‘Big franchise’ - Chii ichocho? uye Ungasarudza sei? Kune anozivikanwa epasirese epasi ane purofiti yakakura uye nekukurumidza kusimudzira, nekuda kwezita uye kwenguva refu mumusika weimwe nyika. Kana iwe uchida uye nekudyara zviwanikwa zvemari, nguva, uye kushanda nesimba, zvinokwanisika kusimudzira bhizinesi rako zvakazvimiririra, pasina franchise uye kubatana kukuru, zvakakwana kuti uzive misimboti yekutungamira uye kukwezva vatengi, saka mari hombe haina kufungidzirwa. Kana iwe uri wekutanga uye uchida kutanga rako bhizinesi, asi usingazive kuti wotangira kupi, saka zvirinani kuenda kuchitoro chikuru chefranchise, uzive nezvakapihwa zvinopihwa, mutemo wemitengo uye sarudza moyo wako unonzwika. Izvo zviri nyore kwazvo kune avo vanotoziva mune ino ndima yebasa yavanoda kuvhura bhizimusi hombe pane zviri nyore kuwana franchise nekuda kweinjini yekutsvaga inowanikwa muchitoro. Chekutanga pane zvese, iwe unofanirwa kuzviziva nemitemo yekupihwa, chirongwa chekuita, diki, yepakati, kana hombe yekutanga-up, uye mabhenefiti. Chitoro chefranchise chakagadzirirwa vese ma franchisees uye ma franchisors.

Kunhonga kunogona kuve chero rudzi rudiki, rwepakati, bhizimusi hombe, kubva kune zvekutengeserana, masevhisi, zvekudya, nezvimwewo Pane zvikamu nezvikamu, unogona kusarudza guta rako, nyika, kujairana nezvakanakisa zvikuru zvipo, mutengo wemitengo, bvunza, verenga kuongororwa kwevatengi pane iyo portal. Izvo zvakare zviripo kuona kuti rakareba sei bhizinesi reimwe sangano ranga richishanda, mari uye kubhadhara, chimiro chefranchise, uye kusarudzwa kubva kune yakachipa kusvika kune yakakura kwazvo franchise. Kana uchitenga hombe franchise, hapana chikonzero chekuisa kushambadzira, zvigadzirwa zvine mukurumbira wepasirese zvinozivikanwa kune wese munhu uye kunyange vane yavo vatengi base. Chero zvazvingaitika, nekutenga hombe franchise, unoita bhizinesi pamwe chete neiye franchisor, uyo anokuudza nezve machipisi uye nekuwedzera kusimudzira kwemasevhisi mazano kana rubatsiro. Zvakare, kune huwandu hukuru hwemafranchise muchitoro nemitengo inodhura. Nekutenga iyo franchise, iwe unowana mukana wekumiririra zvido zveyakapihwa brand mudunhu rako, kuwedzera kushanda uye purofiti, uye kudzoreredza yako mitengo kanenge pakarepo. Big franchise mutengo, muhomwe muhombe.

Zvakare, kana uchitenga franchise, inowanikwa kuti uwane rubatsiro mukusarudzwa kwevashandi, manejimendi, uye kutonga, kusimudzira bhizinesi. Iko kune zvakare kwakatenderedza-iyo-wachi kubvunza kwevanyanzvi vanokurumidza kupa yavo chigadzirwa kusimudzira mazano. Panzvimbo iyi, zvinokwanisika kuona kwete chete zvikamu zviri kudiwa asiwo kuona nhamba dzezuva, vhiki, mwedzi, gore. Kune kuvhura, kugadzirisa, uye kuvandudza madhipatimendi efranchise, kusimudzira bhizinesi muRussia, Kazakhstan, nedzimwe nyika. Kurumidza kubhadhara nekuda kwekudyidzana nechitoro chefranchise hombe. Kukwezva kwemhando yepamusoro kwevanhu, nesarudzo chaiyo, kuzivikanwa, uye traffic yeSEO. Iva shamwari uye usaisa panjodzi bhizinesi rako kana zviwanikwa zvemari.

