Bhizimusi mafranchise haadhure kumabhizimusi madiki kana epakati-epakati mukuda kukuru nhasi. MaFranchise pachawo kupiwa kwekodzero dzevashandisi kushandisa zita (brand), mucherechedzo une bhizinesi mune imwe ndima yebasa, yakasimbiswa pasi pemamwe mamiriro, asingadhuri kana anodhura. Kutenga mafranchise kune zvibereko pane rako bhizinesi kana iwe uchiziva kuenderera. Mafranchise anogona kutariswa seyekurenda kwenguva refu nemazano ebhizinesi, kutanga-up, uye mamwe marongero. Nhasi, hapana chinogoneka, kana pakutanga zvaive zvakakodzera kufunga zvakazvimiririra, kubvunza uye kubhadhara ruzivo, nhasi, nekuda kweiyo IT zviitiko, zvinokurumidza uye zvinobudirira kuwana rakakodzera bhizinesi franchise, uchishandisa iyo franchises katalog, inoratidza isingadhuri mutengo . Kuwanikwa kwechishandiso uye kupatsanurwa, kusefa data rekutsvaga, kunowanikwa kurerutsa nekuvandudza iyo data yakawanikwa, pamwe nekugadzirisa maawa ekushanda, nekuda kwenguva, mari.

Usati watsvaga, iwe unofanirwa kusarudza izvo zvauri kufunga sebhizinesi rako pachako, ndeipi nhaurwa, zvii zvaunoona, kuverenga mari yekutanga, nekuti nekutenga asingadhuri mafranchise zvinokwanisika kupinza kurasikirwa. Kana, zvakadaro, iwe usati wafunga nezve chiyero chebhizinesi rako, sarudza mafranchise kubva pane yakatarwa sarudzo, chimwe chinhu chingakupindure. Kune izvi, kune chaiyo saiti, iine kupihwa kwazvino mafranchise, mamiriro, sarudzo dzekubhadhara, nesefa inodhura uye isingadhuri mhando. Mushure mekutora, iwe unobva wangove muridzi webhizinesi rako wega uye mafranchise, anomiririra zvido munharaunda yakasimbiswa. Paunenge uchitenga mafranchise, unozogamuchira michina isingadhuri kana chirongwa chebhizinesi rezvinhu, zvine njodzi shoma kubhizinesi rako. Izvo zvinokwanisika kushanda pasi pema franchise kuchengetedza pane kushambadza, pane bhizinesi kusimudzira. Mushure mezvose, sezvamunoziva, makore ekutanga ndiwo akaomesesa uye anodhura kubva pakuona kwemari.

Kana zvichidikanwa, iwe unogona kushanda ne data reiyo franchisor. Mazhinji emhando dzinodiwa dzebhizimusi mafranchise mumunda we catering, cosmetology uye salon maitirwo, kutengeserana, sevhisi, makambani einishuwarenzi, nezvimwewo, asi iwe unogona kuzviziva iwe neruzivo rwakawanda pawebhusaiti. Pamusoro pekubvunza, iwe unogona kusarudza iyo yaunoda munda webasa. Verengai imwe nguva yemari nemari isingadhuri masevhisi pamutengo wakaderera. Zvakare, inofanirwa kuchengetwa mupfungwa kuti kana uchiisa mari mubhizinesi rema franchise, unofanirwa kujekesa mubhadharo wemari. Nhasi, uyu musoro wenyaya wakanyatsobudirira, nekudaro pane zvakawanda sarudzo, kana uchitsvaga isingadhuri bhizinesi, kana zvirinani franchise, zvinopfuura zvinangwa zana nemakumi manomwe zvinoratidzwa. Panzvimbo iyi, unogona kuzivana kwete chete nesarudzo yebhizinesi, franchise, mutengo, asi zvakare zviratidzo zvezuva nezuva, vhiki nevhiki kana mwedzi, ona ratings, ziva mazano ebhizinesi, kumbira chirongwa, verenga nhau uye zvinyorwa zvezvikamu zvekutengesa nema franchise matsva, mukurumbira, mhando dzakaratidzwa dzebhizinesi, nekukurumidza kubhadhara.

Zvakare, zvichiratidza huwandu hweinvestment (isingadhuri, yepakati, uye inodhura), neguta nemusha. Chero chaunosarudza, zvakakosha kuyeuka kuti bhizinesi rinofanira kunge riri raunoda. Izvo zvakare zvakakosha kuti uzive kuti saiti inoshanda kwete chete kutsvaga mabhizinesi emafranchise asiwo kuendesa zano rako, uchiwedzera ako mafranchise kukatalog uchishandisa iwo akapihwa mazwi ekubatana. Izvo zvakakosha kuti urangarire kuti iwo akawanda mapoinzi ebhizinesi rako munyika yako nekune dzimwe nyika, iyo inowedzera kudiwa, mari, chinzvimbo. Izvo zvakakosha kuti unzwisise nezve kupa franchise mune imwe mhando yebhizinesi isingadhuri chikamu. Iyo inokurumidza kubhadhara, iyo inodhura iyo mutengo. Chinhu chikuru ndechekusarudza iyo chaiyo dhairekitori kushambadzira mafranchise 'chikuva neSEO traffic.

Kana uchiwedzera bhizinesi rako, yedu portal inozove isingachinjiki mubatsiri kwemakore mazhinji, pagore kukwezva vamwe vangangoita vadyidzani (franchisees) kune rako bhizinesi. Iyo franchiser inobatsira iyo franchisee mukurovedza, kutsvaga vatengi, uye kukuudza iwe nezve zvakakosha zvinhu zvebhizinesi rako.

