuti iwe usave nematambudziko ane chekuita neyakavanzika shopper. Mushure mezvose, iwe unogona kuongororwa chero nguva uye ukabatwa kuti iwe hauteedzere nemirau. Kuti izvi zvisaitike, iwe unofanirwa kunyatsoteedzera yakatemwa mitemo. Paunenge uchitengesa muchitoro chematrasi, ramba uchifunga kuti iwe unosungirwa kubhadhara imwe chikamu chemari yako.

Iyo imambo uye mupiro kune epasirese kushambadzira zviitiko. Mari iyi ichaenda kumaaccount emufranchisor uye anozoishandisa sezvaanoda. Ehezve, yekushambadzira mipiro inoshandiswa kunyanya kuwedzera chiratidzo chiziviso munzvimbo dzepasirese.