Yakaderera-mutengo franchise inoshanda muhupamhi uye hukuru fomati yevatengi vanoda kushanda neUSU Software. Iwo manejimendi ekambani yedu akagadzirira kupa kodzero kune dzakasiyana siyana vemabhizimusi kuti vawedzere zvinoenderana neyakagadziriswa chirongwa mukusimudzira kweakafararira renji risingadhuri mafranchise nemapurojekiti. Zviratidzo zvisingadhuri franchise zviri nyore kwazvo kuvandudza zvinoenderana nemakambani mazhinji anofarira kubatana kwenguva refu nesangano semubatsiri. Kune huwandu hwakazara hwenzvimbo dzinofanirwa kuverengerwa kune bhizinesi uye yakachipa-mutengo franchise, kuti uwane masangano epamutemo ekupa zvirongwa zvedu nekugadzira yavo yekuvandudza mazano. Ma-franchise akadhura-mari anobatsira kumisidzana pamwe nehunyanzvi uye yazvino kambani USU Software, muchimiro chekuita biz pane chakanakisa chiitiko chakapihwa, uchipfuura nhanho dzakakodzera dzekusimbisa nekusimudzira. Nekudaro, femu yedu yakwanisa kubudirira kuita zvirongwa uye mazano nenzira dzakasiyana kwenguva yakati.

Hofisi yedu, ine zita rakamisikidzwa, pamwe nemazano ekutengesa, matekinoroji akaunganidzwa pamusoro pemakore, anonyatsotsigira chero mutengi. Panyaya iyi, masangano epamutemo anofarira kudyidzana, pamubhadharo wakasiyana, anogona kutenga kuvandudza kwavo zano rakakodzera kwazvo rinovafadza kuti vagadzire kumhedzisiro yavanoda. Ma-franchise anodhura anodhura anobatsira mukusimudzira mapurojekiti akasiyana siyana emahofisi mazhinji anofarira kurudziro yekambani USU Software. Parizvino, mashandiro ekugadzira ekushambadzira akadhura-emahara mafranchise ane runyorwa rwemagazini emudiwa akagadziriswa. Kunyanya kutariswa kunobhadharwa kune asingadhuri mafranchise panguva ino yekumisikidzwa mumunda wezvemabhizimusi chiitiko nekuti mazano mazhinji akasarudzika mukuumbwa kwavo uye nekwavo. USU Software vatengi vanofarira munzvimbo dzakasiyana siyana idzo hofisi yemazuva ano inogona kupa yakapihwa gadziriso yakagadzirirwa zvakakwana. Kudyidzana kubatsirwa nesangano redu kunotendera kuti usashandise zvaunoedza kuita kunzvimbo dziri kure asi uchikura zvakanyanya munzvimbo hombe.

Panyaya iyi, masangano mazhinji ekutengeserana ari munzvimbo dziri kure anogona kufarira kupa kubatana nekambani USU Software, iri mukati memiganhu yavo, kugadzira biz. Mari inodhura yakadhura mafranchise anga achangowana kuwedzera kwakanyanya, achikwezva vese vamiriri biz venyika yedu nevatengi vekunze. Bhizinesi rine yakachipa-mutengo franchise ibasa rezviitiko iro rinosanganisira kutsvaga vatengi vanofarira zvirongwa, zvinyorwa, mazano, akasarudzika uye akasiyana muchimiro. Akachipa mafranchise anovakwa nenzira yekudzokorodza nemapato anopedzisa akavimbika epamutemo zvibvumirano zvibvumirano. Iyo iripo biz mune ino kesi haiwanzo kutakura yakakosha chikamu chemitengo inosangana nenjodzi yayo, nekuti izvi zvinhu zvinoderedzwa. Nekudaro, hazvigoneke kuita bhizinesi njodzi, nekuti mune iyi mukana mukana wekutadza unodzikiswa uye kuderedzwa kuita zero. Yakachipa-mutengo kana yakachipa mafranchise, inokura kusvika padanho rinodiwa, nemhedziso yekubatana nesangano USU Software.

