Namuhla, akukho okungafinyeleleki, futhi ne-franchise ngaphandle kwezimali nayo iyafaneleka. Yebo, uzwile kahle. Thenga i-franchise ngaphandle kokutshala imali eyisamba noma kumaroyalties kuyatholakala. Lawa ma-franchise ahlanganisa izinkampani ezithengisa izimpahla. Eqinisweni, kunenzuzo, kepha kunokunikezwa okuhlukahlukene kakhulu kukhathalogi ye-franchise ukuthi kungenzeka ukuthi uthole ukunikezwa ngentengo ephansi nezimo ezinhle, kepha uzoba namalungelo aphelele okuhlinzeka izintshisekelo kunoma yisiphi isifunda, ngokususelwa isivumelwano sokuqala. Ngenxa yomncintiswano okhula njalo, ama-franchisor amaningi asebenzela inzuzo yokubuyiselwa kwemali nokuthuthukiswa kwamabhizinisi, angena ezingeni lesifunda, ngakho-ke iningi alinayo imali eyisamba, okungukuthi ngaphandle kokutshalwa kwemali okwengeziwe.

Ukutshala imali kwi-franchise kunenzuzo enkulu kunokuqala ibhizinisi ekuqaleni, kucatshangelwa izindleko zentuthuko, ukutholakala kwamathuluzi, imishini, izimpahla zemikhiqizo engaziwa, ukuqeqeshwa, njll. ukufeza ukuphakama ngokutshalwa kwezimali ezincane, kepha kukhona abantu abafuna ukuvula ibhizinisi, kepha alukho utshalomali olwanele maqondana nokutshalwa kwezimali, futhi. Ngakho-ke, i-franchise iyadingeka nje ukuze ungakhuphuli ibhizinisi lakho ekuqaleni, unikezwe umncintiswano okhula njalo nokwehla komnotho. Kukhona izinkampani ezinkulu ezinedumela lomhlaba wonke ezidinga ukutshalwa kwezimali ezinkulu, kepha ungaqala ngama-franchise ashibhile futhi uvule izindawo ezimbalwa zokuthengisa izimpahla, izinsiza, izindawo zokudla, izikole zokudansa, izikhungo zezokwelapha, kanye namalabhorethri, nokunye vula.

Oshaka bezebhizinisi bazokutshela ngayo yonke imikhakha ekuqaleni komsebenzi ne-franchise nezinye izinto odinga ukwazi ngazo, futhi usize ekukhetheni indawo futhi usize ekukhetheni abasebenzi ngaphandle kokutshalwa kwemali okwengeziwe, uhambo lokuvula amaphuzu nokunikeza usesho lwamakhasimende amasha. Kukhathalogi yama-franchise, inani lotshalo-mali, izinkomba zezibalo, idatha yenzuzo, umsebenzi wesikhathi eside emakethe, kanye neminye imininingwane edingekayo yokubambisana izobonakala. Ikhathalogi yama-franchise ivumela ama-franchisor nama-franchisees ukuthi atholane, asindise ekukhangiseni, andise ukufunwa kuzo zonke izindawo zomsebenzi ezimakethe eziseduze nezikude phesheya. Ukusebenza ngokubambisana, inethiwekhi izokhula, ihehe abathengi abangaba khona kakhulu. Futhi, asikho isidingo sokutshala imali ekukhangiseni, ngenxa yokutholakala kokubukwa kwesiqondisi. Ngokuthenga i-franchise, usayina isivumelwano seminyaka eminingi yokusebenza ngokuhlanganyela.

Isitolo sinokukhetha okuningi kokunikezwa kwama-franchise ahlukaniswe ngezigaba nezigaba ezingaphansi. Imininingwane ivuselelwa njalo ukuqinisekisa ulwazi olunembile nolunemininingwane. Ama-Franchisors kanye nama-franchisees bazobandakanyeka ngokuphelele kuyo yonke imigomo yokusebenza, bathuthukise umqondo wezinhlelo ezintsha.

Inkokhelo kanye nenzuzo kungabalwa ngokushesha. Ukutholwa kwama-franchise okungekho-mali nakho kungathatha ibhizinisi liye ezingeni eliphezulu ngokwakha inkampani enkulu. Inhloso enkulu yekhathalogu yama-franchise ukusiza osomabhizinisi bemikhakha eyahlukahlukene yokusebenza ukuthi bangene ezingeni lamazwe omhlaba, abamele izintshisekelo nokuthengisa, ukungenisa impahla, ukuhlinzeka ngezinsizakalo ngokuzayo. Usizo lwe-Round-the-clock oluvela kochwepheshe luzosiza ezindabeni ezahlukahlukene. Ngokutshala imali kwi-franchise, wandisa amathuba okuphumelela nokukhokha ngokushesha, ukuheha amakhasimende, ukwandisa isidingo nemali engenayo. Kepha lapho uthenga i-franchise, kufanelekile ukukhumbula ukuthi kukhona ubungozi kuwo wonke amabhizinisi.

