‘I-franchise enkulu’ - What is it? nokuthi Ungayikhetha kanjani? Kunemikhiqizo eyaziwayo yomhlaba enenzuzo enkulu nokwenyuswa okusheshayo, ngenxa yegama negama lesikhathi eside emakethe yezwe elithile. Uma ufuna futhi utshale imali, isikhathi, nomzamo wezezimali, kungenzeka ukuthuthukisa ibhizinisi lakho ngokuzimela, ngaphandle kwe-franchise nokuxhumana okukhulu, kwanele ukwazi imigomo yokuphatha nokuheha amakhasimende, khona-ke izindleko ezinkulu azicatshangwa. Uma usaqala futhi ufuna ukuqala ibhizinisi lakho, kepha ungazi ukuthi uzoqala kanjani futhi kuphi, khona-ke kungcono ukuya esitolo esikhulu se-franchise, ujwayelane nokunikezwa okunikezwayo, inqubomgomo yamanani bese ukhetha inhliziyo yakho iyaqabuka. Kulula kakhulu kulabo asebevele bazi ukuthi yimuphi umkhakha womsebenzi abafuna ukuvula ibhizinisi elikhulu kunokuba kube lula ukuthola i-franchise ngenxa yenjini yokusesha etholakala esitolo. Okokuqala, udinga ukuzijwayeza imigomo yokunikezwa, uhlelo lokusebenza, imali encane, ephakathi, noma enkulu yokuqalisa, nezinzuzo. Isitolo se-franchise senzelwe bobabili ama-franchisees nama-franchisors.

Ukuthatha kungaba yinoma yiluphi uhlobo lwamabhizinisi amancane, aphakathi nendawo, amakhulu, kusuka kwezohwebo, izinsizakalo, iresiphi, njll. Kunezigaba nezigatshana, ungakhetha idolobha lakho, izwe, ujwayelane nokunikezwa okuhle kakhulu, inqubomgomo yamanani, uthintane, funda ukubuyekezwa kwamakhasimende kungosi. Kuyatholakala futhi ukubuka ukuthi ibhizinisi lenhlangano ethile lisebenza isikhathi esingakanani, imali engenayo kanye nokubuyiselwa kwemali, isimo se-franchise, kanye nokuhlukaniswa kusuka entweni eshibhile kuya kufranchise enkulu kunazo zonke. Lapho uthenga i-franchise enkulu, asikho isidingo sokubeka ukukhangisa, imikhiqizo enedumela lomhlaba wonke yaziwa kuwo wonke umuntu futhi inamakhasimende abo. Kunoma ikuphi, ngokuthenga i-franchise enkulu, uqhuba ibhizinisi ngokubambisana ne-franchisor, ekutshela ngama-chips nokuqhubekisela phambili imibono yezinsizakalo noma usizo. Futhi, kunenani elikhulu lama-franchise esitolo ngamanani angabizi. Ngokuthenga i-franchise, uthola ithuba lokumelela izintshisekelo zomkhiqizo onikeziwe esifundeni sakho, ukwandisa ukusebenza kahle nenzuzo, futhi ubuyise izindleko zakho cishe ngaso leso sikhathi.

Izindleko ezinkulu zama-franchise, imali engenayo enkulu. Futhi, lapho uthenga i-franchise, iyatholakala ukuthola usizo ekukhetheni abasebenzi, ekuphathweni nasekulawuleni, ukuthuthukiswa kwebhizinisi. Kukhona nokubonisana ubusuku nemini kochwepheshe abahlinzeka ngokushesha imibono yabo yokukhuthaza umkhiqizo. Esizeni, kungenzeka ukuthi ungaboni kuphela imikhakha efunwayo kepha futhi nokubona izibalo zosuku, isonto, inyanga, unyaka. Kukhona ukuvulwa, ukunakekelwa nokuthuthukiswa kweminyango yama-franchise, ukuthuthukisa ibhizinisi eRussia, eKazakhstan nakwamanye amazwe. Ukukhokha okusheshayo ngenxa yokubambisana nesitolo se-franchise enkulu. Isikhalazo esisezingeni eliphakeme labantu, abanenketho efanele, ukuqashelwa, kanye nomgwaqo we-SEO.