Franchise catalogalog inzira inoshanda yekukura biz yako mumafomati mahombe, uchigara uchiita kutengeserana. Mamaneja anobatanidzwa mukusimudzira kubva pakutanga kusvika pakupedzisira, kuuya nemashambadziro matsva, mafomati ekuisa, kukwezva uye kunakidza vema franchisor nema franchisees ane zviitiko zvekubatana. Iwo akawedzera mapoinzi, akawedzera kusvika, nemari yakawanda uye kusvika kune vamwe vashandisi. Isu tinopa basa rekubatana kwemakore mazhinji, nerubatsiro runotevera. Franchisors vanofanirwa kufunga nezvekuti pamusoro pevatengi, unogashira kushambadzira. Iko kuvandudzwa kwekukurumidza nzira yekutanga, zvirinyore, nyore, uye nekukurumidza, inobvumira kuwana zvaunoda mhedzisiro, kuunza makambani padanho remubatanidzwa Basa guru rebasa redu kuwedzera musika, kugadzira madiki, epakati, kana makuru mabhizimusi kutenderera pasirese. Isu tinopa mukana wekutumira masevhisi edu kana zvinhu kune vepedyo kana kure kunze kwenyika, nekuda kwekuvapo kwechitoro chemagetsi, katarogu yemafranchise.

Kubatana kwevafranchisor uye vemafranchise vanovimbisa kukura kwakanyanya nekusimudzira, kunoitwa munzvimbo dzese dzechiitiko. Iko kushandiswa kwenzira yakasarudzika uye kupinda kukuru kweiyo franchise catalog kunoita kuti zvive nyore uye nyore kuunza iyo kambani kune yepasi rose nhanho. Mazhinji emakambani akatopinda mumusika aine franchise catalog, uye iwe haazeze. Tine timu yekusangana nevatengi. Izvo zviri nyore uye zviri nyore kune vefranchisors kuisa yavo franchise mukatalog. Iwe unogona kuita muripo mune chero iri nyore fomu, mumari uye isiri-mari.

Kuti uwane rumwe ruzivo rwakadzama, zviripo kuti ubate nyanzvi dzedu, pamwe nekusiya chikumbiro neemail. Kuti uzive nezvenzira uye nekuisa franchise mamiriro, akakurumbira zvinopihwa, ingo enda kuchitoro. Iwe unogona kuzvimiririra kana nekurongedza ese ma nuances nemahunyanzvi edu.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Franchises muPoland inofanirwa kuiswa mune yakafara fomati uchishandisa tarisiro yekugadzira bhizinesi rakavimbika mukati megadziriro yechirongwa chiripo. Izvo zvinofanirwa kucherechedzwa kuti gadziriro yakagadzirirwa yakagadzirirwa zvakanyanya inowedzera mikana yekudzivirira njodzi dzakasiyana maererano nekudonha. Imwe neimwe yakasarudzika franchise, muguta rakafanana nePoland, ichave inozivikanwa nekuumbwa kwemhando yepamusoro uye inoshanda magwaro. Iwe unozokwanisa kunyorera franchise yePoland nechinangwa chekuita purofiti, mukugadzirisa nzira dzakasiyana dzemakambani. Kuti ugadzire zvibvumirano zvekudyidzana, unofanirwa kugadzira mamiriro akakwana emisangano, panguva iyo sarudzo dzinobatsira zvikuru uye dzinovimbisa dzekutengesa zvigadzirwa, zvinhu nemasevhisi zvicharatidzwa kune vatengi. Iwe unozotanga kuitisa nenzira yakafanira zvinyorwa zvakasiyana zvinofanirwa kuiswa kune chero chepamutemo chinoshanda pane franchise muPoland.

Kuti usarudze inogadzira ine franchise, iwe unofanirwa kutanga waunganidza ruzivo rwakanyanya pamusoro peiyo mhando nedirection iyi. Sarudzo mukuita ine nzira chaiyo yekumisikidzwa kwefranchise muPoland, ine mukana wehukuru-hombe chikamu chehofisi yako.