Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Dhizaini dhizaini, dhizaini, kugadziridza mhando inokwezva yebhizinesi yezvikamu zvakasiyana zvevanhu. Varume nevakadzi vanogona kuzviwana pachavo mukugadzira uye kuvaka. Kugadzirisa zvaunoda kurota kwevanhu vazhinji, asi kwete nguva dzose pane nzira uye zana muzana ruzivo rwekuwana budiriro. Kukura bhizinesi rako kubva pakutanga kwakanyanya kuomarara, iwe unofanirwa kuenda nenzira yakareba kuburikidza nekuyedza uye kukanganisa. Sezvo bhizinesi rinokura uye richikura, mumwe anogona kusangana nedambudziko rekutengesa zvinhu nemasevhisi, nyaya dzine chekuita nekuzadzikiswa kwemari, kukanganisa nevashandi, nezvimwe. Haasi munhu wese anokwanisa kutsungirira kushushikana, chete havazi vazhinji vanosvika kumagumo uye voita bhizinesi ravo pairi tsoka.

Nei uchienda kuburikidza nekuyedza uye kukanganisa kana iwe uchigona kushandisa yakagadzirira-yakagadzirwa ruzivo? Dhizaini franchise ibhizimusi rekutendeuka rine mazano anoshanda uye mazano akagadzirira uye zvirongwa. Vanofambidzana nevatengesi uye vamwezve vavanobatana navo zvichave zviripo kwauri; yakaderedzwa mutengi kuyerera (sezvo iyo mhando inozivikanwa uye vanhu vakavimbika kwazviri); hapana chikonzero chekushandisa mari kushambadza (zviito zvese zvichaverengerwa zvisati zvaitika uye njodzi dzekurasikirwa nemari dzakaderedzwa kusvika zero). Zvakanakira dhizaini dhizaini: purofiti ichawedzera nekuwedzera; kubhadhara mukati memwedzi miviri yekutanga; kudzidziswa kwakadzama (akagadzirira-akagadzirwa mirairo); kukurumidza kutanga mubasa; mikana isingagumi yekuita purofiti; hapana mwaka. Sei usinga kanganisa mukusarudza iyo franchise? Heano mamwe mazano: ziva nezve mukurumbira wekambani, ita chokwadi chekuzivikanwa kwayo uye kugona mukutengesa; kumbira magwaro, zvikamu zvekunyoresa, zvitupa, marezinesi. nyatsoongorora chibvumirano chakatsanangurwa, teerera kune chokwadi chekuti zvikamu zvebvumirano zvakanangana, uye kwete zvakajairwa. Izvo zvakatarwa muchibvumirano zvinokutendera iwe kuti uvimbe nezviito, uye kwete pazvivimbiso zvisina kujeka. Ive nekuchenjerera, nekuti pachinzvimbo chefranchise, iwe unogona chete kutenga peji paInternet.

Kana iwe usiri ruzivo rwekutarisa kupihwa kweiyo franchisor, taura nevanyanzvi. Kuti uwane iyo chaiyo franchise, tarisa pane yedu katarogu. Isu tasarudza izvozvi zvinopihwa zve2021. Mumwe mushanyi kukatalog yedu anosarudza dhizaini dhizaini sekuda kwavo, munzvimbo chaipo, uye zvichienderana nebhajeti ravo. Isu tinoshanda nemakambani anovimbwa anoshanda mukati menyika nekune dzimwe nyika. Nzira yako yekubudirira inotanga nesu.

Yemukati dhizaini franchise inoshanda padanho repamusoro rekuita kana yaitwa nemazvo uye zvinogara zvichiteerana. Gara uchiita pasi pemirau uye nekugadzirisa kwakatsanangurwa muchibvumirano kutungamira kambani mukubudirira. Ipapo iwe unozokwanisa kutungamira iwo musika, kugara uine mukana wakakosha kwazvo wemakwikwi. Gara uchiita zvakafanira kumamiriro acho ezvinhu kuti usasangane nematambudziko. Matambudziko ese anogona kugadziriswa zviri nyore kana iwe ukanyatsobatana nefranchisor, uyo anopa ruzivo rwese rwakafanira kugadzirisa matambudziko ekugadzira. Shandisa iyo franchise zvinehunyanzvi sezvinobvira saka gare gare hakuzove nematambudziko.

Dhizaini dhizaini inogona kuitwa uchishandisa matemplate aunogashira sega oga muparidzi. Mumiriri wechiratidzo anoita kuti zviwanikwe kwauri. Ipa dhizaini yako kukosha kwakakodzera nekuita yako yemukati zvine hunyanzvi. Kuva nerubatsiro rwefranchise, nekuti iwe chete ndiwe unokwanisa kuwana zvemhando yepamusoro matekinoroji, unoshanda pasi pezita rezita, uye kushandisa zvisirizvo izvo zvisina kufanana nechimwe chinhuwo zvacho. Zvese izvi mabhenefiti zvinokupa iwe kugona kubata zvinobudirira zvinetswa zvechero fomati.