Yiba nguzakwethu futhi ungafaki engcupheni ibhizinisi lakho noma izinsizakusebenza zezezimali. Amakhathalogi e-Franchise ayindlela ephumelelayo yokukhulisa i-biz yakho ngamafomethi amakhulu, enza ukuthengiselana njalo. Abaphathi ababambe iqhaza entuthukweni kusukela ekuqaleni kuze kube sekugcineni, beza ngamaphromoshini amasha, amafomethi wokubekwa, ukuheha nokuheha ama-franchisor nama-franchisee ngemisebenzi ehlanganyelwe. Amaphuzu amaningi, ukufinyeleleka kubanzi, ngenzuzo eningi nokufinyelela abasebenzisi abaningi. Sinikela ngokuhlanganyela iminyaka eminingi, ngosizo olulandelayo. Ama-Franchisors kufanele acabangele iqiniso lokuthi ngaphezu kwamakhasimende, uthola ukukhangisa. Ukuthuthukiswa kwendlela yokuqala esheshayo, ngokulula, kalula, futhi ngokushesha, kuvumela ukufezekisa imiphumela oyifunayo, ukuletha izinkampani ezingeni likahulumeni.

Umsebenzi omkhulu womsebenzi wethu ukukhulisa imakethe, ukuthuthukisa amabhizinisi amancane, aphakathi nendawo noma amakhulu emhlabeni jikelele. Sinikeza ithuba lokuthekelisa izinsizakalo zethu noma izimpahla zethu eziseduze noma kude phesheya, ngenxa yokuba khona kwesitolo se-elekthronikhi, ikhathalogu yama-franchise. Ukuhlanganiswa kwama-franchise nama-franchisees kuqinisekisa ukukhula okuphezulu nentuthuko, okuqaliswa kuzo zonke izindawo zomsebenzi. Ukusetshenziswa kwendlela eyingqayizivele nokubakhona okukhulu kwekhathalogi ye-franchise kwenza kube lula futhi kube lula ukuletha inkampani ezingeni lamazwe omhlaba. Iningi lezinkampani selivele lingene emakethe ngekhathalogu ye-franchise, futhi awunqikazi. Sineqembu lokuhlangana namakhasimende. Kulula futhi kulula kuma-franchisor ukubeka i-franchise yawo kukhathalogi.

Ungakhokha nganoma iyiphi indlela elula, ngokheshi nangokheshi.

Ukuthola imininingwane eningiliziwe, kuyatholakala ukuxhumana nabachwepheshe bethu, kanye nokushiya isicelo nge-imeyili. Ukuthola ngezindlela nokubeka imibandela ye-franchise, okunikezwayo okudumile, vele uye esitolo. Ungenza ngokuzimela noma ngokuxhumanisa wonke ama-nuances nochwepheshe bethu.

I-franchise yamazinyo ingumsebenzi onenzuzo, noma kunjalo, ingeza nezingozi ezithile. Ukwelashwa kwamazinyo kwenziwa osomabhizinisi abaningi njengephrojekthi enkulu. Kungakho, lapho usebenzisa i-franchise, kubalulekile ukukhumbula kahle ukuthi kufanele ubhekane nabancintisana nabo. Ukuhlaziywa kokuncintisana kusiza ukukhomba amandla nobuthakathaka babo bese kubaqhathanisa nezinzuzo nezithiyo zabo. Lokhu kuwumkhuba ovamile futhi awukhawulelwanga ekubhekaneni ne-franchise. Noma yiluphi uhlobo lwebhizinisi kumele luthuthukiswe ngendlela yokuthi wazi kusengaphambili ukuthi iyiphi yezimbangi ozohlangabezana nazo ezimakethe kanye nomzabalazo wokuthandwa kwamakhasimende.

