Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iwo asingadhuri emabhizimusi mafranchise ane ese nuances uye ruzivo izvo zvinoumba pasuru yezvigadzirwa zvitsva zvinogona kuwanikwa mukambani yeUSU. Nekutenga yakachipa pashoma franchise, iwe unozokwanisa kuendesa yakawanda mari zviwanikwa kusimudzira bhizinesi rinozo shingairira kusimudzira zuva nezuva, neese ruzivo. Chero iyo yakachipa isingadhuri franchise yaunotenga ichashingairira kuumba bhizinesi rako richitevera rakakurumbira fomu rechiratidzo. Iwe unozogona kutenga yakachipa isingadhuri franchise neimwe mari yekudyara iyo inogadzikana pane zvidiki zvidiki pasina kuda kuti iwe utange rako bhizinesi kubva pakutanga. Izvo zvinofanirwa kucherechedzwa kuti kuti uwane yakachipa isingadhuri franchise mune yakagadzirirwa-yakagadzirirwa fomati, zvinofanirwa kutanga wabvumirana nezvehurongwa hwekushandira pamwe nekambani yedu USU, iyo inobata hurukuro inodiwa pakati pemapato anofarira. Iwe unogona kuona kuti zvakadii kutenga iyo yakachipa kwazvo franchise nekutaurirana nekambani yedu yekutengesa, kusarudza sarudzo yaunoda, uye kukurukura ruzivo.

Kana iwe uchida rumwe ruzivo, iwe unogona kuwana kubva kune yedu e-saiti kune nyanzvi. Uye zvakare, pane odhita mune yeruzivo runyorwa nemakero edu, nhamba dzenhare, uye akasiyana manhamba ekutaurirana. Mari yemapurojekiti inoenderana nekuzivikanwa kwechiratidzo, iyo nguva yekugara mumusika wekutengesa. Huwandu hwevatengi kambani yaungasangane nayo zvinoenderana nezvinhu zvakawanda, zvinosanganisira kufarirwa kwechiratidzo, mafambiro ebhizinesi, uye nemutemo wakakodzera wemitengo. Isu tinofanirwa kubhadhara ruremekedzo kumatekisheni anodhura zviwanikwa zvemari sezvo mugadziri akaita basa rakakura nekuronga kwakazara kwese kwese ruzivo uye nuances. Mafranchise asingadhuri zvakanyanya anoda nguva shoma uye simba rekusimudzira mabhizimusi aine hushoma hwengozi dzakasiyana uye kurasikirwa. Zvinodhura zvakadii kutenga zano rakagadzirwa-mubvunzo mubvunzo unowanzo shoropodzwa, nekuti iye chete mugadziri ndiye anogona kuona kuti ndeupi mutengo wekuisa.

Pfungwa isingadhuri iyo inokubatsira kuvhura mahotoni matsva ebhizinesi rako munguva pfupi. Iko kushandiswa kwemafomati emazuva ano ekufamba kwebasa kunokutendera iwe kuti ugadzire akakwirira uye anoshanda magwaro pamitemo yese yepfungwa yemutero pamwe nekubatana. Yakawanda zvakadii pfungwa yakachipa yehurongwa hwechirongwa inodhura, iwe uchaona nehurukuro yebhizinesi neyedu nyanzvi, zvichiratidza mutengo webhizinesi. Mari yeiyo isingadhuri mari yekutengesa inosanganisira rondedzero izere yemitengo yekugadzira nekuvandudza zano rakapedzwa kune rako bhizinesi, uine imwezve yekusimbisa purofiti yekufungisisa neyeanotumira chirongwa. Mari yekusimudzira kwekupedzisira, ine runyorwa rwechimwe shanduko mune zvimwe zvinhu zvinopfuura zvinodzorwa nemugadziri, inogona kuchinja nekuda kwemitengo yakakwira yezvinhu, zvinhu, uye mbishi zvinhu. Mushure mekuverenga mutengo wepurojekiti yega yega yebasa pakati pemakambani akasiyana, unogona kuenzanisa nekunzwa mutsauko. Mutengo wepurojekiti unogona kunge uri mukati memitengo yakakwenenzverwa sezvo mugadziri achikoshesa basa rake, iyo mhando yakawanikwa, kusanganisira ese epakati mutengo wekugadzira icho chigadzirwa.

