Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise yechikafu chevacheche yakawana mukurumbira wakakura pakati pevanamuzvinabhizimusi vakaratidza kwavo kwavanotungamira munzvimbo ino. Vacheche chikafu mafranchise anoshandiswa mune yakafara fomati, yakanangana zvakananga nebhizimusi rakagadzirwa. Checheche chikafu chikafu chinoshandiswa zvakanyanya pasirese, kuwana yepamusoro uye inoshanda mhedzisiro inoitirwa vatengi. Vatengi vazhinji vanofarira mubvunzo wekuti chii chinomirira mutengo wefranchise yezvinhu zvevana, zvine chekuita nazvo izvo zvinofanirwa kutaurwa kuti mutengo unoenderana nekuzivikanwa kwechiratidzo, icho chakagadzirwa nemugadziri kwemakore mazhinji. Izvo zvichave zvinokwanisika kusarudza mudiwa kubva kune mutengi uchishandisa chakakosha chikuva pane yemagetsi saiti, iyo iine runyorwa rwese rwevagadziri vemarudzi akasiyana siyana epasi. Pamubatanidzwa unobereka zvibereko, kutanga kwezvose, iwe uchafanirwa kuenda mukutaurirana, uye zvakare kana mamiriro aya akagadziriswa, iwe unofanirwa kuenderera kubvumirana nekuchinjiswa kwekodzero yekushandisa zita rakagadzirwa rekambani.

Iwe unozotanga danho idzva mukusimudzira rako bhizinesi, nekutora franchise yechikafu chevacheche, iyo mushure menguva yakati wandei inopinda muyero wepasi rose, uine purofiti yakanaka.

Yevacheche chikafu chitoro franchise mukana wekuita mapepa nenzira yakatenderedzwa uye chaiyo nekuti iwe unobatsirwa namuzvinabhizimusi akabudirira uye anokwikwidza uyo akatobudirira. Anotengesa franchise, anokupa iwe mukana wekuti uitewo basa rehofisi pasi pechiratidzo chake, uchishandisa maturusi ake akasarudzika uye yepamusoro-kirasi kuziva. Chengetedza zvakakodzera kuchitoro chevana, nekuti iwe unoshanda pane franchise, nekudaro, uve nezvose zvakakosha maturusi ekuita mashopu ebasa rechitoro mushe uye nemazvo. Usambofa wakaregeredza mukana unounzwa iwe, pane kudaro, ushandise kusvika pakakwirira muchitoro chako chekudya. Nekudaro, iwe unowana mhedzisiro yakanaka, nyore kusangana chero nematambudziko kana akamuka munzira yako. Chitoro chevacheche chikafu chinofanira kushanda zvine hunyanzvi uye zvine hunyanzvi, uye zvigadzirwa zvevana zvinofanirwa kunge zviri zvemhando yepamusoro.

Pakupedzisira, izvi zvinhu zvevacheche, nekudaro iwe unofanirwa kuona kuti zvine zvinhu zvinogamuchirwa chete. Izvo hazvina kunyanya kuoma, nyika inobatsira neizvi, zviremera zvadzo zvinowanzouya kwauri kuti zviongorore zvinogadzirwa zvemwana. Izvo, kana iwe uri kutengesa chikafu chevana, shandisa chenjedzo yakanyanya. Ramba uchiongorora franchise chitoro. Iwe haufanire kunge wapera chikafu, chikafu chese chinofanirwa kuve chitsva uye kutevedzera zvirevo zvehurumende. Chikafu chevacheche chigadzirwa chakasarudzika, dzinofanirwa kutengeswa zvakanyatso, kugara uchiona kuti mhando haidonhe. Ipapo chete ndipo panogona kuzotarisana nechitoro nemabasa ekushandisa.

Iyo franchise haisati iri vimbiso yekubudirira, unofanirwa kushanda zvakaoma kuti uzviite zvine hunyanzvi uye nemazvo. Pakupedzisira, zvese zvinoenderana nekuti unoita sei nemabasa evafundisi. Zvirokwazvo, iyo franchisor inokupa iwe up-to-date ruzivo, maturusi, uye mitemo, asi iwe uchiri kuda kuzvishandisa kuti upe ese makwikwi mabhenefiti uye uve mutungamiriri akazara mukufamba kwenguva. Chitoro chevacheche chinoshanda zvakanaka ndiyo kiyi yekubudirira. Shingirira kushandisa iyo franchise mikana yauinayo seunyanzvi uye nehunyanzvi sezvinobvira. Fungisisa kuve nechokwadi chekuti chitoro chako chechitoro chinobatsira kuti vatengi vadyidzane nazvo. Vatsanangurire kuti nei vachifanira kubata iwe pazvinhu zvevacheche, pane izvi, iwe unoda zvakanakira, hongu, uchave nazvo.

Mushure mezvose, iwe unoshanda pasi pefranchise, nekudaro, iyo franchisor inopa ese akakodzera maturusi ekumisikidza kwebasa nehupamhi hwepamusoro hwekusungwa kwezviwanikwa. Chikafu chevacheche chinogona kutengeswa nenzira dzakasiyana siyana, asi chitoro ndicho chinogamuchirwa. Iwe unogona zvakare kuvhura nzira yepamhepo kuti vanhu vagone kuhodha chikafu chako paInternet uye vachigashire nekutakura. Inobatsirawo kwazvo. Saka sarudza yakanakisa franchise yekuvhura yako chitoro chekudya nekunyatso tsvagurudza zvese zvingasarudzwa pamusika.