Uma uthatha isinqumo sokuya kwamazinyo, lapho-ke lapho ukhetha i-franchise, kufanele uqondiswe yizinga lokuqwashisa ngomkhiqizo nezimo ezitholiwe. Ungaqhuba izingxoxo eziphumelelayo futhi uzinqumele izikhundla ezikhanga kakhulu, ezikunikeza ukwanda kwemali engenayo esikhathini esizayo. I-franchise esebenza kahle yamazinyo iyakwazi ukuheha inani elikhulu lamakhasimende ngokuxhashazwa komkhiqizo odumile. Ngaphezu kwalokho, izinga lakho lenkonzo lizobe liphakeme kakhulu kunelabancintisana abangasebenzisi i-franchise esebenza kahle. Lokhu kutholakala njengoba usebenzisa ubuchwepheshe bangaphandle, ulwazi olusezingeni eliphakeme, nezinye izinzuzo onazo.

Lapho usebenzisa i-franchise yamazinyo, kufanele futhi ukhumbule ukuthi ungaba sengozini yokuhlolwa yi-franchisor. Kepha ungakhathazeki uma wenza konke ngaphansi kwemigomo ebekiwe futhi ulandela imihlahlandlela yomkhiqizo. Kukuzuzisa kakhulu ukwenza imisebenzi ngokuya ngesimo esinqunywe yi-franchisor, uma kungenjalo, ubeka engozini hhayi ukuhlazisa umkhiqizo kuphela kodwa nokulahlekelwa amakhasimende. Umsebenzi wamalungelo wamazinyo ngokungenaphutha kuphela ngezibalo eziqhubekayo. Uma i-churn yamakhasimende isiqalile, kufanele ilandelwe ngokushesha futhi kuthathwe izinyathelo eziphuthumayo. Ngakho-ke, ungavimba zonke izimo ezibucayi futhi, ngalokho, uqinisekise ukuxhumana okujwayelekile namakhasimende ngokuzayo.

I-franchise yebhizinisi lamazinyo ikhiqiza kuphela izinga eliphakeme lemali engenayo uma uyenza kahle. Ukuhlaziywa kwe-Swot kufanelekile ukunquma ukufaneleka kwakho nokuncipha kwakho, kokubili esigabeni sokuqala nasesikhathini somsebenzi. Ngaphezu kwalokho, lapho usebenzisa ukuqashwa kwamazinyo, ukuhlaziywa kwe-swot nakho kuyasiza ekunqumeni amathuba akho nokusongela izingozi zebhizinisi lakho. Lo mkhuba ojwayelekile wokusebenzisa ukuhlaziywa kwe-swot, okujwayelekile hhayi kuphela lapho uhlangana ne-franchise. Noma yiluphi uhlobo lomsebenzi wezamabhizinisi ludinga amathuluzi wokuhlaziya ukuze kuthuthukiswe ikhwalithi.

I-franchise yokwenza mhlophe iphrojekthi yebhizinisi lapho udinga khona ukucacisa ngokucacile izethameli zakho eziqondiwe. Ngemuva kwalokho uzokwazi ukwethula ukukhangisa okuqondisiwe okusebenzayo futhi uqinisekise ukuhamba kwamakhasimende njalo. Ukusebenza nge-franchise, uzoba nemali engenayo ephezulu, okusho ukuthi ungakwazi ukubhekana kalula nanoma yimuphi umsebenzi wasehhovisi. Kuzokwazi ukukhokha hhayi kuphela izibopho kepha futhi nokuzigcinela imali ukuze uqhubeke nokwandiswa kwe-franchise. Vele, ngokwenza i-franchise emhlophe, uzokwazi ukukhokha i-franchisor. Ngemuva kwakho konke, ulindele iminikelo ethile evela kuwe njalo ngenyanga.

Okokuqala, lezi yizimali zasebukhosini, futhi okwesibili, lokhu kuyiminikelo emisebenzini yokukhangisa. Le minikelo emibili yenziwa njalo ngenyanga, okusho ukuthi udinga ukulungela ukwaba inani elithile lezinsizakusebenza zezezimali ngalezi zinhloso. Thola i-franchise yobungcweti yobungcweti. Kuzokwazi ukwenza kalula noma yimiphi imisebenzi efanelekile yomabhalane futhi iphumelele. Ngeke kudingeke ulahlekelwe, okusho ukuthi uzoba nalo lonke ithuba lokuthola imiphumela ebalulekile empikiswaneni yokuncintisana. Ukwenza mhlophe ngaphansi kwe-franchise kudinga ukunakwa okudingayo. Ngemuva kwakho konke, le inqubo eyinkimbinkimbi edinga ukubhekisisa, ukuqaphela kanye nobuchwepheshe ekukhuleni kwayo.