Kuti ugamuchire rumwe ruzivo, unofanirwa kutumira chikumbiro ne-e-mail kana kufona nhamba kuti ubate nyanzvi. Yedu portal inounzwa kwete chete kune vanotanga asiwo vane ruzivo vatambi vemaketi vanoda uye vasingade yekuwedzera kushambadzira. Nyanzvi dzedu dzinobatsira nerutsigiro rwebasa uye kuraira kutenderera nguva, kubatsira nezvikumbiro uye kugashira kugadzirisa vangango tarisira vatengi. Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.

Chingwa franchise chirongwa chinogona kubatsira, icho, zvisinei, chingave nenjodzi dzinoityisidzira panguva yekumisikidza. Idzi ndidzo, kutanga, njodzi dzinounzwa nevanokwikwidza. Hapana munhu anoda kusiya chikamu chemusika-wenguva refu, saka kana uchiita franchise, iwe unofanirwa kuve wakajeka nezve nzira yemugwagwa. Uye zvakare, kana uchitaurirana nefranchise, iwe unofanirwa kuwana zvishoma kupfuura vako vakwikwidzi. Mushure mezvose, unotora chisungo chekubhadhara imwe nhamba yezvipo. Kutanga, iwe unobhadhara pakarepo mari yemubhadharo, inova mari inooneka, inoverengerwa se peresenti yemari yako yekutanga.

Uyezve, nekushandisa chingwa chechikwereti, iwe uchabhadhara pamwedzi chikamu chemari yawakagamuchira.

Kana iwe uri mubhizimusi rechingwa, ipapo uchafanirwa kubhadhara kusvika ku6% yemari yakagamuchirwa yemari yekudyara semupiro unonzi mhindu. Kunze kwemitero, kune zvakare mupiro kune epasirese kushambadzira zviitiko. Mari iyi inogamuchirika zvisingaite neiyo franchisor uye iri kuvhura mishambadziro yekushambadzira. Chingwa chinofanira kupihwa chakakodzera kutariswa, kunyanya ihwo hunhu. Naizvozvo, kana uchitaurirana nefranchise, unofanirwa kuona kuti ese mabikirwo uye mirau yeiyo boule iri mumaoko ako. Iyi ndiyo chete nzira yaunogona kuwana yekukwikwidza muganhu munguva refu.

Shanda nechingwa franchise uye uwane iwo ese mabhonasi kubva mukudyidzana neakakurumbira mhando. Iwe unogona kunakidzwa nekuyerera kwemari kubva kune vatengi, asi iwe uchiri kufanira kugovana iyo mari. Mushure mezvose, iwe wakakwanisa kuzvisimudzira iwe chete nekuti iwe unofambidzana neiyo franchisor.

Kana uchishanda nechingwa franchise, zvakakoshawo kuyeuka kuti pane yekutanga danho iwe unofanirwa kuita akasiyana analytics. Izvi zvinosanganisira kuongorora kweswot uye kudzidza kwevanokwikwidza, simba ravo, uye kushaya simba. Uine huwandu hweruzivo, iwe unozogona kunyatsonzwisisa maitiro ekuita kuti uwane mibairo inoshamisa. Chingwa franchise kuitisa chirongwa chebhizinesi chinofanirwa kusimbisiswa uchitevedzera nemitemo yemuno. Mushure mezvose, iwe unongova mumiriri wechiratidzo uye hauna kodzero yekutyora tsika dzepamutemo. Uye zvakare, kana uchitengesa franchise yechingwa, zvakakoshawo kuyeuka mutoro kune franchisor.

Ari kufarira iwe kuchengetedza huwandu hwevatengi kuvimbika. Iwe unongova mugove wedunhu uyo akambowana kodzero yekushandisa chiratidzo.

Kushanda nechingwa franchise kunofanirwa kuve kwemhando yepamusoro. Izvo zvinodikanwa kutevedzera mutengo uye kuronga zvivakwa nenzira yakatarwa nemutengesi. Uye zvakare, iwe unofanirwa zvakare kuyeuka kuti iwe unogona kuongororwa chero nguva. Izvo zvinonzi zvakavanzika kutenga inzira yekutarisa kuitiswa kweiyo yakapihwa standard. Mumwe munhu anokosha achauya kwauri achifungidzira kuti mutengi anozotenga zvinhu kana kuyedza sevhisi yako. Munhu uyu anozogadzira yake yega pfungwa uye achizopa franchisor neruzivo rwechizvino-zvino.

Achaita zvimwe sarudzo.

Iyo franchisor inoda kukosheswa uye kupihwa neinodiwa yekuzivisa nenguva. Zvakare, kana uchitaurirana nevatengi kana uchitengesa chingwa chechikwereti, zvakakosha kuyeuka kuti mumwe nemumwe wavo anogona kuve anogona kuvanzika mutengi. Nekudaro, iwe unofanirwa kushandira iyo padanho repamusoro rehunhu. Mutengi wega wega anotendeukira kwauri mutengi wako, haangogone kuve munhu anoongorora mhando yemasevhisi. Anogona kunge ari mutengiwo zvake anozokoshesa sevhisi uye achauya zvakare. Vamwe vanoshandisa chingwa chako franchise nguva dzose uye vanova vatengi venguva dzose.

Izvo zvakakosha kuti utore izvi kuti uve nechokwadi chekugara uye inoshanda kudiwa. Izvi zvinobatsira mapato ese ari maviri, iye mutengesi nemutengesi.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.