Mhedziso inofanirwa kuitwa nemutengo weiyo yakachipa kwazvo franchise, tichifunga nezvese mashandiro ebasa, ichitarisa wepakati mutengo wechigadzirwa chakapedzwa. Kutenga yakagadzirirwa-yakagadzirirwa zano pamutengo wakaderera ndicho chinhu chinowanzoitika pakati pevatengi vanoda kusarudza yakasarudzika sarudzo. Marii inochinjiswa ichaitwa, unogona kubvunza vashandi vedu vanozosaina nhanho yega yechibvumirano. Iwe unozogona kuwedzera basa rakaoma revamwe vako kuti uwane nzwisiso yehunhu hwekuita kweiyo nzira yakawanikwa. Maawa mangani basa iri richatora richanyatsotsanangurwa muchibvumirano. Panyaya iyi, vatungamiriri vedu vanotungamira vanozoita akateedzana emisangano uye kudzidziswa kuti vawedzere kusimudzira ruzivo rwevamwe vavanoshanda navo mukambani, vanozopfuura nenzira yakaoma yekugadzira bhizinesi rako pachako. Vanofarira vatengi vanogona kubata edu anotungamira nyanzvi kuti vataure chero zvinonetsa nezvekusarudza yakachipa pfungwa.

Zvinodhura zvakadii kutenga chirongwa chinogona kuongororwa wega kana uine ruzivo mukugadzira mapurojekiti uye marongero ekushandisa mune yakafara fomati. Kana iwe uchida kubudirira kujoina kuvandudzwa kweiyo franchise, tinogona kukuraira iwe kuti ubate kambani yemazuva ano USU, iyo ine yakasarudzika mapurogiramu uye mazano ekutanga rako bhizinesi.

Yevana nhabvu franchise imhando chaiyo yechiitiko, iyo inofanirwa kuitwa zvakajeka uye zvine hunyanzvi ichidzivirira kukanganisa kweakakosha chirongwa. Sechikamu chefranchise, iwe ndiwe mumiriri wechiratidzo chepamutemo. Nekudaro, iwe unofanirwa kugara uchitevedzera zvakatemwa, zvirevo, uye mirawo iyo iyo franchisor yaunokupa. Anoita nemoyo wake wese, sezvo aine hanya nezvinhu zvekuda kwako mukubudirira kwako. Mukati mekushandisa franchise, unogona kusangana nematambudziko akasiyana siyana. Ivo vanokwanisa kukurirwa zviri nyore vachishandisa huwandu hwenongedzo yemhando yepamusoro.

Unogona kuzvitora wakananga kubva kuchiratidzo, mushure mekunge wapedza nhaurirano, pedzisa chibvumirano, uye ubhadhare mari-yemari. Paunenge uchiita franchise yevana, iyo bundu-remari mupiro kubva 9 kusvika 11%. Zvakare, iyi muzana yakaverengerwa sechiyero chemari izere yemari yauri kuda kuitisa padanho rekutanga. Ipa yako franchise yevana nhabvu chiyero chakaringana chekutarisa kuitira kuti iwe urege kuzova nematambudziko gare gare. Kunyangwe chero matambudziko akaitika, anogona kukurirwa zviri nyore. Iwe une yakagadzirira-yakagadzirirwa uye inoshanda chirongwa. Gara uchitarisa huwandu hwawakaronga.

Ipapo, iyo yevana nhabvu franchise inokupa iwe neiyo yepamusoro nhanho yebhenefiti. Mushure mezvose, iwe unogona kugara uchinzwisisa munguva apo kutsauka kwakatanga uye kutora matanho akakodzera. Maneuvering zviwanikwa nekukurumidza kana uchiita yemwana nhabvu franchise inokupa iwe wakakosha kukwikwidza kumucheto. Izvo zvinodikanwa kuti uishandise kune yakanyanya kurerutsa njodzi uye kuwedzera mari.

Sechikamu chefranchise yevana, iwe unofanirwa kuve pachena kuti uri panjodzi yekurwiswa nevanokwikwidza. Uyezve, vazhinji vavo havadi kuita nekuvimbika uye nzira dzinogamuchirwa munharaunda ine hunhu. Ivo vanoda kukanganisa chirongwa chose, nekudaro, iwe unofanirwa kuve wakagadzirira iko kukura kwezviitiko. Gadzirira yako bhora franchise yezve zvese zvingangoitika nekuita yekutanga analytics. Kune izvi, chemhando yepamusoro chishandiso chinonzi swot ongororo chakakodzera. Iine nerubatsiro rwe swot ongororo, yemwana nhabvu franchise yakagadzirirwa chero dambudziko.

