A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Kudyara kudiki kwefranchise hakuwanzo kuitika nhasi, kune sarudzo hombe yezvipo zvakasiyana, asi kuti usatarisana nevanobiridzira, zvakakodzera kubata nekuita mashandisirwo kuburikidza neakakosha magetsi zviwanikwa, franchise catalogs. Mune iyo franchise catalog, iwe uri 100% inishuwarenzi, nekutambira kweruzivo rwakakodzera, dhata pasi pechibvumirano, uyezve basa rekubatana nerutsigiro. Kunyangwe mudzidzi, mukadzi wemba, kana mushandi ane hushoma mari yekutanga, asi chishuwo chikuru chekuzvishandira, anogona kutanga bhizinesi nemari diki. Kune njodzi mune zvese, asi kana uchitenga nekambani yatove kushanda pamusika, kupa zita rayo uye zvido zviri nyore, zvine pundutso maererano nekuchengetedza pakushambadzira, kugashira data, ruzivo, machipisi ekuti ungakwezva sei uye uchengetedze vatengi mukati imwe nzvimbo. Kuvandudza biz kubva pakutanga kunotora nguva uye kwakaoma, kunyanya kupihwa makwikwi aripo, uye nekutenga franchise, iwe unorerutsa basa rako, uchiwedzera mikana, miganho uye uchiwedzera mari. Kana dzimwe nzvimbo nyowani dzichivhurwa, mutengesi haafanire kuisa mari kushambadza, zvichibva pane mamwe maitiro ebasa, achibatsira franchisee kutanga bhizinesi rake.

Franchisors vanoisa franchise mumitengo yakasiyana yemitengo, zvichienderana nemitemo uye mamwe mamiriro. Franchising pachayo ndiko kupihwa kwekodzero pasi pemamwe mamiriro mune imwe nharaunda, yakakura poindi, yakanyanya iyo mari. Mune mamwe mazwi, kubudirira kwezano rebhizinesi nekodzero yekushandisa zita hombe, mucherechedzo kwenguva refu. Zvakare, inowanikwa kuti uwane mamwe mazano kubva kune edu nyanzvi. Kana iwe usina hunyanzvi uye usingazive mune imwe nharaunda iwe yaunoda kutanga biz, unogona kushandisa rondedzero yezvipo kana kushandisa injini yekutsvaga. Iyo katarogu inoratidza yakakurumbira yakaderera mari nzvimbo, franchise mune imwe ndima yebasa, kudzikisira franchise nenzvimbo diki kana hombe, nemutengo, nezvimwe. Iyo data inowedzeredzwa kuti mutengesi kana mutengesi aone data rakazara.

Kunze kwekutumira chako kupa mune dhairekitori, zvinokwanisika kwete chete kuti uwane vanobatirana asiwo kuzadza runyorwa rwevatengi kuburikidza neSEO traffic. Kusvika kune yakakura tarisiro yevateereri kunosimbisa nzvimbo yako nekubatana mumusika, kuve nechokwadi cheyakagadzikana mari uye purofiti, mune chero ndima yaungade kutanga bhizinesi. MaFranchisers akabatanidzwawo mukuita kwebasa revatengi, vachifunga nezvekupihwa kweruzivo uye nekudzidziswa kwevashandi, pamwe nekupihwa kwecustomer base yavakagadzira vega. Vatengi vanokwanisa kufungidzira zviwanikwa zvidiki, purofiti, kufanofungidzira zvese. Mari diki diki hazvireve purofiti diki zvachose, kana iwe ukaita nemazvo, kubhadhara kuchakwanisika munguva pfupi, pamwe nekuwedzera kwepundutso. Zvakare, kana iwe uchitenga iyo franchise, iwe unogona kuvhura isingaverengeke nhamba yezvitoro zvidiki kuti usvike kune yakakura tarisiro vateereri, nekudyara idiki shoma yenguva nemari. Nyanzvi dzedu mukubata kutenderera nguva, kuvandudza data uye nekupa kushambadza nekusimudzira mazano.

Kuti uwane rumwe ruzivo nezve diki asi rakabudirira bhizinesi, shandisa rairo yenyanzvi dzedu pane yakatarwa manhamba ekuonana, zvakare enda kuchitoro chefranchise catalog ine zviwanikwa zvidiki uye verenga kuongororwa kwevatengi. Tinoda kukutendai nekufarira kwenyu kwedu franchise katarogu, tichitarisira kubudirira kudyidzana nemitengo yakaderera.