Yemukati inofanirwa kutevedzera iyo mirau yaunogashira. Kune izvi, dhizaini dhizaini inowanikwa. Iwe unowana zvakakosha zvakanakira nekuvimba kuhwina makwikwi. Shanda nemazvo uye zvine hunyanzvi, uchiita basa rehofisi. Kana iwe wakatenga yemukati dhizaini franchise, ipapo iwe unozobhadhariswa fizi pamwedzi. Chekutanga, ndeyeumambo, uye chechipiri, imari yekushambadzira.

Uye zvakare, pakutanga, kunyangwe isu tisati tatanga kushanda, iwe unofanirwa kupa mupiro unonzi bundu remari. Izvi zvinosvika pa11% yemari yemari yaunodyara pakutanga danho. Gara uchiita zvakafanira kune azvino mamiriro uye usarasikirwa nemikana yako. Ipapo unozobudirira. Paunenge uchizadzisa yemukati dhizaini franchise, unogona kusangana nematambudziko. Zvakangodaro, vanogona kukundwa zviri nyore. Kuti uite izvi, iwe unongoda kudzidza ruzivo rwakakodzera uye kuita sarudzo dzakanaka dzekutonga.

Shandisa yako yemukati dhizaini franchise zvine hunyanzvi uye zvisina huremu. Gadzirisa matambudziko ese anouya sezvavanomuka, ipapo unogona kugona kugovera zviwanikwa zviripo. Paunenge uchiita yekamuri dhizaini franchise, iwe unofanirwa kutevedzera rondedzero yemirau yakatsanangurwa muchibvumirano. Izvi zvakakosha kwazvo kune franchisor. Mushure mezvose, mukurumbira wake uri panjodzi.

Dhizaini studio franchise chirongwa chakakosha uye chinogona kubatsira, panguva yekumisikidzwa kweanogona kumuka matambudziko. Zvakangodaro, kana tikashanda zvizere maererano nemirau, zvinogona kudzivirirwa kana kukurirwa. Mukati meruzivo rwefranchise, hongu, matambudziko haadzivisike. Zvisinei, zviri nyore kukunda nerutsigiro rwakasimba kumashure kwavo. Kana iwe uri kugadzira nekumhanyisa franchise, gara uchiita nenzira kwayo kumamiriro acho ezvinhu. Izvo zvinodikanwa kuti ugare uchidzidza manhamba kuti uwane sarudzo dzakaringana dzehurongwa hwe manejimendi.

Kana iwe uchifarira dhizaini dhizaini, ita iyo franchise zvinehunyanzvi sezvinobvira, uye uchave uine chakakosha uye chisingadzoreke mukana. Inogona kushandiswa zvinobudirira mukutarisana nevakwikwidzi. Ipapo havazokwanise kupikisa chero chinhu kwauri, uye chero vatengi vachida kuwirirana neyako dhizaini studio. Iyo franchise inobatsira mukugadzirwa kwenzvimbo, zvese mukati nekunze. Izvo zvinoenda kune yevashandi yekupfeka kodhi. Vashandi vakapfeka mayunifomu akazara vane yakasarudzika yemubatanidzwa chitupa. Paunenge uchigadzira dhizaini studio franchise, iwe unofanirwa zvakare kuziva nezve chokwadi chekuti iwe uchave mutengesi.

Tora kodzero yekushanda uchimiririra inozivikanwa uye inozivikanwa brand, mukudzoka iwe unobhadhara mari yemipiro. Kuzadzikiswa kweiyo franchise, dhizaini dhizaini inofanirwa kupihwa mukubatana nemuenzaniso wekutanga. Izvo zvakakosha kuti utore izvi uchifunga kuti pasave nezvikumbiro gare gare. Kodzero yekuve oga muparidzi wemukati dhizaini dhizaini ichiri kuda kuwanikwa. Ndiro basa rako kuratidza kune franchisor kuti ndiwe unosarudzika mukwikwidzi. Izvi zvinogona kuitwa nekuteerera kune dzakasiyana ruzivo uye nekuita chaiyo manejimendi sarudzo. Mukuita kwekutarisana neyekugadzira studio franchise, iwe unofanirwa kuziva kuti iro danho remakwikwi rakanyanya kukwirira kwese kwese.

Kuti ukunde kuramba kubva kune vavengi vako, unofanirwa kujekeswa nezve njodzi dzaunosangana nadzo. Kana iwe uchikwanisa kuvamisa zvine mutsigo, saka iyo franchise inounza yakakwira mwero webhenefiti. Kubata mumusika kunopihwa kwauri neiye franchisor uyezve shanda pairi iwe pachako. Mushure mezvose, kutaura zvazviri, iwe uri mugove unotakura zvakakwana mutoro wezviito zvako. Unotenga kodzero yekuita zviitiko uchishandisa chiratidzo cheumwe munhu. Saizvozvo, dhizaini studio inokupa iwe mupendero, asi haizokuitire iro basa rese. Iwe unotofanira kubhadhara kune yakasarudzika kodzero yekuve wega wekugovera.

Iyi ndiyo mipiro yakati wandei, imwe neimwe inoverengerwa pamunhu.