Pakati pese, mamiriro evatengi, senge madiki, epakati, uye makuru mabhizinesi, akafanana mukuumbwa kwavo, saka mikana yekubudirira kubatana zvakafanana maererano nevatengi vese. Iwo asingadhuri mafranchise 'mazano mune izere rondedzero akasiyana maererano nesangano redu, iro rakagadzirira kuve chinhu chehutungamiriri nenzira yekutengesa kwezvirongwa zvaro zvakagadziriswa, pamwe nemakambani emakambani ezvirongwa. Chikamu chemutengo wekutanga bhizinesi chinobva chave chinhu chemitengo yemitengo yakaderera sezvo zano iri richifadza kune vese vezvemabhizimusi vanobva kunzvimbo dzakasiyana dzemuno nekunze mavambo. Biz ine runyorwa rwemazano akavakirwa pamitengo yakaderera-mutengo ane madhairekisheni akasiyana uye saizi, kune ese ari maviri mabhizimusi madiki uye makuru, ayo anogona kuvhurwa nemutengi mukubatana nekambani USU Software. Nemafranchise madiki-emutengo, mutengi wese anoda kuvhura rake bhizinesi, iro rinogona kupihwa munzvimbo dzakasiyana siyana dzekuvandudza. Kubatana kune zvibereko, sangano redu rakagadzirira kugovana nuances akati wandei webhizimusi rakabudirira, kuve muchengeti mune chero eanoteedzerwa nzira dzemazuvano, mune mamwe maitiro. Tinogona kutaura nechivimbo kuti nyanzvi dzinotungamira vatengi vadzo kune chinokunda mhedzisiro, nekuitisa misangano pakushambadzira uye kushambadzira, uchivadzidzisa kutengesa zvakasiyana zvinhu, zvigadzirwa, nenzira kwayo kupa masevhisi uye zviitiko zvakasiyana siyana.

Iwe unozodzidza zvakawanda zvakasiyana zvakakosha kuva akakosha matanho munzira yekubudirira uye budiriro nuances. Zvekuumbwa kwemagwaro, iwe unodawo kudzidza kubva kuvashandi vedu, avo vanotsanangura danho rezvakakodzera kugadzirwa kwemapepa ekutanga. Zvishoma nezvishoma, iwe unokwanisa kudzidza akakosha matanho ekufamba mubhizinesi, ayo anotendera iwe kuti uite zviito zvinotevera zviito. Ma-franchise ane mutengo wakaderera, kusvika pamwero wakaringana, anoda kudyara kwemari, sezvo zvichidikanwa kuisa mari zvishoma nezvishoma, uchifunga nezve njodzi dzese. Asi zvakakosha kuti uzive kuti njodzi, mune ino kesi, ishoma mari, sezvo usiri kutanga biz kubva pakutanga, asi kusimudzira rakatokwidziridzwa uye rakakurumbira zita rinozivikanwa nevateereri. Nyanzvi dzinokuudza mashandiro aungaita nemazvo nekusimudzira nzira dzeInternet, chii chinofanirwa kuitwa kuti uwane mhedzisiro yaunoda pane akasiyana mapuratifomu ekutengesa. Zvakare, ndeapi mashandisirwo anoita zvine musoro kukudziridza, uye ndeapi aunongoshandisa nguva pairi, zvine chekuita neicho iwe unovimbika unoperekedza mumunhu wevashandi uye iyo USU Software kambani.

Mutengi wega wega anosarudza chirongwa munzira yavo, kuve nerubatsiro rwemari kuona kugona kweshoko. Pakutanga, havazi vese vanokwanisa kushandisa mari hombe pa biz, vatengi vazhinji vemadhora madiki emafranchise vanoedza kudyara mune yakaderera fomati, yeiyo reinshuwarisi, mune zviitiko zvisingafanoonekwi. Bhizinesi hombe, muchiitiko ichi, kudikitira, kune chete muzvinabhizimusi akasimbiswa ane ruzivo uye kugona kwemari, asi hofori yakadaro inogona kuzvimiririra kutanga kusimudzira kwayo kwayo yega. Kuti utenge chero mafranchise, iwe une mufananidzo uzere weiyo projekiti mharidzo, iyo vashandi vanogona kukwevera zvakadzama, kuunza mutengi kumusoro. Kupfuurirazve, mushure mekuyera zvese izvi iwe pachako, ita sarudzo chaiyo yekutenga iyo-yemutengo-pfupi franchise. Izvo zvakakosha kuti uzive kune avo vane chivimbo uye vakagadzirira kushanda vanogona kugara vachiwana mhedzisiro yakanaka ivo yavari kuvimba nayo. Iwo akavandudzwa emitengo yakaderera-mutengo, iyo USU Software kambani, inopa vanamuzvinabhizimisi nenzira dzakasiyana mumunda wechiitiko, yekubatana kune zvibereko kwenguva refu.

Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.