Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Nekuvapo kwemamiriro echikwereti muchibvumirano, inishuwarenzi yezvivakwa inova nzira yakajairika yeinishuwarenzi uye huwandu hwezvibvumirano zvakadaro huri kukura zvisingaite. Kukwezva kweinishuwarenzi yezvivakwa nefranchise kuri pachena uye kunobatsira mapato ese ari muchibvumirano. Iko mukana wekusavhara chikamu chekukuvara kwakakonzerwa, nemari yemari, iyo isina kudzorerwa kumubatsiri uye isingabhadharwe neinishuwarenzi, mune chiitiko cheinishuwarenzi - iyo inonzi franchise, kana ichisimbisa inofambiswa uye isingazungunuke pfuma. , ine maitiro ayo akanaka. Kune vane inishuwarenzi, kuvepo muchibvumirano chezvakatemerwa, zvakatemwa zvakabviswa, muhuwandu hwakatarwa kana chiyero chakaringana cheuwandu hweinishuwarenzi kana nepesenti yekutorerwa, inobvumira kuchengetedza mari kana uchinge waburitsa mutemo. Iye anowana anowana mukana wekuti asakurumidze kumisikidza hukama hwechibvumirano pane inishuwarenzi, kuchengetedza kuvimbika kwemubhadharo weinishuwarenzi, uye kuigamuchira kana kukanganisika kukuru kuchikonzerwa nemitengo yezvinhu.

Nokurasikirwa kusingakoshi, nemari shoma, akagadzirira kuzvimiririra, achizvidira kuvhara kurasikirwa kwake, pasina kuda muripo wemari kubva kukambani. Kufungisisa muchibvumirano cheactuarial, iyo chikamu cheiyo franchise, inopa mukana wekuve mutema kune ese mapato kune hukama hwechibvumirano. Muhupo hwezvinhu zvisina basa uye kurasikirwa nemari, muchimiro chekukuvara kudiki, kukwenya, kutsemuka, kurasikirwa nemvura kubva kumidziyo yekudziya, kana budiriro yesystem yetsvina, zviri nyore kune inishuwarenzi kubvisa matambudziko madiki iye, kugadzirisa kudiki yeiyo chivakwa, pane kutora chikamu uye kuita 'mapepa', uchizadza iwo 'murwi' zvinyorwa kana uchinyoresa muripo wemari. Kunze kwezvo, mashandiro emapepa pachawo anogona kuverengerana zvisina kunangana mari, zvakanyanya kupfuura huwandu hwekukuvara kwakaitika, pamwe nenguva, simba, uye 'tsinga' zvisina kukodzera. Kuti uratidze kushanda kweiyo kodzero yeinishuwarenzi nemubati wemitemo, huwandu hweiyo inosimbiswa hunofanira kudarika huwandu hwehuwandu hwekukwanisa kutorerwa uye kugutsa mapato ese kune vanobvumirana. Nemhando, kuwedzera kune yakatemwa inodonhedzwa, chivakwa actuarial, dzimwe sarudzo dzinoiswa - zvisingaite, zvenguva pfupi, zvine simba, hwaro hwayo ndiwo mazwi ekubhadhara. Kana muchibvumirano cheinishuwarenzi yezvivakwa nechisungo chine mamiriro, chikamu chekukuvara uye chakanyanya huwandu chiratidzo, icho chakatemerwa muchibvumirano, ndicho chakanyanya kukosha.