Isibonelo, kwi-franchisor, lokhu kungukuncipha kwezimfihlo zenkampani, ngamasu wokumaketha, ama-chips wokukhangisa, kanye nezimfihlo zokuhweba. Kuyafaneleka ukubheka ukwethembeka nokuqonda kwama-franchisees abo abanesifiso sokwenza ibhizinisi, abangathathwa, futhi abangajahi imali ngendlela elula.

Futhi, udinga ukuthi ukhumbule ukuthi i-franchise inesivumelwano senkontileka, okungathi ngemuva kokuphela kwaso kungafaka izinkinga eziningi ezingalindelekile, ezinjengokuncintisana, nomncintiswano onolwazi owazi zonke izinselele zale ndawo. Ngakho-ke, lapho uphetha isivumelwano, ukuthola i-franchise, udinga ukwakha inkontileka ngokufanele, ucabangele konke okuhle nokubi, uqhathanisa ubungozi nemali engenayo, ngenxa yobukhona bezingibe. Kulokhu, ngeke zibe khona izimo ezingqubuzanayo, futhi nemali engenayo izokhula ukuze kusizakale izinhlangothi zombili. Ngaphezu kwalokho, lapho uthenga i-franchise, ama-franchisees kufanele akhumbule futhi aqonde ngokusobala ukuthi ama-franchisors azonikeza imininingwane, isisekelo samakhasimende, nosizo, kepha kusadingeka ukusebenzela ukuthuthukiswa kwebhizinisi, ukwandisa imali, ukwenza isu labo, ukugxila ekusebenzeni . Akudingeki ukuthi ube ngumxhasi wezezimali ukubala izindleko, ucabangela isamba semali nenani elikhokhelwe, izikhathi zokukhokha, kanye nenzalo. I-franchisor izokwazi ukwengeza i-franchise kukhathalogi ngokuzimela noma ngosizo lwababonisi.

Ukuze uthole eminye imininingwane edingekayo, ukujwayelana nokubuyekezwa kanye namathuba ekhathalogi yama-franchise, kufanelekile ukuxhumana nezinombolo ezibonisiwe, ngokubonisana nochwepheshe abazosiza nganoma yisiphi isikhathi ngezenzo nangamazwi. Futhi, ikhathalogu iqukethe okunikezwayo okuzuzisa, ngamanani amisiwe ngokukhokhwa kwesamba noma ngaphandle kwenkokhelo yesamba, ngemigomo yesivumelwano nemibandela. Izindaba ze-Franchise zizobonakala futhi zivuselelwe ngokuzenzekelayo. Ayikho imikhawulo ekutholakaleni i-franchise, ungabambisana nenani elingenamkhawulo lezinkampani, into esemqoka ukungakhohlwa ngezibopho kanye nokutshalwa kwemali. Ngokubhalisela kukhathalogu yama-franchise, uzobona izindaba nokunikezwa kwamanje ngezimo ezithandekayo kanye nokutshalwa kwemali, kucatshangelwa ukwahlukaniswa nokuhlukaniswa kwamagama ngezigaba nezigaba ezingaphansi. Ukuze unqobe, ungalahli, ekutholeni i-franchise, qala ufunde izindatshana ezihlobene nalokhu kutshalwa kwezimali, kanye nomlando wokuvula ama-franchise okuqala, ukuthi uvula kanjani nokuthi ungaqala kuphi, ukunciphisa izingozi, ukwandisa imali engenayo, nokwenza ngcono amahora okusebenza.

I-franchise yamatafula izosebenza ngokungenaphutha nangendlela efanele uma ulandela ngokuqinile imithetho lapho usebenzisa iphrojekthi yebhizinisi. Akudingeki ukuba uphazanyiswe yizinto ezingenamsebenzi futhi wenze iphrojekthi yebhizinisi ngokugxila okugcwele, ngoba kudinga ukunakekelwa okwengeziwe okuvela kuwe. Ngokuvamile, lapho usebenzisa noma yiliphi ibhizinisi, hhayi nje i-franchise, udinga ukulungiselela kusengaphambili ngokohlelo olukhethekile. Okokuqala, kuyadingeka ukusebenzisa ukuhlaziywa kwemisebenzi yokuncintisana ukuqonda ukuthi yiziphi izimbangi okufanele ubhekane nazo emzabalazweni wezimakethe zokuthengisa. Ngaphezu kwalokho, lapho usebenzisa i-franchise yamatafula, kuyadingeka futhi ukwenza ukuhlaziywa kwe-swot. Kukusiza ukuthi uqonde kahle ukuthi yimaphi amandla nobuthakathaka iphrojekthi yakho yebhizinisi enayo nokuthi yini okufanele uyenze ukuze uzisebenzise ngokugcwele.

