Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Maternity chitoro ibhizinesi rinogara richikosha uye rinobatsira. Mukadzi anogara ari mukadzi, chishuwo chechisikigo chemukadzi kuti agare achikwezva, kunyangwe mumamiriro epamuviri anogara aripo, pamwe nechishuwo chekuva akanaka uye anoonekera anozviratidza zvakanyanya, zvinova chikonzero chakanaka chekutenga chitoro chefranchise chevakadzi vane nhumbu. Panguva yekuzvitakura, chimiro chakatetepa chakarasika, uye mukadzi anonzwa kusagadzikana kubva pane izvi, uye kusagadzikana imamiriro akashata epfungwa eanotarisira amai nemwana. Kuwanikwa kwechitoro chefranchise chevakadzi vane nhumbu ndiko kuratidzwa kuri pachena kwekuchengeta mukadzi ane nhumbu, kuratidzwa kwekutarisirwa kwepfungwa yake. Chitoro ndiyo chete nzvimbo iyo mukadzi ari kuzove amai anogona akadzikama, pasina kupokana, kutenga chero chaanoda.

Chinhu chikuru ndechekuti nhumbi dziri muchitoro dzinogutsa zvese zvadzinoda, zvishuwo uye mweya. Mukadzi ari kugadzirira kuve amai anofarira iwo chaiwo maitiro ekusarudza chigadzirwa uye anotenga chinhu chaanoda 'pasina chero hurukuro'. Kune ramangwana bhizinesi-franchisee, zvakakosha kwazvo kana uchitenga franchise kunyatso 'fungidzira' izvo izvo mukadzi ane nhumbu angade mune yazvino mafashoni maitiro. A franchisee muzvinabhizimusi inguva yeanoshanda nezvepfungwa ane hunyanzvi hwekutengesa, zvemukati intuition, ruzivo rwakadzama pamusika wemo, mamiriro emakwikwi emukati, kuzadza zvinhu uye assortment kuitira kuti asarudze zvinobudirira sarudzo yevakadzi vane nhumbu. , sekutaura, 'ese muvara uye herringbone'. Vanobudirira vatengesi vanotengesa zvinhu zvevakadzi pachinzvimbo, vane hupamhi hwakakura, zvese mumutsetse uye muhukuru, maFranchisees vanoita zvese zvavanogona kuti vashanyi vechitoro vasazosiya vasina kutenga zvitsva, vachisarudza huwandu hwemhando dzese dzinogona kupfekwa nemukadzi.

uye mushure mekubata pamuviri. Chinhu chikuru chechitoro chevakadzi vane nhumbu zvipfeko, zvipfeko zvekupfeka, zvipfeko zvemukati, hosiery, uko kurerukirwa, kujairika uye kugona kunouya pamberi. Shoko remuromo nezve yakanaka chitubu chevabereki chiri kupararira nekukurumidza. Uye vashanyi vanogutsikana vari kutarisira ramangwana remwana, vakatenga 'chinhu chitsva' uye vakanakidzwa nekutaurirana neanoteerera, mutengesi ane hanya, vanogara vachipa zano shamwari neshamwari kuti vashanyire chitoro chavanorangarira.

Vakadzi vane pamuviri zvipfeko chitoro franchise inoenderana bhizinesi chirongwa. Kana ikaitwa zvine hunyanzvi, iwe unogona kuwana yakakwira kwazvo nhanho yemhindu. Paunenge uchiita franchise, unofanirwa kuyeuka kuti uri munhu anozvidavirira. Anogovanisa yega yakasarudzika mutoro kune iye anotengesa mukana wekugona kuita chirongwa chebiz. Kana iwe ukafunga kutanga franchise, tora chitoro kune imwe nhanho yehunyanzvi. Izvo zvinodikanwa kudzidzisa vashandi nenzira yekuti mumwe nemumwe wenyanzvi anzwisise zvaanofanirwa kuita.

Mhanya chitoro chako uye franchise nguvo yako zvakananga kubva kumugadziri. Wako wepamusoro bhizinesi shamwari ane yakaenzana uye yakanangana nedanda mukubudirira kwako. Izvi hazvisizvo nekuti ane moyo munyoro, asi nekuda kwekuti kune chaiko kufarira kwemari, nekuti iwe unobvisa mipiro mwedzi wega mukumufarira. Zvakare, izvi zvipo zvinoverengerwa se peresenti yemhindu. Nekudaro, iyo yakawanda purofiti iyo yepamuviri maternity zvipfeko shopu franchise inounza, iyo yakawanda mari iyo iyo franchisor ichagamuchira. Saizvozvo, iwe unofanirwa kutaura naye kuti uwane ruzivo, rutsigiro, uye kurairwa. Chengetedza zvakakodzera kune vakadzi vane nhumbu nekutengesa zvipfeko zvemhando yepamusoro.

