Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise yekirabhu ye robhoti chirongwa chepamusoro-chebhizimusi, umo iwe unofanirwa kuyeuka ese ari maviri mikana uye njodzi dzinotyisidzira sangano rako. Paunenge uchishanda pane franchise, iwe une zvimwe zvisungo kune wako bhizinesi shamwari. Kutanga, iwe unofanirwa kuita zvese zvisungo iwe zvawakakumikidza nekunze dhizaini yeprojekti. Uye zvakare, iyo franchise yekirabhu inogona kupa kune mamwe mamiriro, senge chisungo chekutenga mamwe marudzi enhamba, kana ruzivo ruzivo. Asi izvo hazvingagumi nerunyorwa rwezvisungo zvako kana uchiita franchise yekirabhu yerobhoti. Semuenzaniso, iwe uchabhadhara zvipo zvemwedzi nemwedzi, huwandu hwacho hungasiyana, zvisinei, kazhinji, haupfuure 9% yemari yawakawana, mukati memwedzi wekuwana.

Tevedza iyo mitemo uye uteedzere iyo mirairo uye ipapo, iwe uchave unobudirira. Zvichakwanisika kukwidziridza nzvimbo dzekuchengetera, uchiisa zviwanikwa pazviri zvakaringana uye zvine hunyanzvi. Izvi zvinoita kuti zvikwanise kukurumidza kubata ese mabasa nekukurumidza uye kudzikisa mutengo.

Kuzadzikisa mhedzisiro yekumisikidza franchise yekirabhu yerobhoti ichave nechokwadi nekuti unogona kuwedzera zvakanyanya huwandu hwemari uye kudzikisira parutivi mari yebhajeti. Tevedza mitemo yenyika iyo iwe yaunoita bhizinesi. Izvi zvinokusunungura kubva mukuenderera kumbobhadhara faindi uye nekudyidzana nezvose zvirango. Kirabhu yako ichafanirwa kuve ndiyo yakanakisa kuti franchise ibhadhare. Mushure mezvose, anosungirwa kuti akupe iwe inosvika gumi muzana mari inopfuura kana waishanda wega. Mushure mezvose, iwe une zvimwe zvisungo kune iyo franchisor yekubhadhara pamwedzi fizi.

Yako franchise kirabhu inoda kushanda nemazvo sezvinobvira, uye marobhoti anoda kuve epamusoro-notch. Izvi zvinopa mukana wekuva mutungamiri wemusika. Chengetedza marobhoti mukati mekirabhu yako yefranchise uyezve, iwe uchave nemukana wese wekuwana budiriro yakakosha mumakwikwi anokwikwidza. Kumhanya inozivikanwa inozivikanwa haisi iyo yega bhenefiti kana uchiita franchise. Yako robhoti kirabhu ichave chinhu chakanakisa chemabhizimusi chiitiko nekuti iwe unozogona kuona mukati mehurongwa hwayo zvese izvo zvibudiriro izvo zvaive zvatove mukuwaniswa nemutengesi.