Kana zvichiratidzwa muchibvumirano cheinishuwarenzi - isina bvisiro inobvisirwa, zvinoreva mamiriro ezvinhu akagadzirwa kana huwandu hwezvinhu zvakakanganisika husiri pasi pemubhadharo neinishuwarenzi uye ichibviswa mukuverenga kana kurasikirwa kwacho kusingapfuure huwandu hweanobvisirwa, saka usadzoserwa kumubati wemitemo. Kufungisisa muchibvumirano cheinishuwarenzi yezvivakwa - chenguva pfupi chinosimbiswa, zvinoreva mamiriro ezvinhu anogona kurasikirwa nezvinhu zvemuridzi wemitemo zvinoshanda mune imwe nguva pamazuva eiyo nguva yakatemwa yeinobviswa. Kana nechinguva chinobviswa, zuva rakatarwa yechiitiko cheinishuwarenzi rapera, ipapo muripo weinishuwarenzi haushandi uye haubhadharwe. Huwandu hwesimba rinobvisirwa inishuwarenzi yeimba chivakwa zvinoenderana nemimwe mamiriro uye inogona kusiyana. Huwandu hwekukuvara husiri pasi pemubhadharo hunosiyana uye hunozviratidza mumakambani einishuwarenzi akasiyana munzira dzakasiyana, semuenzaniso, muchiitiko chekutanga cheinishuwarenzi, zana muzana rinobhadharwa, ipapo huwandu hwekubhadhara hwaderedzwa ne20% kana kupfuura. Kubatsirwa kweinishuwarenzi yepfuma nefranchise kune kukodzera uye kusingabvumirwe, yakagadzirirwa kuchengetedza kuchengetedzwa kwenzvimbo yezvivakwa zvevanhu nemasangano epamutemo, kune imwe muripo. Iko kushandiswa kweinishuwarenzi franchise mashandiro kunopa mukana wekudzikisa mutengo weinishuwarenzi uye chengetedza iye anowana wekudzorera zvinhu kurasikirwa kurasikirwa nemari.

Iyo franchise yekambani yeinishuwarenzi chirongwa chakakodzera, mukumisikidza icho, iwe unofanirwa kuyeuka nezve njodzi dzaunoratidzwa. Iyo inishuwarenzi franchise bhizinesi inogona kuve ine njodzi zvakanyanya nekuda kwekuti urikubata nemari uye zvinoitika. Unofanirwa kunge uine imwe sosi yemari zviwanikwa mune chiitiko cheinishuwarenzi. Nekufambidzana neiyo franchise, iwe unogona kusimuka-kune-zuva ruzivo uye rakagadzirirwa-rakagadzirwa bhizinesi chirongwa. Uye zvakare, tekinoroji yepamusoro-soro uye yakasarudzika zivo haifanire kutarisirwa pasi, asi kuti ishandiswe kuzadzisa mhedzisiro. Shandisa franchise zvine hunyanzvi, uunze yako inishuwarenzi kambani kune yakakwana zvachose nhanho yehunyanzvi.

Uchave nemukana wese wekuwana mhedzisiro inoshamisa mumakwikwi nekuti zvichakwanisika kushandisa anozivikanwa trademark, epamusoro-kirasi matekinoroji, uye kugona kuvaka nekuita nemazvo kuita bhizinesi chirongwa. Yako inishuwarenzi kambani inozogona kupinda inotungamira niches kana ikatengeswa zvichitevera mirau kubva kune vamiriri vefranchise.

Haufanire kupa mukana kune vadzivisi vako kuitira kuti vakubate. Pane kupokana, ita shuwa kuti iwe unogona kugara uchive nhanho imwe kumberi kana uchishanda nefranchise. Mushure mezvose, uyu mukana wakasarudzika wekupinda mumusika uine mukana watovepo, nekuda kwekuti iwe unozogona kusimba uye kwenguva yakareba mumamiriro ekushanda anotora niches inotungamira. Kambani yeinishuwarenzi inobviswa zvakare inobvumidza iwe kufumisa iye mutengesi. Mushure mezvose, iwe uchafanirwa kubhadhara bundu-remari mupiro watove padanho rekutanga. Iyi imari chaiyo inobatika, inoverengerwa se peresenti yemari yako, iyo inopihwa nhanho yekutanga yechiitiko.

Yakarongeka uye ine hunyanzvi yakagadzirirwa bhizinesi chirongwa chefranchise yemakambani einishuwarenzi ichakubvumidza iwe kuti ugone kubata nyore nyore nechero basa, kunyangwe zvikaita sezvakaoma sei kare.

Pamusoro pechipo chebundu-remari, zvinobviswa pamwedzi zvinopihwawo padanho rekutanga. Uku ndiko humambo, pamwe nemubhadharo, uyo unonzi kushambadza. Iyo inoshanda-inishuwarenzi franchise inokupa iwe mikana iwe yaunoda kuti ukunde makwikwi aine anoparadza mamaki kune vako vadzivisi. Ita zvishoma kune ako makasitoma pane ako akananga makwikwi. Izvi zvinokupa iwe mukana wekuti utsungirire nyore nyore nemabasa e chero kuomarara, uye zvakare ichave neshuwa yepamusoro nhanho yekuvimbika kwechiratidzo. Kushambadzira mishandirapamwe paunopinda mumusika kunogona kuitwawo zvinoenderana nemirau nemirau yakapihwa nemumiriri wechiratidzo.

