A franchise agency yakakodzera kune vanhu vanoda kuvhura yavo bhizinesi, asi vasina mari kuitira kuti vaite izvi kana vasingade kuratidzwa kune njodzi dzekutengesa. Pfungwa ye 'agency' - inogona kuva nechirevo chakapamhamha, asi nekuda kwekutengeserana, inosanganisira imwe nzira yekuyananisa pakati pemutengesi nemutengi. Mune ino ongororo, isu tichataura nezve real estate agency uye franchise yekuwana mune iyi mhando yebhizinesi. Izvo zvinozivikanwa kuti musika wekutengesa zvivakwa hauna kunyanya kufungidzira uye unogona kufurirwa nezvinhu zvakasiyana zvemari. Naizvozvo, zvakakosha kuti uve neimwe pfungwa yekutarisira iyo agency uye kunyorera rutsigiro musimba mamiriro ezvinhu. Asi ko kana ruzivo munharaunda iyi rwusipo zvachose?

Makwikwi mumunda wezvivakwa akakwirira, zvakaoma kutanga kubva pakutanga, mhinduro yakanakisa, mune iyi kesi, ingave yekutenga agency franchise. Ndeapi mafranchise aunofanirwa kuteerera? Real estate franchise inogona kumiririrwa nevamiriri vezvivakwa, vamiririri vekuvaka, uye makambani ekugadzirisa; mabhizinesi mumunda wekubvunza uye rendi. Sei makambani akadai achifanira 'kupa' mafranchise avo? Aya mabhizinesi akagadzirira kuwedzera bhizinesi ravo uye kusimudzira mhando yavo. Kwavari, mukurumbira, kuzivikanwa, uye mukurumbira zvakakosha. Inopawo mari yekungoita, isina mari yakawanda, iyo inobatsira zvakanyanya kune vese mapato. Kuti utange kushandira pamwe, iyo franchisee inofanirwa kubhadhara bundu-remari fizi uye inobhadhara pamwedzi (miripo).

Mune zvimwe zviitiko, iyo franchisor inogumira kune chete bundu-sum kubhadhara.

Nei zvichibatsira kutenga franchise? Kunyanya nekuti iwe haufanire kuisa mari yakawanda, zvinoreva kuti haufanire kuisa panjodzi mari dzako. Inokurudzirwa kutenga agency franchise kana iwe uchinge uchinge uine bhizinesi diki. Izvi zvinonyanya kushanda nekuti iwe wave kutoshanda, iwe chete unofanirwa kusimudzira iyo franchise uye nekuwedzera huwandu hwevatengi vanoshandisa masevhisi ako. Kushanda pasi pezita rinozivikanwa kunobhadhara nguva zhinji nekukurumidza kupfuura kutanga kubva pakutanga uye pasina imwe mukurumbira. Ko kubatana mukushandira franchisor-franchisee kunoshanda sei? Iye franchisor anopa maneja anotarisira kune franchisee, uye timu yese yehunyanzvi inokwanisa kubatsira chero nguva. Tevere, iwe unowana mukana kune yakagadzirirwa-yakagadzirwa real estate portal, iyo vatengi uye realtors vanoshanyira mazuva ese.

Kuti uwane basa rinobudirira, iwe unozokwanisa kuwana nhanho-nhanho gwaro rekutungamira agency. Mimwe mikana yekushandira pamwe nemabhangi nevasimudziri ichawedzera mikana yekuwana yakawanda purofiti, uye franchisor anogona zvakare kubatsira mune izvi. Iyo inozivikanwa kambani inowedzera zvakanyanya mikana yekubudirira kwebhizimusi chiitiko. Iyo shamwari yemubatanidzwa inogara ichiongorora musika, kugadzirira zvirevo, uye kugadzira hukama nevasimudzi. Kutsvaga franchise nekutenga kwayo kunofanirwa kudzikiswa kune chirevo: 'Tsvaga uye usarasikirwe'. Zvinorevei?.

Kuti uwane shamwari inokodzera bhizinesi, iwe unofanirwa kushanda nesimba, zvikasadaro, iwe unogona kuwira mumusungo wevatsotsi. Semutemo, ivo vanovimbisa makomo egoridhe, mazwi asina kujeka ekubatana, asi ukangotenga franchise, ivo vanonyangarika, vachikusiya newebsite isina basa kana peji isina chinhu paInternet. Ungadzivisa sei izvi? Enda chete kunzvimbo dzinovimbwa uye madhairekitori epamhepo. Kutsvaga iyo franchise kunowanzoitwa kuburikidza nepamhepo madhairekitori. Mumakatalogu, unogona kusarudza chikamu chakakodzera kana kuseta nzvimbo yekutsvaga. Pamusoro pezvo, zvinopihwa zvinogona kuganhurwa mukukwira kana kudzika kwehurongwa hwekudyara.