Ngaphezu kwalokho, wenza futhi imisebenzi ngaphansi kwengcindezi evela ku-franchisor, edinga ukuhambisana okuqinile nemithetho. Ngakolunye uhlangothi, kunenzuzo, ngakolunye uhlangothi, noma isiphi isenzo esingalungile kungaholela emiphumeleni emibi. Isibonelo, lapho uthengisa amatafula, ungahle ungaqapheli ukuthi ukhuzwa ngenkonzo engeyinhle uma ikhona. Ummeleli womkhiqizo, obizwa ngokuthi imfihlakalo shopper, uza kuwe ecashile njengomthengi, ongahle anganeliseki futhi azise i-franchisor ngayo yonke into. Ukugwema lokhu, ngalinye lamakhasimende afaka izicelo kumele anikezwe ngokufanele nangokuhlonipha okuphelele.

Ukusebenza nge-franchise kufaka izibopho eziningana. Ngaphezu kwezibopho zezezimali zokukhokha iminikelo, kungadingeka ukuthi uthenge izinto ezithile, izinsizakusebenza, noma izimpahla ku-franchisor. Lesi ngesinye sezici zokwenza i-franchising, noma kunjalo, imibandela ixoxiswana ngawodwana. Amatafula kufanele abe esezingeni eliphakeme uma usebenzisa i-franchise. Lesi isici sakho esiyinhloko, osikhuthaza emakethe njengenzuzo kunabancintisana nabo. Thatha amatafula e-franchise, uvuthiwe futhi uhlole kahle amathuba akho nezingozi.

Njengoba kushiwo ngenhla, ukuhlaziywa kwe-swot kufanelekile, ithuluzi eliphakeme elivumela ukuqonda okunembile ngamakhono akho namaphutha akho. Ukusebenza nge-franchise kungumsebenzi okufanele wenziwe ngokuya ngemigomo. Ngisho nomhlobiso wezikhala zangaphakathi nezangaphandle kufanele ukopishe ngokunembile okwangempela. Vele, abasebenzi bakho abenza ukudayiswa kwamatafula ngaphansi kwe-franchise kumele bagqoke izingubo ngokuhambisana ngokuqinile nekhodi yokugqoka ebekwe yi-franchisor. Kungaleso sikhathi kuphela lapho ungathola khona imiphumela ehlaba umxhwele, futhi ukusebenza nge-franchise kuzokuzuzisa, kukulethele imali engenayo ngokuhamba kwesikhathi.

Ezikhathini zanamuhla, ibhizinisi lama-franchise eThailand lithandwa kakhulu futhi lisatshalaliswa kakhulu. Inombolo enkulu kunazo zonke yamabhizinisi e-franchise asebenza emkhakheni wokudla, wokuthengisa nowezinsizakalo. Insimu yaseThailand, enengqalasizinda ethuthukisiwe yezokuvakasha yamazwe omhlaba wonke, izindawo eziningi zokungcebeleka, ezabasebenzi ezishibhile nezifundiswe kahle 'ziyinhlabathi' enhle yokuthuthuka okusheshayo kwebhizinisi lamafranchise nokuvulwa kwezitolo zama-franchise. Bangaphezu kuka-10 000 osomabhizinisi bama-franchisee abasebenza eThailand, besebenzisa izimpawu zokuhweba zemikhiqizo ezihwebayo eziholayo, ezifunwayo, ezaziwayo nezaziwayo, futhi izinkampani zamazwe angaphandle ezingaphezu kuka-400 ezisebenza ngaphansi kwelogo yazo ebhalisiwe. I-frizise biz eThailand ayilawulwa yimithetho ekhethekile eqinile. Ezingeni likahulumeni, i-franchising ivikelwe futhi isekelwa ngumthetho jikelele wezomthetho ngaphansi kwe-Civil and Commerce Code, futhi ukuphethwa kwesivumelwano se-franchise kuyisidingo esidingekayo ngaphansi komthetho, esifaka amalungelo nezibopho zabasayine inkontileka.

Ngaphansi kwesivumelwano se-franchise, inkampani ye-franchisor idlulisela kumabhizinisi osomabhizinisi umthetho wezentengiselwano, ikhono, iziqu, ulwazi, kanye nokuhweba, futhi usomabhizinisi we-franchisee uzibophezela ukuhambisana nazo zonke izidingo ze-franchisor agency. Ukusebenza komthetho wentela maqondana ne-franchise eThailand kunezici ezithile zokukhokhwa kwama-royalties. Inani lasebukhosini lika-15% elihloselwe amabhizinisi ama-franchisor angaphandle angaqhubeli imisebenzi yawo yokuhweba nokukhiqiza endaweni enjalo akhokhelwa amafemu endawo, ngendlela yentela yemali engenayo. Ngaphezu kwenani lama-royalties, osomabhizinisi bama-franchisee bakhokha intela engenayo engu-15% kwisabelomali sikahulumeni.