Iyo yakagadzirirwa-bhizinesi chirongwa inokutendera iwe kuitisa franchise yekambani yeinishuwarenzi ine yakanakisa mhedzisiro. Iwe unozogona kudzikisa kurasikirwa uye nekudaro unozvivimbisa iwe wega mukana wekuve unokwikwidza bhizinesi bhizinesi. Shanda pamwe nekukwenenzvera kwemaitiro ebhizinesi, uchiaita nemazvo uye pasina kukanganisa. Zvakare, otomatiki haifanire kurerutswa; pane zvinopesana, inofanirwa kuiswa neunyanzvi hwekuita.

Kune inishuwarenzi kambani franchise, zvingave zvakanaka kushandisa CRM system. Ichapa kugona kugadzirisa zvinokumbira zvikumbiro pamwe neepamusoro nhanho yekuita. Usaite zvikanganiso uye ushande zvinoenderana nemirau, uchive anonyanya kukwikwidza uye akasimba mutambi mumusika. Ehe, iwe uchafanirwa kutevedzera kune yekupfeka kodhi yevashandi kana uchiita franchise nekambani yeinishuwarenzi. Zvichida iwe unozopihwa yunifomu yakagadzirwa, kana kuti uchafanirwa kuzvisona iwe pachako uchishandisa iwo maratidziro aunogona. Uye zvakare, iyo kodhi dhizaini inofanirwa kutevedzwa kuzadzisa izere yekubatanidza metric.

Iyo yakagadzirirwa-bhizinesi chirongwa ichapa ese magiya ekugona kugona kuitisa. Iyo franchise yekambani yekuvaka ichaitwa nebhuku rebhizinesi. Iri igwaro remusoro wenyaya raunopihwa kwauri kuti ugone kutarisa iro rekutanga chero nguva.

Auto inishuwarenzi franchise - ubiquitous izwi mune yekuzvidira inishuwarenzi yakakosha kana uchisimbisa mota. Auto inishuwarenzi franchise ndiko 'kurasikirwa kusingabhadharwe'. Pakushanda neinishuwarenzi yemotokari, mhando dzakajairika uye mhando dzinowanzoshandiswa dzefranchise zvine mamiriro, zvisina mvumo uye zvine simba. Inishuwarenzi yemotokari inodonhedzwa inopa zvimiro zvakafanobvumiranwa zvechibvumirano chakaitwa pakati peinishuwarenzi nemuridzi wemitemo pachikamu chekukuvara kwezvinhu izvo zvisingakwanise kugutsikana uye kusabhadharwa kwemari yemubhadharo. Iyo inobviswa inoratidzirwa mumubhadharo wakatarwa kana chikamu chakaringana chemari yeinishuwarenzi kana kukuvara kwakakonzerwa. Iine isina mvumo inobvisirwa - iyo huwandu hweinishuwarenzi kubhadhara kunoverengerwa semusiyano pakati pehuwandu hwekurasikirwa uye chiyero chese chakabviswa.

