Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Kutengeswa kwemahara-emahara mafranchise kunoitwa munzira dzakasiyana siyana dzekutengesa Hardware uye akasiyana mazano matsva mukubatana nekambani yeUSU Software. Zvekutengesa, chero mafranchise ane mvumo anoratidzwa nedirection, ine chizere chizere chemutengi uyo anoda kutanga pasi peanozivikanwa uye anozivikanwa-anozivikanwa mazita ezita. Kutengesa mafranchise nemari yemitero kunofanirwa kuitwa nehungwaru, sezvo gwara rakasarudzwa, kunyangwe iro gwaro rakagadzirira, richine njodzi nenjodzi dzinoverengeka. Musika uyu unenge wakazadzwa nemapurojekiti enzira dzakasiyana, idzo dzine vateereri vazhinji, uye nekudaro panogara paine mukana wekutora nzvimbo yako muzuva, uchivandudza rako bhizinesi neUSU Software. Sezvo kambani yedu iine makore mazhinji echiitiko kumashure kwedu mumunda wemasevhisi anopiwa mumhando yezvirongwa uye zvakare iine rondedzero yemapurojekiti akagadziridzwa ane akawanda akasiyana maseru ekuvandudza. Izvo zvakakosha kuti uzive kutengeswa kwemahara-emahara mafranchise kunobatsira kuwana rakanyatsofungidzirwa-kunze zano iro rinokura mune yakafara fomati ine nzira kwayo yebhizinesi.

Iyo yakanakisa nzira yekutengesa kune franchise ine mvumo ndeyekuzivikanwa kune anogadzira uyo akakwanisa kuzvisimbisa pachayo mumusika wekutengesa semunhu akavimbika uye anokwanisa muridzi wemazano. Mushure mekutenga dhizaini, unofanira kutanga wazviwana uri pachinzvimbo chesangano rakanyoreswa zviri pamutemo, nemhedziso yezvibvumirano uye tarisiro yemhando yepamusoro uye inoshanda mushandirapamwe. Kana iwe uine mahara-emahara mafranchise anotengeswa, iwe unobvisa iyo inorwadza mifungo yebasa rako rakasarudzwa uye kuoma kwazvakaita kudzoreredza kudzoka netsoka dzayo. Paunoitisa emahara-emahara mafranchise anotengeswa nekambani yeUSU Software, iwe une kiyi yekubudirira kwenguva refu uye budiriro, sezvo kutanga mazano kwakasiyana kwazvo saka inoda kutariswa zvakajeka. Yakakodzera uye yakayedzwa-nguva kambani USU-Soft inopa zvirongwa, pamwe nekutengesa kwakasiyana kwakabudirira kwezvakagadzirwa zvigadzirwa, zvinhu zvakasiyana, uye masevhisi. Tengesa franchise ine mvumo yakagadzirira uye inofungidzirwa zvakanaka nzira yevagadziri, ine chaiyo inoratidzira nhanho nhanho, ine fambiro mberi yekubudirira uye purofiti. Izvo zvakakosha kuti uzive nekukurumidza kana iwe uchinge wawana pfungwa yeiyo biz, iwe unoda mari, nekuti iyo inonyanya kufarirwa iyo mhando, iyo inodhura zvakanyanya kutenga kweiyo kunyorwa ichave iri.

Kuti uwane mhedzisiro yaunoda kusvika padanho rakakura, unofanira kutanga kutaurirana nevamiriri veUSU Software pamwe chete, vanokuzivisa nezvekuwanikwa kwemapurojekiti uye nemitengo yavo. Nhanho inotevera mukuzadzisa zvinangwa zvako padyo nekubatana, muchimiro icho iwe chaunowana iko kunodiwa kudzidziswa mukushambadzira uye kushambadzira biz yakatarwa. Uye zvakare, zvinokwanisika kugadzirisa zvakanyanya mwero wekutengesa kwakawanda, unoshandiswa zvakanyanya kuwana huwandu hwakakwira. Nekudaro, mune ino chikamu, vedu vashandi vanobatsira kuwana budiriro, kuenda newe nzira yese yekumhanyisa bhizinesi rako. Kutengeswa kwemahofisi emahofisi emahofisi kunofanirwa kuwana uye kushandiswa kuwedzera biz, kuzadzisa yunifomu nhanho yekutengesa, pamwe nesangano kusvika padanho rakakura. Kana iwe uchida rumwe ruzivo nezve iyo kambani, enda kune yakasarudzika saiti, iyo iine ruzivo mune hombe runyorwa rwakabatana nemugadziri. Kuwedzera pakupa macontact, kero, nhamba dzenhare, iwe une mukana wekukurukura matambudziko ese naana mazvikokota.