Ngakho-ke, abasebenzi bakho kumele babe nalezi zimfanelo.

I-franchise uhlobo lwephrojekthi olufana nokuqashiswa okuthile. Ngemuva kwakho konke, uqasha ilungelo lokuthuthukisa iphrojekthi yebhizinisi lakho egameni le-franchisor. Ikunikeza konke kusuka egameni lomkhiqizo kuya ekwakhiweni okusebenzayo nobuchwepheshe obuphezulu. Ngisho nemishini engaphansi kwe-franchise yokwenza mhlophe ingatholakala uma unganikeza imibandela enjalo ngaphansi kwenkontileka. Hhayi imishini kuphela kepha nezinto ezingasetshenziswa ezingatholwa njalo ngenyanga. Into esemqoka ukuthi kukhona inkontileka ezinzile ngaphakathi kohlaka lwe-whitening franchise ngamanani.

Ungathola amanani akhethwayo, noma kunjalo, kaningi, uma i-franchisor yenqaba ukwenza iminikelo noma ikwenzela isephulelo, yona, esikhundleni salokho, ikunikeza ukuthi uthenge izinsiza ngamanani entengo amahle ngaye. Wonke amaphuzu ohlelo olunjalo ayaxoxwa alungiswe esivumelwaneni. Sebenza ngephrojekthi yebhizinisi kahle nangendlela efanele bese kuthi, impumelelo ihambisane. I-franchise eyenziwe kahle mhlophe izokunikeza inzuzo ebaluleke kakhulu yokuncintisana. Kuzokwenzeka ukuchoboza noma yibaphi abaphikisi ngamaphuzu okuchoboza, ukubacoboshisa kanye nokuhlala unomphela emakethe ekhangayo kakhulu. I-franchise eyenziwe kahle mhlophe yithuba lakho lokuba sesikhundleni emakethe wena ngokwakho obona kunesidingo sokuhlala kuso.

I-franchise yokwenza amazinyo amhlophe iphrojekthi efanele futhi ebalulekile yebhizinisi. Ngokuya ngokuqaliswa kwayo okunekhono, kungenzeka ukuthi kukhuliswe kakhulu inani lemali engenayo yesabelomali. Sebenzisa i-franchise ngqo ngokuhambisana nemithethonqubo enikeziwe ukuze ungabe usaba nobunzima obengeziwe. Ngemuva kwalokho kuzokwazi ukubhekana kalula nokusebenza kwefomethi yokubhala, kungakhathalekile ubunzima bayo. Uma ufuna ukusebenza nge-franchise futhi wenze mhlophe, kuzodingeka uthenge imishini efanele. Vele, ungaxhumana ne-franchisor ukuthola isixazululo kulolu daba.

Ukulungele ukuhlinzeka lonke ulwazi oludingekayo, ubuchwepheshe, ngisho nemishini. Ukwenza mhlophe kufanele kwenziwe ngobunyoninco, futhi amazinyo, noma kunalokho ukuhlanzwa kwawo, kufanele kunakwe ngokufanele. I-franchise izokusiza ukubhekana nomsebenzi kalula uma ungaziphathi kahle emsebenzini wehhovisi owenzayo. Ukwenza mhlophe akufanele kunikezwe kuphela ukunakwa okufanele kepha futhi kwenziwa ngosizo lwezingxube ezikhethekile. Amazinyo akumele alimale, futhi okubanjwayo kufanele kuhlinzekelwe okudingekayo. Uzokwenza kuphela umsebenzi owabelwe ngokuya ngemithethonqubo; ngakho-ke, cishe uzoliqeda ngokuphelele ithuba lokwenza amaphutha. Sebenza kahle nangendlela efanele ngaphandle kokuvumela ubunzima bukunyakazise.

