I-franchise yokufaka isondo iphrojekthi yebhizinisi ekwenziweni kwayo okudingeka ukuthi ugxile ngokucacile emithethweni yendawo, kanye nasemibhalweni yokulawula evela ku-franchisor. Kunenzuzo ukuzibandakanya kwi-franchise ngoba nje kungumsebenzi webhizinisi, oqhuba ukuthi, unezethi eziningi zezinzuzo ezahlukahlukene kunabancintisana nabo. Yenza i-franchise yesevisi yamathayi kahle futhi ube ngusomabhizinisi ophumelela kakhulu. Ukulinganisa iTire yiprojekthi ye-biz, ehlotshaniswa nobungozi namathuba athile. Ukuzinquma kahle, kuyadingeka ukwenza ukuhlaziywa kwe-swot. Futhi, ukuhlaziywa kwemisebenzi yokuncintisana kukusiza ukuthi unqume ukuthi iziphi izingozi onazo lapho ungena kule makethe.

Ngemuva kwakho konke, izimbangi zakho azilele futhi mhlawumbe zifuna ukwenza okuthile ukukuvimbela ukuthi ufeze izinhlelo zakho. Nikeza isondo lakho i-franchise inani lokunakwa elidingekayo ngokuhlobisa indawo yakho ngaphakathi nangaphandle, njengoba kufanele kube ngokuya ngekhodi yokuklama. Vele, abasebenzi bakho kufanele futhi bagqoke iyunifomu eyamukelwa yinhlangano osebenzisana nayo. Lokhu kuwumkhuba ojwayelekile lapho uqala i-franchise ngoba uphendukele kosomabhizinisi abanolwazi ukukopisha isitayela sakhe, sebenzisa izinhlelo ze-biz bese wenza ngaphansi kwegama lomkhiqizo lohlobo olwaziwayo.

I-franchise efanelekayo yokusebenza kwamathayi evumela ukuthuthukisa kakhulu inhlalakahle yakho yezinto ezibonakalayo. I-franchisor inesithakazelo ngqo ekwandiseni umholo wakho, njengoba ithola iphesenti labo. Ngakho-ke, ungaxhumana nabamele umkhiqizo nganoma yisiphi isikhathi futhi uthole izeluleko uma okuthile kungacaci. Ukusebenza nge-franchise yokufaka isondo kukunikeza ukuncishiswa okuhlukahlukene. Esinyathelweni sokuqala, ukhokha isamba semali eyisamba. Kuyinani lemali olibalayo njengephesenti lotshalo-mali.

Lesi samba singafika ku-11% wemali obuzotshala yona esigabeni sokuqala ekufezekisweni kohlaka lwebhizinisi. I-franchise enamandla yokugcina isondo ikulethela inzuzo eyanele yokubuyisa zonke izindleko. Kumele futhi wabelane ngemali engenayo kuzo zonke izigaba ngokwenza imali ebanjwayo ebizwa ngama-royalties. Ngaphezu kwalokho, kukhona ukuncishiswa okubizwa ngemisebenzi yemisebenzi yokukhangisa. Yenza amaphepha ngendlela efanele futhi uvikele amaphutha abalulekile. Kuholela empumelelweni yesikhathi eside. I-franchise ekhiqizayo yokubeka isondo ivumela ukubusa emakethe nokunciphisa imisebenzi yokuncintisana, ibe ngumabhizinisi ophumelela kakhulu.

‘Franchise of a store with cheap goods’ - Isicelo esinjalo sithunyelwa enjinini yokusesha ngosomabhizinisi abasha. Isizathu silele emithonjeni elinganiselwe, isifiso esikhulu sokwenza imali, futhi ekugcineni, uqale ibhizinisi lakho. Ama-Franchise ahlukile, into esemqoka ukukhetha ukusebenza, hhayi ukuthenga idummy. Abakhohlisi bacasha ngegama lomkhiqizo odumile ukuthengisa izimpahla ezijwayelekile esitolo se-Intanethi, ngenxa yalokho, esikhundleni senzuzo ethenjisiwe, ungathola kuphela amaphupho aphukile kanye namandla angafezeki. Ungakugwema kanjani lokhu? I-franchise yesitolo enezimpahla ezishibhile ingamelwa yimikhiqizo yamazwe aphesheya noma yasekhaya. Kungcono ukhethe i-franchise endaweni eseduze nawe.

Ngakho-ke ibhizinisi lizoletha ukwaneliseka ngaphezu kwenzuzo. Isitolo singavulwa ngaphakathi kwedolobha, noma i-virtual. Konke kuya ngezimali zakho namasu wokusebenza akhethiwe. Izimpahla ezingabizi zihlala zifunwa, ngakho-ke izingozi zokutshalwa kwezimali zincane. Izimpahla ezishibhile zibonakala ngekhwalithi ephansi, ngakho-ke kudingeka uzilungiselele izikhalazo ngesitolo sakho futhi ulindele kusengaphambili ukuthi ungaxazulula kanjani izimo ezingathandeki. Kukhathalogi yethu ungathola ukunikezwa okuphumelelayo kwesitolo se-franchise kuwe, sibamba kuphela ama-franchisors athembekile. Sikusiza ukhethe i-franchise esebenzayo futhi uvule ibhizinisi lakho eliphumelelayo elingenabungozi.

Kumele kuqashelwe ukuthi emnothweni wethu, i-franchise namuhla yinto entsha, kanti emazweni athuthukile ibisetshenziswa amakhulu eminyaka njengendlela yokuhlangabezana nezidingo zomphakathi kuzimpahla nezinsizakalo ezahlukahlukene. Kungenxa yokuthandwa okwandayo kwalesi senzakalo lapho senze i-USU Software emangalisayo, okungangabazeki ukuthi yakwazi ukuba umsizi omkhulu ekuqhubekeni kwanoma iyiphi i-biz.