Kutengeswa kwemahara-emahara mafranchise izvozvi zvave nyore kuitiswa, nekumisikidzwa kweyakagadzirirwa-biz isingade kusimudzwa kubva pakutanga kuti uwane mhedzisiro yaunoda mukati menguva yakati. Kusvika padanho iri, kutengesa mahara-emahara mafranchise zvinoreva kuisa bhizinesi remangwana kumugadziri akatokwanisa kuzvisimbisa parutivi rwakanaka rwemusika wekutengesa. Rangarira kana iwe ukatenga dhairekitori, pane zvinogara zvine njodzi, saka usanyatso kuvimba nechakadii rudzi urwu rwebhizimusi runoda kubatana kunowedzera simba, chinhu chakakosha kwazvo kutevedzera nhanho dzakatarwa dzinoratidzwa nenyanzvi. Kuti uwane mhedzisiro yemaitiro, shandisa zvakakodzera kudzora levers munguva, izvo zvinoratidzwa uye zvakanyorwa muprojekti nenyanzvi dzedu, kuti ubudirire zvine zvibereko. Iwe uchabudirira kuwana mugadziri mumunhu weUSU Software, iine shanduko kune yakasarudzika saiti kwaunogona kuzviziva iwe nerunyorwa rwevaridzi vanobatanidzwa zvakananga mukugadzirwa kwemapurojekiti. Kana iwe uine chero mibvunzo nezvekutengeswa kwemafranchise ane mvumo, iwe unofanirwa kutsvaga rubatsiro rwevanyanzvi vedu, vanonyatsonzwisisa mamiriro acho munguva ipfupi inogoneka. Izvo zvinofanirwa kucherechedzwa kuti kuumbwa kwekambani kunenge kwakazara kunoenderana nekwaniso iripo yevashandi, uko nyanzvi zhinji dzine makore mazhinji ekutengesa ruzivo dzakadzidziswa.

Vashandi vedu zvishoma nezvishoma vanowedzera ruzivo rwavo rwekushambadzira uye kushambadza maficha, kugadzirira timu yako nerunyorwa rwehukuru-hukuru hwekutengesa ruzivo. Mazhinji nuances anopfuudzwa kuvashandi vako akagadzirwa pamusoro pemakore, achipfuudza cheki pane akasiyana chaiwo maenzaniso. Mukubatana uku, tinogona kutaura kuti iwe wakavimbisa kubudirira kana ukanyatso teerera mirairo yese yevamwe vedu. Zvishoma nezvishoma, tora bhizinesi raunoda, iro rinokwanisa kukura kwakakura uye kuwedzera padanho repundutso. Kuti uwane budiriro yakasarudzika yemafranchise, zvakakodzera kutaura nevatungamiriri uye kutanga mubatanidzwa. Kana iwe uchida kushandisa zviwanikwa zvakawanda sezvinobvira kana uchiunza chigadzirwa chako kumusika, bata USU Software pamwe nesarudzo yeinobatsira uye inovimbisa yemahara-yemahara franchise 'kutengeswa.

Iyo franchise yenzvimbo yevana ibhizimusi rinogona kubatsira, mukumisikidza uko kunofanirwa kutevedzera zvakadzama zvimiro zvehunhu izvo zvinopihwa kana uchiita bhizinesi mukubatana pamwe neiyo franchisor. Kusimudzira iyo franchise zvakanaka uye zvakanaka, nokudaro ichipa mukana wekukwezva zvinobudirira kudiwa. Masangano evana anogara achinakidzwa nhanho yepamusoro yekufarirwa munenge chero nyika neguta. Ndicho chikonzero nei zvichibatsira kuita franchise kana uchisimudzira mhando iyi yebhizinesi. Iwe unozogona kushanda nevatengi uye nekugamuchira mubhadharo kubva kwavari pakadhi kana nemari kana iwe ukashandisa yakakodzera software kana uchishandisa franchise. Nzvimbo yevana haifanire kungoita mapepa akawanda, nekudaro, ichashanda nemazvo.