Chitoro chefranchise chinogona kuzadzwa nehupamhi hwehupamhi hwepamuviri. Zvakare, zvirinani uye zvakakura vakadzi assortment, iwo mikana yakawanda iwe yekukwezva yakawanda nhamba yevatengi. Kana iwe ukadyidzana nevakadzi vane nhumbu uye uchivapa mbatya dzakanaka, saka chitoro chako chinofanirwa kuve chakanangiswa kune yakakodzera vateereri vateereri. Nekuita iyo franchise, iwe unogashira yakakodzera mirawo yekumisikidza tarisiro vateereri uye kukwezva vangangove vatengi.

Ita chete mushure mekunge wagadzira rakarongeka-rakarongeka bhizinesi chirongwa. Izvo zvakakosha kana iwe uchimhanyisa maternity zvipfeko chitoro franchise. Zvinoenderana nehurongwa, iwe unokwanisa kuita rese basa rehofisi uye kubudirira. Ita zvine mutsindo, asi chete mushure mekufungisisa. Kudzidza nhamba kunobatsira kuona mamiriro ezvinhu mukati mekambani, pamwe nekunze kwayo. Mamiriro ezvinhu emusika akakosha kune yematernity zvipfeko chitoro franchise kambani.

Iwe unofanirwa kuziva kana zvichidikanwa kudzikisa zvigadzirwa zvigadzirwa kana paine mukana wekusimudza zvishoma. Iwe unogona kunyorera akasiyana madhisiki, kukwidziridzwa, uye zvimwe zviitiko zvinokutendera iwe kutarisa vamwe vatengi. Paunenge uchizadzisa nhumbu yekupfeka franchise, unogona kusangana nematambudziko akasiyana siyana. Ivo vanokwanisa kukurirwa zvinobudirira zvichienderana nekuomerera kwakasimba kune zvakambogadzirwa zvirongwa zvebhizinesi. Izvo zviri nyore kwazvo uye zvinoshanda, nekudaro, zvinogara zvakakodzera kudzidza kuverenga. Mushure mezvose, vakadzi vekupfeka depo franchise vanoshanda zvinobatsira chete kana iwe uine huwandu hwakazara hweruzivo rwakakodzera. Chidzidze nehunyanzvi hwazvino hwekuona.

Kuvandudzwa kwemafranchise muPeru kuchaitwa nenzira kwayo nekuumbwa kwechiratidzo chinozivikanwa uye chinozivikanwa, chakanangiswa pamatanho makuru evashandisi. Izvo zvinofanirwa kucherechedzwa kuti mutengo weiyo franchise muPeru inoenderana nezvinhu zvakaita seyero rekuzivikanwa kwechiratidzo, makore mazhinji echiitiko mumusika wekutengesa. Iyo franchise muPeru, kune iyo chikamu chemugadziri, ichabatsira zvakakwana kugadzira danho rekuvandudza nekugadzira zano rakakosha rinosanganisira matanho. Zviri nyore kwazvo kuvaka bhizinesi pane franchise muPeru, nekuti zvakakosha kuti uzive kuti iwe unobvisa zvachose njodzi dzakasiyana nematambudziko mune iyi nyaya, uchishandisa chikamu chakaunganidzwa chekufamba kwebasa. Nyika zhinji, dzine tarisiro yemhando dzakasiyana siyana dzefranchise, dzichakwanisa kuwedzera zvakanyanya mabhizimusi madiki, epakati uye makuru, nekuunzwa kwemapurojekiti akagadzirwa akagadzirira. Zvekuumbwa kwemagwaro nekuonekwa kwemibvunzo, iwe unodawo kubata vashandi vechiratidzo kuti vafunge.

Vazhinji vamiririri vemapurojekiti avo, vasati vapedza hukama hwehukama, vanozoita hurukuro umo zvichakwanisika kukurukura nezvekutungamira kwezano, kusimbisa mutengo wefranchise, uye kupinza kufambidzana kwekufambidzana kwebasa munguva pfupi kwazvo inogoneka.