I-franchise esebenza kahle yokwenza amazinyo iphrojekthi yebhizinisi engabhekana nezinselelo ezahlukahlukene. Lapho ubanqoba, udinga ukuthi ulandele ngokuqinile imithetho, futhi uxhumane ngqo ne-franchisor ukuze uthole ukusekelwa. Impela uzoba wusizo ngoba naye uqobo unentshisekelo yokuqinisekisa ukuthi umholo wakho ukhula njalo. I-franchise yamazinyo emhlophe eyenzelwe kahle futhi enekhono yithuba lezinga eliphakeme lenzuzo. Ngasikhathi sinye, awudingi ukusungula amaphrojekthi amabhizinisi amasha futhi wenze omunye umsebenzi wehhovisi uwedwa. Udinga nje ukutadisha kahle uhlelo lwebhizinisi bese ulusebenzisa ngaphandle kokuphambuka.

Vele, okunye ukucatshangelwa kwasendaweni kufanele kubhekelwe, kepha, lapho kukhuthazwa ilungelo lokugwinya amazinyo, kungenzeka ukuthi ngeke sibe khona isidingo esibalulekile sokufaka noma yikuphi ukunambitheka kwasendaweni. Lokhu akusikho ukudla lapho ungafaka khona izitsha zendabuko kumenyu. Lapha, inqubo ilawulwa ngokusobala futhi i-franchise yamhlophe mhlophe iyathengwa ukuze ikopishe ngokuphelele ukusebenza kwehhovisi. Ukwenza inqubo ngokubumbana okuqinile nomsebenzi wehhovisi kunika wonke amathuba okuphumelela.

I-franchise yokwelashwa kwamazinyo ezingane izosebenza ngokungenaphutha, ngokuya ngokuqaliswa okunekhono, ukuze ungenzi amaphutha, kufanele ulandele ngokuqinile imithethonqubo. Ungabathola ngokuxhumana ne-franchisor. Vele, uzokujabulela ukukunikeza lonke ulwazi oludingekayo nolusesikhathini ukuze ungabi nobunzima. Ngemuva kwakho konke, intshisekelo eqondile ye-franchisor ibamba iqhaza elibalulekile ngoba uthola iphesenti yayo yonke imali oyiholayo. Le yiminikelo okufanele uyikhokhe njalo ngenyanga kuma-akhawunti ozakwethu ohweba naye. Lo zakwethu ubizwa nge-franchisor uma uthengisa i-franchise.

Akagcini ngokunikeza izinzuzo eziningi ezahlukahlukene lapho exhumana, kepha futhi ulindele ukuthi ukhokhele izinzuzo ezinikeziwe. Lokhu kuwumkhuba ovamile kungekho okusha noma okumangazayo. Cishe kuwo wonke ama-franchise, hhayi kuphela okunakekela izingane, lo mthetho uyasetshenziswa. Okokuqala, wenza umnikelo wesamba semali, umthamo wawo ongaba kusuka ku-9 kuye ku-11%. Ngaphezu kwalokho, le nkokhelo ibalwa njengephesenti lemali yakho yokuqala yokutshala imali.

Ngaphezu kokukhokhwa kwesamba semali sokuqalisa ukusebenza kwelungelo lokuthola amazinyo ezingane, kunesidingo sokwenza izinkokhelo ezimbili ezengeziwe ngesikhathi sokuhlolwa. Eyokuqala ibizwa ngama-royalties, izobalwa njengephesenti lenani lezinsizakusebenza zemali okwazile ukuzithola. Yebo, ngokuthengisa i-franchise yokwelashwa kwamazinyo ezingane, kuzodingeka ukhokhe isibopho sezinkokhelo zokukhangisa. Ingaphansi kancane kwemali yobukhosi futhi isukela ku-1 kuye ku-3%. Ngaphezu kwalokho, kubalwa futhi ngokususelwa kumholo wenyanga. Uma ufuna ukuphatha i-franchise yezingane, lapho-ke kufanele wazi ukuthi udinga ukulandela imithethonqubo futhi ungavumeli amaphutha ohlelweni olubalulekile.

Uzothola impumelelo, okusho ukuthi izinto zizokwenyuka. I-franchise yezingane eyakhiwe kahle iyimfuneko yokuphumelela, ongayifinyelela ngesikhathi sokurekhoda. Yenza imisebenzi yomabhalane bese, uzobe usulungile. Vele, uzodinga ukuqondiswa uhlelo lwebhizinisi olwenziwe ngaphambilini futhi olucatshangwe kahle.