Uye zvakare, isu hatifanire kukanganwa kuti iwe uchafanirwa kubhadhara zvakanyanya kutarisisa kune dzakasiyana ruzivo. Nekudaro, kana iwe uchimhanyisa nzvimbo yekuchengeta vana uye wotenderera iyi mhando yefranchise, iwe unofanirwa kuyeuka kuti iwe unofanirwa kuyedza tarisiro yevateereri pasi.

Iyo inoshanda franchise yenzvimbo yevana inogona kupfumisa muzvinabhizimusi kana akaita zvese nenzira kwayo uye zvinoenderana nemirau. Paunenge uchitaurirana nefranchise, iwe unofanirwa zvakare kuyeuka kuti kune bundu-remari muripo. Iyi ndiyo huwandu hwemari yaunobhadhara nekukasira iwe uchangotanga kushanda neiyo franchisor. Pamwe chete naye, iwe unofungidzira mutengo weiyo franchise yenzvimbo yevana uye, zvichibva pamhedzisiro yekuongorora, kubvisa kubva pa9 kusvika ku11% mukumufarira. Iyi mari irwo rudzi rwekubhadhara pasi paroja kana chimwe chinhu chakafanana. Uye zvakare, kana iwe uchimhanyisa nzvimbo yekuchengeta vana franchise, iwe unenge uchipawo imwe yakati mari kune varidzi vefranchise pamwedzi wega wega.

Aya maitiro akajairika anoshanda kana uchitaurirana nemhando ipi neipi yebhizinesi.

Iyo inoshanda inoshanda franchise yenzvimbo yevana inopa nguva dzose uye inobhadhara-zvakanaka kudiwa kunoshanda, vanhu vachabhadhara vachizvidira mari kune muzvinabhizimusi uyo achanyatso kuburitsa franchise yekunze. Mushure mezvose, vanhu vanovimba akasiyana mabhizinesi mapurojekiti akabudirira kuitika mune dzimwe nyika. Iyo franchise yekuchengeta vana haisi iyo yega. Uyezve, vana ndivo vanonyanya kukosha kuvanhu vazhinji. Izvi zvinogona kushandiswa mukusimudzira franchise yenzvimbo yevana. Dzimwe nzira dzekushambadzira dzinogona kushandiswa kuita kuti vabereki vatonyanya kuda kuisa vana vavo mumaoko ako.

Shandisa iyo franchise yenzvimbo yekuchengeta vana, uchisimbisa chokwadi chekuti iwe uri mumiriri weiyo yakabudirira brand yekunze. Uye zvakare, iwe unofanirwa kuisa mumitengo iyo muzana yemari iyo iwe yauchapa kune franchisor pamwedzi wega wega. Iyi mari inogona kusvika kusvika ku9%, zvisinei, iyo pesenti inosiyana.

Iyo franchise yenzvimbo yekuchengeta vana inogona kusanganisira kugona kubhadharisa kunodaidzwa kunzi mvumo. Uye zvakare, kune zvakare mukana weyewe wekushambadzira mipiro, iyo inobvumidza wako brand brand kuti anyatso kuita kushambadzira zviitiko munzvimbo yepasirese. Ehezve, kana iwe uri kushanda nefranchise yenzvimbo yemwana, saka unogona kupa zvimwe zvidzikiso kana kudzimiswa kwekubhadhara. Nekudaro, iwe unotora zvimwe zvisungo zvinobvumidza iyo franchisor kuti igamuchire yako bhenefiti neimwe nzira. Izvi zvinogona kuve kuzvipira kune kwako chikamu kutenga iyo inotengeswa iyo iyo franchise inotengesa. Iyi tsika yakajairika, uye zvese zvese zvinojekeswa panguva yekutaurirana.

Iyo franchise yeiyo nzvimbo yevana inokupa iwe ine yakakosha kwazvo kuyerera kwemari kana iwe pachako uchijekesa kune vemo vagari kuti wavhura bhizinesi nyowani purojekiti uye kana iwe uchikwanisa kufarira vangangove vatengi.