Fenicha franchise chiitiko chakaomesesa chinoda kutarisisa kwakanyanya. Mushure mezvose, nhamba huru yevanamuzvinabhizimusi vari kuita fenicha, nekudaro, mukana wekutengesa unofanirwa kusarudzwa zvine hungwaru. Iyo inofanirwa kukupa iwe ine yakakosha yemakwikwi mukana. Ichi hachisi chega chiratidzo chinozivikanwa uye chinozivikanwa. Paunenge uchiita fanicha franchise, inofanirawo kuyeukwa kuti mabhizinesi zvirongwa iwe aunogamuchira kubva kune franchisor anofanirwa kushanda zvakakwana uye nekukupa iwe unokosha kwazvo kukwikwidza kumucheto. Mushure mezvose, kuita fenicha franchise kunoda kuti iwe uwane mari yakawanda kwazvo kupfuura dai waive uchishanda pasi pezita rako rezita.

Musiyano uripo ndewekuti kana uchishanda nefranchise, unobvuma kubhadhara imwe fizi, uye chikamu chekutanga chinofanirwa kubhadharwa panotanga fenicha franchise. Zvakare, iro vhoriyamu iri angangoita 11% yehuwandu hwemari zviwanikwa iwe zvauchazoshandisa pachikamu chekutanga-kumusoro. Iyi imari yakakomba mari, saka iwe unofanirwa kufungisisa usati wasarudza uchifarira imwe franchise. Iwe unogona kutaurirana uye kunzwisisa mamiriro api auchazokwanisa kuwana iwe kana uchitaurirana neimwe mhando. Fenicha chigadzirwa chinodhura, kutengesa kwaunogona kuwana mari yakawanda. Kana iwe ukashanda nefranchise, saka iyo mari inogona kuwedzerwa zvakanyanya.

Fenicha franchise ibhizimusi rinogona kuve nenjodzi. Akave nenjodzi nekuda kwekuti nhanho yemakwikwi haina kumboitika. Ukatsvaga Internet pamubvunzo watenga fenicha, unowana mhinduro hombe. Izvi zvinoreva kuti fanicha iri kukwikwidza zvakanyanya. Ndokusaka zvichidikanwa kuti ushande nefranchise, chenjera kwazvo. Ehezve, nekutenga fanicha franchise, iwe unobva waita mukana wakanaka wemakwikwi nekuda kwekuti urikushandisa inozivikanwa brand.

Zvisinei, kushandiswa kwechiratidzo chete hakuzovaka bhizinesi. Izvo zvinodawo kuita mashandiro ebhizinesi erudzi urwu ayo anozokutendera kuti upfuure chero vapikisi. Iyo fenicha franchise inoshanda nehupamhi hwekugona chete kana iwo mapepa akaitwa nemazvo. Kugadzirira zvakanaka kutanga bhizinesi, unofanirwa kuita basa rekuongorora pamberi. Kutanga, iwe unofanirwa kuongorora vakwikwidzi vako, saka zvakakodzera kuitisa ongororo yeswot. Paunenge uchiita fanicha franchise, swot kuongorora chishandiso chakakosha. Nekubatsira kwayo, zvinokwanisika kuona kusimba uye kushaya simba kweprojekiti yako uye unzwisise kana ichizobudirira.

Iyo inoshanda-fenicha franchise inokupa iwe wakakosha kukwikwidza kumucheto. Zvichakwanisika kubata nyore nyore nechero zvivakwa zvinokwikwidza, pamberi pavo nhanho kana kana maviri. Iyo franchise inofanirwa kuitiswa nenzira yekuti mari yako yemubhadharo iri pamusoro kupfuura yeavo vese vanopikisa avo vatove kushanda mumusika. Mushure mezvose, haufanire kungopa chete zvaunoda uye kugamuchira mari asiwo kupa mipiro yemwedzi wega wega. Uye chikamu chekutanga icho iwe chauchachinjisa kumaakaundi emufranchisor chikwereti chemari. Iyi mari yemari inoverengwa seperesenti yehuwandu hwezviwanikwa zvaunosima pakutanga danho.

Kupfuurirazve, kana uchitengesa fenicha franchise, iwe unobhadhara maviri marudzi ebhadharo pamwedzi. Yekutanga yeiyi inonzi Global Kushambadzira Mipiro. Yaro vhoriyamu iri 1, 2, kana 3% yehuwandu hwehupfumi zviwanikwa iwe zvawakakwanisa kuwana semari kana mutero. Kupfuurirazve, kana uchitengesa fenicha franchise, ramba uchifunga kuti kunewo mitezo futi. Uyu mupiro muhuwandu hwayo unosiyana kubva pa3 kusvika pa6% uye unoverengwa sechikamu chemitero yakagamuchirwa. Inogona zvakare kuverengerwa sepesenti yemubatsiro; zvese zvinoenderana nekuti unokwanisa sei kutaurirana.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Ichi chiitiko chepamusoro, chinobatsira zvikuru kuvimbisa bhizinesi chirongwa. Saka kuti iwe usave neakakosha matambudziko panguva yekumisikidzwa, unofanirwa kuteedzera zvakatemwa uye kutevedzera zvakatemwa zviyero. Izvi zvinokutungamira iwe mukusajeka kubudirira uye iwe unogona kuve neyero yepamusoro yemari. Mukati mekushandisa franchise, iwe unoita nenzira yakatarwa neako bhizinesi shamwari. Izvi zvichave nechokwadi chekuti iwe uwane kubudirira pasina nguva. Kupindura kumibvunzo yevatengi zvakare kwakakosha zvakanyanya.

