Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Makuru mafranchise mabhii ane zita rinozivikanwa, tora chinzvimbo chinotungamira mumusika, kutenderera pasirese. Kubata kukuru, purofiti hombe uye ichi hachisi chakavanzika kune chero munhu. Avo vane mari havatambisi nguva pazvinhu zvidiki, vachivhura pakarepo netiweki yeresitorendi, mashopu, masalon, mabhawa, mahotera, magasi, nezvimwe. Mhando dzakakurumbira ndeMcDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nevamwe vazhinji. Mazuva ese kune akawanda uye akawanda acho. Nei kutenga yakachipa kana hombe franchise iri kudiwa? Zvese zvinhu zviri nyore.

Iko hakuna kudikanwa kwekutanga zvese kubva pakutanga, izvi zvinonyanya kushanda kune vanotanga vasingazive kana hwaro kana manejimendi vega. Paunenge uchitenga franchise, hombe, yepakati, kana yakachipa, iwe unofanirwa kunzwisisa kuti pamusoro pechirongwa, iwe unowana rutsigiro kubva kune vefranchisors, nyanzvi dzedu, nehurongwa uye nekuwedzera kuraira, kuraira nezve kukwidziridzwa, uye kushambadzira. Vhura bhizinesi, uchitanga kwete kubva pakutanga, asi nerutsigiro rwebhizinesi reshark. Panguva imwecheteyo, iine hukuru hukuru, iyo muzana inobviswa kune vema franchisors haina kukosha, kudzoreredza mutengo wese kubva pamwedzi wekutanga. Kana uchishandira pamwe nekatalog yeiyo franchise, iwe unozvipinza pangozi nepashoma muzana paunenge uchiongorora basa reimwe kambani, uchifunga nezve nguva yekuita mumusika, mubhadharo, uye mamwe ma parameter. Zvakare, chitoro chiripo kuti chigamuchire ongororo mushumo zuva nezuva, vhiki nevhiki, pamwedzi, pagore Zvakare, mune iyo catalog inowanikwa kuti uone kupatsanurwa kwemahombe makuru ma franchise (kubva kudhura kusvika kudhura), uchiratidza nzvimbo (dunhu). Kubhadhara kwekutanga, uchifunga kubhadharwa kwemari uye zviyero zvechibvumirano nevatangi, kuongorora kudiwa kweiyo mamiriro mumusika uye imwe data.

Imwezve yekuwedzera mukutora hombe franchise ndeyekuti hapana chikonzero chekutambisa nguva uchigadzirisa zviwanikwa.

Kuti uwane rumwe ruzivo, ndokumbirawo ubate mahunyanzvi uchishandisa nhamba dzakapihwa. Tumira chikumbiro ne-e-mail, pamwe nekuenda kukatalog yeiyo hombe franchise kuti uzive mutengo wekupa, mazita eiyo hombe kana yakachipa franchise, verenga ongororo yevatengi (vema franchisees uye ma franchisors). Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.

Iyo yekupa franchise imhando yeprojekti, mukuishandisa iyo, iwe unofanirwa kuyeuka avo vakwikwidzi vaunotofanira kusangana navo kana uchiishandisa. Ita franchise nenzira yekuti iyo franchisor haina chero zvichemo nezvechitarisiko uye zvinoshanda zvemukati zvachose. Mupiro franchise inogona kushandiswa mudunhu renyika ipi iyo isati yamiririrwa. Ehezve, iwe unofanirwa kuongorora pamberi izvo izvo zvinogona kuunza zvimwe zvirambidzo kana zvinowanzo kukanganisa zviitiko zvako zvekugadzira zvemitemo. Kana iwe uri mupi, saka kana uchitengesa franchise, funga nezve chokwadi iwe zvakare unofanirwa kubvisa kusvika ku9% yemari yako pamwedzi. Iyi mipiro miviri, imwe inonzi mhindu, imwe inonzi mupiro kumabasa epasirese epasirese.

Uye zvakare, yatove pakutanga kwekubatanidzwa neiyo franchise yeanopa bhizinesi chirongwa, iwe unozvipira kubhadhara bundu-remari fizi, huwandu hwayo hunogona kusiyana kubva pa9 kusvika 11%.

Shandira mupi franchise zvinoenderana nehurumende uye franchisor mirau. Zvino hapana zvichemo pamusoro pako, zvichiteerana, iwe unowana zvinokatyamadza mhedzisiro mumakwikwi uye unokwanisa kuita ese ehofisi basa pasina kuomerwa. Iye mupi anoonekwa nekukwanisa kupa masevhisi eInternet. Sa franchisee mune ino indasitiri, iwe unofanirwa kusangana nevakwikwidzi vasingade kusiya niche yavo zvachose. Kubata zvinobudirira navo, ita ongororo pamberi kuti uve wakagadzirira chero chinhu. Uye zvakare, pane zvakare inobvumidza kunyatso kuongorora mikana uye njodzi kana uchiita mupi franchise swot ongororo.

Uye zvakare, iyi mhando yebhizinesi ongororo inokupa iwe nemukana wekuongorora zvako zvakanaka nezvakaipa uye wozvishandisa kubatsira purojekiti. Kushanda nefranchise chirongwa chebhizinesi chinosanganisirwa nedzimwe njodzi dzinosanganisirwa kwete chete nemakwikwi zviitiko. Zvakare, akasiyana mamiriro uye asingatarisirwe mamiriro anogona kukukanganisa zvakanyanya, zvinoreva kuti iwe unofanirwa kuve nemari yakachengetwa uye kuda kukurira chero matambudziko.

Kuti uwane mari kubva kune nyowani nyowani bhizinesi rine pundutso mubhizinesi, iwe unoda Internet Provider franchise. Vazhinji vanorota nezve mari yekungoita, asi havazi vazhinji vanoziva zvekuita, kunyanya nemari shoma yemari. Nhasi Indaneti chikamu chehupenyu hwemunhu wese, hapana anogona kufungidzira kuti hupenyu hunogona kunge hwakaita sei pasina Indaneti. Vechidiki nevakuru vanoshandisa iyo Internet, uye vanopa vanobatsirwa nazvo. Kuti uve chikamu chechimwe chinhu chihombe chinounza kukosha kupfuura purofiti, ive Internet service provider. Provider yeinternet network kune wese munhu, mune chero kona yepasi, uye kune izvi, iwe unongofanirwa kutenga franchise inokodzera imi mose maererano nemamiriro uye nemari.

Kune mamiriro anochinja, zvakakodzera kubata iyo franchise katarogu uye kuongorora zvinopihwa kubva kune purveyor. Nekutenga iyo franchise pane imwe mutengo, pamwe nemari yemubhadharo, iwe unobva wagamuchira imwe nhamba yeeseti yemidziyo. Iyo katarogu inoratidza ruzivo rwakazara pane iyo franchise, kwete chete mutengo uye muhomwe-mari yekubhadhara asiwo nguva yekubhadhara yemitengo yese, huwandu hwemari yekutanga. Nyanzvi dzedu dzinokubatsira kusarudza franchise, kupindura mibvunzo yako yese, kukuperekedza kumisangano nekutaurirana, uye nekupa rutsigiro rwepamutemo. Tinokutendai pamberi pekutaura nesu uye nezvamunofarira. Tinotarisira kubereka pamwe.