Dynamic inobvumidza kushandura chikamu chemubhadharo wekurasikirwa nezvinhu kune uyo anowana, chinoshandura mwero usina kuiswa mumutengo wemubhadharo. Maitiro akasimba ekusimbisa ekupa zvipo makambani akasiyana uye anogona kusiyana zvichienderana nehuwandu hwezviitiko, zvichibva muzana remazana muzana mupiro muchiitiko chekutanga cheinishuwarenzi uye pazasi pemakumi maviri muzana muzviitiko zvinotevera zvekukurumidzira. Chinangwa chikuru uye musimboti wekushandiswa kwe auto otomatiki kudzikisa huwandu hwezvakataurwa nevamiriri vemitemo yekukanganisa kudiki uye zvidiki, zvidiki zvemari kubhadhara. Kune yega yega maitiro ekunyoresa mutemo weinishuwarenzi chiitiko muchidimbu, kugadzira kubvunza, auto kugadzira magwaro, kuita marudzi ese ehunyanzvi auto maitirwo uye ongororo, auto mari kubhadhara kunoitwa, iyo huwandu, iyo yakazara kukosha kwayo kunowanzo pfuura huwandu hwe kurasikirwa kwakaitika uye kunotungamira kune hombe hombe ye 'kutambisa' nguva. Kune inishuwarenzi, iyo franchise inopa rubatsiro uye inobatsira kudzivirira zvisina musoro mari, uye iyo inishuwarenzi - inopa mukana wekuchengetedza mari uye nekudzora zvakanyanya kubatanidzwa kwevashandi kugadzirisa chiitiko chakakosheswa. Iyo huwandu hweiyo inosimbiswa inobata mutengo weinishuwarenzi yemotokari, iyo yakaderera kukosha kwayo, iyo yakakwira mutengo weinishuwarenzi, uye zvinopesana. Auto inishuwarenzi ine hunosimbiswa ndeyekusarudzika pakati pevatyairi vakatsiga vanogara vachitevedza gwara rakaringana rekutyaira, vanoteedzera mitemo yemumigwagwa, uye vanoteerera mumigwagwa.

Pano chirevo chekutyaira-chisina-mota otyaira uye kuwana mabhenefiti ezvinhu zvinosanganisirwa. Tsaona shoma uye zviitiko zveinishuwarenzi, mashoma mafoni kune iyo kambani yeinishuwarenzi, uyezve, nekudaro, yakawanda muzana pundutso uye zvakajairwa nevatengi mabhenefiti, pamwe neinotevera inishuwarenzi yekufambisa yeinishuwarenzi. Kune inishuwarenzi femu, yekuzvidira auto inishuwarenzi ine hombe mutengi hwaro hwevatyairi vane ruzivo ibhizinesi rinogonesa rinobatsira.

A New Zealand franchise inobatsira chero wevanamuzvinabhizimusi pamwe neanozivikanwa brand. Izvo zvinobatsira kutenga franchise yekuwedzera bhizinesi rako, kupinda mudunhu danho, uchipa masevhisi uye zvinhu. Kuti usarudze chinopa chinopa kubva kumakambani anozivikanwa, zvinokwanisika kuongorora musika mutsva kana uchishanyira chitoro chakatengwa, uko kupihwa kubva kumakambani akasiyana siyana, munzvimbo dzakasiyana dzezviitiko, pamitengo yemitengo yakasiyana uye mamiriro anopiwa. Nyanzvi dzekatalog dzinokubatsira iwe mukusarudza franchise yeiyo nyowani nyowani, kuitisa ongororo, uye kuongorora. Iko hakuna kudiwa kwekufamba kuenda kuNew Zealand, uchipihwa kupihwa kodzero yekuvhura bhizinesi rekirinesi. Zvakare, iyo franchiser inobatsira mukutungamira, kutonga, kuongorora, kusarudzwa kwevashandi vatsva uye nekudzidziswa kwavo, nerwendo rwekuvhura kwezvitoro zvitsva uye salons.

Pamusoro pezvo, pakuverenga mutengo wefranchise yeNew Zealand, zvakakodzera kuti utarise mari dzekuwedzera dzemidziyo, nzvimbo, uye kubhadhara mari yemubhadharo, iyo inobhadharwa panguva yekusaina chibvumirano uye pamberi pekutamisa kodzero uye mimwe mikana, hwaro hwevatengi, uye zvakavanzika. Kuti uone zvitsva zvazvino unozvipa iwe, zvinokwanisika kuisa chikumbiro, semuenzaniso, New Zealand, uye iwe uchaona mutengo, mamiriro, uye imwe data yeiyi franchise. Kune ese mibvunzo mitsva, iwe unofanirwa kubata edu catalog nyanzvi nekutevera iyi link iripazasi. Zvakare, iwe unogona kuzviziva iwe nemamiriro, ratings, uye kuongororwa kwevatengi vedu. Isu tinotenda nekuda kwekufarira kwako uye mutsva kukumbira kune iyo franchise catalog, tinotarisira kubatana kunobatsira.