Semutengesi wekambani yefenicha, kuita kwakakwana kwekugadzira munguva yekurekodha. Pachave nezvose zveizvi, kubva kumusoro-kirasi matekinoroji kune zviyero zvevashandi vekudzidzisa. Uye kana iwe uri kuita yekugadzira fenicha mukati meiyo franchise, saka mikana yako yekuwana mhedzisiro yakawedzera zvakanyanya. Mushure mezvose, hausi kungoitira wega, asi uchishanda mukati mehurongwa hwesangano repasi rose. Saizvozvowo, ruzivo rwese rwunodiwa, ruzivo, tekinoroji, kuziva-sei, uye mhinduro dzekuchinja zviri kudivi rako. Iwe unogona kukunda nyore nyore chero vapikisi vemunharaunda. Ipa yako fenicha franchise kunyatsoteerera kuwedzera mikana yako yekubudirira.

Vanokwikwidza ndeimwe yenjodzi huru pane yekugadzira fenicha. Hapana kana mumwe wavo angangoda kusiya iwo musika niches anovapa izvo. Nekudaro, vamwe vavo vacharwa kusvika kumagumo, nepo vamwe vachizogona kushandisa nzira dzekusatendeseka nedzakaipa dzekurwira. Uye iwe unofanirwa kungova wakagadzirira izvi uye iwe unofanirwa kumisa kutyisidzira. Izvo chete zveizvi iwe unofanirwa kuziva pamberi pekuti ndeapi mikana uye njodzi iyo franchise ine yekugadzira fenicha. Ongororo yeSWOT chishandiso chakanakisa chekuona iyi mikana uye kutyisidzira.

Iyi mhando yepamusoro uye chishandiso chemberi. Inoshandira chero bhizinesi, kwete kungoita franchise. Naizvozvo, nekushandisa up-to-date analytics, iwe unozokwanisa kuunza fenicha kugadzirwa kune nyowani dzakakwirira dzehunyanzvi. Dzidza nhamba nguva dzose. Zvakare, iyo inonyanya kuratidzwa, inowedzera mikana iwe yekubudirira mune ramangwana. Izvo zvichave zvinodikanwa kuti ugone kubata nemabasa chero e fomati uye ugouya mukubudirira kusinganzwisisike. Iyo inoshanda franchise yekugadzira fenicha haizotarisana nematambudziko.

Naizvozvo, zvese zvichaenda sezvawakaronga.

Kuvandudzwa kwemafranchise muPeru kuchaitwa nenzira kwayo nekuumbwa kwechiratidzo chinozivikanwa uye chinozivikanwa, chakanangiswa pamatanho makuru evashandisi. Izvo zvinofanirwa kucherechedzwa kuti mutengo weiyo franchise muPeru inoenderana nezvinhu zvakaita seyero rekuzivikanwa kwechiratidzo, makore mazhinji echiitiko mumusika wekutengesa. Iyo franchise muPeru, kune iyo chikamu chemugadziri, ichabatsira zvakakwana kugadzira danho rekuvandudza nekugadzira zano rakakosha rinosanganisira matanho. Zviri nyore kwazvo kuvaka bhizinesi pane franchise muPeru, nekuti zvakakosha kuti uzive kuti iwe unobvisa zvachose njodzi dzakasiyana nematambudziko mune iyi nyaya, uchishandisa chikamu chakaunganidzwa chekufamba kwebasa. Nyika zhinji, dzine tarisiro yemhando dzakasiyana siyana dzefranchise, dzichakwanisa kuwedzera zvakanyanya mabhizimusi madiki, epakati uye makuru, nekuunzwa kwemapurojekiti akagadzirwa akagadzirira. Zvekuumbwa kwemagwaro nekuonekwa kwemibvunzo, iwe unodawo kubata vashandi vechiratidzo kuti vafunge.

Vazhinji vamiririri vemapurojekiti avo, vasati vapedza hukama hwehukama, vanozoita hurukuro umo zvichakwanisika kukurukura nezvekutungamira kwezano, kusimbisa mutengo wefranchise, uye kupinza kufambidzana kwekufambidzana kwebasa munguva pfupi kwazvo inogoneka.