Izvo zvinokwanisika kukunda ingangoita chero isingafadzi mamiriro nerukudzo uye usarasikirwe yakawandisa mari zviwanikwa. Ehezve, iwe unofanirwa kuve uine imwe mhando yemari chengetedzo mambure mukati mekwaniso yekuzadzisa yemwana nhabvu franchise. Unogona kuishandisa mune yakaoma mamiriro kuitira kuti urege kuunza kune tsaona. Uye kana iwe uchiridza franchise nhabvu yevana, saka danho rekuchengetedza revatengi vako rinofanira kuwedzerwa. Kuchengetedza kunofanirwa kutorwa kweizvi.

Zvikoro zvebhola zvevana ndizvo mari inobatsira kwazvo muzvikamu zvemitambo yevana. Nhabvu ndiwo mutambo unozivikanwa pasi rese, haudi mari hombe yemutambo uye ine hafu yevagari vepasi rese vevateveri vayo. Kuzivikanwa uye chishuwo chevana chekutamba nhabvu 'zvinowedzerwa' kwete chete nehukuru hukuru hunhu hwemutambo uyu asi nemihoro mikuru yevatambi vane hunyanzvi, mumaeuro nemadhora zvakaenzana. Vana vane shungu dzekutamba nhabvu nekuti vanoda kuve vatambi vane hunyanzvi. Kuva mutambi wenhabvu ikozvino ibasa rakakurumbira uye rinobatsira uye chishuwo chekuve mutambi wenhabvu akanaka, vanodzidza kubva pahudiki hwavo. Zvikoro zvebhola zvevana mukana wakanaka wekudzidzisa vana kufunga zvakanaka panguva yemitambo yenhabvu.

Kufunga vatambi venhabvu kushoma kukuru uye kukosha kukuru, kuri munyika yenhabvu yenhabvu inokosheswa pamwero wakapetwa. Kuvadzidzisa nzira dzakasiyana siyana dzenhabvu uye zvinyorwa, zvinopihwa pasi pemutemo wefranchise yekugadzira chikoro chevana nhabvu, zvinodzidzisa kwete hunyanzvi hwehunyanzvi chete, asiwo maitiro ehunyanzvi - izvo zvinozovabatsira kudzidza kudzivirira zvakanaka, kutanga kurwisa, vhura dziviriro yemupikisi wakakora, uye nezvimwe zvakawanda. Yenhabvu chikoro franchise inodzidzisa positional yakakwira uye yakadzvanya kumanikidza, kupokana kurwisa, kuvhara mahara emahara, uye zvimwe zvebhora manomano, pasina izvo munguva dzazvino uno zvisingaite kuita uye kusarudza mutambo. Mateki enhabvu muchikoro chevana imari yekutengesa inotengeswa zvinobudirira pamusika. Iyo franchise yekugadzirwa kwechikoro chebhora revana iri mukuda kukuru uye iri kudiwa sechigadzirwa chinounza huwandu hukuru hwepundutso. Iyo yakatengwa franchise inobatsira kudzidza kugadzirira kwemitambo yemakwikwi ari kuuya, kugadzirisa mushure mekukuvara, kupora kwemhasuru mushure mekudzidziswa. Nekutenga franchise yeakakurumbira nhabvu logo, chikoro chinodzidzisa dzese tsika dzeakakurumbira kirabhu, nhoroondo yayo, uye mukombe kubudirira.

Vana vanodzidziswa kuratidza hunhu hweanokunda uye 'kutsamwa kwemitambo', hunhu hwemitambo, uye kukudzwa. Yevana yebhola chikoro franchise mukana wakanaka wekukwezva vakomana nevasikana kuti vatambe mitambo. Iyo franchise yechikoro chevana chekusimudzira mutambo hutano hwevana vedu uye chizvarwa chevechidiki. Vabereki vane chishuwo chikuru vanounza mwana wavo anodikanwa kuchikamu, vachiziva zvizere kuti nhabvu inongobatsira chete mwana anodiwa. Vazhinji vanababa nanamai, vachipa vanakomana nevanasikana vavo kuchikoro chebhora vane mukurumbira wakanaka, vanoziva zvakajeka kuti vari kuita mari yakanaka mune ramangwana rezvisikwa zvavo zvavanoda. Nyanzvi dzehunyanzvi uye vamiririri venhabvu nhabvu dzepasirese kutenderera epasirese vanoteedzera matarenda evana akanakisa, achivakoka kuzvikoro zvavo zvekutarisa nekuvandudza budiriro, vachipedzisa zvibvumirano zvemari nevana vanokwanisa.