Paunenge iwe wasarudza iyo franchise, zvakakodzera kuti uongorore mukurumbira wemufriji. Izvi zvinogona kuitwa kuburikidza neakavhurika sosi yeruzivo. Kuzivikanwa kweBrand kunofanirwa kuve kwakajeka uye kunowanikwa. Kuzivikanwa iko zvino kunogona kuongororwa pamusoro peInternet. Kana pasina ruzivo nezve iyi kambani paInternet, saka mubvunzo unomuka, ndeupi mukana wekubatana nayo? Panofanirwa kuve nekuongororwa paInternet nezve zvinoitwa nemutengesi, asi vanodawo kurapwa zvakanaka. Usati wapedzisa chibvumirano chefranchise, teerera kune akakosha mapoinzi emitemo yekudyidzana. Enda nechinhu chimwe nechimwe zvakasiyana kana uchida rubatsiro.

Usasaine kontrakiti kana iine mazwi akajairika uye asina kujeka. Kuti uwane rugare rwakakwana rwepfungwa, bvunza kambani makopi emagwaro anotonga uye tarisa chitupa nenhamba dzerezinesi. Vimba chete nhamba uye zvinongedzo, hanya nezvipikirwa zvemakomo egoridhe uye zvisingaverengeki hupfumi. Yedu katarogu inogona kukubatsira iwe mukusarudza iyo franchise, pane kwedu zviwanikwa iwe unowana zvese zvinonyanya kubatsira zvinopihwa zvakaenzana zvinoenderana nemari. Isu tinomiririra makambani ekunze neenyika. Iyo real estate agency musika haina kugadzikana asi inobatsira zvikuru. Nekuisa zvese munzvimbo yazvo pakutanga kwerwendo uye uine mudiwa akavimbika newe, unogona kuveza yako wega nzira yekubudirira pasina njodzi kana njodzi dzemari.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Franchise uye mutengesi zvakabatana pfungwa. Kuti unzwisise chaizvo kuti iyo franchise chii, iwe unofanirwa kudzidza iyo ruzivo kuti uite iyo chaiyo uye manejimendi sarudzo. Mushure mezvose, ruzivo rwakakodzera ndiyo kiyi yekubudirira. Zvakare, kushandisa franchise uye mutengesi yakaoma, iyo yakagadzirwa nehana inonetseka, iwe unokwanisa kuita nyore nyore chero nhanho yezviitiko zvakasiyana uye kubata nebasa riripo. Haufanire kugara uchirasikirwa nekuda kwekuti vashandi mukambani yako vari kuita zvisirizvo mabasa avo akanangana nebasa. Mumwe neumwe wevashandi anokwanisa kupa yavo nguva kuti vakwanise kubata nemhando yese yehofisi basa.

Iwe hauna chero matambudziko nekuda kwekuti chirongwa chedu chinoita kunge chinoshanda chirongwa chinodiwa rubatsiro. Kana iwe uchifarira franchise, saka manejimendi anofanirwa kuitwa zvakanyanya. Ehezve, software yacho inokupa iwe neruzivo rwakakodzera, zvisinei, maitiro ehutungamiriri pachawo anofanira kuitiswa uchishandisa software.

Nerubatsiro rwechikwata chevagadziri vane ruzivo, iwe unokwanisa kupedzisa hofisi basa mune rekodhi nguva. Kana uchitaurirana nefranchise, mutengesi haafanire kuita nemaoko akawanda ehofisi basa. Iwe une yepamusoro-soro uye yakanaka-inoratidzika interface. Mushure mezvose, iwe unokwanisa kusarudza yakanakisa dhizaini dhizaini.

Izvo zvakakosha kuti iyo franchise uye mutengesi ave neiyo yakazara huwandu hwakazara hwekuvaka mabhizinesi matekinoroji. Franchise inodarika variko vebhizinesi varipo pamusika muzvizhinji zvezviratidzo zvinogona kuverengerwa seakakosha. Kana uchitaurirana nemutengesi, kambani haina kusangana nematambudziko, nekudaro, iyo franchise inova inoshanda uye zvinokwanisika kuwana mari yepamusoro.